The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The world addressed Agency: what3words / London Client: what3words Category: Innovation - Innovation in Mobile / Innovation in Mobile
Vodafone "Between Us" Agency: Y&R Team Red / Istanbul Client: Vodafone Category: CSR - Applications & Sites / Applications & Sites
Samsung Memory Recaller Agency: BBDO / Bangkok Client: Thai Samsung Electronics Category: CSR - Applications & Sites / Applications & Sites
Sky Sqreening Agency: Serviceplan / Munich + Plan.Net / Munich + Mediaplus / Munich Client: Sky Deutschland Fernsehen Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
The Match Agency: Serviceplan / Munich + Plan.Net / Munich Client: Sky Deutschland Fernsehen Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
LISNR Agency: R/GA / New York + LISNR / Cincinnati Client: LISNR Category: Innovation - Innovation in Mobile / Innovation in Mobile
Inactivity Tracker Agency: FCB / Chicago Client: Joe Boxer Category: Consumer - Applications & Sites / Consumer Goods
Wilson X Connected Basketball Agency: Phenomenon / Los Angeles Client: Wilson Sporting Goods Category: Consumer - Use of Technology / Product & Mobile Integration
Canon Gig App Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam Client: Canon/Uncle Grey Category: Consumer - Use of Technology / Product & Mobile Integration
Make Up Genius Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris Client: L'Oréal Paris Category: Consumer - Use of Technology / Product & Mobile Integration
Owlet Agency: R/GA / New York + Owlet / Provo Client: Owlet Baby Care Category: Consumer - Use of Technology / Product & Mobile Integration
The Les Paul Skill Check Agency: Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich Client: Gibson Guitar Category: Consumer - Applications & Sites / Durable Goods
#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Santa Monica Client: REI Category: Consumer - Applications & Sites / Social Networks / Community
Sizzl Agency: 360i / New York Client: Oscar Mayer Category: Consumer - Applications & Sites / Social Networks / Community
Make Up Genius Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris Client: L'Oréal Paris Category: Consumer - Applications & Sites / E-Commerce
'Missing Child' Lock Screens Agency: Cheil / Hong Kong Client: Save The Children Category: Non-Profit - Applications & Sites / Applications & Sites
Doritos Ketchup "The Hold Out" Agency: BBDO / Toronto Client: PepsiCo Foods Canada Category: Consumer - Applications & Sites / Branded Games
Make Up Genius Agency: McCann / Clichy + Image Metrics / Las Vegas + My Studio Factory / Paris Client: L'Oréal Paris Category: Consumer - Use of Technology / Augmented Reality
LifeLive Agency: Leo Burnett / Sydney + Rapid Films / Sydney + We Love Jam / Sydney Client: Samsung Australia Category: Consumer - Use of Technology / Augmented Reality
Dreams of Dalí Agency: Goodby Silverstein & Partners / San Francisco Client: The Dalí Museum Category: Non-Profit - Use of Technology / Use of Technology
The Day Shazam Went Deaf Agency: Baumann Ber Rivnay Saatchi & Saatchi / Ramat Gan Client: World Health Organization Category: Non-Profit - Advertising on Mobile Devices / Advertising on Mobile Devices
Search For Free Wifi Search For Missing Children Agency: TBWA / SHANGHAI Client: Baobeihuijia Category: Non-Profit - Advertising on Mobile Devices / Advertising on Mobile Devices
Backup Memory Agency: 3SG BBDO / Tunis + PixelTrade / Tunis Client: Samsung Category: CSR - Use of Technology / Use of Technology
Uber Food Drive Agency: Rethink / Toronto/Montreal/Vancouver + Skin + Bones / Toronto + Relish / Toronto + Vapor Music / Toronto Client: Uber Category: CSR - Use of Technology / Use of Technology
KT Life Saving TV Agency: Cheil Worldwide / Seoul Client: KT Category: CSR - Use of Technology / Use of Technology
Rabbit Race Agency: Ogilvy Germany / Client: Media Markt Management Category: Consumer - Advertising on Mobile Devices / Banners
Preloader Agency: The Martin Agency / Richmond + Running With Scissors / Richmond Client: Tic Tac Category: Consumer - Advertising on Mobile Devices / Banners
The Slow Down GPS Agency: Forsman & Bodenfors / Gothenburg + Stopp / Stockholm + OMD / Stockholm Client: If Insurance Category: CSR - Applications & Sites / Applications & Sites
Always BackMeApp Agency: Leo Burnett Co. Srl / Milan Client: Procter & Gamble Category: CSR - Applications & Sites / Applications & Sites
Class of Classics Agency: Artplan / Rio de Janeiro Client: Brazilian Symphony Orchestra Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
Traffic Jams Agency: BBDO / New York Client: Downtown Records / Yacht Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
Smiles Trip Book Agency: FCB BRASIL / SAO PAULO Client: Smiles Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
The Emotional Trailer Agency: McCann Advertising / Melbourne + AirBag Productions / Melbourne Client: Melbourne International Film Festival Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
Pace Station Agency: R/GA / New York Client: Nike Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
The War of 1996 Agency: Tool / Santa Monica Client: Twentieth Century Fox Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
Backup Memory Agency: 3SG BBDO / Tunis + PixelTrade / Tunis Client: Samsung Category: Innovation - Innovation in Mobile / Innovation in Mobile
Lucy the Robot Agency: Atomic 212 / Sydney Client: Double Robotics Category: Innovation - Innovation in Mobile / Innovation in Mobile
Seelight Agency: Hungry Boys / Moscow Client: VOS Category: Innovation - Innovation in Mobile / Innovation in Mobile
SOS Network Agency: Ogilvy & Mather Group HK / Hong Kong Client: Maxis Berhad Category: Innovation - Innovation in Mobile / Innovation in Mobile
Wilson X Connected Basketball Agency: Phenomenon / Los Angeles Client: Wilson Sporting Goods Category: Innovation - Innovation in Mobile / Innovation in Mobile
The Les Paul Skill Check Agency: Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich Client: Gibson Guitar Category: Innovation - Innovation in Mobile / Innovation in Mobile
mFish Agency: Tone / New York Client: U.S. Department of State Category: Innovation - Innovation in Mobile / Innovation in Mobile
Canon Gig App Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam Client: Canon/Uncle Grey Category: Innovation - Innovation in Mobile / Innovation in Mobile
Sizzl Agency: 360i / New York Client: Oscar Mayer Category: Consumer - Applications & Sites / Consumer Goods
Feel Every Smile Agency: J. Walter Thompson / London Client: Listerine Category: Consumer - Applications & Sites / Consumer Goods
Drinkable Advertising Agency: Ogilvy / New York Client: The Coca-Cola Company Category: Consumer - Applications & Sites / Consumer Goods
Smart Sentry Agency: Ogilvy & Mather Group HK / Hong Kong Client: Maxis Berhad Category: Consumer - Applications & Sites / Consumer Goods
Hello Pizza Agency: FCB Brasil / São Paulo Client: CNA Category: Consumer - Applications & Sites / Services / Utilities
Pace Station Agency: R/GA / New York Client: Nike Category: Consumer - Applications & Sites / Services / Utilities
FieldLevel Agency: R/GA / New York + LA Dodgers / Los Angeles + FieldLevel / Los Angeles Client: FieldLevel Category: Consumer - Applications & Sites / Services / Utilities

2016 Mobile Gold Pencil

what3words / London

what3words

The world addressed

Innovation - Innovation in Mobile / Innovation in Mobile

MO16024G

2016 Mobile Silver Pencil

Y&R Team Red / Istanbul

Vodafone

Vodafone "Between Us"

CSR - Applications & Sites / Applications & Sites

MO16015S

2016 Mobile Bronze Pencil

BBDO / Bangkok

Thai Samsung Electronics

Samsung Memory Recaller

CSR - Applications & Sites / Applications & Sites

MO16016B

2016 Mobile Silver Pencil

Serviceplan / Munich + Plan.Net / Munich + Mediaplus / Munich

Sky Deutschland Fernsehen

Sky Sqreening

Consumer - Applications & Sites / Media, Entertainment & Leisure

MO16003S

2016 Mobile Bronze Pencil

Serviceplan / Munich + Plan.Net / Munich

Sky Deutschland Fernsehen

The Match

Consumer - Applications & Sites / Media, Entertainment & Leisure

MO16004B

2016 Mobile Bronze Pencil

R/GA / New York + LISNR / Cincinnati

LISNR

LISNR

Innovation - Innovation in Mobile / Innovation in Mobile

MO16025B

2016 Mobile Gold Pencil

FCB / Chicago

Joe Boxer

Inactivity Tracker

Consumer - Applications & Sites / Consumer Goods

MO16001G

2016 Mobile Gold Pencil

Phenomenon / Los Angeles

Wilson Sporting Goods

Wilson X Connected Basketball

Consumer - Use of Technology / Product & Mobile Integration

MO16011G

2016 Mobile Silver Pencil

Uncle Grey / Copenhagen + MediaMonks / Amsterdam

Canon/Uncle Grey

Canon Gig App

Consumer - Use of Technology / Product & Mobile Integration

MO16012S

2016 Mobile Bronze Pencil

McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris

L'Oréal Paris

Make Up Genius

Consumer - Use of Technology / Product & Mobile Integration

MO16013B

2016 Mobile Bronze Pencil

R/GA / New York + Owlet / Provo

Owlet Baby Care

Owlet

Consumer - Use of Technology / Product & Mobile Integration

MO16014B

2016 Mobile Bronze Pencil

Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich

Gibson Guitar

The Les Paul Skill Check

Consumer - Applications & Sites / Durable Goods

MO16002B

2016 Mobile Gold Pencil

Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Santa Monica

REI

#OptOutside

Consumer - Applications & Sites / Social Networks / Community

MO16007G

2016 Mobile Bronze Pencil

360i / New York

Oscar Mayer

Sizzl

Consumer - Applications & Sites / Social Networks / Community

MO16008B

2016 Mobile Gold Pencil

McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris

L'Oréal Paris

Make Up Genius

Consumer - Applications & Sites / E-Commerce

MO16006G

2016 Mobile Silver Pencil

Cheil / Hong Kong

Save The Children

'Missing Child' Lock Screens

Non-Profit - Applications & Sites / Applications & Sites

MO16020S

2016 Mobile Bronze Pencil

BBDO / Toronto

PepsiCo Foods Canada

Doritos Ketchup "The Hold Out"

Consumer - Applications & Sites / Branded Games

MO16005B

2016 Mobile Gold Pencil

McCann / Clichy + Image Metrics / Las Vegas + My Studio Factory / Paris

L'Oréal Paris

Make Up Genius

Consumer - Use of Technology / Augmented Reality

MO16009G

2016 Mobile Silver Pencil

Leo Burnett / Sydney + Rapid Films / Sydney + We Love Jam / Sydney

Samsung Australia

LifeLive

Consumer - Use of Technology / Augmented Reality

MO16010S

2016 Mobile Silver Pencil

Goodby Silverstein & Partners / San Francisco

The Dalí Museum

Dreams of Dalí

Non-Profit - Use of Technology / Use of Technology

MO16021S

2016 Mobile Silver Pencil

Baumann Ber Rivnay Saatchi & Saatchi / Ramat Gan

World Health Organization

The Day Shazam Went Deaf

Non-Profit - Advertising on Mobile Devices / Advertising on Mobile Devices

MO16022S

2016 Mobile Silver Pencil

TBWA / SHANGHAI

Baobeihuijia

Search For Free Wifi Search For Missing Children

Non-Profit - Advertising on Mobile Devices / Advertising on Mobile Devices

MO16023S

2016 Mobile Gold Pencil

3SG BBDO / Tunis + PixelTrade / Tunis

Samsung

Backup Memory

CSR - Use of Technology / Use of Technology

MO16017G

2016 Mobile Silver Pencil

Rethink / Toronto/Montreal/Vancouver + Skin + Bones / Toronto + Relish / Toronto + Vapor Music / Toronto

Uber

Uber Food Drive

CSR - Use of Technology / Use of Technology

MO16018S

2016 Mobile Bronze Pencil

Cheil Worldwide / Seoul

KT

KT Life Saving TV

CSR - Use of Technology / Use of Technology

MO16019B

2016 Mobile Merit Award

Ogilvy Germany /

Media Markt Management

Rabbit Race

Consumer - Advertising on Mobile Devices / Banners

MO16063M

2016 Mobile Merit Award

The Martin Agency / Richmond + Running With Scissors / Richmond

Tic Tac

Preloader

Consumer - Advertising on Mobile Devices / Banners

MO16064M

2016 Mobile Merit Award

Forsman & Bodenfors / Gothenburg + Stopp / Stockholm + OMD / Stockholm

If Insurance

The Slow Down GPS

CSR - Applications & Sites / Applications & Sites

MO16066M

2016 Mobile Merit Award

Leo Burnett Co. Srl / Milan

Procter & Gamble

Always BackMeApp

CSR - Applications & Sites / Applications & Sites

MO16067M

2016 Mobile Merit Award

Artplan / Rio de Janeiro

Brazilian Symphony Orchestra

Class of Classics

Consumer - Applications & Sites / Media, Entertainment & Leisure

MO16037M

2016 Mobile Merit Award

BBDO / New York

Downtown Records / Yacht

Traffic Jams

Consumer - Applications & Sites / Media, Entertainment & Leisure

MO16038M

2016 Mobile Merit Award

FCB BRASIL / SAO PAULO

Smiles

Smiles Trip Book

Consumer - Applications & Sites / Media, Entertainment & Leisure

MO16039M

2016 Mobile Merit Award

McCann Advertising / Melbourne + AirBag Productions / Melbourne

Melbourne International Film Festival

The Emotional Trailer

Consumer - Applications & Sites / Media, Entertainment & Leisure

MO16040M

2016 Mobile Merit Award

R/GA / New York

Nike

Pace Station

Consumer - Applications & Sites / Media, Entertainment & Leisure

MO16041M

2016 Mobile Merit Award

Tool / Santa Monica

Twentieth Century Fox

The War of 1996

Consumer - Applications & Sites / Media, Entertainment & Leisure

MO16042M

2016 Mobile Merit Award

3SG BBDO / Tunis + PixelTrade / Tunis

Samsung

Backup Memory

Innovation - Innovation in Mobile / Innovation in Mobile

MO16085M

2016 Mobile Merit Award

Atomic 212 / Sydney

Double Robotics

Lucy the Robot

Innovation - Innovation in Mobile / Innovation in Mobile

MO16086M

2016 Mobile Merit Award

Hungry Boys / Moscow

VOS

Seelight

Innovation - Innovation in Mobile / Innovation in Mobile

MO16087M

2016 Mobile Merit Award

Ogilvy & Mather Group HK / Hong Kong

Maxis Berhad

SOS Network

Innovation - Innovation in Mobile / Innovation in Mobile

MO16088M

2016 Mobile Merit Award

Phenomenon / Los Angeles

Wilson Sporting Goods

Wilson X Connected Basketball

Innovation - Innovation in Mobile / Innovation in Mobile

MO16089M

2016 Mobile Merit Award

Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich

Gibson Guitar

The Les Paul Skill Check

Innovation - Innovation in Mobile / Innovation in Mobile

MO16090M

2016 Mobile Merit Award

Tone / New York

U.S. Department of State

mFish

Innovation - Innovation in Mobile / Innovation in Mobile

MO16091M

2016 Mobile Merit Award

Uncle Grey / Copenhagen + MediaMonks / Amsterdam

Canon/Uncle Grey

Canon Gig App

Innovation - Innovation in Mobile / Innovation in Mobile

MO16092M

2016 Mobile Merit Award

360i / New York

Oscar Mayer

Sizzl

Consumer - Applications & Sites / Consumer Goods

MO16026M

2016 Mobile Merit Award

J. Walter Thompson / London

Listerine

Feel Every Smile

Consumer - Applications & Sites / Consumer Goods

MO16027M

2016 Mobile Merit Award

Ogilvy / New York

The Coca-Cola Company

Drinkable Advertising

Consumer - Applications & Sites / Consumer Goods

MO16028M

2016 Mobile Merit Award

Ogilvy & Mather Group HK / Hong Kong

Maxis Berhad

Smart Sentry

Consumer - Applications & Sites / Consumer Goods

MO16029M

2016 Mobile Merit Award

FCB Brasil / São Paulo

CNA

Hello Pizza

Consumer - Applications & Sites / Services / Utilities

MO16032M

2016 Mobile Merit Award

R/GA / New York

Nike

Pace Station

Consumer - Applications & Sites / Services / Utilities

MO16034M

2016 Mobile Merit Award

R/GA / New York + LA Dodgers / Los Angeles + FieldLevel / Los Angeles

FieldLevel

FieldLevel

Consumer - Applications & Sites / Services / Utilities

MO16035M

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