The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Feed the Good Agency: BBDO / New York + Colenso BBDO / Auckland + Clemenger BBDO / Melbourne Client: Mars Petcare / Pedigree Category: Consumer - Television / Commercials of Varying Length - Campaign
Baggage Handlers Agency: JANDL / Bratislava + Eallin Nomad Slovakia / Bratislava + Eallin / Prague Client: Samdex Category: Consumer - Television / Commercials of Varying Length - Campaign
Mog's Christmas Calamity Agency: AMVBBDO / LONDON Client: Sainsbury's Category: Craft - Writing / Writing
Fly Your Own Way Agency: BBDO / New York Client: Foot Locker Category: Craft - Writing / Writing
Wok Agency: Droga5 / Sydney + The Sweetshop / Bangkok + Heckler / Sydney Client: Heineken Asia Pacific/Tiger Beer Category: Craft - Writing / Writing
Nobody's Memories Agency: FCB / Toronto + FCB / Chicago Client: PFLAG Canada Category: Craft - Writing / Writing
Lenor "Odes to Clothes - Skirt" Agency: Grey Germany / Duesseldorf + Grey / Duesseldorf Client: Procter & Gamble Category: Craft - Writing / Writing
Shoulders of Giants Agency: TBWA Chiat Day / Los Angeles + Smuggler / Los Angeles + RPS / Los Angeles + A52 / Los Angeles Client: Nissan Category: Craft - Writing / Writing
Socrates Magazine Launch Campaign Agency: TBWA\ / ISTANBUL Client: Socrates Magazine Category: Consumer - Television / 60 Second - Campaign
The Stone Agency: BETC / Paris Client: CANAL+ Category: Craft - Editing / Editing
Yesterday/Today Agency: Havas Worldwide / Singapore + The Sweet Shop / Bangkok Client: Tokio Marine Category: Craft - Editing / Editing
Just Another Day Agency: J. Walter Thompson Canada / Toronto + Panic & Bob / Toronto Client: The Hospital for Sick Children Category: Craft - Editing / Editing
Chaos Theory Agency: Mistress / Los Angeles Client: World Surf League Category: Craft - Editing / Editing
Your Story Is Calling - Manifesto Agency: Translation / New York City + Radical Media / New York City Client: Jeep Category: Craft - Editing / Editing
"Commander" Agency: Venables Bell & Partners / San Francisco + MJZ / Los Angeles + Final Cut Editorial / Los Angeles Client: Audi Category: Craft - Editing / Editing
Domestic Violence Agency: Publicis Conseil / Paris Client: France 5 Category: Consumer - Television / Budget Under $100K - Single
Library Agency: Sid Lee / Montréal Client: Kumpan Electric Category: Consumer - Television / Budget Under $100K - Single
More Than Brains Agency: 180LA / Santa Monica + The Corner Shop / Santa Monica Client: University of Phoenix Category: Craft - Music / Sound / Music / Sound
Friends Forever Agency: Google Android / New York + Droga5 / New York + The Mill / New York Client: Google Android Category: Craft - Music / Sound / Music / Sound
Paper Agency: Factory / London + RPA / LA + Reset Content / LA Client: Honda Category: Craft - Music / Sound / Music / Sound
Deng Adut Agency: FINCH / Sydney + VCD + WE.Collective / Sydney + University of Western / Sydney Client: University of Western Sydney Category: Craft - Music / Sound / Music / Sound
Think Slow - The Tortoise & the Hare Agency: M&C Saatchi / London + Rattling Stick / London Client: Transport for London Category: Craft - Music / Sound / Music / Sound
Custom-made Commercial Agency: AlmapBBDO / São Paulo Client: MAN Latin America Category: Innovation - Innovation in Film / Innovation in Film
Prius Super Bowl Live Tweet Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales Category: Innovation - Innovation in Film / Innovation in Film
Unskippable Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Innovation - Innovation in Film / Innovation in Film
Mog's Christmas Calamity Agency: AMVBBDO / LONDON Client: Sainsbury's Category: Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single
Birth Agency: BBH / London + Mill+ / London + The Mill / London + String & Tins / London Client: Audi Category: Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single
OrangeAid - Last Day of School Agency: BBH ASIA PACIFIC / Singapore Client: NTUC Income Category: CSR - Cinema Advertising / Cinema Advertising
The Other Letter Agency: McCann / Madrid Client: Ikea Category: CSR - Cinema Advertising / Cinema Advertising
#MakeYouHappen Agency: Ogilvy / New York Client: Philips Norelco Category: CSR - Cinema Advertising / Cinema Advertising
Fueled by Everything Agency: Droga5 / New York + Toyota / Torrance + Warrior Poets / New York Client: Toyota Category: Consumer - Online Films & Video / Long Form - Series / Episodes
AXE - The Thing Agency: 72andSunny / Amsterdam Client: Unilever (AXE) Category: Consumer - Television / 60 Second - Single
Only Ordinary by Name Agency: adam&eveDDB / London + Starcom Mediavest / London + Somesuch / London + Trim / London Client: Heineken - John Smith's Category: Consumer - Television / 60 Second - Single
Imagine the Possibilities Agency: BBDO / San Francisco Client: Barbie, Mattel Category: Consumer - Television / 60 Second - Single
Time Upon a Once Agency: BBDO / New York Client: GE Category: Consumer - Television / 60 Second - Single
The Stone Agency: BETC / Paris + Partizan / Paris + Royal Post / Paris + Mathematic / Paris Client: CANAL+ Category: Consumer - Television / 60 Second - Single
Moments Agency: DDB Canada / Vancouver Client: Volkswagen Category: Consumer - Television / 60 Second - Single
Trip Agency: Del Campo Saatchi & Saatchi / Buenos Aires Client: Andes Beer Category: Consumer - Television / 60 Second - Single
Thank You For Being A Friend Agency: Fallon / Minneapolis + Arby's Restaurant / Atlanta + Viacom Velocity / New York City + Volt / Minneapolis Client: Arby's Category: Consumer - Television / 60 Second - Single
Emily's Oz Agency: Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles + Rock Paper Scissors / Santa Monica Client: Comcast/XFINITY Category: Consumer - Television / 60 Second - Single
Dream On Agency: Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco Client: Adobe Category: Consumer - Television / 60 Second - Single
Find Your Flow Agency: Grey / London Client: Lucozade Ribena Suntory Category: Consumer - Television / 60 Second - Single
Portraits Agency: iris / New York + Cutting Room / New York + Hum Music / Los Angeles + Light of Day / New York Client: Fiat Chrysler Automobiles/ Jeep Category: Consumer - Television / 60 Second - Single
The Test Agency: MullenLowe U.S. / Los Angeles Client: Acura Category: Consumer - Television / 60 Second - Single
Kids Agency: RadicalMedia / New York + BBDO / Berlin Client: Smart Category: Consumer - Television / 60 Second - Single
Silver Skaters Agency: Saatchi & Saatchi / London + Biscuit Filmworks / London Client: Rekorderlig Category: Consumer - Television / 60 Second - Single
Commander Agency: Venables Bell & Partners / San Francisco + MJZ / Los Angeles + Final Cut / New York Client: Audi of America Category: Consumer - Television / 60 Second - Single
Last Agency: Wieden+Kennedy / Portland + Park Pictures / New York/Los Angeles Client: Nike Category: Consumer - Television / 60 Second - Single
Dishes Agency: Wieden+Kennedy / London + Riff Raff Films / London + Final Cut / London + The Mill / London Client: RB / Finish Category: Consumer - Television / 60 Second - Single
Whale Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer - Television / 60 Second - Single

2016 Film Merit Award

BBDO / New York + Colenso BBDO / Auckland + Clemenger BBDO / Melbourne

Mars Petcare / Pedigree

Feed the Good

Consumer - Television / Commercials of Varying Length - Campaign

FI16154M

2016 Film Merit Award

JANDL / Bratislava + Eallin Nomad Slovakia / Bratislava + Eallin / Prague

Samdex

Baggage Handlers

Consumer - Television / Commercials of Varying Length - Campaign

FI16155M

2016 Film Merit Award

AMVBBDO / LONDON

Sainsbury's

Mog's Christmas Calamity

Craft - Writing / Writing

FI16252M

2016 Film Merit Award

BBDO / New York

Foot Locker

Fly Your Own Way

Craft - Writing / Writing

FI16253M

2016 Film Merit Award

Droga5 / Sydney + The Sweetshop / Bangkok + Heckler / Sydney

Heineken Asia Pacific/Tiger Beer

Wok

Craft - Writing / Writing

FI16254M

2016 Film Merit Award

FCB / Toronto + FCB / Chicago

PFLAG Canada

Nobody's Memories

Craft - Writing / Writing

FI16255M

2016 Film Merit Award

Grey Germany / Duesseldorf + Grey / Duesseldorf

Procter & Gamble

Lenor "Odes to Clothes - Skirt"

Craft - Writing / Writing

FI16256M

2016 Film Merit Award

TBWA Chiat Day / Los Angeles + Smuggler / Los Angeles + RPS / Los Angeles + A52 / Los Angeles

Nissan

Shoulders of Giants

Craft - Writing / Writing

FI16257M

2016 Film Merit Award

TBWA\ / ISTANBUL

Socrates Magazine

Socrates Magazine Launch Campaign

Consumer - Television / 60 Second - Campaign

FI16115M

2016 Film Merit Award

BETC / Paris

CANAL+

The Stone

Craft - Editing / Editing

FI16267M

2016 Film Merit Award

Havas Worldwide / Singapore + The Sweet Shop / Bangkok

Tokio Marine

Yesterday/Today

Craft - Editing / Editing

FI16268M

2016 Film Merit Award

J. Walter Thompson Canada / Toronto + Panic & Bob / Toronto

The Hospital for Sick Children

Just Another Day

Craft - Editing / Editing

FI16269M

2016 Film Merit Award

Mistress / Los Angeles

World Surf League

Chaos Theory

Craft - Editing / Editing

FI16270M

2016 Film Merit Award

Translation / New York City + Radical Media / New York City

Jeep

Your Story Is Calling - Manifesto

Craft - Editing / Editing

FI16271M

2016 Film Merit Award

Venables Bell & Partners / San Francisco + MJZ / Los Angeles + Final Cut Editorial / Los Angeles

Audi

"Commander"

Craft - Editing / Editing

FI16272M

2016 Film Merit Award

Publicis Conseil / Paris

France 5

Domestic Violence

Consumer - Television / Budget Under $100K - Single

FI16156M

2016 Film Merit Award

Sid Lee / Montréal

Kumpan Electric

Library

Consumer - Television / Budget Under $100K - Single

FI16157M

2016 Film Merit Award

180LA / Santa Monica + The Corner Shop / Santa Monica

University of Phoenix

More Than Brains

Craft - Music / Sound / Music / Sound

FI16273M

2016 Film Merit Award

Google Android / New York + Droga5 / New York + The Mill / New York

Google Android

Friends Forever

Craft - Music / Sound / Music / Sound

FI16274M

2016 Film Merit Award

Factory / London + RPA / LA + Reset Content / LA

Honda

Paper

Craft - Music / Sound / Music / Sound

FI16275M

2016 Film Merit Award

FINCH / Sydney + VCD + WE.Collective / Sydney + University of Western / Sydney

University of Western Sydney

Deng Adut

Craft - Music / Sound / Music / Sound

FI16276M

2016 Film Merit Award

M&C Saatchi / London + Rattling Stick / London

Transport for London

Think Slow - The Tortoise & the Hare

Craft - Music / Sound / Music / Sound

FI16277M

2016 Film Merit Award

AlmapBBDO / São Paulo

MAN Latin America

Custom-made Commercial

Innovation - Innovation in Film / Innovation in Film

FI16241M

2016 Film Merit Award

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales

Prius Super Bowl Live Tweet

Innovation - Innovation in Film / Innovation in Film

FI16242M

2016 Film Merit Award

The Martin Agency / Richmond + Park Pictures / New York

GEICO

Unskippable

Innovation - Innovation in Film / Innovation in Film

FI16243M

2016 Film Merit Award

AMVBBDO / LONDON

Sainsbury's

Mog's Christmas Calamity

Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single

FI16168M

2016 Film Merit Award

BBH / London + Mill+ / London + The Mill / London + String & Tins / London

Audi

Birth

Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single

FI16169M

2016 Film Merit Award

BBH ASIA PACIFIC / Singapore

NTUC Income

OrangeAid - Last Day of School

CSR - Cinema Advertising / Cinema Advertising

FI16215M

2016 Film Merit Award

McCann / Madrid

Ikea

The Other Letter

CSR - Cinema Advertising / Cinema Advertising

FI16216M

2016 Film Merit Award

Ogilvy / New York

Philips Norelco

#MakeYouHappen

CSR - Cinema Advertising / Cinema Advertising

FI16217M

2016 Film Merit Award

Droga5 / New York + Toyota / Torrance + Warrior Poets / New York

Toyota

Fueled by Everything

Consumer - Online Films & Video / Long Form - Series / Episodes

FI16208M

2016 Film Merit Award

72andSunny / Amsterdam

Unilever (AXE)

AXE - The Thing

Consumer - Television / 60 Second - Single

FI16095M

2016 Film Merit Award

adam&eveDDB / London + Starcom Mediavest / London + Somesuch / London + Trim / London

Heineken - John Smith's

Only Ordinary by Name

Consumer - Television / 60 Second - Single

FI16096M

2016 Film Merit Award

BBDO / San Francisco

Barbie, Mattel

Imagine the Possibilities

Consumer - Television / 60 Second - Single

FI16097M

2016 Film Merit Award

BBDO / New York

GE

Time Upon a Once

Consumer - Television / 60 Second - Single

FI16098M

2016 Film Merit Award

BETC / Paris + Partizan / Paris + Royal Post / Paris + Mathematic / Paris

CANAL+

The Stone

Consumer - Television / 60 Second - Single

FI16099M

2016 Film Merit Award

DDB Canada / Vancouver

Volkswagen

Moments

Consumer - Television / 60 Second - Single

FI16100M

2016 Film Merit Award

Del Campo Saatchi & Saatchi / Buenos Aires

Andes Beer

Trip

Consumer - Television / 60 Second - Single

FI16101M

2016 Film Merit Award

Fallon / Minneapolis + Arby's Restaurant / Atlanta + Viacom Velocity / New York City + Volt / Minneapolis

Arby's

Thank You For Being A Friend

Consumer - Television / 60 Second - Single

FI16102M

2016 Film Merit Award

Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles + Rock Paper Scissors / Santa Monica

Comcast/XFINITY

Emily's Oz

Consumer - Television / 60 Second - Single

FI16103M

2016 Film Merit Award

Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco

Adobe

Dream On

Consumer - Television / 60 Second - Single

FI16104M

2016 Film Merit Award

Grey / London

Lucozade Ribena Suntory

Find Your Flow

Consumer - Television / 60 Second - Single

FI16105M

2016 Film Merit Award

iris / New York + Cutting Room / New York + Hum Music / Los Angeles + Light of Day / New York

Fiat Chrysler Automobiles/ Jeep

Portraits

Consumer - Television / 60 Second - Single

FI16106M

2016 Film Merit Award

MullenLowe U.S. / Los Angeles

Acura

The Test

Consumer - Television / 60 Second - Single

FI16107M

2016 Film Merit Award

RadicalMedia / New York + BBDO / Berlin

Smart

Kids

Consumer - Television / 60 Second - Single

FI16108M

2016 Film Merit Award

Saatchi & Saatchi / London + Biscuit Filmworks / London

Rekorderlig

Silver Skaters

Consumer - Television / 60 Second - Single

FI16109M

2016 Film Merit Award

Venables Bell & Partners / San Francisco + MJZ / Los Angeles + Final Cut / New York

Audi of America

Commander

Consumer - Television / 60 Second - Single

FI16110M

2016 Film Merit Award

Wieden+Kennedy / Portland + Park Pictures / New York/Los Angeles

Nike

Last

Consumer - Television / 60 Second - Single

FI16111M

2016 Film Merit Award

Wieden+Kennedy / London + Riff Raff Films / London + Final Cut / London + The Mill / London

RB / Finish

Dishes

Consumer - Television / 60 Second - Single

FI16112M

2016 Film Merit Award

Wieden+Kennedy / Portland

Old Spice

Whale

Consumer - Television / 60 Second - Single

FI16113M

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