The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Filter
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Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
The world addressed
Agency: what3words / London
Client: what3words Category: Innovation - Innovation in Mobile / Innovation in Mobile
Inactivity Tracker
Agency: FCB / Chicago
Client: Joe Boxer Category: Consumer - Applications & Sites / Consumer Goods
Make Up Genius
Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris
Client: L'Oréal Paris Category: Consumer - Applications & Sites / E-Commerce
Make Up Genius
Agency: McCann / Clichy + Image Metrics / Las Vegas + My Studio Factory / Paris
Client: L'Oréal Paris Category: Consumer - Use of Technology / Augmented Reality
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Santa Monica
Client: REI Category: Consumer - Applications & Sites / Social Networks / Community
Backup Memory
Agency: 3SG BBDO / Tunis + PixelTrade / Tunis
Client: Samsung Category: CSR - Use of Technology / Use of Technology
The world addressed
Agency: what3words / London
Client: what3words Category: Innovation - Innovation in Mobile / Innovation in Mobile
Wilson X Connected Basketball
Agency: Phenomenon / Los Angeles
Client: Wilson Sporting Goods Category: Consumer - Use of Technology / Product & Mobile Integration
'Missing Child' Lock Screens
Agency: Cheil / Hong Kong
Client: Save The Children Category: Non-Profit - Applications & Sites / Applications & Sites
LifeLive
Agency: Leo Burnett / Sydney + Rapid Films / Sydney + We Love Jam / Sydney
Client: Samsung Australia Category: Consumer - Use of Technology / Augmented Reality
Dreams of Dalí
Agency: Goodby Silverstein & Partners / San Francisco
Client: The Dalí Museum Category: Non-Profit - Use of Technology / Use of Technology
Uber Food Drive
Agency: Rethink + Skin + Bones / Toronto + Relish / Toronto + Vapor Music / Toronto
Client: Uber Category: CSR - Use of Technology / Use of Technology
The Day Shazam Went Deaf
Agency: Baumann Ber Rivnay Saatchi & Saatchi / Ramat Gan
Client: World Health Organization Category: Non-Profit - Advertising on Mobile Devices / Advertising on Mobile Devices
Search For Free Wifi Search For Missing Children
Agency: TBWA / SHANGHAI
Client: Baobeihuijia Category: Non-Profit - Advertising on Mobile Devices / Advertising on Mobile Devices
Sky Sqreening
Agency: Serviceplan / Munich + Plan.Net / Munich + Mediaplus / Munich
Client: Sky Deutschland Fernsehen Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
Canon Gig App
Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam
Client: Canon/Uncle Grey Category: Consumer - Use of Technology / Product & Mobile Integration
Vodafone "Between Us"
Agency: Y&R Team Red / Istanbul
Client: Vodafone Category: CSR - Applications & Sites / Applications & Sites
Sizzl
Agency: 360i / New York
Client: Oscar Mayer Category: Consumer - Applications & Sites / Social Networks / Community
KT Life Saving TV
Agency: Cheil Worldwide / Seoul
Client: KT Category: CSR - Use of Technology / Use of Technology
LISNR
Agency: R/GA / New York + LISNR / Cincinnati
Client: LISNR Category: Innovation - Innovation in Mobile / Innovation in Mobile
The Les Paul Skill Check
Agency: Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich
Client: Gibson Guitar Category: Consumer - Applications & Sites / Durable Goods
The Match
Agency: Serviceplan / Munich + Plan.Net / Munich
Client: Sky Deutschland Fernsehen Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
Make Up Genius
Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris
Client: L'Oréal Paris Category: Consumer - Use of Technology / Product & Mobile Integration
Owlet
Agency: R/GA / New York + Owlet / Provo
Client: Owlet Baby Care Category: Consumer - Use of Technology / Product & Mobile Integration
Doritos Ketchup "The Hold Out"
Agency: BBDO / Toronto
Client: PepsiCo Foods Canada Category: Consumer - Applications & Sites / Branded Games
Samsung Memory Recaller
Agency: BBDO / Bangkok
Client: Thai Samsung Electronics Category: CSR - Applications & Sites / Applications & Sites
Instaclass
Agency: (anónimo) / mexico
Client: Interlingua Category: Consumer - Advertising on Mobile Devices / In-App
Sizzl
Agency: 360i / New York
Client: Oscar Mayer Category: Consumer - Applications & Sites / Consumer Goods
Feel Every Smile
Agency: J. Walter Thompson / London
Client: Listerine Category: Consumer - Applications & Sites / Consumer Goods
Drinkable Advertising
Agency: Ogilvy / New York
Client: The Coca-Cola Company Category: Consumer - Applications & Sites / Consumer Goods
Smart Sentry
Agency: Ogilvy & Mather Group HK / Hong Kong
Client: Maxis Berhad Category: Consumer - Applications & Sites / Consumer Goods
Abused Emojis
Agency: Garbergs / Stockholm
Client: BRIS Category: Non-Profit - Applications & Sites / Applications & Sites
UN Happy Party
Agency: Google Creative Lab / London + The Rumpus Room / London
Client: Google Category: Non-Profit - Applications & Sites / Applications & Sites
Seelight
Agency: Hungry Boys / Moscow
Client: VOS Category: Non-Profit - Applications & Sites / Applications & Sites
Task for Toys
Agency: Ogilvy & Mather / Singapore + Hagarth & Ogilvy / Singapore + Make Studio / Singapore
Client: Toy R Us Category: Consumer - Applications & Sites / E-Commerce
The Super Bowl Dunk
Agency: VML / Kansas City
Client: Gatorade Category: Consumer - Use of Technology / Augmented Reality
Chicken Tweet Betty
Agency: Marketforce / Perth
Client: Chicken Treat Category: Consumer - Applications & Sites / Social Networks / Community
Taxi Patrol
Agency: Ogilvy Malaysia / Kuala Lumpur + The Tankers / Petaling Jaya + Glassfin Sdn Bhd / Petaling Jaya + TWO AM Studios / Kuala Lumpur
Client: MyTeksi Category: Consumer - Applications & Sites / Social Networks / Community
#OneLessStranger
Agency: TBWA\Chiat\Day / Los Angeles
Client: Airbnb Category: Consumer - Applications & Sites / Social Networks / Community
Hello Pizza
Agency: FCB Brasil / São Paulo
Client: CNA Category: Consumer - Applications & Sites / Services / Utilities
Pace Station
Agency: R/GA / New York
Client: Nike Category: Consumer - Applications & Sites / Services / Utilities
FieldLevel
Agency: R/GA / New York + LA Dodgers / Los Angeles + FieldLevel / Los Angeles
Client: FieldLevel Category: Consumer - Applications & Sites / Services / Utilities
Kinduct
Agency: R/GA / New York + LA Dodgers / Los Angeles + Kinduct / Halifax
Client: Kinduct Technologies Category: Consumer - Applications & Sites / Services / Utilities
Rabbit Race
Agency: Ogilvy Germany /
Client: Media Markt Management Category: Consumer - Advertising on Mobile Devices / Banners
Preloader
Agency: The Martin Agency / Richmond + Running With Scissors / Richmond
Client: Tic Tac Category: Consumer - Advertising on Mobile Devices / Banners
'Missing Child' Lock Screens
Agency: Cheil / Hong Kong
Client: Save The Children Category: Non-Profit - Use of Technology / Use of Technology
The Unforgotten
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence Category: Non-Profit - Use of Technology / Use of Technology
Melanoma Likes Me
Agency: George Patterson Y&R / Brisbane
Client: Melanoma Patients Australia Category: Non-Profit - Use of Technology / Use of Technology
Tiger Challenge
Agency: Hungry Boys / Moscow
Client: WWF Russia Category: Non-Profit - Use of Technology / Use of Technology
The Safety Touch
Agency: Leo Burnett Colombia / Bogotá
Client: Liga Contra el Cáncer Bogotá Category: Non-Profit - Use of Technology / Use of Technology