The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

AXE - The Thing Agency: 72andSunny / Amsterdam Client: Unilever (AXE) Category: Consumer - Television / 60 Second - Single
Only Ordinary by Name Agency: adam&eveDDB / London + Starcom Mediavest / London + Somesuch / London + Trim / London Client: Heineken - John Smith's Category: Consumer - Television / 60 Second - Single
Imagine the Possibilities Agency: BBDO / San Francisco Client: Barbie, Mattel Category: Consumer - Television / 60 Second - Single
Time Upon a Once Agency: BBDO / New York Client: GE Category: Consumer - Television / 60 Second - Single
The Stone Agency: BETC / Paris + Partizan / Paris + Royal Post / Paris + Mathematic / Paris Client: CANAL+ Category: Consumer - Television / 60 Second - Single
Moments Agency: DDB Canada / Vancouver Client: Volkswagen Category: Consumer - Television / 60 Second - Single
Trip Agency: Del Campo Saatchi & Saatchi / Buenos Aires Client: Andes Beer Category: Consumer - Television / 60 Second - Single
Thank You For Being A Friend Agency: Fallon / Minneapolis + Arby's Restaurant / Atlanta + Viacom Velocity / New York City + Volt / Minneapolis Client: Arby's Category: Consumer - Television / 60 Second - Single
Emily's Oz Agency: Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles + Rock Paper Scissors / Santa Monica Client: Comcast/XFINITY Category: Consumer - Television / 60 Second - Single
Dream On Agency: Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco Client: Adobe Category: Consumer - Television / 60 Second - Single
Find Your Flow Agency: Grey / London Client: Lucozade Ribena Suntory Category: Consumer - Television / 60 Second - Single
Portraits Agency: iris / New York + Cutting Room / New York + Hum Music / Los Angeles + Light of Day / New York Client: Fiat Chrysler Automobiles/ Jeep Category: Consumer - Television / 60 Second - Single
The Test Agency: MullenLowe U.S. / Los Angeles Client: Acura Category: Consumer - Television / 60 Second - Single
Kids Agency: RadicalMedia / New York + BBDO / Berlin Client: Smart Category: Consumer - Television / 60 Second - Single
Silver Skaters Agency: Saatchi & Saatchi / London + Biscuit Filmworks / London Client: Rekorderlig Category: Consumer - Television / 60 Second - Single
Commander Agency: Venables Bell & Partners / San Francisco + MJZ / Los Angeles + Final Cut / New York Client: Audi of America Category: Consumer - Television / 60 Second - Single
Last Agency: Wieden+Kennedy / Portland + Park Pictures / New York/Los Angeles Client: Nike Category: Consumer - Television / 60 Second - Single
Dishes Agency: Wieden+Kennedy / London + Riff Raff Films / London + Final Cut / London + The Mill / London Client: RB / Finish Category: Consumer - Television / 60 Second - Single
Whale Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer - Television / 60 Second - Single
Churn Agency: Wieden+Kennedy / Portland + Anonymous Content / Los Angeles Client: Powerade Category: Consumer - Television / 60 Second - Single
The Gentleman's Wager II Agency: Anomaly / New York / Amsterdam + RSA Films / Los Angeles, CA Client: Johnnie Walker - Diageo Category: Craft - Direction / Direction
The Stone Agency: BETC / Paris Client: CANAL+ Category: Craft - Direction / Direction
I Have Seen Agency: BETC / Paris Client: Gant Category: Craft - Direction / Direction
Listen Agency: Grey / New York + Chelsea / New York + Rock Paper Scissors / New York Client: National Football League Category: Craft - Direction / Direction
Freestyle Agency: MJZ / London + Wieden+Kennedy / London Client: Lurpak Category: Craft - Direction / Direction
Whatever Became of...Rob Reilly Agency: O Positive / New York + McCann Erickson / New York + Barton F Graf 9000 / New York Client: AICP Category: Craft - Direction / Direction
Breathless Choir Agency: Ogilvy & Mather / London Client: Philips Category: Craft - Direction / Direction
The Future Is Fast Agency: Stink / Los Angeles + Wieden+Kennedy / Portland Client: Nike US Football Category: Craft - Direction / Direction
Little Caesars - Lamination TV 30 Agency: Barton F. Graf / New York Client: Little Caesars Category: Consumer - Television / 30 Second - Single
Shock Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin Client: Daimler Category: Consumer - Television / 30 Second - Single
Marshawn Agency: BBDO / New York Client: PepsiCo / Pepsi Category: Consumer - Television / 30 Second - Single
Puppymonkeybaby Agency: BBDO / New York Client: PepsiCo / Mountain Dew Kickstart Category: Consumer - Television / 30 Second - Single
It's Really Time to Let Go? Escape Agency: CP+B / Miami Client: letgo Category: Consumer - Television / 30 Second - Single
Bike Agency: Deutsch / New York + Dummy Films / Venice Client: Sherwin Williams Category: Consumer - Television / 30 Second - Single
Flextacular Agency: dummy. / venice + the martin agency / richmond Client: Geico Category: Consumer - Television / 30 Second - Single
2015 SunnyD Rollerblade Agency: Grenadier / Boulder, CO Client: SunnyD Category: Consumer - Television / 30 Second - Single
Fisherman Agency: Hungry Man Productions / Los Angeles + The Martin Agency / Richmond Client: Geico Category: Consumer - Television / 30 Second - Single
Christmas Break Agency: J. Walter Thompson / London Client: KitKat Category: Consumer - Television / 30 Second - Single
We Hear You Agency: Leo Burnett / Chicago Client: McDonald's Category: Consumer - Television / 30 Second - Single
Countdown Agency: The Martin Agency / Richmond + Hungry Man / New York Client: GEICO Category: Consumer - Television / 30 Second - Single
South Pole Agency: The Martin Agency / Richmond + Hungry Man / New York Client: GEICO Category: Consumer - Television / 30 Second - Single
Checkmate Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer - Television / 30 Second - Single
Spare the Act - Nespresso Agency: AMVBBDO / LONDON Client: Curry's PC World Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Imagine the Possibilities Agency: BBDO / San Francisco Client: Barbie, Mattel Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Shock Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin Client: Daimler Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Extra "Sarah & Juan" Agency: Energy BBDO / Chicago Client: Wrigley, a Subsidiary of Mars Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
The Letter Agency: Heimat / Berlin Client: OTTO Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Wild Horse Chase Agency: Leo Burnett / Melbourne + Goodoil Films / Paddington Client: Honda CR-V Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
What If? Agency: Ogilvy / New York Client: NASCAR Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Countdown Agency: The Martin Agency / Richmond + Hungry Man / New York Client: GEICO Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

2016 Film Merit Award

72andSunny / Amsterdam

Unilever (AXE)

AXE - The Thing

Consumer - Television / 60 Second - Single

FI16095M

2016 Film Merit Award

adam&eveDDB / London + Starcom Mediavest / London + Somesuch / London + Trim / London

Heineken - John Smith's

Only Ordinary by Name

Consumer - Television / 60 Second - Single

FI16096M

2016 Film Merit Award

BBDO / San Francisco

Barbie, Mattel

Imagine the Possibilities

Consumer - Television / 60 Second - Single

FI16097M

2016 Film Merit Award

BBDO / New York

GE

Time Upon a Once

Consumer - Television / 60 Second - Single

FI16098M

2016 Film Merit Award

BETC / Paris + Partizan / Paris + Royal Post / Paris + Mathematic / Paris

CANAL+

The Stone

Consumer - Television / 60 Second - Single

FI16099M

2016 Film Merit Award

DDB Canada / Vancouver

Volkswagen

Moments

Consumer - Television / 60 Second - Single

FI16100M

2016 Film Merit Award

Del Campo Saatchi & Saatchi / Buenos Aires

Andes Beer

Trip

Consumer - Television / 60 Second - Single

FI16101M

2016 Film Merit Award

Fallon / Minneapolis + Arby's Restaurant / Atlanta + Viacom Velocity / New York City + Volt / Minneapolis

Arby's

Thank You For Being A Friend

Consumer - Television / 60 Second - Single

FI16102M

2016 Film Merit Award

Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles + Rock Paper Scissors / Santa Monica

Comcast/XFINITY

Emily's Oz

Consumer - Television / 60 Second - Single

FI16103M

2016 Film Merit Award

Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco

Adobe

Dream On

Consumer - Television / 60 Second - Single

FI16104M

2016 Film Merit Award

Grey / London

Lucozade Ribena Suntory

Find Your Flow

Consumer - Television / 60 Second - Single

FI16105M

2016 Film Merit Award

iris / New York + Cutting Room / New York + Hum Music / Los Angeles + Light of Day / New York

Fiat Chrysler Automobiles/ Jeep

Portraits

Consumer - Television / 60 Second - Single

FI16106M

2016 Film Merit Award

MullenLowe U.S. / Los Angeles

Acura

The Test

Consumer - Television / 60 Second - Single

FI16107M

2016 Film Merit Award

RadicalMedia / New York + BBDO / Berlin

Smart

Kids

Consumer - Television / 60 Second - Single

FI16108M

2016 Film Merit Award

Saatchi & Saatchi / London + Biscuit Filmworks / London

Rekorderlig

Silver Skaters

Consumer - Television / 60 Second - Single

FI16109M

2016 Film Merit Award

Venables Bell & Partners / San Francisco + MJZ / Los Angeles + Final Cut / New York

Audi of America

Commander

Consumer - Television / 60 Second - Single

FI16110M

2016 Film Merit Award

Wieden+Kennedy / Portland + Park Pictures / New York/Los Angeles

Nike

Last

Consumer - Television / 60 Second - Single

FI16111M

2016 Film Merit Award

Wieden+Kennedy / London + Riff Raff Films / London + Final Cut / London + The Mill / London

RB / Finish

Dishes

Consumer - Television / 60 Second - Single

FI16112M

2016 Film Merit Award

Wieden+Kennedy / Portland

Old Spice

Whale

Consumer - Television / 60 Second - Single

FI16113M

2016 Film Merit Award

Wieden+Kennedy / Portland + Anonymous Content / Los Angeles

Powerade

Churn

Consumer - Television / 60 Second - Single

FI16114M

2016 Film Merit Award

Anomaly / New York / Amsterdam + RSA Films / Los Angeles, CA

Johnnie Walker - Diageo

The Gentleman's Wager II

Craft - Direction / Direction

FI16244M

2016 Film Merit Award

BETC / Paris

CANAL+

The Stone

Craft - Direction / Direction

FI16245M

2016 Film Merit Award

BETC / Paris

Gant

I Have Seen

Craft - Direction / Direction

FI16246M

2016 Film Merit Award

Grey / New York + Chelsea / New York + Rock Paper Scissors / New York

National Football League

Listen

Craft - Direction / Direction

FI16247M

2016 Film Merit Award

MJZ / London + Wieden+Kennedy / London

Lurpak

Freestyle

Craft - Direction / Direction

FI16248M

2016 Film Merit Award

O Positive / New York + McCann Erickson / New York + Barton F Graf 9000 / New York

AICP

Whatever Became of...Rob Reilly

Craft - Direction / Direction

FI16249M

2016 Film Merit Award

Ogilvy & Mather / London

Philips

Breathless Choir

Craft - Direction / Direction

FI16250M

2016 Film Merit Award

Stink / Los Angeles + Wieden+Kennedy / Portland

Nike US Football

The Future Is Fast

Craft - Direction / Direction

FI16251M

2016 Film Merit Award

Barton F. Graf / New York

Little Caesars

Little Caesars - Lamination TV 30

Consumer - Television / 30 Second - Single

FI16116M

2016 Film Merit Award

BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin

Daimler

Shock

Consumer - Television / 30 Second - Single

FI16117M

2016 Film Merit Award

BBDO / New York

PepsiCo / Pepsi

Marshawn

Consumer - Television / 30 Second - Single

FI16118M

2016 Film Merit Award

BBDO / New York

PepsiCo / Mountain Dew Kickstart

Puppymonkeybaby

Consumer - Television / 30 Second - Single

FI16119M

2016 Film Merit Award

CP+B / Miami

letgo

It's Really Time to Let Go? Escape

Consumer - Television / 30 Second - Single

FI16120M

2016 Film Merit Award

Deutsch / New York + Dummy Films / Venice

Sherwin Williams

Bike

Consumer - Television / 30 Second - Single

FI16121M

2016 Film Merit Award

dummy. / venice + the martin agency / richmond

Geico

Flextacular

Consumer - Television / 30 Second - Single

FI16122M

2016 Film Merit Award

Grenadier / Boulder, CO

SunnyD

2015 SunnyD Rollerblade

Consumer - Television / 30 Second - Single

FI16123M

2016 Film Merit Award

Hungry Man Productions / Los Angeles + The Martin Agency / Richmond

Geico

Fisherman

Consumer - Television / 30 Second - Single

FI16124M

2016 Film Merit Award

J. Walter Thompson / London

KitKat

Christmas Break

Consumer - Television / 30 Second - Single

FI16125M

2016 Film Merit Award

Leo Burnett / Chicago

McDonald's

We Hear You

Consumer - Television / 30 Second - Single

FI16126M

2016 Film Merit Award

The Martin Agency / Richmond + Hungry Man / New York

GEICO

Countdown

Consumer - Television / 30 Second - Single

FI16127M

2016 Film Merit Award

The Martin Agency / Richmond + Hungry Man / New York

GEICO

South Pole

Consumer - Television / 30 Second - Single

FI16128M

2016 Film Merit Award

Wieden+Kennedy / Portland

Old Spice

Checkmate

Consumer - Television / 30 Second - Single

FI16129M

2016 Film Merit Award

AMVBBDO / LONDON

Curry's PC World

Spare the Act - Nespresso

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16159M

2016 Film Merit Award

BBDO / San Francisco

Barbie, Mattel

Imagine the Possibilities

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16160M

2016 Film Merit Award

BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin

Daimler

Shock

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16161M

2016 Film Merit Award

Energy BBDO / Chicago

Wrigley, a Subsidiary of Mars

Extra "Sarah & Juan"

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16162M

2016 Film Merit Award

Heimat / Berlin

OTTO

The Letter

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16163M

2016 Film Merit Award

Leo Burnett / Melbourne + Goodoil Films / Paddington

Honda CR-V

Wild Horse Chase

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16164M

2016 Film Merit Award

Ogilvy / New York

NASCAR

What If?

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16165M

2016 Film Merit Award

The Martin Agency / Richmond + Hungry Man / New York

GEICO

Countdown

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16166M

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