The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Clash of Clans - Legend of the Last Lava Pup Youtube: 2:48 Agency: Barton F. Graf / New York Client: Supercell Category: Consumer - Online Films & Video / User Generated Content
Custom-made Commercial Agency: AlmapBBDO / São Paulo Client: MAN Latin America Category: Innovation - Innovation in Film / Innovation in Film
Prius Super Bowl Live Tweet Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales Category: Innovation - Innovation in Film / Innovation in Film
Unskippable Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Innovation - Innovation in Film / Innovation in Film
More Than Brains Agency: 180LA / Santa Monica + The Corner Shop / Santa Monica Client: University of Phoenix Category: Craft - Music / Sound / Music / Sound
Friends Forever Agency: Google Android / New York + Droga5 / New York + The Mill / New York Client: Google Android Category: Craft - Music / Sound / Music / Sound
Paper Agency: Factory / London + RPA / LA + Reset Content / LA Client: Honda Category: Craft - Music / Sound / Music / Sound
Deng Adut Agency: FINCH / Sydney + VCD + WE.Collective / Sydney + University of Western / Sydney Client: University of Western Sydney Category: Craft - Music / Sound / Music / Sound
Think Slow - The Tortoise & the Hare Agency: M&C Saatchi / London + Rattling Stick / London Client: Transport for London Category: Craft - Music / Sound / Music / Sound
Little Caesars: Most Impatient Person :15 Agency: Barton F. Graf / New York Client: Little Caesars Category: Consumer - Television / 20 Second & Under - Single
Flag hand Agency: McCann Central / Birmingham + Plaza Films / Sydney Client: Hardys Wine Category: Consumer - Television / 20 Second & Under - Single
Bradley Agency: McCann Central / Birmingham + Plaza Films / Sydney Client: Hardys Wine Category: Consumer - Television / 20 Second & Under - Single
Little Caesars - Lamination TV 30 Agency: Barton F. Graf / New York Client: Little Caesars Category: Consumer - Television / 30 Second - Single
Shock Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin Client: Daimler Category: Consumer - Television / 30 Second - Single
Marshawn Agency: BBDO / New York Client: PepsiCo / Pepsi Category: Consumer - Television / 30 Second - Single
Puppymonkeybaby Agency: BBDO / New York Client: PepsiCo / Mountain Dew Kickstart Category: Consumer - Television / 30 Second - Single
It's Really Time to Let Go? Escape Agency: CP+B / Miami Client: letgo Category: Consumer - Television / 30 Second - Single
Bike Agency: Deutsch / New York + Dummy Films / Venice Client: Sherwin Williams Category: Consumer - Television / 30 Second - Single
Flextacular Agency: dummy. / venice + the martin agency / richmond Client: Geico Category: Consumer - Television / 30 Second - Single
2015 SunnyD Rollerblade Agency: Grenadier / Boulder, CO Client: SunnyD Category: Consumer - Television / 30 Second - Single
Fisherman Agency: Hungry Man Productions / Los Angeles + The Martin Agency / Richmond Client: Geico Category: Consumer - Television / 30 Second - Single
Christmas Break Agency: J. Walter Thompson / London Client: KitKat Category: Consumer - Television / 30 Second - Single
We Hear You Agency: Leo Burnett / Chicago Client: McDonald's Category: Consumer - Television / 30 Second - Single
Countdown Agency: The Martin Agency / Richmond + Hungry Man / New York Client: GEICO Category: Consumer - Television / 30 Second - Single
South Pole Agency: The Martin Agency / Richmond + Hungry Man / New York Client: GEICO Category: Consumer - Television / 30 Second - Single
Checkmate Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer - Television / 30 Second - Single
Socrates Magazine Launch Campaign Agency: TBWA\ / ISTANBUL Client: Socrates Magazine Category: Consumer - Television / 60 Second - Campaign
The Walking Dead "Shadows" Agency: Bacon & Sons Film Co. / Hollywood, CA + AMC / New York, NY Client: AMC Category: Craft - Cinematography / Cinematography
Memories Agency: DDB / Paris + Carnibird / Paris + Leland Music /Big Sync Studio / London Client: Maille Category: Craft - Cinematography / Cinematography
Nobody's Memories Agency: FCB / Toronto + FCB / Chicago Client: PFLAG Canada Category: Craft - Cinematography / Cinematography
One Second Agency: Leo Burnett Germany / Frankfurt Client: Dunlop Tires Category: Craft - Cinematography / Cinematography
Think Slow - The Tortoise & the Hare Agency: M&C Saatchi / London + Rattling Stick / London Client: Transport for London Category: Craft - Cinematography / Cinematography
Color Riche Agency: Quad Productions / Quad Group / Paris + McCann / Paris Client: L'Oreal Category: Craft - Cinematography / Cinematography
Shape Your Time Agency: Quad Productions / Quad Group / Paris + Publics 133 / Paris Client: Cartier Category: Craft - Cinematography / Cinematography
Shoulders of Giants Agency: TBWA Chiat Day / Los Angeles + Smuggler / Los Angeles + RPS / Los Angeles + A52 / Los Angeles Client: Nissan Category: Craft - Cinematography / Cinematography
T.O by Lipton - A Revolution in Flavour Agency: Tribal Worldwide / London + adam&eveDDB / London + Rogue Films / London + The Mill / London Client: Unilever Category: Craft - Cinematography / Cinematography
The Stone Agency: BETC / Paris Client: CANAL+ Category: Craft - Editing / Editing
Yesterday/Today Agency: Havas Worldwide / Singapore + The Sweet Shop / Bangkok Client: Tokio Marine Category: Craft - Editing / Editing
Just Another Day Agency: J. Walter Thompson Canada / Toronto + Panic & Bob / Toronto Client: The Hospital for Sick Children Category: Craft - Editing / Editing
Chaos Theory Agency: Mistress / Los Angeles Client: World Surf League Category: Craft - Editing / Editing
Your Story Is Calling - Manifesto Agency: Translation / New York City + Radical Media / New York City Client: Jeep Category: Craft - Editing / Editing
"Commander" Agency: Venables Bell & Partners / San Francisco + MJZ / Los Angeles + Final Cut Editorial / Los Angeles Client: Audi Category: Craft - Editing / Editing
The Hero Agency: Publicis Italy / Milan Client: Heineken Category: CSR - Television / Television (Any Length) - Single
White Squad Agency: Reform School / NY + Los Angeles + Party NY / New York Client: MTV Networks Category: CSR - Television / Television (Any Length) - Single
Remarkable Moments Agency: Wexley School for Girls / Seattle Client: Virginia Mason Medical Center Category: Non-Profit - Television / Television (Any Length) - Campaign
Nobody's Memories Agency: FCB / Toronto + FCB / Chicago Client: PFLAG Canada Category: Non-Profit - Television / Television (Any Length) - Single
Anatomy of a Split Second Agency: Irish International BBDO / Dublin Client: Road Safety Authority of Ireland Category: Non-Profit - Television / Television (Any Length) - Single
Just Another Day Agency: J. Walter Thompson Canada / Toronto Client: The Hospital for Sick Children Category: Non-Profit - Television / Television (Any Length) - Single
Tied Agency: lg2 / Québec + La Cavalerie / Montréal + BLVD / Montréal + Touché! / Montréal Client: Société de l'assurance automobile du Québec Category: Non-Profit - Television / Television (Any Length) - Single
Reverse Test Agency: McCann Worldgroup / Milano Client: Fondazione Exodus Category: Non-Profit - Television / Television (Any Length) - Single

2016 Film Merit Award

Barton F. Graf / New York

Supercell

Clash of Clans - Legend of the Last Lava Pup Youtube: 2:48

Consumer - Online Films & Video / User Generated Content

FI16212M

2016 Film Merit Award

AlmapBBDO / São Paulo

MAN Latin America

Custom-made Commercial

Innovation - Innovation in Film / Innovation in Film

FI16241M

2016 Film Merit Award

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales

Prius Super Bowl Live Tweet

Innovation - Innovation in Film / Innovation in Film

FI16242M

2016 Film Merit Award

The Martin Agency / Richmond + Park Pictures / New York

GEICO

Unskippable

Innovation - Innovation in Film / Innovation in Film

FI16243M

2016 Film Merit Award

180LA / Santa Monica + The Corner Shop / Santa Monica

University of Phoenix

More Than Brains

Craft - Music / Sound / Music / Sound

FI16273M

2016 Film Merit Award

Google Android / New York + Droga5 / New York + The Mill / New York

Google Android

Friends Forever

Craft - Music / Sound / Music / Sound

FI16274M

2016 Film Merit Award

Factory / London + RPA / LA + Reset Content / LA

Honda

Paper

Craft - Music / Sound / Music / Sound

FI16275M

2016 Film Merit Award

FINCH / Sydney + VCD + WE.Collective / Sydney + University of Western / Sydney

University of Western Sydney

Deng Adut

Craft - Music / Sound / Music / Sound

FI16276M

2016 Film Merit Award

M&C Saatchi / London + Rattling Stick / London

Transport for London

Think Slow - The Tortoise & the Hare

Craft - Music / Sound / Music / Sound

FI16277M

2016 Film Merit Award

Barton F. Graf / New York

Little Caesars

Little Caesars: Most Impatient Person :15

Consumer - Television / 20 Second & Under - Single

FI16138M

2016 Film Merit Award

McCann Central / Birmingham + Plaza Films / Sydney

Hardys Wine

Flag hand

Consumer - Television / 20 Second & Under - Single

FI16139M

2016 Film Merit Award

McCann Central / Birmingham + Plaza Films / Sydney

Hardys Wine

Bradley

Consumer - Television / 20 Second & Under - Single

FI16140M

2016 Film Merit Award

Barton F. Graf / New York

Little Caesars

Little Caesars - Lamination TV 30

Consumer - Television / 30 Second - Single

FI16116M

2016 Film Merit Award

BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin

Daimler

Shock

Consumer - Television / 30 Second - Single

FI16117M

2016 Film Merit Award

BBDO / New York

PepsiCo / Pepsi

Marshawn

Consumer - Television / 30 Second - Single

FI16118M

2016 Film Merit Award

BBDO / New York

PepsiCo / Mountain Dew Kickstart

Puppymonkeybaby

Consumer - Television / 30 Second - Single

FI16119M

2016 Film Merit Award

CP+B / Miami

letgo

It's Really Time to Let Go? Escape

Consumer - Television / 30 Second - Single

FI16120M

2016 Film Merit Award

Deutsch / New York + Dummy Films / Venice

Sherwin Williams

Bike

Consumer - Television / 30 Second - Single

FI16121M

2016 Film Merit Award

dummy. / venice + the martin agency / richmond

Geico

Flextacular

Consumer - Television / 30 Second - Single

FI16122M

2016 Film Merit Award

Grenadier / Boulder, CO

SunnyD

2015 SunnyD Rollerblade

Consumer - Television / 30 Second - Single

FI16123M

2016 Film Merit Award

Hungry Man Productions / Los Angeles + The Martin Agency / Richmond

Geico

Fisherman

Consumer - Television / 30 Second - Single

FI16124M

2016 Film Merit Award

J. Walter Thompson / London

KitKat

Christmas Break

Consumer - Television / 30 Second - Single

FI16125M

2016 Film Merit Award

Leo Burnett / Chicago

McDonald's

We Hear You

Consumer - Television / 30 Second - Single

FI16126M

2016 Film Merit Award

The Martin Agency / Richmond + Hungry Man / New York

GEICO

Countdown

Consumer - Television / 30 Second - Single

FI16127M

2016 Film Merit Award

The Martin Agency / Richmond + Hungry Man / New York

GEICO

South Pole

Consumer - Television / 30 Second - Single

FI16128M

2016 Film Merit Award

Wieden+Kennedy / Portland

Old Spice

Checkmate

Consumer - Television / 30 Second - Single

FI16129M

2016 Film Merit Award

TBWA\ / ISTANBUL

Socrates Magazine

Socrates Magazine Launch Campaign

Consumer - Television / 60 Second - Campaign

FI16115M

2016 Film Merit Award

Bacon & Sons Film Co. / Hollywood, CA + AMC / New York, NY

AMC

The Walking Dead "Shadows"

Craft - Cinematography / Cinematography

FI16258M

2016 Film Merit Award

DDB / Paris + Carnibird / Paris + Leland Music /Big Sync Studio / London

Maille

Memories

Craft - Cinematography / Cinematography

FI16259M

2016 Film Merit Award

FCB / Toronto + FCB / Chicago

PFLAG Canada

Nobody's Memories

Craft - Cinematography / Cinematography

FI16260M

2016 Film Merit Award

Leo Burnett Germany / Frankfurt

Dunlop Tires

One Second

Craft - Cinematography / Cinematography

FI16261M

2016 Film Merit Award

M&C Saatchi / London + Rattling Stick / London

Transport for London

Think Slow - The Tortoise & the Hare

Craft - Cinematography / Cinematography

FI16262M

2016 Film Merit Award

Quad Productions / Quad Group / Paris + McCann / Paris

L'Oreal

Color Riche

Craft - Cinematography / Cinematography

FI16263M

2016 Film Merit Award

Quad Productions / Quad Group / Paris + Publics 133 / Paris

Cartier

Shape Your Time

Craft - Cinematography / Cinematography

FI16264M

2016 Film Merit Award

TBWA Chiat Day / Los Angeles + Smuggler / Los Angeles + RPS / Los Angeles + A52 / Los Angeles

Nissan

Shoulders of Giants

Craft - Cinematography / Cinematography

FI16265M

2016 Film Merit Award

Tribal Worldwide / London + adam&eveDDB / London + Rogue Films / London + The Mill / London

Unilever

T.O by Lipton - A Revolution in Flavour

Craft - Cinematography / Cinematography

FI16266M

2016 Film Merit Award

BETC / Paris

CANAL+

The Stone

Craft - Editing / Editing

FI16267M

2016 Film Merit Award

Havas Worldwide / Singapore + The Sweet Shop / Bangkok

Tokio Marine

Yesterday/Today

Craft - Editing / Editing

FI16268M

2016 Film Merit Award

J. Walter Thompson Canada / Toronto + Panic & Bob / Toronto

The Hospital for Sick Children

Just Another Day

Craft - Editing / Editing

FI16269M

2016 Film Merit Award

Mistress / Los Angeles

World Surf League

Chaos Theory

Craft - Editing / Editing

FI16270M

2016 Film Merit Award

Translation / New York City + Radical Media / New York City

Jeep

Your Story Is Calling - Manifesto

Craft - Editing / Editing

FI16271M

2016 Film Merit Award

Venables Bell & Partners / San Francisco + MJZ / Los Angeles + Final Cut Editorial / Los Angeles

Audi

"Commander"

Craft - Editing / Editing

FI16272M

2016 Film Merit Award

Publicis Italy / Milan

Heineken

The Hero

CSR - Television / Television (Any Length) - Single

FI16213M

2016 Film Merit Award

Reform School / NY + Los Angeles + Party NY / New York

MTV Networks

White Squad

CSR - Television / Television (Any Length) - Single

FI16214M

2016 Film Merit Award

Wexley School for Girls / Seattle

Virginia Mason Medical Center

Remarkable Moments

Non-Profit - Television / Television (Any Length) - Campaign

FI16229M

2016 Film Merit Award

FCB / Toronto + FCB / Chicago

PFLAG Canada

Nobody's Memories

Non-Profit - Television / Television (Any Length) - Single

FI16224M

2016 Film Merit Award

Irish International BBDO / Dublin

Road Safety Authority of Ireland

Anatomy of a Split Second

Non-Profit - Television / Television (Any Length) - Single

FI16225M

2016 Film Merit Award

J. Walter Thompson Canada / Toronto

The Hospital for Sick Children

Just Another Day

Non-Profit - Television / Television (Any Length) - Single

FI16226M

2016 Film Merit Award

lg2 / Québec + La Cavalerie / Montréal + BLVD / Montréal + Touché! / Montréal

Société de l'assurance automobile du Québec

Tied

Non-Profit - Television / Television (Any Length) - Single

FI16227M

2016 Film Merit Award

McCann Worldgroup / Milano

Fondazione Exodus

Reverse Test

Non-Profit - Television / Television (Any Length) - Single

FI16228M

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