The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Filter
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Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Brand-Side Agency
- Brand
- Non-Profit Client
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- Agency Network
- Independent Agency Network
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- Creative
- Highest Ranked Work
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Award
Agency
Client
Title
Category
Annual ID
Mog's Christmas Calamity
Agency: AMV BBDO / London
Client: Sainsbury's Category: Craft - Writing / Writing
Wok
Agency: Droga5 / Sydney + The Sweetshop / Bangkok + Heckler / Sydney
Client: Heineken Asia Pacific/Tiger Beer Category: Craft - Writing / Writing
Nobody's Memories
Agency: FCB / Toronto + FCB / Chicago
Client: PFLAG Canada Category: Craft - Writing / Writing
Lenor "Odes to Clothes - Skirt"
Agency: Grey Germany / Duesseldorf + Grey / Duesseldorf
Client: Procter & Gamble Category: Craft - Writing / Writing
Shoulders of Giants
Agency: TBWA Chiat Day / Los Angeles + Smuggler / Los Angeles + RPS / Los Angeles + A52 / Los Angeles
Client: Nissan Category: Craft - Writing / Writing
Share Honesty
Agency: Daughters & Howard / Lexington, MA + Alex Bogusky / Boulder, CO
Client: Center for Science in the Public Interest Category: Non-Profit - Online Films & Video / Online Films & Video
Change the Tune
Agency: Daughters & Howard / Lexington, MA + Lumenati / Denver, CO
Client: Center for Science in the Public Interest Category: Non-Profit - Online Films & Video / Online Films & Video
The Unforgotten
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence Category: Non-Profit - Online Films & Video / Online Films & Video
805 Million Names
Agency: Forsman & Bodenfors / Gothenburg + New Land / Iconoclast / Stockholm + Be On / Stockholm + Matter / Stockholm
Client: United Nations World Food Programme Category: Non-Profit - Online Films & Video / Online Films & Video
#CoverTheAthlete
Agency: john st. / Toronto
Client: Hannah Smit Category: Non-Profit - Online Films & Video / Online Films & Video
Beauty Tips by Reshma
Agency: Ogilvy & Mather / Mumbai, India
Client: Make Love Not Scars Category: Non-Profit - Online Films & Video / Online Films & Video
Mums and Maids
Agency: Ogilvy & Mather / Singapore
Client: TWC2 Category: Non-Profit - Online Films & Video / Online Films & Video
Youtube Arrels
Agency: The Cyranos // McCann / Barcelona
Client: Fundació Arrels Category: Non-Profit - Online Films & Video / Online Films & Video
More Than Brains
Agency: 180LA / Santa Monica + The Corner Shop / Santa Monica
Client: University of Phoenix Category: Craft - Music / Sound / Music / Sound
Friends Forever
Agency: Google Android / New York + Droga5 / New York + The Mill / New York
Client: Google Android Category: Craft - Music / Sound / Music / Sound
Paper
Agency: Factory / London + RPA / LA + Reset Content / LA
Client: Honda Category: Craft - Music / Sound / Music / Sound
Deng Adut
Agency: FINCH / Sydney + VCD + WE.Collective / Sydney + University of Western / Sydney
Client: University of Western Sydney Category: Craft - Music / Sound / Music / Sound
Think Slow - The Tortoise & the Hare
Agency: M&C Saatchi / London + Rattling Stick / London
Client: Transport for London Category: Craft - Music / Sound / Music / Sound
Mog's Christmas Calamity
Agency: AMV BBDO / London
Client: Sainsbury's Category: Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single
Birth
Agency: BBH / London + Mill+ / London + The Mill / London + String & Tins / London
Client: Audi Category: Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single
We Are #WomenNotObjects
Agency: Badger & Winters / New York + Badger & Winters Digital Content Studio / New York + The Mill / New York + Frisbie NYC / New York
Client: Badger & Winters Category: CSR - Online Films & Video / Online Films & Video
There's No One Someone Won't Miss
Agency: Clemenger BBDO / Melbourne
Client: Transport Accident Commission Category: CSR - Online Films & Video / Online Films & Video
Fletcher's Drive
Agency: ESPN CreativeWorks / New York
Client: AT&T - It Can Wait Category: CSR - Online Films & Video / Online Films & Video
Close The Loop
Agency: Forsman & Bodenfors, H&M Inhouse / Gothenburg, Stockholm
Client: H&M Category: CSR - Online Films & Video / Online Films & Video
Don't Drink and Dive
Agency: Trygg-Hansa / Stockholm + Prime - A Weber Shandwick Company / Stockholm + Folke Film / Stockholm
Client: Trygg-Hansa Category: CSR - Online Films & Video / Online Films & Video
Hush Little Baby
Agency: Saatchi & Saatchi NY / New York + Pulse Films / Los Angeles + Work Editorial / New York + Massive Music / New York
Client: Procter & Gamble Category: CSR - Online Films & Video / Online Films & Video
AXE - The Thing
Agency: 72andSunny / Amsterdam
Client: Unilever (AXE) Category: Consumer - Television / 60 Second - Single
Only Ordinary by Name
Agency: adam&eveDDB / London + Starcom Mediavest / London + Somesuch / London + Trim / London
Client: Heineken - John Smith's Category: Consumer - Television / 60 Second - Single
Imagine the Possibilities
Agency: BBDO / San Francisco
Client: Barbie, Mattel Category: Consumer - Television / 60 Second - Single
Time Upon a Once
Agency: BBDO / New York
Client: GE Category: Consumer - Television / 60 Second - Single
The Stone
Agency: BETC / Paris + Partizan / Paris + Royal Post / Paris + Mathematic / Paris
Client: CANAL+ Category: Consumer - Television / 60 Second - Single
Moments
Agency: DDB Canada / Vancouver
Client: Volkswagen Category: Consumer - Television / 60 Second - Single
Trip
Agency: Del Campo Saatchi & Saatchi / Buenos Aires
Client: Andes Beer Category: Consumer - Television / 60 Second - Single
Thank You For Being A Friend
Agency: Fallon / Minneapolis + Arby's Restaurant / Atlanta + Viacom Velocity / New York City + Volt / Minneapolis
Client: Arby's Category: Consumer - Television / 60 Second - Single
Emily's Oz
Agency: Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles + Rock Paper Scissors / Santa Monica
Client: Comcast/XFINITY Category: Consumer - Television / 60 Second - Single
Dream On
Agency: Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco
Client: Adobe Category: Consumer - Television / 60 Second - Single
Find Your Flow
Agency: Grey / London
Client: Lucozade Ribena Suntory Category: Consumer - Television / 60 Second - Single
Portraits
Agency: iris / New York + Cutting Room / New York + Hum Music / Los Angeles + Light of Day / New York
Client: Fiat Chrysler Automobiles/ Jeep Category: Consumer - Television / 60 Second - Single
The Test
Agency: MullenLowe U.S. / Los Angeles
Client: Acura Category: Consumer - Television / 60 Second - Single
Kids
Agency: RadicalMedia / New York + BBDO / Berlin
Client: Smart Category: Consumer - Television / 60 Second - Single
Silver Skaters
Agency: Saatchi & Saatchi / London + Biscuit Filmworks / London
Client: Rekorderlig Category: Consumer - Television / 60 Second - Single
Commander
Agency: Venables Bell & Partners / San Francisco + MJZ / Los Angeles + Final Cut / New York
Client: Audi of America Category: Consumer - Television / 60 Second - Single
Last
Agency: Wieden+Kennedy / Portland + Park Pictures / New York/Los Angeles
Client: Nike Category: Consumer - Television / 60 Second - Single
Dishes
Agency: Wieden+Kennedy / London + Riff Raff Films / London + Final Cut / London + The Mill / London
Client: RB / Finish Category: Consumer - Television / 60 Second - Single
Whale
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer - Television / 60 Second - Single
Churn
Agency: Wieden+Kennedy / Portland + Anonymous Content / Los Angeles
Client: Powerade Category: Consumer - Television / 60 Second - Single
Yesterday/Today
Agency: Havas Worldwide / Singapore + The Sweet Shop / Bangkok
Client: Tokio Marine Category: Craft - Editing / Editing
Just Another Day
Agency: J. Walter Thompson Canada / Toronto + Panic & Bob / Toronto
Client: The Hospital for Sick Children Category: Craft - Editing / Editing