The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Filter
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Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
Rabbit Race
Agency: Ogilvy Germany /
Client: Media Markt Management Category: Consumer - Advertising on Mobile Devices / Banners
Preloader
Agency: The Martin Agency / Richmond + Running With Scissors / Richmond
Client: Tic Tac Category: Consumer - Advertising on Mobile Devices / Banners
PEDIGREE Found
Agency: Colenso BBDO / Auckland
Client: MARS Category: Consumer - Use of Technology / Location-Based Services or Proximity Marketing
Smiles Trip Book
Agency: FCB BRASIL / SAO PAULO
Client: Smiles Category: Consumer - Use of Technology / Location-Based Services or Proximity Marketing
Drinkable Advertising
Agency: Ogilvy / New York
Client: The Coca-Cola Company Category: Consumer - Use of Technology / Location-Based Services or Proximity Marketing
Mobile Music Video
Agency: Virtue Worldwide: Creative Services by VICE / Brooklyn
Client: Fido Category: Consumer - Use of Technology / Location-Based Services or Proximity Marketing
Explore Stockholm - Sightseeing reinvented
Agency: We Are Yours / Stockholm + Taxi / Stockholm
Client: Taxi Stockholm Category: Consumer - Use of Technology / Location-Based Services or Proximity Marketing
Inactivity Tracker
Agency: FCB / Chicago
Client: Joe Boxer Category: Consumer - Use of Technology / Product & Mobile Integration
LifeLive
Agency: Leo Burnett / Sydney + Rapid Films / Sydney + We Love Jam / Sydney
Client: Samsung Australia Category: Consumer - Use of Technology / Product & Mobile Integration
Blockbuster Box
Agency: Ogilvy & Mather Group HK / Hong Kong + Brand Union HK / Hong Kong
Client: Pizza Hut Category: Consumer - Use of Technology / Product & Mobile Integration
SmartBowl
Agency: Ogilvy Germany / Düsseldorf
Client: Fressnapf Tiernahrungs Category: Consumer - Use of Technology / Product & Mobile Integration
Taxi Patrol
Agency: Ogilvy Malaysia / Kuala Lumpur + The Tankers / Petaling Jaya + Glassfin Sdn Bhd / Petaling Jaya
Client: MyTeksi Category: Consumer - Use of Technology / Product & Mobile Integration
The Les Paul Skill Check
Agency: Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich
Client: Gibson Guitar Category: Consumer - Use of Technology / Product & Mobile Integration
Sky Sqreening
Agency: Serviceplan / Munich + Plan.Net / Munich
Client: Sky Deutschland Fernsehen Category: Consumer - Use of Technology / Product & Mobile Integration
Backup Memory
Agency: 3SG BBDO / Tunis + PixelTrade / Tunis
Client: Samsung Category: Innovation - Innovation in Mobile / Innovation in Mobile
Lucy the Robot
Agency: Atomic 212 / Sydney
Client: Double Robotics Category: Innovation - Innovation in Mobile / Innovation in Mobile
Seelight
Agency: Hungry Boys / Moscow
Client: VOS Category: Innovation - Innovation in Mobile / Innovation in Mobile
SOS Network
Agency: Ogilvy & Mather Group HK / Hong Kong
Client: Maxis Berhad Category: Innovation - Innovation in Mobile / Innovation in Mobile
Wilson X Connected Basketball
Agency: Phenomenon / Los Angeles
Client: Wilson Sporting Goods Category: Innovation - Innovation in Mobile / Innovation in Mobile
The Les Paul Skill Check
Agency: Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich
Client: Gibson Guitar Category: Innovation - Innovation in Mobile / Innovation in Mobile
mFish
Agency: Tone / New York
Client: U.S. Department of State Category: Innovation - Innovation in Mobile / Innovation in Mobile
Canon Gig App
Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam
Client: Canon/Uncle Grey Category: Innovation - Innovation in Mobile / Innovation in Mobile
Backup Memory
Agency: 3SG BBDO / Tunis + PixelTrade / Tunsi
Client: Samsung Category: CSR - Advertising on Mobile Devices / Advertising on Mobile Devices
Heads up!
Agency: Serviceplan / Munich + Plan.Net / Munich
Client: AOK Category: CSR - Advertising on Mobile Devices / Advertising on Mobile Devices
Samsung Memory Recaller
Agency: BBDO / Bangkok
Client: Thai Samsung Electronics Category: CSR - Use of Technology / Use of Technology
4G4GOOD
Agency: DDB Group / Singapore
Client: StarHub Category: CSR - Use of Technology / Use of Technology
The Slow Down GPS
Agency: Forsman & Bodenfors / Gothenburg + Stopp / Stockholm + OMD / Stockholm
Client: If Insurance Category: CSR - Use of Technology / Use of Technology
Vodafone "Between Us"
Agency: Y&R Team Red / Istanbul
Client: Vodafone Category: CSR - Use of Technology / Use of Technology
Sizzl
Agency: 360i / New York
Client: Oscar Mayer Category: Consumer - Applications & Sites / Consumer Goods
Feel Every Smile
Agency: J. Walter Thompson / London
Client: Listerine Category: Consumer - Applications & Sites / Consumer Goods
Drinkable Advertising
Agency: Ogilvy / New York
Client: The Coca-Cola Company Category: Consumer - Applications & Sites / Consumer Goods
Smart Sentry
Agency: Ogilvy & Mather Group HK / Hong Kong
Client: Maxis Berhad Category: Consumer - Applications & Sites / Consumer Goods
Rate My Roof
Agency: Clemenger BBDO / Melbourne
Client: Origin Energy Category: Consumer - Applications & Sites / Durable Goods
Slot Car Holiday Heats
Agency: Ignition – A Razorfish Company / El Segundo
Client: Acura Category: Consumer - Applications & Sites / Durable Goods
Inactivity Tracker
Agency: FCB / Chicago
Client: Joe Boxer Category: Craft - App Design / App Design
I write in Arabic
Agency: Leo Burnett / Amman
Client: Samsung Levant Category: Craft - App Design / App Design
Always BackMeApp
Agency: Leo Burnett Co. Srl / Milan
Client: Procter & Gamble Category: Craft - App Design / App Design
The Super Bowl Dunk
Agency: VML / Kansas City
Client: Gatorade Category: Consumer - Use of Technology / Augmented Reality
Pay Per Love
Agency: The Cyranos // McCann / Barcelona
Client: Teatreneu Category: Consumer - Applications & Sites / Self-Promotion
Abused Emojis
Agency: Garbergs / Stockholm
Client: BRIS Category: Non-Profit - Applications & Sites / Applications & Sites
UN Happy Party
Agency: Google Creative Lab / London + The Rumpus Room / London
Client: Google Category: Non-Profit - Applications & Sites / Applications & Sites
Seelight
Agency: Hungry Boys / Moscow
Client: VOS Category: Non-Profit - Applications & Sites / Applications & Sites
Chicken Tweet Betty
Agency: Marketforce / Perth
Client: Chicken Treat Category: Consumer - Applications & Sites / Social Networks / Community
Taxi Patrol
Agency: Ogilvy Malaysia / Kuala Lumpur + The Tankers / Petaling Jaya + Glassfin Sdn Bhd / Petaling Jaya + TWO AM Studios / Kuala Lumpur
Client: MyTeksi Category: Consumer - Applications & Sites / Social Networks / Community
#OneLessStranger
Agency: TBWA\Chiat\Day / Los Angeles
Client: Airbnb Category: Consumer - Applications & Sites / Social Networks / Community
Class of Classics
Agency: Artplan / Rio de Janeiro
Client: Brazilian Symphony Orchestra Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
Traffic Jams
Agency: BBDO / New York
Client: Downtown Records / Yacht Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
Smiles Trip Book
Agency: FCB BRASIL / SAO PAULO
Client: Smiles Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
The Emotional Trailer
Agency: McCann Advertising / Melbourne + AirBag Productions / Melbourne
Client: Melbourne International Film Festival Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
Pace Station
Agency: R/GA / New York
Client: Nike Category: Consumer - Applications & Sites / Media, Entertainment & Leisure