The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Chaos Theory
Agency: Mistress / Los Angeles
Client: World Surf League Category: Craft - Editing / Editing
Your Story Is Calling - Manifesto
Agency: Translation / New York City + Radical Media / New York City
Client: Jeep Category: Craft - Editing / Editing
"Commander"
Agency: Venables Bell & Partners / San Francisco + MJZ / Los Angeles + Final Cut Editorial / Los Angeles
Client: Audi Category: Craft - Editing / Editing
Nobody's Memories
Agency: FCB / Toronto + FCB / Chicago
Client: PFLAG Canada Category: Non-Profit - Television / Television (Any Length) - Single
Anatomy of a Split Second
Agency: Irish International BBDO / Dublin
Client: Road Safety Authority of Ireland Category: Non-Profit - Television / Television (Any Length) - Single
Just Another Day
Agency: J. Walter Thompson Canada / Toronto
Client: The Hospital for Sick Children Category: Non-Profit - Television / Television (Any Length) - Single
Tied
Agency: lg2 / Québec + La Cavalerie / Montréal + BLVD / Montréal + Touché! / Montréal
Client: Société de l'assurance automobile du Québec Category: Non-Profit - Television / Television (Any Length) - Single
Reverse Test
Agency: McCann Worldgroup / Milano
Client: Fondazione Exodus Category: Non-Profit - Television / Television (Any Length) - Single
The Hero
Agency: Publicis Italy / Milan
Client: Heineken Category: CSR - Television / Television (Any Length) - Single
White Squad
Agency: Reform School / NY + Los Angeles + Party NY / New York
Client: MTV Networks Category: CSR - Television / Television (Any Length) - Single
Tomcat TV Campaign - Slingshot :15, Tailpipe :15, Roller Skate:15
Agency: Barton F Graf / New York + Smith & Jones / London
Client: Scotts Miracle-Gro Category: Consumer - Television / 20 Second & Under - Campaign
Like Brands. Only Cheaper I
Agency: BMF / Sydney + Rabbit Content / Sydney
Client: ALDI Australia Category: Consumer - Television / 20 Second & Under - Campaign
World Gallery TV
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Consumer - Television / 20 Second & Under - Campaign
Crisper TV Campaign
Agency: BBDO / New York
Client: Mars Chocolate North America / Snickers Crispers Category: Consumer - Television / 30 Second - Campaign
Priceline TV Campaign
Agency: BBDO / New York
Client: Priceline.com Category: Consumer - Television / 30 Second - Campaign
It's Really Time to Let Go
Agency: CP+B / Miami
Client: letgo Category: Consumer - Television / 30 Second - Campaign
Epic Cord Fail
Agency: Doner / Detroit + PYTKA / Los Angeles + Tool of North America / Los Angeles
Client: JBL Category: Consumer - Television / 30 Second - Campaign
Weird, Right?
Agency: Droga5 / New York
Client: Scion Category: Consumer - Television / 30 Second - Campaign
Way Better Rich Person TV Campaign
Agency: McCann / New York
Client: New York Lottery Category: Consumer - Television / 30 Second - Campaign
UBS Retirement Campaign
Agency: Publicis Communications Schweiz AG / Zurich
Client: UBS Category: Consumer - Television / 30 Second - Campaign
Santa Suits Up
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer - Television / 30 Second - Campaign
Little Caesars - Lamination TV 30
Agency: Barton F. Graf / New York
Client: Little Caesars Category: Consumer - Television / 30 Second - Single
Shock
Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin
Client: Daimler Category: Consumer - Television / 30 Second - Single
Marshawn
Agency: BBDO / New York
Client: PepsiCo / Pepsi Category: Consumer - Television / 30 Second - Single
Puppymonkeybaby
Agency: BBDO / New York
Client: PepsiCo / Mountain Dew Kickstart Category: Consumer - Television / 30 Second - Single
It's Really Time to Let Go? Escape
Agency: CP+B / Miami
Client: letgo Category: Consumer - Television / 30 Second - Single
Bike
Agency: Deutsch / New York + Dummy Films / Venice
Client: Sherwin Williams Category: Consumer - Television / 30 Second - Single
Flextacular
Agency: dummy. / venice + the martin agency / richmond
Client: Geico Category: Consumer - Television / 30 Second - Single
2015 SunnyD Rollerblade
Agency: Grenadier / Boulder, CO
Client: SunnyD Category: Consumer - Television / 30 Second - Single
Fisherman
Agency: Hungry Man Productions / Los Angeles + The Martin Agency / Richmond
Client: Geico Category: Consumer - Television / 30 Second - Single
Christmas Break
Agency: J. Walter Thompson / London
Client: KitKat Category: Consumer - Television / 30 Second - Single
We Hear You
Agency: Leo Burnett / Chicago
Client: McDonald's Category: Consumer - Television / 30 Second - Single
Countdown
Agency: The Martin Agency / Richmond + Hungry Man / New York
Client: GEICO Category: Consumer - Television / 30 Second - Single
South Pole
Agency: The Martin Agency / Richmond + Hungry Man / New York
Client: GEICO Category: Consumer - Television / 30 Second - Single
Checkmate
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer - Television / 30 Second - Single
The Gentleman's Wager II
Agency: Anomaly / New York / Amsterdam + RSA Films / Los Angeles, CA
Client: Johnnie Walker - Diageo Category: Craft - Direction / Direction
Listen
Agency: Grey / New York + Chelsea / New York + Rock Paper Scissors / New York
Client: National Football League Category: Craft - Direction / Direction
Freestyle
Agency: MJZ / London + Wieden+Kennedy / London
Client: Lurpak Category: Craft - Direction / Direction
Whatever Became of...Rob Reilly
Agency: O Positive / New York + McCann Erickson / New York + Barton F Graf 9000 / New York
Client: AICP Category: Craft - Direction / Direction
Breathless Choir
Agency: Ogilvy & Mather / London
Client: Philips Category: Craft - Direction / Direction
The Future Is Fast
Agency: Stink / Los Angeles + Wieden+Kennedy / Portland
Client: Nike US Football Category: Craft - Direction / Direction
Decoy
Agency: Leo Burnett, Sydney / Millers Point + The Pool Collective / Sydney
Client: Canon Australia Category: Consumer - Online Films & Video / Event or Live Webcast - Single
The Softtest
Agency: Ogilvy & Mather / Singapore
Client: Unilever Category: Consumer - Online Films & Video / Event or Live Webcast - Single
Feed the Good
Agency: BBDO / New York + Colenso BBDO / Auckland + Clemenger BBDO / Melbourne
Client: Mars Petcare / Pedigree Category: Consumer - Television / Commercials of Varying Length - Campaign
Baggage Handlers
Agency: JANDL / Bratislava + Eallin Nomad Slovakia / Bratislava + Eallin / Prague
Client: Samdex Category: Consumer - Television / Commercials of Varying Length - Campaign
OrangeAid - Last Day of School
Agency: BBH ASIA PACIFIC / Singapore
Client: NTUC Income Category: CSR - Cinema Advertising / Cinema Advertising
The Other Letter
Agency: McCann / Madrid
Client: Ikea Category: CSR - Cinema Advertising / Cinema Advertising
#MakeYouHappen
Agency: Ogilvy / New York
Client: Philips Norelco Category: CSR - Cinema Advertising / Cinema Advertising
Award:
2016 Film Merit Award
Agency:
Mistress / Los Angeles
Client:
World Surf League
Title:
Chaos Theory
Category:
Craft - Editing / Editing
Annual ID:
FI16270M
Award:
2016 Film Merit Award
Agency:
Translation / New York City + Radical Media / New York City
Client:
Jeep
Title:
Your Story Is Calling - Manifesto
Category:
Craft - Editing / Editing
Annual ID:
FI16271M
Award:
2016 Film Merit Award
Agency:
Venables Bell & Partners / San Francisco + MJZ / Los Angeles + Final Cut Editorial / Los Angeles
Client:
Audi
Title:
"Commander"
Category:
Craft - Editing / Editing
Annual ID:
FI16272M
Award:
2016 Film Merit Award
Agency:
FCB / Toronto + FCB / Chicago
Client:
PFLAG Canada
Title:
Nobody's Memories
Category:
Non-Profit - Television / Television (Any Length) - Single
Annual ID:
FI16224M
Award:
2016 Film Merit Award
Agency:
Irish International BBDO / Dublin
Client:
Road Safety Authority of Ireland
Title:
Anatomy of a Split Second
Category:
Non-Profit - Television / Television (Any Length) - Single
Annual ID:
FI16225M
Award:
2016 Film Merit Award
Agency:
J. Walter Thompson Canada / Toronto
Client:
The Hospital for Sick Children
Title:
Just Another Day
Category:
Non-Profit - Television / Television (Any Length) - Single
Annual ID:
FI16226M
Award:
2016 Film Merit Award
Agency:
lg2 / Québec + La Cavalerie / Montréal + BLVD / Montréal + Touché! / Montréal
Client:
Société de l'assurance automobile du Québec
Title:
Tied
Category:
Non-Profit - Television / Television (Any Length) - Single
Annual ID:
FI16227M
Award:
2016 Film Merit Award
Agency:
McCann Worldgroup / Milano
Client:
Fondazione Exodus
Title:
Reverse Test
Category:
Non-Profit - Television / Television (Any Length) - Single
Annual ID:
FI16228M
Award:
2016 Film Merit Award
Agency:
Publicis Italy / Milan
Client:
Heineken
Title:
The Hero
Category:
CSR - Television / Television (Any Length) - Single
Annual ID:
FI16213M
Award:
2016 Film Merit Award
Agency:
Reform School / NY + Los Angeles + Party NY / New York
Client:
MTV Networks
Title:
White Squad
Category:
CSR - Television / Television (Any Length) - Single
Annual ID:
FI16214M
Award:
2016 Film Merit Award
Agency:
Barton F Graf / New York + Smith & Jones / London
Client:
Scotts Miracle-Gro
Title:
Tomcat TV Campaign - Slingshot :15, Tailpipe :15, Roller Skate:15
Category:
Consumer - Television / 20 Second & Under - Campaign
Annual ID:
FI16141M
Award:
2016 Film Merit Award
Agency:
BMF / Sydney + Rabbit Content / Sydney
Client:
ALDI Australia
Title:
Like Brands. Only Cheaper I
Category:
Consumer - Television / 20 Second & Under - Campaign
Annual ID:
FI16142M
Award:
2016 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
World Gallery TV
Category:
Consumer - Television / 20 Second & Under - Campaign
Annual ID:
FI16143M
Award:
2016 Film Merit Award
Agency:
BBDO / New York
Client:
Mars Chocolate North America / Snickers Crispers
Title:
Crisper TV Campaign
Category:
Consumer - Television / 30 Second - Campaign
Annual ID:
FI16130M
Award:
2016 Film Merit Award
Agency:
BBDO / New York
Client:
Priceline.com
Title:
Priceline TV Campaign
Category:
Consumer - Television / 30 Second - Campaign
Annual ID:
FI16131M
Award:
2016 Film Merit Award
Agency:
CP+B / Miami
Client:
letgo
Title:
It's Really Time to Let Go
Category:
Consumer - Television / 30 Second - Campaign
Annual ID:
FI16132M
Award:
2016 Film Merit Award
Agency:
Doner / Detroit + PYTKA / Los Angeles + Tool of North America / Los Angeles
Client:
JBL
Title:
Epic Cord Fail
Category:
Consumer - Television / 30 Second - Campaign
Annual ID:
FI16133M
Award:
2016 Film Merit Award
Agency:
Droga5 / New York
Client:
Scion
Title:
Weird, Right?
Category:
Consumer - Television / 30 Second - Campaign
Annual ID:
FI16134M
Award:
2016 Film Merit Award
Agency:
McCann / New York
Client:
New York Lottery
Title:
Way Better Rich Person TV Campaign
Category:
Consumer - Television / 30 Second - Campaign
Annual ID:
FI16135M
Award:
2016 Film Merit Award
Agency:
Publicis Communications Schweiz AG / Zurich
Client:
UBS
Title:
UBS Retirement Campaign
Category:
Consumer - Television / 30 Second - Campaign
Annual ID:
FI16136M
Award:
2016 Film Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Santa Suits Up
Category:
Consumer - Television / 30 Second - Campaign
Annual ID:
FI16137M
Award:
2016 Film Merit Award
Agency:
Barton F. Graf / New York
Client:
Little Caesars
Title:
Little Caesars - Lamination TV 30
Category:
Consumer - Television / 30 Second - Single
Annual ID:
FI16116M
Award:
2016 Film Merit Award
Agency:
BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin
Client:
Daimler
Title:
Shock
Category:
Consumer - Television / 30 Second - Single
Annual ID:
FI16117M
Award:
2016 Film Merit Award
Agency:
BBDO / New York
Client:
PepsiCo / Pepsi
Title:
Marshawn
Category:
Consumer - Television / 30 Second - Single
Annual ID:
FI16118M
Award:
2016 Film Merit Award
Agency:
BBDO / New York
Client:
PepsiCo / Mountain Dew Kickstart
Title:
Puppymonkeybaby
Category:
Consumer - Television / 30 Second - Single
Annual ID:
FI16119M
Award:
2016 Film Merit Award
Agency:
CP+B / Miami
Client:
letgo
Title:
It's Really Time to Let Go? Escape
Category:
Consumer - Television / 30 Second - Single
Annual ID:
FI16120M
Award:
2016 Film Merit Award
Agency:
Deutsch / New York + Dummy Films / Venice
Client:
Sherwin Williams
Title:
Bike
Category:
Consumer - Television / 30 Second - Single
Annual ID:
FI16121M
Award:
2016 Film Merit Award
Agency:
dummy. / venice + the martin agency / richmond
Client:
Geico
Title:
Flextacular
Category:
Consumer - Television / 30 Second - Single
Annual ID:
FI16122M
Award:
2016 Film Merit Award
Agency:
Grenadier / Boulder, CO
Client:
SunnyD
Title:
2015 SunnyD Rollerblade
Category:
Consumer - Television / 30 Second - Single
Annual ID:
FI16123M
Award:
2016 Film Merit Award
Agency:
Hungry Man Productions / Los Angeles + The Martin Agency / Richmond
Client:
Geico
Title:
Fisherman
Category:
Consumer - Television / 30 Second - Single
Annual ID:
FI16124M
Award:
2016 Film Merit Award
Agency:
J. Walter Thompson / London
Client:
KitKat
Title:
Christmas Break
Category:
Consumer - Television / 30 Second - Single
Annual ID:
FI16125M
Award:
2016 Film Merit Award
Agency:
Leo Burnett / Chicago
Client:
McDonald's
Title:
We Hear You
Category:
Consumer - Television / 30 Second - Single
Annual ID:
FI16126M
Award:
2016 Film Merit Award
Agency:
The Martin Agency / Richmond + Hungry Man / New York
Client:
GEICO
Title:
Countdown
Category:
Consumer - Television / 30 Second - Single
Annual ID:
FI16127M
Award:
2016 Film Merit Award
Agency:
The Martin Agency / Richmond + Hungry Man / New York
Client:
GEICO
Title:
South Pole
Category:
Consumer - Television / 30 Second - Single
Annual ID:
FI16128M
Award:
2016 Film Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Checkmate
Category:
Consumer - Television / 30 Second - Single
Annual ID:
FI16129M
Award:
2016 Film Merit Award
Agency:
Anomaly / New York / Amsterdam + RSA Films / Los Angeles, CA
Client:
Johnnie Walker - Diageo
Title:
The Gentleman's Wager II
Category:
Craft - Direction / Direction
Annual ID:
FI16244M
Award:
2016 Film Merit Award
Agency:
BETC / Paris
Client:
CANAL+
Title:
The Stone
Category:
Craft - Direction / Direction
Annual ID:
FI16245M
Award:
2016 Film Merit Award
Agency:
BETC / Paris
Client:
Gant
Title:
I Have Seen
Category:
Craft - Direction / Direction
Annual ID:
FI16246M
Award:
2016 Film Merit Award
Agency:
Grey / New York + Chelsea / New York + Rock Paper Scissors / New York
Client:
National Football League
Title:
Listen
Category:
Craft - Direction / Direction
Annual ID:
FI16247M
Award:
2016 Film Merit Award
Agency:
MJZ / London + Wieden+Kennedy / London
Client:
Lurpak
Title:
Freestyle
Category:
Craft - Direction / Direction
Annual ID:
FI16248M
Award:
2016 Film Merit Award
Agency:
O Positive / New York + McCann Erickson / New York + Barton F Graf 9000 / New York
Client:
AICP
Title:
Whatever Became of...Rob Reilly
Category:
Craft - Direction / Direction
Annual ID:
FI16249M
Award:
2016 Film Merit Award
Agency:
Ogilvy & Mather / London
Client:
Philips
Title:
Breathless Choir
Category:
Craft - Direction / Direction
Annual ID:
FI16250M
Award:
2016 Film Merit Award
Agency:
Stink / Los Angeles + Wieden+Kennedy / Portland
Client:
Nike US Football
Title:
The Future Is Fast
Category:
Craft - Direction / Direction
Annual ID:
FI16251M
Award:
2016 Film Merit Award
Agency:
Leo Burnett, Sydney / Millers Point + The Pool Collective / Sydney
Client:
Canon Australia
Title:
Decoy
Category:
Consumer - Online Films & Video / Event or Live Webcast - Single
Annual ID:
FI16170M
Award:
2016 Film Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Unilever
Title:
The Softtest
Category:
Consumer - Online Films & Video / Event or Live Webcast - Single
Annual ID:
FI16171M
Award:
2016 Film Merit Award
Agency:
BBDO / New York + Colenso BBDO / Auckland + Clemenger BBDO / Melbourne
Client:
Mars Petcare / Pedigree
Title:
Feed the Good
Category:
Consumer - Television / Commercials of Varying Length - Campaign
Annual ID:
FI16154M
Award:
2016 Film Merit Award
Agency:
JANDL / Bratislava + Eallin Nomad Slovakia / Bratislava + Eallin / Prague
Client:
Samdex
Title:
Baggage Handlers
Category:
Consumer - Television / Commercials of Varying Length - Campaign
Annual ID:
FI16155M
Award:
2016 Film Merit Award
Agency:
BBH ASIA PACIFIC / Singapore
Client:
NTUC Income
Title:
OrangeAid - Last Day of School
Category:
CSR - Cinema Advertising / Cinema Advertising
Annual ID:
FI16215M
Award:
2016 Film Merit Award
Agency:
McCann / Madrid
Client:
Ikea
Title:
The Other Letter
Category:
CSR - Cinema Advertising / Cinema Advertising
Annual ID:
FI16216M
Award:
2016 Film Merit Award
Agency:
Ogilvy / New York
Client:
Philips Norelco
Title:
#MakeYouHappen
Category:
CSR - Cinema Advertising / Cinema Advertising
Annual ID:
FI16217M