The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Spare the Act - Nespresso Agency: AMVBBDO / LONDON Client: Curry's PC World Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Imagine the Possibilities Agency: BBDO / San Francisco Client: Barbie, Mattel Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Shock Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin Client: Daimler Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Extra "Sarah & Juan" Agency: Energy BBDO / Chicago Client: Wrigley, a Subsidiary of Mars Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
The Letter Agency: Heimat / Berlin Client: OTTO Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Wild Horse Chase Agency: Leo Burnett / Melbourne + Goodoil Films / Paddington Client: Honda CR-V Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
What If? Agency: Ogilvy / New York Client: NASCAR Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Countdown Agency: The Martin Agency / Richmond + Hungry Man / New York Client: GEICO Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Whisper Agency: The Martin Agency / Richmond + Hungry Man / New York Client: GEICO Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
The Walking Dead "Shadows" Agency: Bacon & Sons Film Co. / Hollywood, CA + AMC / New York, NY Client: AMC Category: Craft - Cinematography / Cinematography
Memories Agency: DDB / Paris + Carnibird / Paris + Leland Music /Big Sync Studio / London Client: Maille Category: Craft - Cinematography / Cinematography
Nobody's Memories Agency: FCB / Toronto + FCB / Chicago Client: PFLAG Canada Category: Craft - Cinematography / Cinematography
One Second Agency: Leo Burnett Germany / Frankfurt Client: Dunlop Tires Category: Craft - Cinematography / Cinematography
Think Slow - The Tortoise & the Hare Agency: M&C Saatchi / London + Rattling Stick / London Client: Transport for London Category: Craft - Cinematography / Cinematography
Color Riche Agency: Quad Productions / Quad Group / Paris + McCann / Paris Client: L'Oreal Category: Craft - Cinematography / Cinematography
Shape Your Time Agency: Quad Productions / Quad Group / Paris + Publics 133 / Paris Client: Cartier Category: Craft - Cinematography / Cinematography
Shoulders of Giants Agency: TBWA Chiat Day / Los Angeles + Smuggler / Los Angeles + RPS / Los Angeles + A52 / Los Angeles Client: Nissan Category: Craft - Cinematography / Cinematography
T.O by Lipton - A Revolution in Flavour Agency: Tribal Worldwide / London + adam&eveDDB / London + Rogue Films / London + The Mill / London Client: Unilever Category: Craft - Cinematography / Cinematography
The Hero Agency: Publicis Italy / Milan Client: Heineken Category: CSR - Television / Television (Any Length) - Single
White Squad Agency: Reform School / NY + Los Angeles + Party NY / New York Client: MTV Networks Category: CSR - Television / Television (Any Length) - Single
Remarkable Moments Agency: Wexley School for Girls / Seattle Client: Virginia Mason Medical Center Category: Non-Profit - Television / Television (Any Length) - Campaign
More Than Brains Agency: 180LA / Santa Monica + The Corner Shop / Santa Monica Client: University of Phoenix Category: Craft - Music / Sound / Music / Sound
Friends Forever Agency: Google Android / New York + Droga5 / New York + The Mill / New York Client: Google Android Category: Craft - Music / Sound / Music / Sound
Paper Agency: Factory / London + RPA / LA + Reset Content / LA Client: Honda Category: Craft - Music / Sound / Music / Sound
Deng Adut Agency: FINCH / Sydney + VCD + WE.Collective / Sydney + University of Western / Sydney Client: University of Western Sydney Category: Craft - Music / Sound / Music / Sound
Think Slow - The Tortoise & the Hare Agency: M&C Saatchi / London + Rattling Stick / London Client: Transport for London Category: Craft - Music / Sound / Music / Sound
Distorted Fact Agency: AlmapBBDO / São Paulo Client: Veja Magazine Category: Consumer - Online Films & Video / Short Form - Single
Custom-made Commercial Agency: AlmapBBDO / São Paulo Client: MAN Latin America Category: Consumer - Online Films & Video / Short Form - Single
First Days Out Agency: AlmapBBDO / São Paulo Client: MARS Category: Consumer - Online Films & Video / Short Form - Single
Spare The Act - Cooker Agency: AMVBBDO / LONDON Client: Curry's PC World Category: Consumer - Online Films & Video / Short Form - Single
Spare The Act - Laptop Agency: AMVBBDO / LONDON Client: Curry's PC World Category: Consumer - Online Films & Video / Short Form - Single
Imagine the Possibilities Agency: BBDO / San Francisco Client: Barbie, Mattel Category: Consumer - Online Films & Video / Short Form - Single
Swearing Kinds Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin Client: Daimler Category: Consumer - Online Films & Video / Short Form - Single
The Fairest Night of All Agency: Del Campo Saatchi & Saatchi / Buenos Aires Client: Andes Beer Category: Consumer - Online Films & Video / Short Form - Single
Misconceptions Agency: Droga5 / New York + Newcastle / New York + D5 Studios / New York Client: Newcastle Category: Consumer - Online Films & Video / Short Form - Single
Here's to the Cheap Ones Agency: FCB / Toronto Client: Simmply Macs Category: Consumer - Online Films & Video / Short Form - Single
The Letter Agency: Heimat / Berlin Client: OTTO Category: Consumer - Online Films & Video / Short Form - Single
A Message to Space Agency: INNOCEAN Worldwide / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul Client: Hyundai Motor Company Category: Consumer - Online Films & Video / Short Form - Single
#therewillbehaters Agency: iris / London + Frenzy / Paris + Carat / London Client: adidas Football Category: Consumer - Online Films & Video / Short Form - Single
The Uncrashable Toycars Agency: Jung von Matt AG / Hamburg Client: Daimler Category: Consumer - Online Films & Video / Short Form - Single
How China Are You? Agency: Kolle Rebbe GmbH / Hamburg Client: Protonet Category: Consumer - Online Films & Video / Short Form - Single
Men in Black; Colorful Sensation in Black Agency: Kremaworldwide / Seoul Client: LG Electronics Category: Consumer - Online Films & Video / Short Form - Single
Samsung Hearing Hands Agency: Leo Burnett / ?stanbul Client: Samsung Electronics Turkey Category: Consumer - Online Films & Video / Short Form - Single
Shark Dive in the Desert Agency: Leo Burnett / Sydney + Rapid VR / Sydney + We Love Jam / Sydney + The Pool Collective / Sydney Client: Samsung Australia Category: Consumer - Online Films & Video / Short Form - Single
The Way You Are Agency: Leo Burnett France / Saint-Denis + Prodigious / Clichy + Davoli Music / Suresnes Client: Samsung Category: Consumer - Online Films & Video / Short Form - Single
First Haircut Agency: MullenLowe / Winston-Salem Client: ULTA Beauty Category: Consumer - Online Films & Video / Short Form - Single
Dove - A Mother's Body Agency: Ogilvy & Mather / London + Tantrum Productions / London Client: Unilever Category: Consumer - Online Films & Video / Short Form - Single
Mother Agency: Saatchi & Saatchi / Greater China + Saatchi & Saatchi / Del Campo Saatchi & Saatchi Client: Changyou Online Game Developer Category: Consumer - Online Films & Video / Short Form - Single
Hush Little Baby Agency: Saatchi & Saatchi NY / New York + Pulse Films / Los Angeles + Work Editorial / New York + Massive Music / New York Client: Procter & Gamble Category: Consumer - Online Films & Video / Short Form - Single
Pianist Agency: SANTO / Buenos Aires Client: Diageo Category: Consumer - Online Films & Video / Short Form - Single

2016 Film Merit Award

AMVBBDO / LONDON

Curry's PC World

Spare the Act - Nespresso

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16159M

2016 Film Merit Award

BBDO / San Francisco

Barbie, Mattel

Imagine the Possibilities

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16160M

2016 Film Merit Award

BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin

Daimler

Shock

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16161M

2016 Film Merit Award

Energy BBDO / Chicago

Wrigley, a Subsidiary of Mars

Extra "Sarah & Juan"

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16162M

2016 Film Merit Award

Heimat / Berlin

OTTO

The Letter

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16163M

2016 Film Merit Award

Leo Burnett / Melbourne + Goodoil Films / Paddington

Honda CR-V

Wild Horse Chase

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16164M

2016 Film Merit Award

Ogilvy / New York

NASCAR

What If?

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16165M

2016 Film Merit Award

The Martin Agency / Richmond + Hungry Man / New York

GEICO

Countdown

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16166M

2016 Film Merit Award

The Martin Agency / Richmond + Hungry Man / New York

GEICO

Whisper

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16167M

2016 Film Merit Award

Bacon & Sons Film Co. / Hollywood, CA + AMC / New York, NY

AMC

The Walking Dead "Shadows"

Craft - Cinematography / Cinematography

FI16258M

2016 Film Merit Award

DDB / Paris + Carnibird / Paris + Leland Music /Big Sync Studio / London

Maille

Memories

Craft - Cinematography / Cinematography

FI16259M

2016 Film Merit Award

FCB / Toronto + FCB / Chicago

PFLAG Canada

Nobody's Memories

Craft - Cinematography / Cinematography

FI16260M

2016 Film Merit Award

Leo Burnett Germany / Frankfurt

Dunlop Tires

One Second

Craft - Cinematography / Cinematography

FI16261M

2016 Film Merit Award

M&C Saatchi / London + Rattling Stick / London

Transport for London

Think Slow - The Tortoise & the Hare

Craft - Cinematography / Cinematography

FI16262M

2016 Film Merit Award

Quad Productions / Quad Group / Paris + McCann / Paris

L'Oreal

Color Riche

Craft - Cinematography / Cinematography

FI16263M

2016 Film Merit Award

Quad Productions / Quad Group / Paris + Publics 133 / Paris

Cartier

Shape Your Time

Craft - Cinematography / Cinematography

FI16264M

2016 Film Merit Award

TBWA Chiat Day / Los Angeles + Smuggler / Los Angeles + RPS / Los Angeles + A52 / Los Angeles

Nissan

Shoulders of Giants

Craft - Cinematography / Cinematography

FI16265M

2016 Film Merit Award

Tribal Worldwide / London + adam&eveDDB / London + Rogue Films / London + The Mill / London

Unilever

T.O by Lipton - A Revolution in Flavour

Craft - Cinematography / Cinematography

FI16266M

2016 Film Merit Award

Publicis Italy / Milan

Heineken

The Hero

CSR - Television / Television (Any Length) - Single

FI16213M

2016 Film Merit Award

Reform School / NY + Los Angeles + Party NY / New York

MTV Networks

White Squad

CSR - Television / Television (Any Length) - Single

FI16214M

2016 Film Merit Award

Wexley School for Girls / Seattle

Virginia Mason Medical Center

Remarkable Moments

Non-Profit - Television / Television (Any Length) - Campaign

FI16229M

2016 Film Merit Award

180LA / Santa Monica + The Corner Shop / Santa Monica

University of Phoenix

More Than Brains

Craft - Music / Sound / Music / Sound

FI16273M

2016 Film Merit Award

Google Android / New York + Droga5 / New York + The Mill / New York

Google Android

Friends Forever

Craft - Music / Sound / Music / Sound

FI16274M

2016 Film Merit Award

Factory / London + RPA / LA + Reset Content / LA

Honda

Paper

Craft - Music / Sound / Music / Sound

FI16275M

2016 Film Merit Award

FINCH / Sydney + VCD + WE.Collective / Sydney + University of Western / Sydney

University of Western Sydney

Deng Adut

Craft - Music / Sound / Music / Sound

FI16276M

2016 Film Merit Award

M&C Saatchi / London + Rattling Stick / London

Transport for London

Think Slow - The Tortoise & the Hare

Craft - Music / Sound / Music / Sound

FI16277M

2016 Film Merit Award

AlmapBBDO / São Paulo

Veja Magazine

Distorted Fact

Consumer - Online Films & Video / Short Form - Single

FI16172M

2016 Film Merit Award

AlmapBBDO / São Paulo

MAN Latin America

Custom-made Commercial

Consumer - Online Films & Video / Short Form - Single

FI16173M

2016 Film Merit Award

AlmapBBDO / São Paulo

MARS

First Days Out

Consumer - Online Films & Video / Short Form - Single

FI16174M

2016 Film Merit Award

AMVBBDO / LONDON

Curry's PC World

Spare The Act - Cooker

Consumer - Online Films & Video / Short Form - Single

FI16175M

2016 Film Merit Award

AMVBBDO / LONDON

Curry's PC World

Spare The Act - Laptop

Consumer - Online Films & Video / Short Form - Single

FI16176M

2016 Film Merit Award

BBDO / San Francisco

Barbie, Mattel

Imagine the Possibilities

Consumer - Online Films & Video / Short Form - Single

FI16177M

2016 Film Merit Award

BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin

Daimler

Swearing Kinds

Consumer - Online Films & Video / Short Form - Single

FI16178M

2016 Film Merit Award

Del Campo Saatchi & Saatchi / Buenos Aires

Andes Beer

The Fairest Night of All

Consumer - Online Films & Video / Short Form - Single

FI16179M

2016 Film Merit Award

Droga5 / New York + Newcastle / New York + D5 Studios / New York

Newcastle

Misconceptions

Consumer - Online Films & Video / Short Form - Single

FI16180M

2016 Film Merit Award

FCB / Toronto

Simmply Macs

Here's to the Cheap Ones

Consumer - Online Films & Video / Short Form - Single

FI16181M

2016 Film Merit Award

Heimat / Berlin

OTTO

The Letter

Consumer - Online Films & Video / Short Form - Single

FI16182M

2016 Film Merit Award

INNOCEAN Worldwide / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul

Hyundai Motor Company

A Message to Space

Consumer - Online Films & Video / Short Form - Single

FI16183M

2016 Film Merit Award

iris / London + Frenzy / Paris + Carat / London

adidas Football

#therewillbehaters

Consumer - Online Films & Video / Short Form - Single

FI16184M

2016 Film Merit Award

Jung von Matt AG / Hamburg

Daimler

The Uncrashable Toycars

Consumer - Online Films & Video / Short Form - Single

FI16185M

2016 Film Merit Award

Kolle Rebbe GmbH / Hamburg

Protonet

How China Are You?

Consumer - Online Films & Video / Short Form - Single

FI16186M

2016 Film Merit Award

Kremaworldwide / Seoul

LG Electronics

Men in Black; Colorful Sensation in Black

Consumer - Online Films & Video / Short Form - Single

FI16187M

2016 Film Merit Award

Leo Burnett / ?stanbul

Samsung Electronics Turkey

Samsung Hearing Hands

Consumer - Online Films & Video / Short Form - Single

FI16188M

2016 Film Merit Award

Leo Burnett / Sydney + Rapid VR / Sydney + We Love Jam / Sydney + The Pool Collective / Sydney

Samsung Australia

Shark Dive in the Desert

Consumer - Online Films & Video / Short Form - Single

FI16189M

2016 Film Merit Award

Leo Burnett France / Saint-Denis + Prodigious / Clichy + Davoli Music / Suresnes

Samsung

The Way You Are

Consumer - Online Films & Video / Short Form - Single

FI16190M

2016 Film Merit Award

MullenLowe / Winston-Salem

ULTA Beauty

First Haircut

Consumer - Online Films & Video / Short Form - Single

FI16191M

2016 Film Merit Award

Ogilvy & Mather / London + Tantrum Productions / London

Unilever

Dove - A Mother's Body

Consumer - Online Films & Video / Short Form - Single

FI16192M

2016 Film Merit Award

Saatchi & Saatchi / Greater China + Saatchi & Saatchi / Del Campo Saatchi & Saatchi

Changyou Online Game Developer

Mother

Consumer - Online Films & Video / Short Form - Single

FI16193M

2016 Film Merit Award

Saatchi & Saatchi NY / New York + Pulse Films / Los Angeles + Work Editorial / New York + Massive Music / New York

Procter & Gamble

Hush Little Baby

Consumer - Online Films & Video / Short Form - Single

FI16194M

2016 Film Merit Award

SANTO / Buenos Aires

Diageo

Pianist

Consumer - Online Films & Video / Short Form - Single

FI16195M

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