The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

AXE - The Thing Agency: 72andSunny / Amsterdam Client: Unilever (AXE) Category: Consumer - Television / 60 Second - Single
Only Ordinary by Name Agency: adam&eveDDB / London + Starcom Mediavest / London + Somesuch / London + Trim / London Client: Heineken - John Smith's Category: Consumer - Television / 60 Second - Single
Imagine the Possibilities Agency: BBDO / San Francisco Client: Barbie, Mattel Category: Consumer - Television / 60 Second - Single
Time Upon a Once Agency: BBDO / New York Client: GE Category: Consumer - Television / 60 Second - Single
The Stone Agency: BETC / Paris + Partizan / Paris + Royal Post / Paris + Mathematic / Paris Client: CANAL+ Category: Consumer - Television / 60 Second - Single
Moments Agency: DDB Canada / Vancouver Client: Volkswagen Category: Consumer - Television / 60 Second - Single
Trip Agency: Del Campo Saatchi & Saatchi / Buenos Aires Client: Andes Beer Category: Consumer - Television / 60 Second - Single
Thank You For Being A Friend Agency: Fallon / Minneapolis + Arby's Restaurant / Atlanta + Viacom Velocity / New York City + Volt / Minneapolis Client: Arby's Category: Consumer - Television / 60 Second - Single
Emily's Oz Agency: Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles + Rock Paper Scissors / Santa Monica Client: Comcast/XFINITY Category: Consumer - Television / 60 Second - Single
Dream On Agency: Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco Client: Adobe Category: Consumer - Television / 60 Second - Single
Find Your Flow Agency: Grey / London Client: Lucozade Ribena Suntory Category: Consumer - Television / 60 Second - Single
Portraits Agency: iris / New York + Cutting Room / New York + Hum Music / Los Angeles + Light of Day / New York Client: Fiat Chrysler Automobiles/ Jeep Category: Consumer - Television / 60 Second - Single
The Test Agency: MullenLowe U.S. / Los Angeles Client: Acura Category: Consumer - Television / 60 Second - Single
Kids Agency: RadicalMedia / New York + BBDO / Berlin Client: Smart Category: Consumer - Television / 60 Second - Single
Silver Skaters Agency: Saatchi & Saatchi / London + Biscuit Filmworks / London Client: Rekorderlig Category: Consumer - Television / 60 Second - Single
Commander Agency: Venables Bell & Partners / San Francisco + MJZ / Los Angeles + Final Cut / New York Client: Audi of America Category: Consumer - Television / 60 Second - Single
Last Agency: Wieden+Kennedy / Portland + Park Pictures / New York/Los Angeles Client: Nike Category: Consumer - Television / 60 Second - Single
Dishes Agency: Wieden+Kennedy / London + Riff Raff Films / London + Final Cut / London + The Mill / London Client: RB / Finish Category: Consumer - Television / 60 Second - Single
Whale Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer - Television / 60 Second - Single
Churn Agency: Wieden+Kennedy / Portland + Anonymous Content / Los Angeles Client: Powerade Category: Consumer - Television / 60 Second - Single
Made in 17 Hours Agency: Clemenger BBDO / Sydney + Flare / Sydney Client: Toshiba Category: Consumer - Online Films & Video / Long Form - Single
Super Bowl Babies Agency: Grey / New York + Park Pictures / New York + Townhouse23 / New York + Exile / New York Client: National Football League Category: Consumer - Online Films & Video / Long Form - Single
Breathless Choir Agency: Ogilvy & Mather / London Client: Philips Category: Consumer - Online Films & Video / Long Form - Single
Douban - The Inner Space Agency: W / Shanghai Client: Douban Category: Consumer - Online Films & Video / Long Form - Single
We Are #WomenNotObjects Agency: Badger & Winters / New York + Badger & Winters Digital Content Studio / New York + The Mill / New York + Frisbie NYC / New York Client: Badger & Winters Category: CSR - Online Films & Video / Online Films & Video
There's No One Someone Won't Miss Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission Category: CSR - Online Films & Video / Online Films & Video
Fletcher's Drive Agency: ESPN CreativeWorks / New York Client: AT&T - It Can Wait Category: CSR - Online Films & Video / Online Films & Video
Close The Loop Agency: Forsman & Bodenfors, H&M Inhouse / Gothenburg, Stockholm Client: H&M Category: CSR - Online Films & Video / Online Films & Video
Don't Drink and Dive Agency: Trygg-Hansa / Stockholm + Prime - A Weber Shandwick Company / Stockholm + Folke Film / Stockholm Client: Trygg-Hansa Category: CSR - Online Films & Video / Online Films & Video
Hush Little Baby Agency: Saatchi & Saatchi NY / New York + Pulse Films / Los Angeles + Work Editorial / New York + Massive Music / New York Client: Procter & Gamble Category: CSR - Online Films & Video / Online Films & Video
Share Honesty Agency: Daughters & Howard / Lexington, MA + Alex Bogusky / Boulder, CO Client: Center for Science in the Public Interest Category: Non-Profit - Online Films & Video / Online Films & Video
Change the Tune Agency: Daughters & Howard / Lexington, MA + Lumenati / Denver, CO Client: Center for Science in the Public Interest Category: Non-Profit - Online Films & Video / Online Films & Video
The Unforgotten Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: Non-Profit - Online Films & Video / Online Films & Video
805 Million Names Agency: Forsman & Bodenfors / Gothenburg + New Land / Iconoclast / Stockholm + Be On / Stockholm + Matter / Stockholm Client: United Nations World Food Programme Category: Non-Profit - Online Films & Video / Online Films & Video
#CoverTheAthlete Agency: john st. / Toronto Client: Hannah Smit Category: Non-Profit - Online Films & Video / Online Films & Video
Beauty Tips by Reshma Agency: Ogilvy & Mather / Mumbai, India Client: Make Love Not Scars Category: Non-Profit - Online Films & Video / Online Films & Video
Mums and Maids Agency: Ogilvy & Mather / Singapore Client: TWC2 Category: Non-Profit - Online Films & Video / Online Films & Video
Youtube Arrels Agency: The Cyranos // McCann / Barcelona Client: Fundació Arrels Category: Non-Profit - Online Films & Video / Online Films & Video
Tomcat TV Campaign - Slingshot :15, Tailpipe :15, Roller Skate:15 Agency: Barton F Graf / New York + Smith & Jones / London Client: Scotts Miracle-Gro Category: Consumer - Television / 20 Second & Under - Campaign
Like Brands. Only Cheaper I Agency: BMF / Sydney + Rabbit Content / Sydney Client: ALDI Australia Category: Consumer - Television / 20 Second & Under - Campaign
World Gallery TV Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Consumer - Television / 20 Second & Under - Campaign
Little Caesars - Lamination TV 30 Agency: Barton F. Graf / New York Client: Little Caesars Category: Consumer - Television / 30 Second - Single
Shock Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin Client: Daimler Category: Consumer - Television / 30 Second - Single
Marshawn Agency: BBDO / New York Client: PepsiCo / Pepsi Category: Consumer - Television / 30 Second - Single
Puppymonkeybaby Agency: BBDO / New York Client: PepsiCo / Mountain Dew Kickstart Category: Consumer - Television / 30 Second - Single
It's Really Time to Let Go? Escape Agency: CP+B / Miami Client: letgo Category: Consumer - Television / 30 Second - Single
Bike Agency: Deutsch / New York + Dummy Films / Venice Client: Sherwin Williams Category: Consumer - Television / 30 Second - Single
Flextacular Agency: dummy. / venice + the martin agency / richmond Client: Geico Category: Consumer - Television / 30 Second - Single
2015 SunnyD Rollerblade Agency: Grenadier / Boulder, CO Client: SunnyD Category: Consumer - Television / 30 Second - Single
Fisherman Agency: Hungry Man Productions / Los Angeles + The Martin Agency / Richmond Client: Geico Category: Consumer - Television / 30 Second - Single

2016 Film Merit Award

72andSunny / Amsterdam

Unilever (AXE)

AXE - The Thing

Consumer - Television / 60 Second - Single

FI16095M

2016 Film Merit Award

adam&eveDDB / London + Starcom Mediavest / London + Somesuch / London + Trim / London

Heineken - John Smith's

Only Ordinary by Name

Consumer - Television / 60 Second - Single

FI16096M

2016 Film Merit Award

BBDO / San Francisco

Barbie, Mattel

Imagine the Possibilities

Consumer - Television / 60 Second - Single

FI16097M

2016 Film Merit Award

BBDO / New York

GE

Time Upon a Once

Consumer - Television / 60 Second - Single

FI16098M

2016 Film Merit Award

BETC / Paris + Partizan / Paris + Royal Post / Paris + Mathematic / Paris

CANAL+

The Stone

Consumer - Television / 60 Second - Single

FI16099M

2016 Film Merit Award

DDB Canada / Vancouver

Volkswagen

Moments

Consumer - Television / 60 Second - Single

FI16100M

2016 Film Merit Award

Del Campo Saatchi & Saatchi / Buenos Aires

Andes Beer

Trip

Consumer - Television / 60 Second - Single

FI16101M

2016 Film Merit Award

Fallon / Minneapolis + Arby's Restaurant / Atlanta + Viacom Velocity / New York City + Volt / Minneapolis

Arby's

Thank You For Being A Friend

Consumer - Television / 60 Second - Single

FI16102M

2016 Film Merit Award

Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles + Rock Paper Scissors / Santa Monica

Comcast/XFINITY

Emily's Oz

Consumer - Television / 60 Second - Single

FI16103M

2016 Film Merit Award

Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco

Adobe

Dream On

Consumer - Television / 60 Second - Single

FI16104M

2016 Film Merit Award

Grey / London

Lucozade Ribena Suntory

Find Your Flow

Consumer - Television / 60 Second - Single

FI16105M

2016 Film Merit Award

iris / New York + Cutting Room / New York + Hum Music / Los Angeles + Light of Day / New York

Fiat Chrysler Automobiles/ Jeep

Portraits

Consumer - Television / 60 Second - Single

FI16106M

2016 Film Merit Award

MullenLowe U.S. / Los Angeles

Acura

The Test

Consumer - Television / 60 Second - Single

FI16107M

2016 Film Merit Award

RadicalMedia / New York + BBDO / Berlin

Smart

Kids

Consumer - Television / 60 Second - Single

FI16108M

2016 Film Merit Award

Saatchi & Saatchi / London + Biscuit Filmworks / London

Rekorderlig

Silver Skaters

Consumer - Television / 60 Second - Single

FI16109M

2016 Film Merit Award

Venables Bell & Partners / San Francisco + MJZ / Los Angeles + Final Cut / New York

Audi of America

Commander

Consumer - Television / 60 Second - Single

FI16110M

2016 Film Merit Award

Wieden+Kennedy / Portland + Park Pictures / New York/Los Angeles

Nike

Last

Consumer - Television / 60 Second - Single

FI16111M

2016 Film Merit Award

Wieden+Kennedy / London + Riff Raff Films / London + Final Cut / London + The Mill / London

RB / Finish

Dishes

Consumer - Television / 60 Second - Single

FI16112M

2016 Film Merit Award

Wieden+Kennedy / Portland

Old Spice

Whale

Consumer - Television / 60 Second - Single

FI16113M

2016 Film Merit Award

Wieden+Kennedy / Portland + Anonymous Content / Los Angeles

Powerade

Churn

Consumer - Television / 60 Second - Single

FI16114M

2016 Film Merit Award

Clemenger BBDO / Sydney + Flare / Sydney

Toshiba

Made in 17 Hours

Consumer - Online Films & Video / Long Form - Single

FI16204M

2016 Film Merit Award

Grey / New York + Park Pictures / New York + Townhouse23 / New York + Exile / New York

National Football League

Super Bowl Babies

Consumer - Online Films & Video / Long Form - Single

FI16205M

2016 Film Merit Award

Ogilvy & Mather / London

Philips

Breathless Choir

Consumer - Online Films & Video / Long Form - Single

FI16206M

2016 Film Merit Award

W / Shanghai

Douban

Douban - The Inner Space

Consumer - Online Films & Video / Long Form - Single

FI16207M

2016 Film Merit Award

Badger & Winters / New York + Badger & Winters Digital Content Studio / New York + The Mill / New York + Frisbie NYC / New York

Badger & Winters

We Are #WomenNotObjects

CSR - Online Films & Video / Online Films & Video

FI16218M

2016 Film Merit Award

Clemenger BBDO / Melbourne

Transport Accident Commission

There's No One Someone Won't Miss

CSR - Online Films & Video / Online Films & Video

FI16219M

2016 Film Merit Award

ESPN CreativeWorks / New York

AT&T - It Can Wait

Fletcher's Drive

CSR - Online Films & Video / Online Films & Video

FI16220M

2016 Film Merit Award

Forsman & Bodenfors, H&M Inhouse / Gothenburg, Stockholm

H&M

Close The Loop

CSR - Online Films & Video / Online Films & Video

FI16221M

2016 Film Merit Award

Trygg-Hansa / Stockholm + Prime - A Weber Shandwick Company / Stockholm + Folke Film / Stockholm

Trygg-Hansa

Don't Drink and Dive

CSR - Online Films & Video / Online Films & Video

FI16222M

2016 Film Merit Award

Saatchi & Saatchi NY / New York + Pulse Films / Los Angeles + Work Editorial / New York + Massive Music / New York

Procter & Gamble

Hush Little Baby

CSR - Online Films & Video / Online Films & Video

FI16223M

2016 Film Merit Award

Daughters & Howard / Lexington, MA + Alex Bogusky / Boulder, CO

Center for Science in the Public Interest

Share Honesty

Non-Profit - Online Films & Video / Online Films & Video

FI16233M

2016 Film Merit Award

Daughters & Howard / Lexington, MA + Lumenati / Denver, CO

Center for Science in the Public Interest

Change the Tune

Non-Profit - Online Films & Video / Online Films & Video

FI16234M

2016 Film Merit Award

FCB / Chicago

Illinois Council Against Handgun Violence

The Unforgotten

Non-Profit - Online Films & Video / Online Films & Video

FI16235M

2016 Film Merit Award

Forsman & Bodenfors / Gothenburg + New Land / Iconoclast / Stockholm + Be On / Stockholm + Matter / Stockholm

United Nations World Food Programme

805 Million Names

Non-Profit - Online Films & Video / Online Films & Video

FI16236M

2016 Film Merit Award

john st. / Toronto

Hannah Smit

#CoverTheAthlete

Non-Profit - Online Films & Video / Online Films & Video

FI16237M

2016 Film Merit Award

Ogilvy & Mather / Mumbai, India

Make Love Not Scars

Beauty Tips by Reshma

Non-Profit - Online Films & Video / Online Films & Video

FI16238M

2016 Film Merit Award

Ogilvy & Mather / Singapore

TWC2

Mums and Maids

Non-Profit - Online Films & Video / Online Films & Video

FI16239M

2016 Film Merit Award

The Cyranos // McCann / Barcelona

Fundació Arrels

Youtube Arrels

Non-Profit - Online Films & Video / Online Films & Video

FI16240M

2016 Film Merit Award

Barton F Graf / New York + Smith & Jones / London

Scotts Miracle-Gro

Tomcat TV Campaign - Slingshot :15, Tailpipe :15, Roller Skate:15

Consumer - Television / 20 Second & Under - Campaign

FI16141M

2016 Film Merit Award

BMF / Sydney + Rabbit Content / Sydney

ALDI Australia

Like Brands. Only Cheaper I

Consumer - Television / 20 Second & Under - Campaign

FI16142M

2016 Film Merit Award

TBWA\Media Arts Lab / Los Angeles

Apple

World Gallery TV

Consumer - Television / 20 Second & Under - Campaign

FI16143M

2016 Film Merit Award

Barton F. Graf / New York

Little Caesars

Little Caesars - Lamination TV 30

Consumer - Television / 30 Second - Single

FI16116M

2016 Film Merit Award

BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin

Daimler

Shock

Consumer - Television / 30 Second - Single

FI16117M

2016 Film Merit Award

BBDO / New York

PepsiCo / Pepsi

Marshawn

Consumer - Television / 30 Second - Single

FI16118M

2016 Film Merit Award

BBDO / New York

PepsiCo / Mountain Dew Kickstart

Puppymonkeybaby

Consumer - Television / 30 Second - Single

FI16119M

2016 Film Merit Award

CP+B / Miami

letgo

It's Really Time to Let Go? Escape

Consumer - Television / 30 Second - Single

FI16120M

2016 Film Merit Award

Deutsch / New York + Dummy Films / Venice

Sherwin Williams

Bike

Consumer - Television / 30 Second - Single

FI16121M

2016 Film Merit Award

dummy. / venice + the martin agency / richmond

Geico

Flextacular

Consumer - Television / 30 Second - Single

FI16122M

2016 Film Merit Award

Grenadier / Boulder, CO

SunnyD

2015 SunnyD Rollerblade

Consumer - Television / 30 Second - Single

FI16123M

2016 Film Merit Award

Hungry Man Productions / Los Angeles + The Martin Agency / Richmond

Geico

Fisherman

Consumer - Television / 30 Second - Single

FI16124M

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