The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Nutri-Grain Presents Unstoppable Agency: J. Walter Thompson / Sydney Client: Kellogg's Australia Category: Consumer - Online Films & Video / Long Form - Series / Episodes
Tiny Dancer Agency: adam&eveDDB / London + Blink / London + Final Cut / London + Manning Gotlieb OMD (Media Agency) / London Client: John Lewis Insurance Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
AXE - The Thing Agency: 72andSunny / Amsterdam Client: Unilever (AXE) Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Dear Summer Agency: the community / Miami Client: Corona Extra Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Spy Agency: The Martin Agency / Richmond + Hungry Man / New York Client: GEICO Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Now in Soho Agency: BBH / London + Black Sheep Studios / London + Factory Sound / London + Nice & Polite / London Client: British Fashion Council Category: Craft - Writing / Writing
Hush Little Baby Agency: Saatchi & Saatchi NY / New York + Pulse Films / Los Angeles Client: Procter & Gamble Category: Craft - Writing / Writing
Is Mankind? Agency: TBWA\Chiat\Day / Los Angeles Client: Airbnb Category: Craft - Writing / Writing
Guinness - Never Alone Doc Agency: AMVBBDO / LONDON Client: Diageo Category: Consumer - Online Films & Video / Long Form - Single
37 Days Agency: Leo Burnett / Saint-Denis + Quad / Clichy + La Cavalerie / Montreal Client: Atlantic Group Category: Consumer - Online Films & Video / Long Form - Single
Fast Forward Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Online Films & Video / Short Form - Series / Episodes
Life Unpaused Agency: Cossette / Toronto Client: Sickkids Foundation Category: Innovation - Innovation in Film / Innovation in Film
Don't Look Away Agency: AKQA / Sao Paulo + AKQA / London Client: Usher Category: Innovation - Innovation in Film / Innovation in Film
Hagglers Agency: Del Campo Saatchi & Saatchi / Buenos Aires Client: Andes Beer Category: Consumer - Television / 60 Second - Campaign
Close To Home Agency: BBDO / New York Client: AT&T Category: CSR - Online Films & Video / Online Films & Video
Home for Christmas Agency: Jung von Matt AG / Hamburg Client: EDEKA Zentrale Category: CSR - Online Films & Video / Online Films & Video
One Rand Family Agency: King James Group / Cape Town + Arcade Content / Cape Town + Pressure Cooker Studios / Cape Town Client: Sanlam Category: CSR - Online Films & Video / Online Films & Video
Dinner Party Agency: BBH / London + Outsider / London + MPC / London + Factory / London Client: The Guardian & Observer Category: Consumer - Television / 30 Second - Single
I'm Weeding Right Now Agency: dummy. / venice + mcgarrybowen / london + out-sider / london Client: The Scotts Miracle-Gro Category: Consumer - Television / 30 Second - Single
Fun Run Agency: BBH / London + Outsider / London + MPC / London + Factory / London Client: The Guardian & Observer Category: Consumer - Television / 30 Second - Single
Whisper Agency: The Martin Agency / Richmond + Hungry Man / New York Client: GEICO Category: Consumer - Television / 30 Second - Single
Marilyn Agency: BBDO / New York Client: Mars Chocolate North America / Snickers Category: Consumer - Television / 30 Second - Single
Spy Agency: The Martin Agency / Richmond + Hungry Man / New York Client: GEICO Category: Consumer - Television / 30 Second - Single
Pooface Agency: Great Guns / London + Saatchi & Saatchi / London Client: P&G Category: Craft - Direction / Direction
History of Sound Agency: Stink / Los Angeles + TBWA\Media Arts Lab / Los Angeles Client: Apple Music Category: Craft - Direction / Direction
The man who died the most Agency: DDB / Paris + Wanda / Paris + THE / Paris Client: Agence de la Biomedecine - Organ donation Category: Craft - Direction / Direction
We Are Greater Than I Agency: Stink / London + Stink / Los Angeles + 72andSunny / Amsterdam Client: Samsung Category: Craft - Direction / Direction
Coco de Mer - X Agency: TBWA\ / London + Rankin Film Productions / London Client: Coco de Mer Category: Craft - Direction / Direction
Spare the Act Agency: AMVBBDO / LONDON Client: Curry's PC World Category: Consumer - Television / Commercials of Varying Length - Campaign
Yard Sale Agency: Deutsch / New York + Dummy Films / Venice Client: Sherwin Williams Category: Consumer - Television / Commercials of Varying Length - Campaign
Birth Agency: BBH / London + Mill+ / London + String and Tins / London + The Mill / London Client: Audi Category: Craft - Music / Sound / Music / Sound
The Man on the Moon Agency: adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD (Media Agency) / London + The Mill / London Client: John Lewis Category: Craft - Music / Sound / Music / Sound
The Man & The Dog Agency: DDB Argentina / Buenos Aires + Central Films / Mexico Client: Fundación Argentina de Trasplante Hepático Category: Non-Profit - Television / Television (Any Length) - Single
Not Allowed Agency: Grey Canada / Toronto Client: Moms Demand Action for Gun Sense in America Category: Non-Profit - Television / Television (Any Length) - Single
Ellee Mae Agency: Grey / London Client: Mumsnet Category: Non-Profit - Television / Television (Any Length) - Single
Love Has No Labels Agency: R/GA / New York Client: Ad Council Category: Non-Profit - Television / Television (Any Length) - Single
This Girl Can Agency: FCB Inferno / London Client: Sport England Category: Non-Profit - Television / Television (Any Length) - Single
Volkswagen "Moments" Agency: Ogilvy & Mather / Cape Town Client: Volkswagen South Africa Category: Consumer - Television / Budget Under $100K - Single
Jack Agency: LatinWorks / Austin + Landia USA / Los Angeles + Personal Music / Miami + Whitehouse Post / Los Angeles Client: Music Has No Enemies Category: CSR - Cinema Advertising / Cinema Advertising
Home for Christmas Agency: Jung von Matt AG / Hamburg Client: EDEKA Zentrale Category: CSR - Cinema Advertising / Cinema Advertising
This Girl Can Agency: FCB Inferno / London Client: Sport England Category: Non-Profit - Cinema Advertising / Cinema Advertising
Whatever Happens Agency: HAVAS PARIS / PUTEAUX + OPEN HOUSE / LOS ANGELES Client: Juva Sante Category: Consumer - Television / 20 Second & Under - Campaign
Non-Genuine Animals Agency: Y&R SA / Cape Town Client: Jaguar Land Rover South Africa Category: Consumer - Television / 20 Second & Under - Campaign
Tomcat - Tailpipe :15 (TV) Agency: Barton F. Graf / New York + Smith & Jones Films / London Client: Scotts Miracle-Gro Category: Consumer - Television / 20 Second & Under - Single
Chair Agency: Deutsch / New York + Dummy films / Venice Client: Sherwin Williams Category: Consumer - Television / 20 Second & Under - Single
Dream On Agency: Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco Client: Adobe Category: Consumer - Online Films & Video / User Generated Content
The Super Bowl Dunk Agency: VML / Kansas City Client: Gatorade Category: Consumer - Online Films & Video / User Generated Content
Say No To Spec Agency: Zulu Alpha Kilo / Toronto + zulubot / Toronto Client: Zulu Alpha Kilo Category: Consumer - Online Films & Video / Self-Promotion - Single
37 Days Agency: Leo Burnett / Saint-Denis + Quad / Clichy + La Cavalerie / Montreal Client: Atlantic Group Category: Consumer - Online Films & Video / Event or Live Webcast - Single
Close To Home Agency: BBDO / New York Client: AT&T Category: Craft - Editing / Editing

2016 Film Silver Pencil

J. Walter Thompson / Sydney

Kellogg's Australia

Nutri-Grain Presents Unstoppable

Consumer - Online Films & Video / Long Form - Series / Episodes

FI16047S

2016 Film Gold Pencil

adam&eveDDB / London + Blink / London + Final Cut / London + Manning Gotlieb OMD (Media Agency) / London

John Lewis Insurance

Tiny Dancer

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16029G

2016 Film Silver Pencil

72andSunny / Amsterdam

Unilever (AXE)

AXE - The Thing

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16031S

2016 Film Silver Pencil

the community / Miami

Corona Extra

Dear Summer

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16032S

2016 Film Bronze Pencil

The Martin Agency / Richmond + Hungry Man / New York

GEICO

Spy

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16033B

2016 Film Gold Pencil

BBH / London + Black Sheep Studios / London + Factory Sound / London + Nice & Polite / London

British Fashion Council

Now in Soho

Craft - Writing / Writing

FI16076G

2016 Film Silver Pencil

Saatchi & Saatchi NY / New York + Pulse Films / Los Angeles

Procter & Gamble

Hush Little Baby

Craft - Writing / Writing

FI16077S

2016 Film Bronze Pencil

TBWA\Chiat\Day / Los Angeles

Airbnb

Is Mankind?

Craft - Writing / Writing

FI16078B

2016 Film Bronze Pencil

AMVBBDO / LONDON

Diageo

Guinness - Never Alone Doc

Consumer - Online Films & Video / Long Form - Single

FI16045B

2016 Film Bronze Pencil

Leo Burnett / Saint-Denis + Quad / Clichy + La Cavalerie / Montreal

Atlantic Group

37 Days

Consumer - Online Films & Video / Long Form - Single

FI16046B

2016 Film Silver Pencil

The Martin Agency / Richmond + Furlined / New York

GEICO

Fast Forward

Consumer - Online Films & Video / Short Form - Series / Episodes

FI16044S

2016 Film Gold Pencil

Cossette / Toronto

Sickkids Foundation

Life Unpaused

Innovation - Innovation in Film / Innovation in Film

FI16069G

2016 Film Silver Pencil

AKQA / Sao Paulo + AKQA / London

Usher

Don't Look Away

Innovation - Innovation in Film / Innovation in Film

FI16070S

2016 Film Bronze Pencil

Del Campo Saatchi & Saatchi / Buenos Aires

Andes Beer

Hagglers

Consumer - Television / 60 Second - Campaign

FI16005B

2016 Film Gold Pencil

BBDO / New York

AT&T

Close To Home

CSR - Online Films & Video / Online Films & Video

FI16056G

2016 Film Bronze Pencil

Jung von Matt AG / Hamburg

EDEKA Zentrale

Home for Christmas

CSR - Online Films & Video / Online Films & Video

FI16057B

2016 Film Bronze Pencil

King James Group / Cape Town + Arcade Content / Cape Town + Pressure Cooker Studios / Cape Town

Sanlam

One Rand Family

CSR - Online Films & Video / Online Films & Video

FI16058B

2016 Film Gold Pencil

BBH / London + Outsider / London + MPC / London + Factory / London

The Guardian & Observer

Dinner Party

Consumer - Television / 30 Second - Single

FI16006G

2016 Film Gold Pencil

dummy. / venice + mcgarrybowen / london + out-sider / london

The Scotts Miracle-Gro

I'm Weeding Right Now

Consumer - Television / 30 Second - Single

FI16007G

2016 Film Silver Pencil

BBH / London + Outsider / London + MPC / London + Factory / London

The Guardian & Observer

Fun Run

Consumer - Television / 30 Second - Single

FI16008S

2016 Film Silver Pencil

The Martin Agency / Richmond + Hungry Man / New York

GEICO

Whisper

Consumer - Television / 30 Second - Single

FI16009S

2016 Film Bronze Pencil

BBDO / New York

Mars Chocolate North America / Snickers

Marilyn

Consumer - Television / 30 Second - Single

FI16010B

2016 Film Bronze Pencil

The Martin Agency / Richmond + Hungry Man / New York

GEICO

Spy

Consumer - Television / 30 Second - Single

FI16011B

2016 Film Silver Pencil

Great Guns / London + Saatchi & Saatchi / London

P&G

Pooface

Craft - Direction / Direction

FI16071S

2016 Film Silver Pencil

Stink / Los Angeles + TBWA\Media Arts Lab / Los Angeles

Apple Music

History of Sound

Craft - Direction / Direction

FI16072S

2016 Film Bronze Pencil

DDB / Paris + Wanda / Paris + THE / Paris

Agence de la Biomedecine - Organ donation

The man who died the most

Craft - Direction / Direction

FI16073B

2016 Film Bronze Pencil

Stink / London + Stink / Los Angeles + 72andSunny / Amsterdam

Samsung

We Are Greater Than I

Craft - Direction / Direction

FI16074B

2016 Film Bronze Pencil

TBWA\ / London + Rankin Film Productions / London

Coco de Mer

Coco de Mer - X

Craft - Direction / Direction

FI16075B

2016 Film Silver Pencil

AMVBBDO / LONDON

Curry's PC World

Spare the Act

Consumer - Television / Commercials of Varying Length - Campaign

FI16026S

2016 Film Bronze Pencil

Deutsch / New York + Dummy Films / Venice

Sherwin Williams

Yard Sale

Consumer - Television / Commercials of Varying Length - Campaign

FI16027B

2016 Film Gold Pencil

BBH / London + Mill+ / London + String and Tins / London + The Mill / London

Audi

Birth

Craft - Music / Sound / Music / Sound

FI16089G

2016 Film Bronze Pencil

adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD (Media Agency) / London + The Mill / London

John Lewis

The Man on the Moon

Craft - Music / Sound / Music / Sound

FI16090B

2016 Film Gold Pencil

DDB Argentina / Buenos Aires + Central Films / Mexico

Fundación Argentina de Trasplante Hepático

The Man & The Dog

Non-Profit - Television / Television (Any Length) - Single

FI16059G

2016 Film Gold Pencil

Grey Canada / Toronto

Moms Demand Action for Gun Sense in America

Not Allowed

Non-Profit - Television / Television (Any Length) - Single

FI16060G

2016 Film Silver Pencil

Grey / London

Mumsnet

Ellee Mae

Non-Profit - Television / Television (Any Length) - Single

FI16061S

2016 Film Silver Pencil

R/GA / New York

Ad Council

Love Has No Labels

Non-Profit - Television / Television (Any Length) - Single

FI16062S

2016 Film Bronze Pencil

FCB Inferno / London

Sport England

This Girl Can

Non-Profit - Television / Television (Any Length) - Single

FI16063B

2016 Film Silver Pencil

Ogilvy & Mather / Cape Town

Volkswagen South Africa

Volkswagen "Moments"

Consumer - Television / Budget Under $100K - Single

FI16028S

2016 Film Gold Pencil

LatinWorks / Austin + Landia USA / Los Angeles + Personal Music / Miami + Whitehouse Post / Los Angeles

Music Has No Enemies

Jack

CSR - Cinema Advertising / Cinema Advertising

FI16054G

2016 Film Bronze Pencil

Jung von Matt AG / Hamburg

EDEKA Zentrale

Home for Christmas

CSR - Cinema Advertising / Cinema Advertising

FI16055B

2016 Film Bronze Pencil

FCB Inferno / London

Sport England

This Girl Can

Non-Profit - Cinema Advertising / Cinema Advertising

FI16065B

2016 Film Gold Pencil

HAVAS PARIS / PUTEAUX + OPEN HOUSE / LOS ANGELES

Juva Sante

Whatever Happens

Consumer - Television / 20 Second & Under - Campaign

FI16018G

2016 Film Bronze Pencil

Y&R SA / Cape Town

Jaguar Land Rover South Africa

Non-Genuine Animals

Consumer - Television / 20 Second & Under - Campaign

FI16019B

2016 Film Bronze Pencil

Barton F. Graf / New York + Smith & Jones Films / London

Scotts Miracle-Gro

Tomcat - Tailpipe :15 (TV)

Consumer - Television / 20 Second & Under - Single

FI16016B

2016 Film Bronze Pencil

Deutsch / New York + Dummy films / Venice

Sherwin Williams

Chair

Consumer - Television / 20 Second & Under - Single

FI16017B

2016 Film Gold Pencil

Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco

Adobe

Dream On

Consumer - Online Films & Video / User Generated Content

FI16049G

2016 Film Bronze Pencil

VML / Kansas City

Gatorade

The Super Bowl Dunk

Consumer - Online Films & Video / User Generated Content

FI16050B

2016 Film Gold Pencil

Zulu Alpha Kilo / Toronto + zulubot / Toronto

Zulu Alpha Kilo

Say No To Spec

Consumer - Online Films & Video / Self-Promotion - Single

FI16048G

2016 Film Bronze Pencil

Leo Burnett / Saint-Denis + Quad / Clichy + La Cavalerie / Montreal

Atlantic Group

37 Days

Consumer - Online Films & Video / Event or Live Webcast - Single

FI16036B

2016 Film Gold Pencil

BBDO / New York

AT&T

Close To Home

Craft - Editing / Editing

FI16084G

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