The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Samsung Memory Recaller Agency: BBDO / Bangkok Client: Thai Samsung Electronics Category: CSR - Use of Technology / Use of Technology
4G4GOOD Agency: DDB Group / Singapore Client: StarHub Category: CSR - Use of Technology / Use of Technology
The Slow Down GPS Agency: Forsman & Bodenfors / Gothenburg + Stopp / Stockholm + OMD / Stockholm Client: If Insurance Category: CSR - Use of Technology / Use of Technology
Vodafone "Between Us" Agency: Y&R Team Red / Istanbul Client: Vodafone Category: CSR - Use of Technology / Use of Technology
Rate My Roof Agency: Clemenger BBDO / Melbourne Client: Origin Energy Category: Consumer - Applications & Sites / Durable Goods
Slot Car Holiday Heats Agency: Ignition – A Razorfish Company / El Segundo Client: Acura Category: Consumer - Applications & Sites / Durable Goods
Chicken Tweet Betty Agency: Marketforce / Perth Client: Chicken Treat Category: Consumer - Applications & Sites / Social Networks / Community
Taxi Patrol Agency: Ogilvy Malaysia / Kuala Lumpur + The Tankers / Petaling Jaya + Glassfin Sdn Bhd / Petaling Jaya + TWO AM Studios / Kuala Lumpur Client: MyTeksi Category: Consumer - Applications & Sites / Social Networks / Community
#OneLessStranger Agency: TBWA\Chiat\Day / Los Angeles Client: Airbnb Category: Consumer - Applications & Sites / Social Networks / Community
Backup Memory Agency: 3SG BBDO / Tunis + PixelTrade / Tunis Client: Samsung Category: Innovation - Innovation in Mobile / Innovation in Mobile
Lucy the Robot Agency: Atomic 212 / Sydney Client: Double Robotics Category: Innovation - Innovation in Mobile / Innovation in Mobile
Seelight Agency: Hungry Boys / Moscow Client: VOS Category: Innovation - Innovation in Mobile / Innovation in Mobile
SOS Network Agency: Ogilvy & Mather Group HK / Hong Kong Client: Maxis Berhad Category: Innovation - Innovation in Mobile / Innovation in Mobile
Wilson X Connected Basketball Agency: Phenomenon / Los Angeles Client: Wilson Sporting Goods Category: Innovation - Innovation in Mobile / Innovation in Mobile
The Les Paul Skill Check Agency: Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich Client: Gibson Guitar Category: Innovation - Innovation in Mobile / Innovation in Mobile
mFish Agency: Tone / New York Client: U.S. Department of State Category: Innovation - Innovation in Mobile / Innovation in Mobile
Canon Gig App Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam Client: Canon/Uncle Grey Category: Innovation - Innovation in Mobile / Innovation in Mobile
The Super Bowl Dunk Agency: VML / Kansas City Client: Gatorade Category: Consumer - Use of Technology / Augmented Reality

2016 Mobile Merit Award

BBDO / Bangkok

Thai Samsung Electronics

Samsung Memory Recaller

CSR - Use of Technology / Use of Technology

MO16069M

2016 Mobile Merit Award

DDB Group / Singapore

StarHub

4G4GOOD

CSR - Use of Technology / Use of Technology

MO16070M

2016 Mobile Merit Award

Forsman & Bodenfors / Gothenburg + Stopp / Stockholm + OMD / Stockholm

If Insurance

The Slow Down GPS

CSR - Use of Technology / Use of Technology

MO16071M

2016 Mobile Merit Award

Y&R Team Red / Istanbul

Vodafone

Vodafone "Between Us"

CSR - Use of Technology / Use of Technology

MO16072M

2016 Mobile Merit Award

Clemenger BBDO / Melbourne

Origin Energy

Rate My Roof

Consumer - Applications & Sites / Durable Goods

MO16030M

2016 Mobile Merit Award

Ignition – A Razorfish Company / El Segundo

Acura

Slot Car Holiday Heats

Consumer - Applications & Sites / Durable Goods

MO16031M

2016 Mobile Merit Award

Marketforce / Perth

Chicken Treat

Chicken Tweet Betty

Consumer - Applications & Sites / Social Networks / Community

MO16047M

2016 Mobile Merit Award

Ogilvy Malaysia / Kuala Lumpur + The Tankers / Petaling Jaya + Glassfin Sdn Bhd / Petaling Jaya + TWO AM Studios / Kuala Lumpur

MyTeksi

Taxi Patrol

Consumer - Applications & Sites / Social Networks / Community

MO16048M

2016 Mobile Merit Award

TBWA\Chiat\Day / Los Angeles

Airbnb

#OneLessStranger

Consumer - Applications & Sites / Social Networks / Community

MO16049M

2016 Mobile Merit Award

3SG BBDO / Tunis + PixelTrade / Tunis

Samsung

Backup Memory

Innovation - Innovation in Mobile / Innovation in Mobile

MO16085M

2016 Mobile Merit Award

Atomic 212 / Sydney

Double Robotics

Lucy the Robot

Innovation - Innovation in Mobile / Innovation in Mobile

MO16086M

2016 Mobile Merit Award

Hungry Boys / Moscow

VOS

Seelight

Innovation - Innovation in Mobile / Innovation in Mobile

MO16087M

2016 Mobile Merit Award

Ogilvy & Mather Group HK / Hong Kong

Maxis Berhad

SOS Network

Innovation - Innovation in Mobile / Innovation in Mobile

MO16088M

2016 Mobile Merit Award

Phenomenon / Los Angeles

Wilson Sporting Goods

Wilson X Connected Basketball

Innovation - Innovation in Mobile / Innovation in Mobile

MO16089M

2016 Mobile Merit Award

Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich

Gibson Guitar

The Les Paul Skill Check

Innovation - Innovation in Mobile / Innovation in Mobile

MO16090M

2016 Mobile Merit Award

Tone / New York

U.S. Department of State

mFish

Innovation - Innovation in Mobile / Innovation in Mobile

MO16091M

2016 Mobile Merit Award

Uncle Grey / Copenhagen + MediaMonks / Amsterdam

Canon/Uncle Grey

Canon Gig App

Innovation - Innovation in Mobile / Innovation in Mobile

MO16092M

2016 Mobile Merit Award

VML / Kansas City

Gatorade

The Super Bowl Dunk

Consumer - Use of Technology / Augmented Reality

MO16055M

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