The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Tomcat TV Campaign - Slingshot :15, Tailpipe :15, Roller Skate:15 Agency: Barton F Graf / New York + Smith & Jones / London Client: Scotts Miracle-Gro Category: Consumer - Television / 20 Second & Under - Campaign
Like Brands. Only Cheaper I Agency: BMF / Sydney + Rabbit Content / Sydney Client: ALDI Australia Category: Consumer - Television / 20 Second & Under - Campaign
World Gallery TV Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Consumer - Television / 20 Second & Under - Campaign
Spare the Act - Nespresso Agency: AMVBBDO / LONDON Client: Curry's PC World Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Imagine the Possibilities Agency: BBDO / San Francisco Client: Barbie, Mattel Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Shock Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin Client: Daimler Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Extra "Sarah & Juan" Agency: Energy BBDO / Chicago Client: Wrigley, a Subsidiary of Mars Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
The Letter Agency: Heimat / Berlin Client: OTTO Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Wild Horse Chase Agency: Leo Burnett / Melbourne + Goodoil Films / Paddington Client: Honda CR-V Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
What If? Agency: Ogilvy / New York Client: NASCAR Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Countdown Agency: The Martin Agency / Richmond + Hungry Man / New York Client: GEICO Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Whisper Agency: The Martin Agency / Richmond + Hungry Man / New York Client: GEICO Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
JW Theaterproductions Agency: J. Walter Thompson / Amsterdam Client: J. Walter Thompson Amsterdam Category: Consumer - Online Films & Video / Self-Promotion - Single
The Skippable Wishes Agency: Marcel / Paris Client: Publicis Groupe Category: Consumer - Online Films & Video / Self-Promotion - Single
The Blank Video Project Agency: Solve / Minneapolis Client: Solve Category: Consumer - Online Films & Video / Self-Promotion - Single
Crisper TV Campaign Agency: BBDO / New York Client: Mars Chocolate North America / Snickers Crispers Category: Consumer - Television / 30 Second - Campaign
Priceline TV Campaign Agency: BBDO / New York Client: Priceline.com Category: Consumer - Television / 30 Second - Campaign
It's Really Time to Let Go Agency: CP+B / Miami Client: letgo Category: Consumer - Television / 30 Second - Campaign
Epic Cord Fail Agency: Doner / Detroit + PYTKA / Los Angeles + Tool of North America / Los Angeles Client: JBL Category: Consumer - Television / 30 Second - Campaign
Weird, Right? Agency: Droga5 / New York Client: Scion Category: Consumer - Television / 30 Second - Campaign
Way Better Rich Person TV Campaign Agency: McCann / New York Client: New York Lottery Category: Consumer - Television / 30 Second - Campaign
UBS Retirement Campaign Agency: Publicis Communications Schweiz AG / Zurich Client: UBS Category: Consumer - Television / 30 Second - Campaign
Santa Suits Up Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer - Television / 30 Second - Campaign
We Are #WomenNotObjects Agency: Badger & Winters / New York + Badger & Winters Digital Content Studio / New York + The Mill / New York + Frisbie NYC / New York Client: Badger & Winters Category: CSR - Online Films & Video / Online Films & Video
There's No One Someone Won't Miss Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission Category: CSR - Online Films & Video / Online Films & Video
Fletcher's Drive Agency: ESPN CreativeWorks / New York Client: AT&T - It Can Wait Category: CSR - Online Films & Video / Online Films & Video
Close The Loop Agency: Forsman & Bodenfors, H&M Inhouse / Gothenburg, Stockholm Client: H&M Category: CSR - Online Films & Video / Online Films & Video
Don't Drink and Dive Agency: Trygg-Hansa / Stockholm + Prime - A Weber Shandwick Company / Stockholm + Folke Film / Stockholm Client: Trygg-Hansa Category: CSR - Online Films & Video / Online Films & Video
Hush Little Baby Agency: Saatchi & Saatchi NY / New York + Pulse Films / Los Angeles + Work Editorial / New York + Massive Music / New York Client: Procter & Gamble Category: CSR - Online Films & Video / Online Films & Video
OrangeAid - Last Day of School Agency: BBH ASIA PACIFIC / Singapore Client: NTUC Income Category: CSR - Cinema Advertising / Cinema Advertising
The Other Letter Agency: McCann / Madrid Client: Ikea Category: CSR - Cinema Advertising / Cinema Advertising
#MakeYouHappen Agency: Ogilvy / New York Client: Philips Norelco Category: CSR - Cinema Advertising / Cinema Advertising
Mog's Christmas Calamity Agency: AMVBBDO / LONDON Client: Sainsbury's Category: Craft - Writing / Writing
Fly Your Own Way Agency: BBDO / New York Client: Foot Locker Category: Craft - Writing / Writing
Wok Agency: Droga5 / Sydney + The Sweetshop / Bangkok + Heckler / Sydney Client: Heineken Asia Pacific/Tiger Beer Category: Craft - Writing / Writing
Nobody's Memories Agency: FCB / Toronto + FCB / Chicago Client: PFLAG Canada Category: Craft - Writing / Writing
Lenor "Odes to Clothes - Skirt" Agency: Grey Germany / Duesseldorf + Grey / Duesseldorf Client: Procter & Gamble Category: Craft - Writing / Writing
Shoulders of Giants Agency: TBWA Chiat Day / Los Angeles + Smuggler / Los Angeles + RPS / Los Angeles + A52 / Los Angeles Client: Nissan Category: Craft - Writing / Writing
Remarkable Moments Agency: Wexley School for Girls / Seattle Client: Virginia Mason Medical Center Category: Non-Profit - Television / Television (Any Length) - Campaign
Socrates Magazine Launch Campaign Agency: TBWA\ / ISTANBUL Client: Socrates Magazine Category: Consumer - Television / 60 Second - Campaign
Keep Control Agency: AMVBBDO / London Client: Tena Men Category: Consumer - Online Films & Video / Short Form - Series / Episodes
So Thin You?ll Need to Think of Something Else Agency: Marcus Thomas LLC / Cleveland Client: Okamoto Category: Consumer - Online Films & Video / Short Form - Series / Episodes
Old Car Commercials Agency: VML / Kansas City Client: NAPA Auto Parts Category: Consumer - Online Films & Video / Short Form - Series / Episodes
Made in 17 Hours Agency: Clemenger BBDO / Sydney + Flare / Sydney Client: Toshiba Category: Consumer - Online Films & Video / Long Form - Single
Super Bowl Babies Agency: Grey / New York + Park Pictures / New York + Townhouse23 / New York + Exile / New York Client: National Football League Category: Consumer - Online Films & Video / Long Form - Single
Breathless Choir Agency: Ogilvy & Mather / London Client: Philips Category: Consumer - Online Films & Video / Long Form - Single
Douban - The Inner Space Agency: W / Shanghai Client: Douban Category: Consumer - Online Films & Video / Long Form - Single
Distorted Fact Agency: AlmapBBDO / São Paulo Client: Veja Magazine Category: Consumer - Online Films & Video / Short Form - Single
Custom-made Commercial Agency: AlmapBBDO / São Paulo Client: MAN Latin America Category: Consumer - Online Films & Video / Short Form - Single
First Days Out Agency: AlmapBBDO / São Paulo Client: MARS Category: Consumer - Online Films & Video / Short Form - Single

2016 Film Merit Award

Barton F Graf / New York + Smith & Jones / London

Scotts Miracle-Gro

Tomcat TV Campaign - Slingshot :15, Tailpipe :15, Roller Skate:15

Consumer - Television / 20 Second & Under - Campaign

FI16141M

2016 Film Merit Award

BMF / Sydney + Rabbit Content / Sydney

ALDI Australia

Like Brands. Only Cheaper I

Consumer - Television / 20 Second & Under - Campaign

FI16142M

2016 Film Merit Award

TBWA\Media Arts Lab / Los Angeles

Apple

World Gallery TV

Consumer - Television / 20 Second & Under - Campaign

FI16143M

2016 Film Merit Award

AMVBBDO / LONDON

Curry's PC World

Spare the Act - Nespresso

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16159M

2016 Film Merit Award

BBDO / San Francisco

Barbie, Mattel

Imagine the Possibilities

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16160M

2016 Film Merit Award

BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin

Daimler

Shock

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16161M

2016 Film Merit Award

Energy BBDO / Chicago

Wrigley, a Subsidiary of Mars

Extra "Sarah & Juan"

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16162M

2016 Film Merit Award

Heimat / Berlin

OTTO

The Letter

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16163M

2016 Film Merit Award

Leo Burnett / Melbourne + Goodoil Films / Paddington

Honda CR-V

Wild Horse Chase

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16164M

2016 Film Merit Award

Ogilvy / New York

NASCAR

What If?

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16165M

2016 Film Merit Award

The Martin Agency / Richmond + Hungry Man / New York

GEICO

Countdown

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16166M

2016 Film Merit Award

The Martin Agency / Richmond + Hungry Man / New York

GEICO

Whisper

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16167M

2016 Film Merit Award

J. Walter Thompson / Amsterdam

J. Walter Thompson Amsterdam

JW Theaterproductions

Consumer - Online Films & Video / Self-Promotion - Single

FI16209M

2016 Film Merit Award

Marcel / Paris

Publicis Groupe

The Skippable Wishes

Consumer - Online Films & Video / Self-Promotion - Single

FI16210M

2016 Film Merit Award

Solve / Minneapolis

Solve

The Blank Video Project

Consumer - Online Films & Video / Self-Promotion - Single

FI16211M

2016 Film Merit Award

BBDO / New York

Mars Chocolate North America / Snickers Crispers

Crisper TV Campaign

Consumer - Television / 30 Second - Campaign

FI16130M

2016 Film Merit Award

BBDO / New York

Priceline.com

Priceline TV Campaign

Consumer - Television / 30 Second - Campaign

FI16131M

2016 Film Merit Award

CP+B / Miami

letgo

It's Really Time to Let Go

Consumer - Television / 30 Second - Campaign

FI16132M

2016 Film Merit Award

Doner / Detroit + PYTKA / Los Angeles + Tool of North America / Los Angeles

JBL

Epic Cord Fail

Consumer - Television / 30 Second - Campaign

FI16133M

2016 Film Merit Award

Droga5 / New York

Scion

Weird, Right?

Consumer - Television / 30 Second - Campaign

FI16134M

2016 Film Merit Award

McCann / New York

New York Lottery

Way Better Rich Person TV Campaign

Consumer - Television / 30 Second - Campaign

FI16135M

2016 Film Merit Award

Publicis Communications Schweiz AG / Zurich

UBS

UBS Retirement Campaign

Consumer - Television / 30 Second - Campaign

FI16136M

2016 Film Merit Award

Wieden+Kennedy / New York

ESPN

Santa Suits Up

Consumer - Television / 30 Second - Campaign

FI16137M

2016 Film Merit Award

Badger & Winters / New York + Badger & Winters Digital Content Studio / New York + The Mill / New York + Frisbie NYC / New York

Badger & Winters

We Are #WomenNotObjects

CSR - Online Films & Video / Online Films & Video

FI16218M

2016 Film Merit Award

Clemenger BBDO / Melbourne

Transport Accident Commission

There's No One Someone Won't Miss

CSR - Online Films & Video / Online Films & Video

FI16219M

2016 Film Merit Award

ESPN CreativeWorks / New York

AT&T - It Can Wait

Fletcher's Drive

CSR - Online Films & Video / Online Films & Video

FI16220M

2016 Film Merit Award

Forsman & Bodenfors, H&M Inhouse / Gothenburg, Stockholm

H&M

Close The Loop

CSR - Online Films & Video / Online Films & Video

FI16221M

2016 Film Merit Award

Trygg-Hansa / Stockholm + Prime - A Weber Shandwick Company / Stockholm + Folke Film / Stockholm

Trygg-Hansa

Don't Drink and Dive

CSR - Online Films & Video / Online Films & Video

FI16222M

2016 Film Merit Award

Saatchi & Saatchi NY / New York + Pulse Films / Los Angeles + Work Editorial / New York + Massive Music / New York

Procter & Gamble

Hush Little Baby

CSR - Online Films & Video / Online Films & Video

FI16223M

2016 Film Merit Award

BBH ASIA PACIFIC / Singapore

NTUC Income

OrangeAid - Last Day of School

CSR - Cinema Advertising / Cinema Advertising

FI16215M

2016 Film Merit Award

McCann / Madrid

Ikea

The Other Letter

CSR - Cinema Advertising / Cinema Advertising

FI16216M

2016 Film Merit Award

Ogilvy / New York

Philips Norelco

#MakeYouHappen

CSR - Cinema Advertising / Cinema Advertising

FI16217M

2016 Film Merit Award

AMVBBDO / LONDON

Sainsbury's

Mog's Christmas Calamity

Craft - Writing / Writing

FI16252M

2016 Film Merit Award

BBDO / New York

Foot Locker

Fly Your Own Way

Craft - Writing / Writing

FI16253M

2016 Film Merit Award

Droga5 / Sydney + The Sweetshop / Bangkok + Heckler / Sydney

Heineken Asia Pacific/Tiger Beer

Wok

Craft - Writing / Writing

FI16254M

2016 Film Merit Award

FCB / Toronto + FCB / Chicago

PFLAG Canada

Nobody's Memories

Craft - Writing / Writing

FI16255M

2016 Film Merit Award

Grey Germany / Duesseldorf + Grey / Duesseldorf

Procter & Gamble

Lenor "Odes to Clothes - Skirt"

Craft - Writing / Writing

FI16256M

2016 Film Merit Award

TBWA Chiat Day / Los Angeles + Smuggler / Los Angeles + RPS / Los Angeles + A52 / Los Angeles

Nissan

Shoulders of Giants

Craft - Writing / Writing

FI16257M

2016 Film Merit Award

Wexley School for Girls / Seattle

Virginia Mason Medical Center

Remarkable Moments

Non-Profit - Television / Television (Any Length) - Campaign

FI16229M

2016 Film Merit Award

TBWA\ / ISTANBUL

Socrates Magazine

Socrates Magazine Launch Campaign

Consumer - Television / 60 Second - Campaign

FI16115M

2016 Film Merit Award

AMVBBDO / London

Tena Men

Keep Control

Consumer - Online Films & Video / Short Form - Series / Episodes

FI16201M

2016 Film Merit Award

Marcus Thomas LLC / Cleveland

Okamoto

So Thin You?ll Need to Think of Something Else

Consumer - Online Films & Video / Short Form - Series / Episodes

FI16202M

2016 Film Merit Award

VML / Kansas City

NAPA Auto Parts

Old Car Commercials

Consumer - Online Films & Video / Short Form - Series / Episodes

FI16203M

2016 Film Merit Award

Clemenger BBDO / Sydney + Flare / Sydney

Toshiba

Made in 17 Hours

Consumer - Online Films & Video / Long Form - Single

FI16204M

2016 Film Merit Award

Grey / New York + Park Pictures / New York + Townhouse23 / New York + Exile / New York

National Football League

Super Bowl Babies

Consumer - Online Films & Video / Long Form - Single

FI16205M

2016 Film Merit Award

Ogilvy & Mather / London

Philips

Breathless Choir

Consumer - Online Films & Video / Long Form - Single

FI16206M

2016 Film Merit Award

W / Shanghai

Douban

Douban - The Inner Space

Consumer - Online Films & Video / Long Form - Single

FI16207M

2016 Film Merit Award

AlmapBBDO / São Paulo

Veja Magazine

Distorted Fact

Consumer - Online Films & Video / Short Form - Single

FI16172M

2016 Film Merit Award

AlmapBBDO / São Paulo

MAN Latin America

Custom-made Commercial

Consumer - Online Films & Video / Short Form - Single

FI16173M

2016 Film Merit Award

AlmapBBDO / São Paulo

MARS

First Days Out

Consumer - Online Films & Video / Short Form - Single

FI16174M

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