The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Justino Agency: Leo Burnett / Madrid + Passion Pictures / London + Blur Films / Madrid Client: Loterias y Apuestas del Estado Category: Craft - Animation / Animation
Paper Agency: RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica Client: American Honda Motor Category: Craft - Animation / Animation
Mog's Christmas Calamity Agency: AMVBBDO / LONDON Client: Sainsbury's Category: Craft - Animation / Animation
Malak and the Boat Agency: 180LA / Santa Monica + House of Colors / Los Angeles Client: Unicef Category: Craft - Animation / Animation
Pier Agency: adam&eveDDB / London + Academy Films / London + The Mill / London + OMD UK (Media Agency) / London Client: SSE Category: Craft - Animation / Animation
Shoplifters Agency: adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London Client: Harvey Nichols Category: Craft - Animation / Animation
The Letter Agency: Heimat / Berlin Client: OTTO Category: Craft - Animation / Animation
T-shirts Agency: MPC / London + Mother / London + Blink / London Client: IKEA Category: Craft - Animation / Animation
The Color Eater | Adobe Creative Cloud's Philosophy Video Agency: Tokyu Agency / TOTB / Tokyo + kaibutsu / Tokyo + Spoon. / Tokyo Client: Adobe Systems Category: Craft - Animation / Animation
A Mini Marvel Agency: Luma Pictures / Los Angeles/Melbourne + Wieden+Kennedy / Portland + Bullitt / Los Angeles Client: Coca-Cola Category: Craft - Animation / Animation

2016 Film Gold Pencil

Leo Burnett / Madrid + Passion Pictures / London + Blur Films / Madrid

Loterias y Apuestas del Estado

Justino

Craft - Animation / Animation

FI16091G

2016 Film Gold Pencil

RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica

American Honda Motor

Paper

Craft - Animation / Animation

FI16092G

2016 Film Silver Pencil

AMVBBDO / LONDON

Sainsbury's

Mog's Christmas Calamity

Craft - Animation / Animation

FI16093S

2016 Film Bronze Pencil

180LA / Santa Monica + House of Colors / Los Angeles

Unicef

Malak and the Boat

Craft - Animation / Animation

FI16094B

2016 Film Merit Award

adam&eveDDB / London + Academy Films / London + The Mill / London + OMD UK (Media Agency) / London

SSE

Pier

Craft - Animation / Animation

FI16278M

2016 Film Merit Award

adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London

Harvey Nichols

Shoplifters

Craft - Animation / Animation

FI16279M

2016 Film Merit Award

Heimat / Berlin

OTTO

The Letter

Craft - Animation / Animation

FI16280M

2016 Film Merit Award

MPC / London + Mother / London + Blink / London

IKEA

T-shirts

Craft - Animation / Animation

FI16281M

2016 Film Merit Award

Tokyu Agency / TOTB / Tokyo + kaibutsu / Tokyo + Spoon. / Tokyo

Adobe Systems

The Color Eater | Adobe Creative Cloud's Philosophy Video

Craft - Animation / Animation

FI16282M

2016 Film Merit Award

Luma Pictures / Los Angeles/Melbourne + Wieden+Kennedy / Portland + Bullitt / Los Angeles

Coca-Cola

A Mini Marvel

Craft - Animation / Animation

FI16283M

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