The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Don't Like & Drive Agency: Blue Hive Brasil / Sao Paulo Client: Ford Motor Company Category: CSR - Digital Publications / Digital Publications
Sizzl Agency: 360i / New York Client: Oscar Mayer Category: Consumer - Applications & Sites / Consumer Goods
Feel Every Smile Agency: J. Walter Thompson / London Client: Listerine Category: Consumer - Applications & Sites / Consumer Goods
Drinkable Advertising Agency: Ogilvy / New York Client: The Coca-Cola Company Category: Consumer - Applications & Sites / Consumer Goods
Smart Sentry Agency: Ogilvy & Mather Group HK / Hong Kong Client: Maxis Berhad Category: Consumer - Applications & Sites / Consumer Goods
Backup Memory Agency: 3SG BBDO / Tunis + PixelTrade / Tunsi Client: Samsung Category: CSR - Advertising on Mobile Devices / Advertising on Mobile Devices
Heads up! Agency: Serviceplan / Munich + Plan.Net / Munich Client: AOK Category: CSR - Advertising on Mobile Devices / Advertising on Mobile Devices
Rabbit Race Agency: Ogilvy Germany / Client: Media Markt Management Category: Consumer - Advertising on Mobile Devices / Banners
Preloader Agency: The Martin Agency / Richmond + Running With Scissors / Richmond Client: Tic Tac Category: Consumer - Advertising on Mobile Devices / Banners
The Slow Down GPS Agency: Forsman & Bodenfors / Gothenburg + Stopp / Stockholm + OMD / Stockholm Client: If Insurance Category: CSR - Applications & Sites / Applications & Sites
Always BackMeApp Agency: Leo Burnett Co. Srl / Milan Client: Procter & Gamble Category: CSR - Applications & Sites / Applications & Sites
Class of Classics Agency: Artplan / Rio de Janeiro Client: Brazilian Symphony Orchestra Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
Traffic Jams Agency: BBDO / New York Client: Downtown Records / Yacht Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
Smiles Trip Book Agency: FCB BRASIL / SAO PAULO Client: Smiles Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
The Emotional Trailer Agency: McCann Advertising / Melbourne + AirBag Productions / Melbourne Client: Melbourne International Film Festival Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
Pace Station Agency: R/GA / New York Client: Nike Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
The War of 1996 Agency: Tool / Santa Monica Client: Twentieth Century Fox Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
Rate My Roof Agency: Clemenger BBDO / Melbourne Client: Origin Energy Category: Consumer - Applications & Sites / Durable Goods
Slot Car Holiday Heats Agency: Ignition – A Razorfish Company / El Segundo Client: Acura Category: Consumer - Applications & Sites / Durable Goods
Samsung Memory Recaller Agency: BBDO / Bangkok Client: Thai Samsung Electronics Category: CSR - Use of Technology / Use of Technology
4G4GOOD Agency: DDB Group / Singapore Client: StarHub Category: CSR - Use of Technology / Use of Technology
The Slow Down GPS Agency: Forsman & Bodenfors / Gothenburg + Stopp / Stockholm + OMD / Stockholm Client: If Insurance Category: CSR - Use of Technology / Use of Technology
Vodafone "Between Us" Agency: Y&R Team Red / Istanbul Client: Vodafone Category: CSR - Use of Technology / Use of Technology
Abused Emojis Agency: Garbergs / Stockholm Client: BRIS Category: Non-Profit - Applications & Sites / Applications & Sites
UN Happy Party Agency: Google Creative Lab / London + The Rumpus Room / London Client: Google Category: Non-Profit - Applications & Sites / Applications & Sites
Seelight Agency: Hungry Boys / Moscow Client: VOS Category: Non-Profit - Applications & Sites / Applications & Sites
The Super Bowl Dunk Agency: VML / Kansas City Client: Gatorade Category: Consumer - Use of Technology / Augmented Reality
Inactivity Tracker Agency: FCB / Chicago Client: Joe Boxer Category: Craft - App Design / App Design
I write in Arabic Agency: Leo Burnett / Amman Client: Samsung Levant Category: Craft - App Design / App Design
Always BackMeApp Agency: Leo Burnett Co. Srl / Milan Client: Procter & Gamble Category: Craft - App Design / App Design
Inactivity Tracker Agency: FCB / Chicago Client: Joe Boxer Category: Consumer - Use of Technology / Product & Mobile Integration
LifeLive Agency: Leo Burnett / Sydney + Rapid Films / Sydney + We Love Jam / Sydney Client: Samsung Australia Category: Consumer - Use of Technology / Product & Mobile Integration
Blockbuster Box Agency: Ogilvy & Mather Group HK / Hong Kong + Brand Union HK / Hong Kong Client: Pizza Hut Category: Consumer - Use of Technology / Product & Mobile Integration
SmartBowl Agency: Ogilvy Germany / Düsseldorf Client: Fressnapf Tiernahrungs Category: Consumer - Use of Technology / Product & Mobile Integration
Taxi Patrol Agency: Ogilvy Malaysia / Kuala Lumpur + The Tankers / Petaling Jaya + Glassfin Sdn Bhd / Petaling Jaya Client: MyTeksi Category: Consumer - Use of Technology / Product & Mobile Integration
The Les Paul Skill Check Agency: Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich Client: Gibson Guitar Category: Consumer - Use of Technology / Product & Mobile Integration
Sky Sqreening Agency: Serviceplan / Munich + Plan.Net / Munich Client: Sky Deutschland Fernsehen Category: Consumer - Use of Technology / Product & Mobile Integration
Hello Pizza Agency: FCB Brasil / São Paulo Client: CNA Category: Consumer - Applications & Sites / Services / Utilities
Pace Station Agency: R/GA / New York Client: Nike Category: Consumer - Applications & Sites / Services / Utilities
FieldLevel Agency: R/GA / New York + LA Dodgers / Los Angeles + FieldLevel / Los Angeles Client: FieldLevel Category: Consumer - Applications & Sites / Services / Utilities
Kinduct Agency: R/GA / New York + LA Dodgers / Los Angeles + Kinduct / Halifax Client: Kinduct Technologies Category: Consumer - Applications & Sites / Services / Utilities
PEDIGREE Found Agency: Colenso BBDO / Auckland Client: MARS Category: Consumer - Use of Technology / Location-Based Services or Proximity Marketing
Smiles Trip Book Agency: FCB BRASIL / SAO PAULO Client: Smiles Category: Consumer - Use of Technology / Location-Based Services or Proximity Marketing
Drinkable Advertising Agency: Ogilvy / New York Client: The Coca-Cola Company Category: Consumer - Use of Technology / Location-Based Services or Proximity Marketing
Mobile Music Video Agency: Virtue Worldwide: Creative Services by VICE / Brooklyn Client: Fido Category: Consumer - Use of Technology / Location-Based Services or Proximity Marketing
Explore Stockholm - Sightseeing reinvented Agency: We Are Yours / Stockholm + Taxi / Stockholm Client: Taxi Stockholm Category: Consumer - Use of Technology / Location-Based Services or Proximity Marketing
'Missing Child' Lock Screens Agency: Cheil / Hong Kong Client: Save The Children Category: Non-Profit - Use of Technology / Use of Technology
The Unforgotten Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: Non-Profit - Use of Technology / Use of Technology
Melanoma Likes Me Agency: George Patterson Y&R / Brisbane Client: Melanoma Patients Australia Category: Non-Profit - Use of Technology / Use of Technology
Tiger Challenge Agency: Hungry Boys / Moscow Client: WWF Russia Category: Non-Profit - Use of Technology / Use of Technology

2016 Mobile Merit Award

Blue Hive Brasil / Sao Paulo

Ford Motor Company

Don't Like & Drive

CSR - Digital Publications / Digital Publications

MO16068M

2016 Mobile Merit Award

360i / New York

Oscar Mayer

Sizzl

Consumer - Applications & Sites / Consumer Goods

MO16026M

2016 Mobile Merit Award

J. Walter Thompson / London

Listerine

Feel Every Smile

Consumer - Applications & Sites / Consumer Goods

MO16027M

2016 Mobile Merit Award

Ogilvy / New York

The Coca-Cola Company

Drinkable Advertising

Consumer - Applications & Sites / Consumer Goods

MO16028M

2016 Mobile Merit Award

Ogilvy & Mather Group HK / Hong Kong

Maxis Berhad

Smart Sentry

Consumer - Applications & Sites / Consumer Goods

MO16029M

2016 Mobile Merit Award

3SG BBDO / Tunis + PixelTrade / Tunsi

Samsung

Backup Memory

CSR - Advertising on Mobile Devices / Advertising on Mobile Devices

MO16073M

2016 Mobile Merit Award

Serviceplan / Munich + Plan.Net / Munich

AOK

Heads up!

CSR - Advertising on Mobile Devices / Advertising on Mobile Devices

MO16074M

2016 Mobile Merit Award

Ogilvy Germany /

Media Markt Management

Rabbit Race

Consumer - Advertising on Mobile Devices / Banners

MO16063M

2016 Mobile Merit Award

The Martin Agency / Richmond + Running With Scissors / Richmond

Tic Tac

Preloader

Consumer - Advertising on Mobile Devices / Banners

MO16064M

2016 Mobile Merit Award

Forsman & Bodenfors / Gothenburg + Stopp / Stockholm + OMD / Stockholm

If Insurance

The Slow Down GPS

CSR - Applications & Sites / Applications & Sites

MO16066M

2016 Mobile Merit Award

Leo Burnett Co. Srl / Milan

Procter & Gamble

Always BackMeApp

CSR - Applications & Sites / Applications & Sites

MO16067M

2016 Mobile Merit Award

Artplan / Rio de Janeiro

Brazilian Symphony Orchestra

Class of Classics

Consumer - Applications & Sites / Media, Entertainment & Leisure

MO16037M

2016 Mobile Merit Award

BBDO / New York

Downtown Records / Yacht

Traffic Jams

Consumer - Applications & Sites / Media, Entertainment & Leisure

MO16038M

2016 Mobile Merit Award

FCB BRASIL / SAO PAULO

Smiles

Smiles Trip Book

Consumer - Applications & Sites / Media, Entertainment & Leisure

MO16039M

2016 Mobile Merit Award

McCann Advertising / Melbourne + AirBag Productions / Melbourne

Melbourne International Film Festival

The Emotional Trailer

Consumer - Applications & Sites / Media, Entertainment & Leisure

MO16040M

2016 Mobile Merit Award

R/GA / New York

Nike

Pace Station

Consumer - Applications & Sites / Media, Entertainment & Leisure

MO16041M

2016 Mobile Merit Award

Tool / Santa Monica

Twentieth Century Fox

The War of 1996

Consumer - Applications & Sites / Media, Entertainment & Leisure

MO16042M

2016 Mobile Merit Award

Clemenger BBDO / Melbourne

Origin Energy

Rate My Roof

Consumer - Applications & Sites / Durable Goods

MO16030M

2016 Mobile Merit Award

Ignition – A Razorfish Company / El Segundo

Acura

Slot Car Holiday Heats

Consumer - Applications & Sites / Durable Goods

MO16031M

2016 Mobile Merit Award

BBDO / Bangkok

Thai Samsung Electronics

Samsung Memory Recaller

CSR - Use of Technology / Use of Technology

MO16069M

2016 Mobile Merit Award

DDB Group / Singapore

StarHub

4G4GOOD

CSR - Use of Technology / Use of Technology

MO16070M

2016 Mobile Merit Award

Forsman & Bodenfors / Gothenburg + Stopp / Stockholm + OMD / Stockholm

If Insurance

The Slow Down GPS

CSR - Use of Technology / Use of Technology

MO16071M

2016 Mobile Merit Award

Y&R Team Red / Istanbul

Vodafone

Vodafone "Between Us"

CSR - Use of Technology / Use of Technology

MO16072M

2016 Mobile Merit Award

Garbergs / Stockholm

BRIS

Abused Emojis

Non-Profit - Applications & Sites / Applications & Sites

MO16075M

2016 Mobile Merit Award

Google Creative Lab / London + The Rumpus Room / London

Google

UN Happy Party

Non-Profit - Applications & Sites / Applications & Sites

MO16076M

2016 Mobile Merit Award

Hungry Boys / Moscow

VOS

Seelight

Non-Profit - Applications & Sites / Applications & Sites

MO16077M

2016 Mobile Merit Award

VML / Kansas City

Gatorade

The Super Bowl Dunk

Consumer - Use of Technology / Augmented Reality

MO16055M

2016 Mobile Merit Award

FCB / Chicago

Joe Boxer

Inactivity Tracker

Craft - App Design / App Design

MO16093M

2016 Mobile Merit Award

Leo Burnett / Amman

Samsung Levant

I write in Arabic

Craft - App Design / App Design

MO16094M

2016 Mobile Merit Award

Leo Burnett Co. Srl / Milan

Procter & Gamble

Always BackMeApp

Craft - App Design / App Design

MO16095M

2016 Mobile Merit Award

FCB / Chicago

Joe Boxer

Inactivity Tracker

Consumer - Use of Technology / Product & Mobile Integration

MO16056M

2016 Mobile Merit Award

Leo Burnett / Sydney + Rapid Films / Sydney + We Love Jam / Sydney

Samsung Australia

LifeLive

Consumer - Use of Technology / Product & Mobile Integration

MO16057M

2016 Mobile Merit Award

Ogilvy & Mather Group HK / Hong Kong + Brand Union HK / Hong Kong

Pizza Hut

Blockbuster Box

Consumer - Use of Technology / Product & Mobile Integration

MO16058M

2016 Mobile Merit Award

Ogilvy Germany / Düsseldorf

Fressnapf Tiernahrungs

SmartBowl

Consumer - Use of Technology / Product & Mobile Integration

MO16059M

2016 Mobile Merit Award

Ogilvy Malaysia / Kuala Lumpur + The Tankers / Petaling Jaya + Glassfin Sdn Bhd / Petaling Jaya

MyTeksi

Taxi Patrol

Consumer - Use of Technology / Product & Mobile Integration

MO16060M

2016 Mobile Merit Award

Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich

Gibson Guitar

The Les Paul Skill Check

Consumer - Use of Technology / Product & Mobile Integration

MO16061M

2016 Mobile Merit Award

Serviceplan / Munich + Plan.Net / Munich

Sky Deutschland Fernsehen

Sky Sqreening

Consumer - Use of Technology / Product & Mobile Integration

MO16062M

2016 Mobile Merit Award

FCB Brasil / São Paulo

CNA

Hello Pizza

Consumer - Applications & Sites / Services / Utilities

MO16032M

2016 Mobile Merit Award

R/GA / New York

Nike

Pace Station

Consumer - Applications & Sites / Services / Utilities

MO16034M

2016 Mobile Merit Award

R/GA / New York + LA Dodgers / Los Angeles + FieldLevel / Los Angeles

FieldLevel

FieldLevel

Consumer - Applications & Sites / Services / Utilities

MO16035M

2016 Mobile Merit Award

R/GA / New York + LA Dodgers / Los Angeles + Kinduct / Halifax

Kinduct Technologies

Kinduct

Consumer - Applications & Sites / Services / Utilities

MO16036M

2016 Mobile Merit Award

Colenso BBDO / Auckland

MARS

PEDIGREE Found

Consumer - Use of Technology / Location-Based Services or Proximity Marketing

MO16050M

2016 Mobile Merit Award

FCB BRASIL / SAO PAULO

Smiles

Smiles Trip Book

Consumer - Use of Technology / Location-Based Services or Proximity Marketing

MO16051M

2016 Mobile Merit Award

Ogilvy / New York

The Coca-Cola Company

Drinkable Advertising

Consumer - Use of Technology / Location-Based Services or Proximity Marketing

MO16052M

2016 Mobile Merit Award

Virtue Worldwide: Creative Services by VICE / Brooklyn

Fido

Mobile Music Video

Consumer - Use of Technology / Location-Based Services or Proximity Marketing

MO16053M

2016 Mobile Merit Award

We Are Yours / Stockholm + Taxi / Stockholm

Taxi Stockholm

Explore Stockholm - Sightseeing reinvented

Consumer - Use of Technology / Location-Based Services or Proximity Marketing

MO16054M

2016 Mobile Merit Award

Cheil / Hong Kong

Save The Children

'Missing Child' Lock Screens

Non-Profit - Use of Technology / Use of Technology

MO16078M

2016 Mobile Merit Award

FCB / Chicago

Illinois Council Against Handgun Violence

The Unforgotten

Non-Profit - Use of Technology / Use of Technology

MO16079M

2016 Mobile Merit Award

George Patterson Y&R / Brisbane

Melanoma Patients Australia

Melanoma Likes Me

Non-Profit - Use of Technology / Use of Technology

MO16080M

2016 Mobile Merit Award

Hungry Boys / Moscow

WWF Russia

Tiger Challenge

Non-Profit - Use of Technology / Use of Technology

MO16081M

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