The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Santa Monica Client: REI Category: Consumer - Applications & Sites / Social Networks / Community
Sizzl Agency: 360i / New York Client: Oscar Mayer Category: Consumer - Applications & Sites / Social Networks / Community
The Les Paul Skill Check Agency: Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich Client: Gibson Guitar Category: Consumer - Applications & Sites / Durable Goods
Inactivity Tracker Agency: FCB / Chicago Client: Joe Boxer Category: Consumer - Applications & Sites / Consumer Goods
Dreams of Dalí Agency: Goodby Silverstein & Partners / San Francisco Client: The Dalí Museum Category: Non-Profit - Use of Technology / Use of Technology
Doritos Ketchup "The Hold Out" Agency: BBDO / Toronto Client: PepsiCo Foods Canada Category: Consumer - Applications & Sites / Branded Games
LISNR Agency: R/GA / New York + LISNR / Cincinnati Client: LISNR Category: Innovation - Innovation in Mobile / Innovation in Mobile
Backup Memory Agency: 3SG BBDO / Tunis + PixelTrade / Tunis Client: Samsung Category: CSR - Use of Technology / Use of Technology
Uber Food Drive Agency: Rethink / Toronto/Montreal/Vancouver + Skin + Bones / Toronto + Relish / Toronto + Vapor Music / Toronto Client: Uber Category: CSR - Use of Technology / Use of Technology
KT Life Saving TV Agency: Cheil Worldwide / Seoul Client: KT Category: CSR - Use of Technology / Use of Technology
The Day Shazam Went Deaf Agency: Baumann Ber Rivnay Saatchi & Saatchi / Ramat Gan Client: World Health Organization Category: Non-Profit - Advertising on Mobile Devices / Advertising on Mobile Devices
Search For Free Wifi Search For Missing Children Agency: TBWA / SHANGHAI Client: Baobeihuijia Category: Non-Profit - Advertising on Mobile Devices / Advertising on Mobile Devices
Vodafone "Between Us" Agency: Y&R Team Red / Istanbul Client: Vodafone Category: CSR - Applications & Sites / Applications & Sites
Samsung Memory Recaller Agency: BBDO / Bangkok Client: Thai Samsung Electronics Category: CSR - Applications & Sites / Applications & Sites
Wilson X Connected Basketball Agency: Phenomenon / Los Angeles Client: Wilson Sporting Goods Category: Consumer - Use of Technology / Product & Mobile Integration
Canon Gig App Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam Client: Canon/Uncle Grey Category: Consumer - Use of Technology / Product & Mobile Integration
Make Up Genius Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris Client: L'Oréal Paris Category: Consumer - Use of Technology / Product & Mobile Integration
Owlet Agency: R/GA / New York + Owlet / Provo Client: Owlet Baby Care Category: Consumer - Use of Technology / Product & Mobile Integration
'Missing Child' Lock Screens Agency: Cheil / Hong Kong Client: Save The Children Category: Non-Profit - Applications & Sites / Applications & Sites
Make Up Genius Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris Client: L'Oréal Paris Category: Consumer - Applications & Sites / E-Commerce
Make Up Genius Agency: McCann / Clichy + Image Metrics / Las Vegas + My Studio Factory / Paris Client: L'Oréal Paris Category: Consumer - Use of Technology / Augmented Reality
LifeLive Agency: Leo Burnett / Sydney + Rapid Films / Sydney + We Love Jam / Sydney Client: Samsung Australia Category: Consumer - Use of Technology / Augmented Reality
Sky Sqreening Agency: Serviceplan / Munich + Plan.Net / Munich + Mediaplus / Munich Client: Sky Deutschland Fernsehen Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
The Match Agency: Serviceplan / Munich + Plan.Net / Munich Client: Sky Deutschland Fernsehen Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
Chicken Tweet Betty Agency: Marketforce / Perth Client: Chicken Treat Category: Consumer - Applications & Sites / Social Networks / Community
Taxi Patrol Agency: Ogilvy Malaysia / Kuala Lumpur + The Tankers / Petaling Jaya + Glassfin Sdn Bhd / Petaling Jaya + TWO AM Studios / Kuala Lumpur Client: MyTeksi Category: Consumer - Applications & Sites / Social Networks / Community
#OneLessStranger Agency: TBWA\Chiat\Day / Los Angeles Client: Airbnb Category: Consumer - Applications & Sites / Social Networks / Community
Instaclass Agency: (anónimo) / mexico Client: Interlingua Category: Consumer - Advertising on Mobile Devices / In-App
Rate My Roof Agency: Clemenger BBDO / Melbourne Client: Origin Energy Category: Consumer - Applications & Sites / Durable Goods
Slot Car Holiday Heats Agency: Ignition – A Razorfish Company / El Segundo Client: Acura Category: Consumer - Applications & Sites / Durable Goods
Hello Pizza Agency: FCB Brasil / São Paulo Client: CNA Category: Consumer - Applications & Sites / Services / Utilities
Pace Station Agency: R/GA / New York Client: Nike Category: Consumer - Applications & Sites / Services / Utilities
FieldLevel Agency: R/GA / New York + LA Dodgers / Los Angeles + FieldLevel / Los Angeles Client: FieldLevel Category: Consumer - Applications & Sites / Services / Utilities
Kinduct Agency: R/GA / New York + LA Dodgers / Los Angeles + Kinduct / Halifax Client: Kinduct Technologies Category: Consumer - Applications & Sites / Services / Utilities
Sizzl Agency: 360i / New York Client: Oscar Mayer Category: Consumer - Applications & Sites / Consumer Goods
Feel Every Smile Agency: J. Walter Thompson / London Client: Listerine Category: Consumer - Applications & Sites / Consumer Goods
Drinkable Advertising Agency: Ogilvy / New York Client: The Coca-Cola Company Category: Consumer - Applications & Sites / Consumer Goods
Smart Sentry Agency: Ogilvy & Mather Group HK / Hong Kong Client: Maxis Berhad Category: Consumer - Applications & Sites / Consumer Goods
Pay Per Love Agency: The Cyranos // McCann / Barcelona Client: Teatreneu Category: Consumer - Applications & Sites / Self-Promotion
'Missing Child' Lock Screens Agency: Cheil / Hong Kong Client: Save The Children Category: Non-Profit - Use of Technology / Use of Technology
The Unforgotten Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: Non-Profit - Use of Technology / Use of Technology
Melanoma Likes Me Agency: George Patterson Y&R / Brisbane Client: Melanoma Patients Australia Category: Non-Profit - Use of Technology / Use of Technology
Tiger Challenge Agency: Hungry Boys / Moscow Client: WWF Russia Category: Non-Profit - Use of Technology / Use of Technology
The Safety Touch Agency: Leo Burnett Colombia / Bogotá Client: Liga Contra el Cáncer Bogotá Category: Non-Profit - Use of Technology / Use of Technology
Choose Your Own Silent Film Festival Agency: Red Lion Canada / Toronto Client: Toronto Silent Film Festival Category: Non-Profit - Use of Technology / Use of Technology
mFish Agency: Tone / New York Client: U.S. Department of State Category: Non-Profit - Use of Technology / Use of Technology
Slot Car Holiday Heats Agency: Ignition – A Razorfish Company / El Segundo Client: Acura Category: Consumer - Applications & Sites / Branded Games
Backup Memory Agency: 3SG BBDO / Tunis + PixelTrade / Tunis Client: Samsung Category: Innovation - Innovation in Mobile / Innovation in Mobile
Lucy the Robot Agency: Atomic 212 / Sydney Client: Double Robotics Category: Innovation - Innovation in Mobile / Innovation in Mobile
Seelight Agency: Hungry Boys / Moscow Client: VOS Category: Innovation - Innovation in Mobile / Innovation in Mobile

2016 Mobile Gold Pencil

Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Santa Monica

REI

#OptOutside

Consumer - Applications & Sites / Social Networks / Community

MO16007G

2016 Mobile Bronze Pencil

360i / New York

Oscar Mayer

Sizzl

Consumer - Applications & Sites / Social Networks / Community

MO16008B

2016 Mobile Bronze Pencil

Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich

Gibson Guitar

The Les Paul Skill Check

Consumer - Applications & Sites / Durable Goods

MO16002B

2016 Mobile Gold Pencil

FCB / Chicago

Joe Boxer

Inactivity Tracker

Consumer - Applications & Sites / Consumer Goods

MO16001G

2016 Mobile Silver Pencil

Goodby Silverstein & Partners / San Francisco

The Dalí Museum

Dreams of Dalí

Non-Profit - Use of Technology / Use of Technology

MO16021S

2016 Mobile Bronze Pencil

BBDO / Toronto

PepsiCo Foods Canada

Doritos Ketchup "The Hold Out"

Consumer - Applications & Sites / Branded Games

MO16005B

2016 Mobile Bronze Pencil

R/GA / New York + LISNR / Cincinnati

LISNR

LISNR

Innovation - Innovation in Mobile / Innovation in Mobile

MO16025B

2016 Mobile Gold Pencil

3SG BBDO / Tunis + PixelTrade / Tunis

Samsung

Backup Memory

CSR - Use of Technology / Use of Technology

MO16017G

2016 Mobile Silver Pencil

Rethink / Toronto/Montreal/Vancouver + Skin + Bones / Toronto + Relish / Toronto + Vapor Music / Toronto

Uber

Uber Food Drive

CSR - Use of Technology / Use of Technology

MO16018S

2016 Mobile Bronze Pencil

Cheil Worldwide / Seoul

KT

KT Life Saving TV

CSR - Use of Technology / Use of Technology

MO16019B

2016 Mobile Silver Pencil

Baumann Ber Rivnay Saatchi & Saatchi / Ramat Gan

World Health Organization

The Day Shazam Went Deaf

Non-Profit - Advertising on Mobile Devices / Advertising on Mobile Devices

MO16022S

2016 Mobile Silver Pencil

TBWA / SHANGHAI

Baobeihuijia

Search For Free Wifi Search For Missing Children

Non-Profit - Advertising on Mobile Devices / Advertising on Mobile Devices

MO16023S

2016 Mobile Silver Pencil

Y&R Team Red / Istanbul

Vodafone

Vodafone "Between Us"

CSR - Applications & Sites / Applications & Sites

MO16015S

2016 Mobile Bronze Pencil

BBDO / Bangkok

Thai Samsung Electronics

Samsung Memory Recaller

CSR - Applications & Sites / Applications & Sites

MO16016B

2016 Mobile Gold Pencil

Phenomenon / Los Angeles

Wilson Sporting Goods

Wilson X Connected Basketball

Consumer - Use of Technology / Product & Mobile Integration

MO16011G

2016 Mobile Silver Pencil

Uncle Grey / Copenhagen + MediaMonks / Amsterdam

Canon/Uncle Grey

Canon Gig App

Consumer - Use of Technology / Product & Mobile Integration

MO16012S

2016 Mobile Bronze Pencil

McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris

L'Oréal Paris

Make Up Genius

Consumer - Use of Technology / Product & Mobile Integration

MO16013B

2016 Mobile Bronze Pencil

R/GA / New York + Owlet / Provo

Owlet Baby Care

Owlet

Consumer - Use of Technology / Product & Mobile Integration

MO16014B

2016 Mobile Silver Pencil

Cheil / Hong Kong

Save The Children

'Missing Child' Lock Screens

Non-Profit - Applications & Sites / Applications & Sites

MO16020S

2016 Mobile Gold Pencil

McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris

L'Oréal Paris

Make Up Genius

Consumer - Applications & Sites / E-Commerce

MO16006G

2016 Mobile Gold Pencil

McCann / Clichy + Image Metrics / Las Vegas + My Studio Factory / Paris

L'Oréal Paris

Make Up Genius

Consumer - Use of Technology / Augmented Reality

MO16009G

2016 Mobile Silver Pencil

Leo Burnett / Sydney + Rapid Films / Sydney + We Love Jam / Sydney

Samsung Australia

LifeLive

Consumer - Use of Technology / Augmented Reality

MO16010S

2016 Mobile Silver Pencil

Serviceplan / Munich + Plan.Net / Munich + Mediaplus / Munich

Sky Deutschland Fernsehen

Sky Sqreening

Consumer - Applications & Sites / Media, Entertainment & Leisure

MO16003S

2016 Mobile Bronze Pencil

Serviceplan / Munich + Plan.Net / Munich

Sky Deutschland Fernsehen

The Match

Consumer - Applications & Sites / Media, Entertainment & Leisure

MO16004B

2016 Mobile Merit Award

Marketforce / Perth

Chicken Treat

Chicken Tweet Betty

Consumer - Applications & Sites / Social Networks / Community

MO16047M

2016 Mobile Merit Award

Ogilvy Malaysia / Kuala Lumpur + The Tankers / Petaling Jaya + Glassfin Sdn Bhd / Petaling Jaya + TWO AM Studios / Kuala Lumpur

MyTeksi

Taxi Patrol

Consumer - Applications & Sites / Social Networks / Community

MO16048M

2016 Mobile Merit Award

TBWA\Chiat\Day / Los Angeles

Airbnb

#OneLessStranger

Consumer - Applications & Sites / Social Networks / Community

MO16049M

2016 Mobile Merit Award

(anónimo) / mexico

Interlingua

Instaclass

Consumer - Advertising on Mobile Devices / In-App

MO16065M

2016 Mobile Merit Award

Clemenger BBDO / Melbourne

Origin Energy

Rate My Roof

Consumer - Applications & Sites / Durable Goods

MO16030M

2016 Mobile Merit Award

Ignition – A Razorfish Company / El Segundo

Acura

Slot Car Holiday Heats

Consumer - Applications & Sites / Durable Goods

MO16031M

2016 Mobile Merit Award

FCB Brasil / São Paulo

CNA

Hello Pizza

Consumer - Applications & Sites / Services / Utilities

MO16032M

2016 Mobile Merit Award

R/GA / New York

Nike

Pace Station

Consumer - Applications & Sites / Services / Utilities

MO16034M

2016 Mobile Merit Award

R/GA / New York + LA Dodgers / Los Angeles + FieldLevel / Los Angeles

FieldLevel

FieldLevel

Consumer - Applications & Sites / Services / Utilities

MO16035M

2016 Mobile Merit Award

R/GA / New York + LA Dodgers / Los Angeles + Kinduct / Halifax

Kinduct Technologies

Kinduct

Consumer - Applications & Sites / Services / Utilities

MO16036M

2016 Mobile Merit Award

360i / New York

Oscar Mayer

Sizzl

Consumer - Applications & Sites / Consumer Goods

MO16026M

2016 Mobile Merit Award

J. Walter Thompson / London

Listerine

Feel Every Smile

Consumer - Applications & Sites / Consumer Goods

MO16027M

2016 Mobile Merit Award

Ogilvy / New York

The Coca-Cola Company

Drinkable Advertising

Consumer - Applications & Sites / Consumer Goods

MO16028M

2016 Mobile Merit Award

Ogilvy & Mather Group HK / Hong Kong

Maxis Berhad

Smart Sentry

Consumer - Applications & Sites / Consumer Goods

MO16029M

2016 Mobile Merit Award

The Cyranos // McCann / Barcelona

Teatreneu

Pay Per Love

Consumer - Applications & Sites / Self-Promotion

MO16043M

2016 Mobile Merit Award

Cheil / Hong Kong

Save The Children

'Missing Child' Lock Screens

Non-Profit - Use of Technology / Use of Technology

MO16078M

2016 Mobile Merit Award

FCB / Chicago

Illinois Council Against Handgun Violence

The Unforgotten

Non-Profit - Use of Technology / Use of Technology

MO16079M

2016 Mobile Merit Award

George Patterson Y&R / Brisbane

Melanoma Patients Australia

Melanoma Likes Me

Non-Profit - Use of Technology / Use of Technology

MO16080M

2016 Mobile Merit Award

Hungry Boys / Moscow

WWF Russia

Tiger Challenge

Non-Profit - Use of Technology / Use of Technology

MO16081M

2016 Mobile Merit Award

Leo Burnett Colombia / Bogotá

Liga Contra el Cáncer Bogotá

The Safety Touch

Non-Profit - Use of Technology / Use of Technology

MO16082M

2016 Mobile Merit Award

Red Lion Canada / Toronto

Toronto Silent Film Festival

Choose Your Own Silent Film Festival

Non-Profit - Use of Technology / Use of Technology

MO16083M

2016 Mobile Merit Award

Tone / New York

U.S. Department of State

mFish

Non-Profit - Use of Technology / Use of Technology

MO16084M

2016 Mobile Merit Award

Ignition – A Razorfish Company / El Segundo

Acura

Slot Car Holiday Heats

Consumer - Applications & Sites / Branded Games

MO16044M

2016 Mobile Merit Award

3SG BBDO / Tunis + PixelTrade / Tunis

Samsung

Backup Memory

Innovation - Innovation in Mobile / Innovation in Mobile

MO16085M

2016 Mobile Merit Award

Atomic 212 / Sydney

Double Robotics

Lucy the Robot

Innovation - Innovation in Mobile / Innovation in Mobile

MO16086M

2016 Mobile Merit Award

Hungry Boys / Moscow

VOS

Seelight

Innovation - Innovation in Mobile / Innovation in Mobile

MO16087M

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