The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Chicken Tweet Betty Agency: Marketforce / Perth Client: Chicken Treat Category: Consumer - Applications & Sites / Social Networks / Community
Taxi Patrol Agency: Ogilvy Malaysia / Kuala Lumpur + The Tankers / Petaling Jaya + Glassfin Sdn Bhd / Petaling Jaya + TWO AM Studios / Kuala Lumpur Client: MyTeksi Category: Consumer - Applications & Sites / Social Networks / Community
#OneLessStranger Agency: TBWA\Chiat\Day / Los Angeles Client: Airbnb Category: Consumer - Applications & Sites / Social Networks / Community
'Missing Child' Lock Screens Agency: Cheil / Hong Kong Client: Save The Children Category: Non-Profit - Use of Technology / Use of Technology
The Unforgotten Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: Non-Profit - Use of Technology / Use of Technology
Melanoma Likes Me Agency: George Patterson Y&R / Brisbane Client: Melanoma Patients Australia Category: Non-Profit - Use of Technology / Use of Technology
Tiger Challenge Agency: Hungry Boys / Moscow Client: WWF Russia Category: Non-Profit - Use of Technology / Use of Technology
The Safety Touch Agency: Leo Burnett Colombia / Bogotá Client: Liga Contra el Cáncer Bogotá Category: Non-Profit - Use of Technology / Use of Technology
Choose Your Own Silent Film Festival Agency: Red Lion Canada / Toronto Client: Toronto Silent Film Festival Category: Non-Profit - Use of Technology / Use of Technology
mFish Agency: Tone / New York Client: U.S. Department of State Category: Non-Profit - Use of Technology / Use of Technology
The Super Bowl Dunk Agency: VML / Kansas City Client: Gatorade Category: Consumer - Use of Technology / Augmented Reality
Rate My Roof Agency: Clemenger BBDO / Melbourne Client: Origin Energy Category: Consumer - Applications & Sites / Durable Goods
Slot Car Holiday Heats Agency: Ignition – A Razorfish Company / El Segundo Client: Acura Category: Consumer - Applications & Sites / Durable Goods
Backup Memory Agency: 3SG BBDO / Tunis + PixelTrade / Tunsi Client: Samsung Category: CSR - Advertising on Mobile Devices / Advertising on Mobile Devices
Heads up! Agency: Serviceplan / Munich + Plan.Net / Munich Client: AOK Category: CSR - Advertising on Mobile Devices / Advertising on Mobile Devices
PEDIGREE Found Agency: Colenso BBDO / Auckland Client: MARS Category: Consumer - Use of Technology / Location-Based Services or Proximity Marketing
Smiles Trip Book Agency: FCB BRASIL / SAO PAULO Client: Smiles Category: Consumer - Use of Technology / Location-Based Services or Proximity Marketing
Drinkable Advertising Agency: Ogilvy / New York Client: The Coca-Cola Company Category: Consumer - Use of Technology / Location-Based Services or Proximity Marketing
Mobile Music Video Agency: Virtue Worldwide: Creative Services by VICE / Brooklyn Client: Fido Category: Consumer - Use of Technology / Location-Based Services or Proximity Marketing
Explore Stockholm - Sightseeing reinvented Agency: We Are Yours / Stockholm + Taxi / Stockholm Client: Taxi Stockholm Category: Consumer - Use of Technology / Location-Based Services or Proximity Marketing
Sizzl Agency: 360i / New York Client: Oscar Mayer Category: Consumer - Applications & Sites / Consumer Goods
Feel Every Smile Agency: J. Walter Thompson / London Client: Listerine Category: Consumer - Applications & Sites / Consumer Goods
Drinkable Advertising Agency: Ogilvy / New York Client: The Coca-Cola Company Category: Consumer - Applications & Sites / Consumer Goods
Smart Sentry Agency: Ogilvy & Mather Group HK / Hong Kong Client: Maxis Berhad Category: Consumer - Applications & Sites / Consumer Goods
Hello Pizza Agency: FCB Brasil / São Paulo Client: CNA Category: Consumer - Applications & Sites / Services / Utilities
Pace Station Agency: R/GA / New York Client: Nike Category: Consumer - Applications & Sites / Services / Utilities
FieldLevel Agency: R/GA / New York + LA Dodgers / Los Angeles + FieldLevel / Los Angeles Client: FieldLevel Category: Consumer - Applications & Sites / Services / Utilities
Kinduct Agency: R/GA / New York + LA Dodgers / Los Angeles + Kinduct / Halifax Client: Kinduct Technologies Category: Consumer - Applications & Sites / Services / Utilities
The Slow Down GPS Agency: Forsman & Bodenfors / Gothenburg + Stopp / Stockholm + OMD / Stockholm Client: If Insurance Category: CSR - Applications & Sites / Applications & Sites
Always BackMeApp Agency: Leo Burnett Co. Srl / Milan Client: Procter & Gamble Category: CSR - Applications & Sites / Applications & Sites
Instaclass Agency: (anónimo) / mexico Client: Interlingua Category: Consumer - Advertising on Mobile Devices / In-App
Slot Car Holiday Heats Agency: Ignition – A Razorfish Company / El Segundo Client: Acura Category: Consumer - Applications & Sites / Branded Games
Rabbit Race Agency: Ogilvy Germany / Client: Media Markt Management Category: Consumer - Advertising on Mobile Devices / Banners
Preloader Agency: The Martin Agency / Richmond + Running With Scissors / Richmond Client: Tic Tac Category: Consumer - Advertising on Mobile Devices / Banners
Inactivity Tracker Agency: FCB / Chicago Client: Joe Boxer Category: Craft - App Design / App Design
I write in Arabic Agency: Leo Burnett / Amman Client: Samsung Levant Category: Craft - App Design / App Design
Always BackMeApp Agency: Leo Burnett Co. Srl / Milan Client: Procter & Gamble Category: Craft - App Design / App Design
Class of Classics Agency: Artplan / Rio de Janeiro Client: Brazilian Symphony Orchestra Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
Traffic Jams Agency: BBDO / New York Client: Downtown Records / Yacht Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
Smiles Trip Book Agency: FCB BRASIL / SAO PAULO Client: Smiles Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
The Emotional Trailer Agency: McCann Advertising / Melbourne + AirBag Productions / Melbourne Client: Melbourne International Film Festival Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
Pace Station Agency: R/GA / New York Client: Nike Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
The War of 1996 Agency: Tool / Santa Monica Client: Twentieth Century Fox Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
Pay Per Love Agency: The Cyranos // McCann / Barcelona Client: Teatreneu Category: Consumer - Applications & Sites / Self-Promotion
Samsung Memory Recaller Agency: BBDO / Bangkok Client: Thai Samsung Electronics Category: CSR - Use of Technology / Use of Technology
4G4GOOD Agency: DDB Group / Singapore Client: StarHub Category: CSR - Use of Technology / Use of Technology
The Slow Down GPS Agency: Forsman & Bodenfors / Gothenburg + Stopp / Stockholm + OMD / Stockholm Client: If Insurance Category: CSR - Use of Technology / Use of Technology
Vodafone "Between Us" Agency: Y&R Team Red / Istanbul Client: Vodafone Category: CSR - Use of Technology / Use of Technology
Backup Memory Agency: 3SG BBDO / Tunis + PixelTrade / Tunis Client: Samsung Category: Innovation - Innovation in Mobile / Innovation in Mobile
Lucy the Robot Agency: Atomic 212 / Sydney Client: Double Robotics Category: Innovation - Innovation in Mobile / Innovation in Mobile

2016 Mobile Merit Award

Marketforce / Perth

Chicken Treat

Chicken Tweet Betty

Consumer - Applications & Sites / Social Networks / Community

MO16047M

2016 Mobile Merit Award

Ogilvy Malaysia / Kuala Lumpur + The Tankers / Petaling Jaya + Glassfin Sdn Bhd / Petaling Jaya + TWO AM Studios / Kuala Lumpur

MyTeksi

Taxi Patrol

Consumer - Applications & Sites / Social Networks / Community

MO16048M

2016 Mobile Merit Award

TBWA\Chiat\Day / Los Angeles

Airbnb

#OneLessStranger

Consumer - Applications & Sites / Social Networks / Community

MO16049M

2016 Mobile Merit Award

Cheil / Hong Kong

Save The Children

'Missing Child' Lock Screens

Non-Profit - Use of Technology / Use of Technology

MO16078M

2016 Mobile Merit Award

FCB / Chicago

Illinois Council Against Handgun Violence

The Unforgotten

Non-Profit - Use of Technology / Use of Technology

MO16079M

2016 Mobile Merit Award

George Patterson Y&R / Brisbane

Melanoma Patients Australia

Melanoma Likes Me

Non-Profit - Use of Technology / Use of Technology

MO16080M

2016 Mobile Merit Award

Hungry Boys / Moscow

WWF Russia

Tiger Challenge

Non-Profit - Use of Technology / Use of Technology

MO16081M

2016 Mobile Merit Award

Leo Burnett Colombia / Bogotá

Liga Contra el Cáncer Bogotá

The Safety Touch

Non-Profit - Use of Technology / Use of Technology

MO16082M

2016 Mobile Merit Award

Red Lion Canada / Toronto

Toronto Silent Film Festival

Choose Your Own Silent Film Festival

Non-Profit - Use of Technology / Use of Technology

MO16083M

2016 Mobile Merit Award

Tone / New York

U.S. Department of State

mFish

Non-Profit - Use of Technology / Use of Technology

MO16084M

2016 Mobile Merit Award

VML / Kansas City

Gatorade

The Super Bowl Dunk

Consumer - Use of Technology / Augmented Reality

MO16055M

2016 Mobile Merit Award

Clemenger BBDO / Melbourne

Origin Energy

Rate My Roof

Consumer - Applications & Sites / Durable Goods

MO16030M

2016 Mobile Merit Award

Ignition – A Razorfish Company / El Segundo

Acura

Slot Car Holiday Heats

Consumer - Applications & Sites / Durable Goods

MO16031M

2016 Mobile Merit Award

3SG BBDO / Tunis + PixelTrade / Tunsi

Samsung

Backup Memory

CSR - Advertising on Mobile Devices / Advertising on Mobile Devices

MO16073M

2016 Mobile Merit Award

Serviceplan / Munich + Plan.Net / Munich

AOK

Heads up!

CSR - Advertising on Mobile Devices / Advertising on Mobile Devices

MO16074M

2016 Mobile Merit Award

Colenso BBDO / Auckland

MARS

PEDIGREE Found

Consumer - Use of Technology / Location-Based Services or Proximity Marketing

MO16050M

2016 Mobile Merit Award

FCB BRASIL / SAO PAULO

Smiles

Smiles Trip Book

Consumer - Use of Technology / Location-Based Services or Proximity Marketing

MO16051M

2016 Mobile Merit Award

Ogilvy / New York

The Coca-Cola Company

Drinkable Advertising

Consumer - Use of Technology / Location-Based Services or Proximity Marketing

MO16052M

2016 Mobile Merit Award

Virtue Worldwide: Creative Services by VICE / Brooklyn

Fido

Mobile Music Video

Consumer - Use of Technology / Location-Based Services or Proximity Marketing

MO16053M

2016 Mobile Merit Award

We Are Yours / Stockholm + Taxi / Stockholm

Taxi Stockholm

Explore Stockholm - Sightseeing reinvented

Consumer - Use of Technology / Location-Based Services or Proximity Marketing

MO16054M

2016 Mobile Merit Award

360i / New York

Oscar Mayer

Sizzl

Consumer - Applications & Sites / Consumer Goods

MO16026M

2016 Mobile Merit Award

J. Walter Thompson / London

Listerine

Feel Every Smile

Consumer - Applications & Sites / Consumer Goods

MO16027M

2016 Mobile Merit Award

Ogilvy / New York

The Coca-Cola Company

Drinkable Advertising

Consumer - Applications & Sites / Consumer Goods

MO16028M

2016 Mobile Merit Award

Ogilvy & Mather Group HK / Hong Kong

Maxis Berhad

Smart Sentry

Consumer - Applications & Sites / Consumer Goods

MO16029M

2016 Mobile Merit Award

FCB Brasil / São Paulo

CNA

Hello Pizza

Consumer - Applications & Sites / Services / Utilities

MO16032M

2016 Mobile Merit Award

R/GA / New York

Nike

Pace Station

Consumer - Applications & Sites / Services / Utilities

MO16034M

2016 Mobile Merit Award

R/GA / New York + LA Dodgers / Los Angeles + FieldLevel / Los Angeles

FieldLevel

FieldLevel

Consumer - Applications & Sites / Services / Utilities

MO16035M

2016 Mobile Merit Award

R/GA / New York + LA Dodgers / Los Angeles + Kinduct / Halifax

Kinduct Technologies

Kinduct

Consumer - Applications & Sites / Services / Utilities

MO16036M

2016 Mobile Merit Award

Forsman & Bodenfors / Gothenburg + Stopp / Stockholm + OMD / Stockholm

If Insurance

The Slow Down GPS

CSR - Applications & Sites / Applications & Sites

MO16066M

2016 Mobile Merit Award

Leo Burnett Co. Srl / Milan

Procter & Gamble

Always BackMeApp

CSR - Applications & Sites / Applications & Sites

MO16067M

2016 Mobile Merit Award

(anónimo) / mexico

Interlingua

Instaclass

Consumer - Advertising on Mobile Devices / In-App

MO16065M

2016 Mobile Merit Award

Ignition – A Razorfish Company / El Segundo

Acura

Slot Car Holiday Heats

Consumer - Applications & Sites / Branded Games

MO16044M

2016 Mobile Merit Award

Ogilvy Germany /

Media Markt Management

Rabbit Race

Consumer - Advertising on Mobile Devices / Banners

MO16063M

2016 Mobile Merit Award

The Martin Agency / Richmond + Running With Scissors / Richmond

Tic Tac

Preloader

Consumer - Advertising on Mobile Devices / Banners

MO16064M

2016 Mobile Merit Award

FCB / Chicago

Joe Boxer

Inactivity Tracker

Craft - App Design / App Design

MO16093M

2016 Mobile Merit Award

Leo Burnett / Amman

Samsung Levant

I write in Arabic

Craft - App Design / App Design

MO16094M

2016 Mobile Merit Award

Leo Burnett Co. Srl / Milan

Procter & Gamble

Always BackMeApp

Craft - App Design / App Design

MO16095M

2016 Mobile Merit Award

Artplan / Rio de Janeiro

Brazilian Symphony Orchestra

Class of Classics

Consumer - Applications & Sites / Media, Entertainment & Leisure

MO16037M

2016 Mobile Merit Award

BBDO / New York

Downtown Records / Yacht

Traffic Jams

Consumer - Applications & Sites / Media, Entertainment & Leisure

MO16038M

2016 Mobile Merit Award

FCB BRASIL / SAO PAULO

Smiles

Smiles Trip Book

Consumer - Applications & Sites / Media, Entertainment & Leisure

MO16039M

2016 Mobile Merit Award

McCann Advertising / Melbourne + AirBag Productions / Melbourne

Melbourne International Film Festival

The Emotional Trailer

Consumer - Applications & Sites / Media, Entertainment & Leisure

MO16040M

2016 Mobile Merit Award

R/GA / New York

Nike

Pace Station

Consumer - Applications & Sites / Media, Entertainment & Leisure

MO16041M

2016 Mobile Merit Award

Tool / Santa Monica

Twentieth Century Fox

The War of 1996

Consumer - Applications & Sites / Media, Entertainment & Leisure

MO16042M

2016 Mobile Merit Award

The Cyranos // McCann / Barcelona

Teatreneu

Pay Per Love

Consumer - Applications & Sites / Self-Promotion

MO16043M

2016 Mobile Merit Award

BBDO / Bangkok

Thai Samsung Electronics

Samsung Memory Recaller

CSR - Use of Technology / Use of Technology

MO16069M

2016 Mobile Merit Award

DDB Group / Singapore

StarHub

4G4GOOD

CSR - Use of Technology / Use of Technology

MO16070M

2016 Mobile Merit Award

Forsman & Bodenfors / Gothenburg + Stopp / Stockholm + OMD / Stockholm

If Insurance

The Slow Down GPS

CSR - Use of Technology / Use of Technology

MO16071M

2016 Mobile Merit Award

Y&R Team Red / Istanbul

Vodafone

Vodafone "Between Us"

CSR - Use of Technology / Use of Technology

MO16072M

2016 Mobile Merit Award

3SG BBDO / Tunis + PixelTrade / Tunis

Samsung

Backup Memory

Innovation - Innovation in Mobile / Innovation in Mobile

MO16085M

2016 Mobile Merit Award

Atomic 212 / Sydney

Double Robotics

Lucy the Robot

Innovation - Innovation in Mobile / Innovation in Mobile

MO16086M

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