The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Shoplifters Agency: adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London Client: Harvey Nichols Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Volkswagen "Moments" Agency: Ogilvy & Mather / Cape Town Client: Volkswagen South Africa Category: Consumer - Television / Budget Under $100K - Single
Shoplifters Agency: adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London Client: Harvey Nichols Category: Consumer - Online Films & Video / Short Form - Single
Fast Forward, Lake Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Online Films & Video / Short Form - Single
Friends Furever Agency: Droga5 / New York + Google Android / New York Client: Google Android Category: Consumer - Online Films & Video / Short Form - Single
Fast Forward, Going Up Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Online Films & Video / Short Form - Single
The Man on the Moon Agency: adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD / London + Trim / London Client: John Lewis Category: Consumer - Online Films & Video / Short Form - Single
Rule Yourself Agency: Droga5 / New York + RESET / Santa Monica Client: Under Armour Category: Consumer - Online Films & Video / Short Form - Single
Fast Forward, Forest Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Online Films & Video / Short Form - Single
The Man & The Dog Agency: DDB Argentina / Buenos Aires + Central Films / Mexico Client: Fundación Argentina de Trasplante Hepático Category: Non-Profit - Television / Television (Any Length) - Single
Not Allowed Agency: Grey Canada / Toronto Client: Moms Demand Action for Gun Sense in America Category: Non-Profit - Television / Television (Any Length) - Single
Ellee Mae Agency: Grey / London Client: Mumsnet Category: Non-Profit - Television / Television (Any Length) - Single
Love Has No Labels Agency: R/GA / New York Client: Ad Council Category: Non-Profit - Television / Television (Any Length) - Single
This Girl Can Agency: FCB Inferno / London Client: Sport England Category: Non-Profit - Television / Television (Any Length) - Single
Say No To Spec Agency: Zulu Alpha Kilo / Toronto + zulubot / Toronto Client: Zulu Alpha Kilo Category: Consumer - Online Films & Video / Self-Promotion - Single
The Gun Shop Agency: Grey / New York + Rival School Pictures / New York + The Mill / New York Client: States United to Prevent Gun Violence Category: Non-Profit - Online Films & Video / Online Films & Video
Ellee Mae Agency: Grey / London Client: Mumsnet Category: Non-Profit - Online Films & Video / Online Films & Video
Love Has No Labels Agency: R/GA / New York Client: Ad Council Category: Non-Profit - Online Films & Video / Online Films & Video
Birth Agency: BBH / London + Mill+ / London + String and Tins / London + The Mill / London Client: Audi Category: Craft - Music / Sound / Music / Sound
The Man on the Moon Agency: adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD (Media Agency) / London + The Mill / London Client: John Lewis Category: Craft - Music / Sound / Music / Sound
This Girl Can Agency: FCB Inferno / London Client: Sport England Category: Non-Profit - Cinema Advertising / Cinema Advertising
Close To Home Agency: BBDO / New York Client: AT&T Category: Craft - Editing / Editing
Coco De Mer - X Agency: TBWA\ / London + Rankin Film Productions / London Client: Coco De Mer Category: Craft - Editing / Editing
This Girl Can Agency: FCB Inferno / London Client: Sport England Category: Craft - Editing / Editing
Rule Yourself Agency: Droga5 / New York + RESET / Santa Monica Client: Under Armour Category: Craft - Editing / Editing
Wok Agency: Droga5 / Sydney + The Sweet Shop / Sydney + Heckler / Sydney Client: Heineken Category: Craft - Editing / Editing
Justino Agency: Leo Burnett / Madrid + Passion Pictures / London + Blur Films / Madrid Client: Loterias y Apuestas del Estado Category: Craft - Animation / Animation
Paper Agency: RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica Client: American Honda Motor Category: Craft - Animation / Animation
Mog's Christmas Calamity Agency: AMVBBDO / LONDON Client: Sainsbury's Category: Craft - Animation / Animation
Malak and the Boat Agency: 180LA / Santa Monica + House of Colors / Los Angeles Client: Unicef Category: Craft - Animation / Animation
Dinner Party Agency: BBH / London + Outsider / London + MPC / London + Factory / London Client: The Guardian & Observer Category: Consumer - Television / 30 Second - Single
I'm Weeding Right Now Agency: dummy. / venice + mcgarrybowen / london + out-sider / london Client: The Scotts Miracle-Gro Category: Consumer - Television / 30 Second - Single
Fun Run Agency: BBH / London + Outsider / London + MPC / London + Factory / London Client: The Guardian & Observer Category: Consumer - Television / 30 Second - Single
Whisper Agency: The Martin Agency / Richmond + Hungry Man / New York Client: GEICO Category: Consumer - Television / 30 Second - Single
Marilyn Agency: BBDO / New York Client: Mars Chocolate North America / Snickers Category: Consumer - Television / 30 Second - Single
Spy Agency: The Martin Agency / Richmond + Hungry Man / New York Client: GEICO Category: Consumer - Television / 30 Second - Single
Spare the Act Agency: AMVBBDO / LONDON Client: Curry's PC World Category: Consumer - Television / Commercials of Varying Length - Campaign
Yard Sale Agency: Deutsch / New York + Dummy Films / Venice Client: Sherwin Williams Category: Consumer - Television / Commercials of Varying Length - Campaign
Dream On Agency: Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco Client: Adobe Category: Consumer - Online Films & Video / User Generated Content
The Super Bowl Dunk Agency: VML / Kansas City Client: Gatorade Category: Consumer - Online Films & Video / User Generated Content
Whatever Happens Agency: HAVAS PARIS / PUTEAUX + OPEN HOUSE / LOS ANGELES Client: Juva Sante Category: Consumer - Television / 20 Second & Under - Campaign
Non-Genuine Animals Agency: Y&R SA / Cape Town Client: Jaguar Land Rover South Africa Category: Consumer - Television / 20 Second & Under - Campaign
Listen Agency: Grey / New York + Chelsea / New York + Rock Paper Scissors / New York Client: National Football League Category: CSR - Television / Television (Any Length) - Single
Strings Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission Category: CSR - Television / Television (Any Length) - Single
Home for Christmas Agency: Jung von Matt AG / Hamburg Client: EDEKA Zentrale Category: CSR - Television / Television (Any Length) - Single
Tiny Dancer Agency: adam&eveDDB / London + Blink / London + Final Cut / London + Manning Gotlieb OMD (Media Agency) / London Client: John Lewis Insurance Category: Consumer - Television / Over 60 Second - Single
The Man on the Moon Agency: adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD (Media Agency) / London + Trim / London Client: John Lewis Category: Consumer - Television / Over 60 Second - Single
Ripple Agency: Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles Client: Nike Golf Category: Consumer - Television / Over 60 Second - Single
Last Agency: Wieden+Kennedy / Portland + Park Pictures / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica Client: Nike Category: Consumer - Television / Over 60 Second - Single
Justino Agency: Leo Burnett / Madrid + Passion Pictures / London + Blur Films / Madrid Client: Loterias y Apuestas del Estado Category: Consumer - Television / Over 60 Second - Single

2016 Film Gold Pencil

adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London

Harvey Nichols

Shoplifters

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16030G

2016 Film Silver Pencil

Ogilvy & Mather / Cape Town

Volkswagen South Africa

Volkswagen "Moments"

Consumer - Television / Budget Under $100K - Single

FI16028S

2016 Film Gold Pencil

adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London

Harvey Nichols

Shoplifters

Consumer - Online Films & Video / Short Form - Single

FI16037G

2016 Film Gold Pencil

The Martin Agency / Richmond + Furlined / New York

GEICO

Fast Forward, Lake

Consumer - Online Films & Video / Short Form - Single

FI16038G

2016 Film Silver Pencil

Droga5 / New York + Google Android / New York

Google Android

Friends Furever

Consumer - Online Films & Video / Short Form - Single

FI16039S

2016 Film Silver Pencil

The Martin Agency / Richmond + Furlined / New York

GEICO

Fast Forward, Going Up

Consumer - Online Films & Video / Short Form - Single

FI16040S

2016 Film Bronze Pencil

adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD / London + Trim / London

John Lewis

The Man on the Moon

Consumer - Online Films & Video / Short Form - Single

FI16041B

2016 Film Bronze Pencil

Droga5 / New York + RESET / Santa Monica

Under Armour

Rule Yourself

Consumer - Online Films & Video / Short Form - Single

FI16042B

2016 Film Bronze Pencil

The Martin Agency / Richmond + Furlined / New York

GEICO

Fast Forward, Forest

Consumer - Online Films & Video / Short Form - Single

FI16043B

2016 Film Gold Pencil

DDB Argentina / Buenos Aires + Central Films / Mexico

Fundación Argentina de Trasplante Hepático

The Man & The Dog

Non-Profit - Television / Television (Any Length) - Single

FI16059G

2016 Film Gold Pencil

Grey Canada / Toronto

Moms Demand Action for Gun Sense in America

Not Allowed

Non-Profit - Television / Television (Any Length) - Single

FI16060G

2016 Film Silver Pencil

Grey / London

Mumsnet

Ellee Mae

Non-Profit - Television / Television (Any Length) - Single

FI16061S

2016 Film Silver Pencil

R/GA / New York

Ad Council

Love Has No Labels

Non-Profit - Television / Television (Any Length) - Single

FI16062S

2016 Film Bronze Pencil

FCB Inferno / London

Sport England

This Girl Can

Non-Profit - Television / Television (Any Length) - Single

FI16063B

2016 Film Gold Pencil

Zulu Alpha Kilo / Toronto + zulubot / Toronto

Zulu Alpha Kilo

Say No To Spec

Consumer - Online Films & Video / Self-Promotion - Single

FI16048G

2016 Film Gold Pencil

Grey / New York + Rival School Pictures / New York + The Mill / New York

States United to Prevent Gun Violence

The Gun Shop

Non-Profit - Online Films & Video / Online Films & Video

FI16066G

2016 Film Silver Pencil

Grey / London

Mumsnet

Ellee Mae

Non-Profit - Online Films & Video / Online Films & Video

FI16067S

2016 Film Bronze Pencil

R/GA / New York

Ad Council

Love Has No Labels

Non-Profit - Online Films & Video / Online Films & Video

FI16068B

2016 Film Gold Pencil

BBH / London + Mill+ / London + String and Tins / London + The Mill / London

Audi

Birth

Craft - Music / Sound / Music / Sound

FI16089G

2016 Film Bronze Pencil

adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD (Media Agency) / London + The Mill / London

John Lewis

The Man on the Moon

Craft - Music / Sound / Music / Sound

FI16090B

2016 Film Bronze Pencil

FCB Inferno / London

Sport England

This Girl Can

Non-Profit - Cinema Advertising / Cinema Advertising

FI16065B

2016 Film Gold Pencil

BBDO / New York

AT&T

Close To Home

Craft - Editing / Editing

FI16084G

2016 Film Gold Pencil

TBWA\ / London + Rankin Film Productions / London

Coco De Mer

Coco De Mer - X

Craft - Editing / Editing

FI16085G

2016 Film Silver Pencil

FCB Inferno / London

Sport England

This Girl Can

Craft - Editing / Editing

FI16086S

2016 Film Bronze Pencil

Droga5 / New York + RESET / Santa Monica

Under Armour

Rule Yourself

Craft - Editing / Editing

FI16087B

2016 Film Bronze Pencil

Droga5 / Sydney + The Sweet Shop / Sydney + Heckler / Sydney

Heineken

Wok

Craft - Editing / Editing

FI16088B

2016 Film Gold Pencil

Leo Burnett / Madrid + Passion Pictures / London + Blur Films / Madrid

Loterias y Apuestas del Estado

Justino

Craft - Animation / Animation

FI16091G

2016 Film Gold Pencil

RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica

American Honda Motor

Paper

Craft - Animation / Animation

FI16092G

2016 Film Silver Pencil

AMVBBDO / LONDON

Sainsbury's

Mog's Christmas Calamity

Craft - Animation / Animation

FI16093S

2016 Film Bronze Pencil

180LA / Santa Monica + House of Colors / Los Angeles

Unicef

Malak and the Boat

Craft - Animation / Animation

FI16094B

2016 Film Gold Pencil

BBH / London + Outsider / London + MPC / London + Factory / London

The Guardian & Observer

Dinner Party

Consumer - Television / 30 Second - Single

FI16006G

2016 Film Gold Pencil

dummy. / venice + mcgarrybowen / london + out-sider / london

The Scotts Miracle-Gro

I'm Weeding Right Now

Consumer - Television / 30 Second - Single

FI16007G

2016 Film Silver Pencil

BBH / London + Outsider / London + MPC / London + Factory / London

The Guardian & Observer

Fun Run

Consumer - Television / 30 Second - Single

FI16008S

2016 Film Silver Pencil

The Martin Agency / Richmond + Hungry Man / New York

GEICO

Whisper

Consumer - Television / 30 Second - Single

FI16009S

2016 Film Bronze Pencil

BBDO / New York

Mars Chocolate North America / Snickers

Marilyn

Consumer - Television / 30 Second - Single

FI16010B

2016 Film Bronze Pencil

The Martin Agency / Richmond + Hungry Man / New York

GEICO

Spy

Consumer - Television / 30 Second - Single

FI16011B

2016 Film Silver Pencil

AMVBBDO / LONDON

Curry's PC World

Spare the Act

Consumer - Television / Commercials of Varying Length - Campaign

FI16026S

2016 Film Bronze Pencil

Deutsch / New York + Dummy Films / Venice

Sherwin Williams

Yard Sale

Consumer - Television / Commercials of Varying Length - Campaign

FI16027B

2016 Film Gold Pencil

Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco

Adobe

Dream On

Consumer - Online Films & Video / User Generated Content

FI16049G

2016 Film Bronze Pencil

VML / Kansas City

Gatorade

The Super Bowl Dunk

Consumer - Online Films & Video / User Generated Content

FI16050B

2016 Film Gold Pencil

HAVAS PARIS / PUTEAUX + OPEN HOUSE / LOS ANGELES

Juva Sante

Whatever Happens

Consumer - Television / 20 Second & Under - Campaign

FI16018G

2016 Film Bronze Pencil

Y&R SA / Cape Town

Jaguar Land Rover South Africa

Non-Genuine Animals

Consumer - Television / 20 Second & Under - Campaign

FI16019B

2016 Film Gold Pencil

Grey / New York + Chelsea / New York + Rock Paper Scissors / New York

National Football League

Listen

CSR - Television / Television (Any Length) - Single

FI16051G

2016 Film Bronze Pencil

Clemenger BBDO / Melbourne

Transport Accident Commission

Strings

CSR - Television / Television (Any Length) - Single

FI16052B

2016 Film Bronze Pencil

Jung von Matt AG / Hamburg

EDEKA Zentrale

Home for Christmas

CSR - Television / Television (Any Length) - Single

FI16053B

2016 Film Gold Pencil

adam&eveDDB / London + Blink / London + Final Cut / London + Manning Gotlieb OMD (Media Agency) / London

John Lewis Insurance

Tiny Dancer

Consumer - Television / Over 60 Second - Single

FI16020G

2016 Film Gold Pencil

adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD (Media Agency) / London + Trim / London

John Lewis

The Man on the Moon

Consumer - Television / Over 60 Second - Single

FI16021G

2016 Film Silver Pencil

Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles

Nike Golf

Ripple

Consumer - Television / Over 60 Second - Single

FI16022S

2016 Film Silver Pencil

Wieden+Kennedy / Portland + Park Pictures / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica

Nike

Last

Consumer - Television / Over 60 Second - Single

FI16023S

2016 Film Bronze Pencil

Leo Burnett / Madrid + Passion Pictures / London + Blur Films / Madrid

Loterias y Apuestas del Estado

Justino

Consumer - Television / Over 60 Second - Single

FI16024B

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