The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles
Client: Jordan Brand Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Nivea Doll
Agency: FCB BRASIL / SAO PAULO
Client: BDF Nivea Brasil Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Survival Billboard
Agency: McCann / London + Momentum Worldwide / London
Client: Microsoft Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
How New York Eats
Agency: BBH NY / New York
Client: Seamless Category: Consumer - Collateral / Promotional Items - Single or Campaign
The Alchemist Ad
Agency: LDC / São Paulo
Client: Paulo Coelho Category: Consumer - Collateral / Promotional Items - Single or Campaign
0% Alcohol
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Brasil Kirin Category: Consumer - Magazine / Full Page or Spread - Campaign
Flugelhorn
Agency: MCCANN WORLDGROUP INDIA / Mumbai
Client: Dabur Gastrina Category: Consumer - Collateral / Posters - Single
Yellow
Agency: Ogilvy & Mather / Bogotá
Client: Ecofill Ink Cartridges Category: Consumer - Collateral / Posters - Single
Speaking Images 2015
Agency: Serviceplan / Munich
Client: World Press Photo Category: Innovation - Print / Print
Musical Instruments
Agency: MCCANN WORLDGROUP INDIA / Mumbai
Client: Dabur Gastrina Category: Consumer - Small Space Print - Campaign / Small Space Print - Campaign
Beach
Agency: BBDO / Bangkok + MONTAGE STUDIO / Bangkok
Client: Air Asia Category: Consumer - Magazine / Full Page or Spread - Single
Mountain
Agency: BBDO / Bangkok + MONTAGE STUDIO / Bangkok
Client: Air Asia Category: Consumer - Magazine / Full Page or Spread - Single
iZombie's Guide to Surviving Among the Living
Agency: BBDO / Toronto
Client: Shomi Category: Craft - Writing / Writing
Read Better Stories - Gym
Agency: FCB New Zealand / Auckland
Client: Paper Plus Group Category: Craft - Writing / Writing
Make Sense of the Present
Agency: OpenCo - The Open Collaboration / Johannesburg
Client: Apartheid Museum Category: Non-Profit - Collateral / Collateral
Never Stop Riding
Agency: the community / Miami
Client: City of Buenos Aires Category: Non-Profit - Collateral / Collateral
World Gallery
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Flypaper
Agency: FCB / Chicago
Client: Boeing Category: Consumer - Collateral / P.O.P. & In-Store - Campaign
Rabbit Race
Agency: Ogilvy Germany /
Client: Media Markt Management Category: Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
The Freshest Orange Juice Brand
Agency: Marcel / Paris
Client: Intermarché Category: Consumer - Newspaper / Full Page or Spread - Campaign
20 Years
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Consumer - Collateral / Posters - Campaign
Celebs
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: IMYTEC Category: Consumer - Collateral / Posters - Campaign
The Alchemist Ad
Agency: LDC / São Paulo
Client: Paulo Coelho Category: Consumer - Newspaper / Full Page or Spread - Single
Yellow
Agency: Ogilvy & Mather / Bogotá
Client: Ecofill Ink Cartridges Category: Consumer - Newspaper / Full Page or Spread - Single
Which One
Agency: Grey Canada / Toronto
Client: Moms Demand Action for Gun Sense in America Category: Non-Profit - Publications / Publications
People
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: ABTO - Brazilian Association of Organ Transplantation Category: Non-Profit - Publications / Publications
Beach
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: ABTO - Brazilian Association of Organ Transplantation Category: Non-Profit - Publications / Publications
The Samaritans
Agency: Ogilvy & Mather Vietnam / Ho Chi Minh City
Client: The Samaritans Category: Non-Profit - Publications / Publications
Women Should Not Be Worth Less
Agency: Publicis Communications Schweiz AG / Zurich
Client: Frauenzentrale Zurich Category: Non-Profit - Publications / Publications
You Give More Than Just Blood
Agency: the community / Miami
Client: The Government of the City of Buenos Aires Category: Non-Profit - Publications / Publications
THE-REALLY-BIG-AND-FAR-REACHING-AD-CAMPAIGN-THEY-NEVER-REALLY-WANTED-YOU-TO-SEE
Agency: VCCP / London
Client: Amnesty International Category: Non-Profit - Publications / Publications
Live Vines
Agency: BBDO / New York
Client: Lowe's Category: Consumer - Collateral / P.O.P. & In-Store - Single
Pride Coaster Poster
Agency: Juniper Park\TBWA / Toronto
Client: Miller Coors Category: Consumer - Collateral / P.O.P. & In-Store - Single
Celebs - Bruce Willis
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: IMYTEC Category: Consumer - Collateral / P.O.P. & In-Store - Single
Celebs - Tilda Swinton
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: IMYTEC Category: Consumer - Collateral / P.O.P. & In-Store - Single
Celebs - George Clooney
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: IMYTEC Category: Consumer - Collateral / P.O.P. & In-Store - Single
The Shape of Imagination
Agency: Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore
Client: LEGO Category: Consumer - Collateral / P.O.P. & In-Store - Single
Raid® "Roach Restaurants"
Agency: Energy BBDO / Chicago
Client: S.C. Johnson Category: Craft - Printing / Production / Printing / Production
Digital Signage
Agency: Framestore / London + Bloomberg Marketing Studio / New York + Morgan Stanley / New York
Client: Bloomberg, Morgan Stanley Category: Craft - Printing / Production / Printing / Production
Printed By Somerset
Agency: Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto
Client: Somerset Graphics Category: Craft - Printing / Production / Printing / Production
Miller Lite Ugly Holiday Sweater OOH
Agency: TBWAChiatDay / Los Angeles + Olson / Chicago + MMT / New York + ClearChannel Outdoor / New York
Client: Miller Lite (MillerCoors) Category: Craft - Printing / Production / Printing / Production
Save the Animals
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Consumer - Trade / Full Page or Spread - Campaign
ACC Bus Back
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Parking While Hungry
Agency: BBDO / New York
Client: Mars Chocolate North America / Snickers Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
World's Largest Coupon
Agency: David&Goliath / El Segundo
Client: Jack in the Box Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Yellow
Agency: Ogilvy & Mather / Bogotá
Client: Ecofill Ink Cartridges Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Black
Agency: Ogilvy & Mather / Bogotá
Client: Ecofill Ink Cartridges Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Miller Lite Ugly Holiday Sweater OOH
Agency: TBWAChiatDay / Los Angeles + Olson / Chicago + MMT / New York + ClearChannel Outdoor / New York
Client: Miller Lite (MillerCoors) Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
THE VOLVO HIJACKING CAR SERVICE
Agency: We Believers / New York + Cherry Sundae Media / MIAMI
Client: Volvo North Miami Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Unforgotten Soldiers
Agency: DDB Group New Zealand / Auckland
Client: SKY TV Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
AKQA / San Francisco + LOS YORK / Los Angeles
Client:
Jordan Brand
Title:
The Last Shot
Category:
Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16062B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
FCB BRASIL / SAO PAULO
Client:
BDF Nivea Brasil
Title:
Nivea Doll
Category:
Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16063B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
McCann / London + Momentum Worldwide / London
Client:
Microsoft
Title:
Survival Billboard
Category:
Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16064B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
BBH NY / New York
Client:
Seamless
Title:
How New York Eats
Category:
Consumer - Collateral / Promotional Items - Single or Campaign
Annual ID:
PO16026B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
LDC / São Paulo
Client:
Paulo Coelho
Title:
The Alchemist Ad
Category:
Consumer - Collateral / Promotional Items - Single or Campaign
Annual ID:
PO16027B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Brasil Kirin
Title:
0% Alcohol
Category:
Consumer - Magazine / Full Page or Spread - Campaign
Annual ID:
PO16010B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
MCCANN WORLDGROUP INDIA / Mumbai
Client:
Dabur Gastrina
Title:
Flugelhorn
Category:
Consumer - Collateral / Posters - Single
Annual ID:
PO16018B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
Ogilvy & Mather / Bogotá
Client:
Ecofill Ink Cartridges
Title:
Yellow
Category:
Consumer - Collateral / Posters - Single
Annual ID:
PO16019B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
Serviceplan / Munich
Client:
World Press Photo
Title:
Speaking Images 2015
Category:
Innovation - Print / Print
Annual ID:
PO16058B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
MCCANN WORLDGROUP INDIA / Mumbai
Client:
Dabur Gastrina
Title:
Musical Instruments
Category:
Consumer - Small Space Print - Campaign / Small Space Print - Campaign
Annual ID:
PO16011B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
BBDO / Bangkok + MONTAGE STUDIO / Bangkok
Client:
Air Asia
Title:
Beach
Category:
Consumer - Magazine / Full Page or Spread - Single
Annual ID:
PO16006B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
BBDO / Bangkok + MONTAGE STUDIO / Bangkok
Client:
Air Asia
Title:
Mountain
Category:
Consumer - Magazine / Full Page or Spread - Single
Annual ID:
PO16007B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
BBDO / Toronto
Client:
Shomi
Title:
iZombie's Guide to Surviving Among the Living
Category:
Craft - Writing / Writing
Annual ID:
PO16072B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
FCB New Zealand / Auckland
Client:
Paper Plus Group
Title:
Read Better Stories - Gym
Category:
Craft - Writing / Writing
Annual ID:
PO16073B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
OpenCo - The Open Collaboration / Johannesburg
Client:
Apartheid Museum
Title:
Make Sense of the Present
Category:
Non-Profit - Collateral / Collateral
Annual ID:
PO16052B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
the community / Miami
Client:
City of Buenos Aires
Title:
Never Stop Riding
Category:
Non-Profit - Collateral / Collateral
Annual ID:
PO16053B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
World Gallery
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
PO16031B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
FCB / Chicago
Client:
Boeing
Title:
Flypaper
Category:
Consumer - Collateral / P.O.P. & In-Store - Campaign
Annual ID:
PO16024B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
Ogilvy Germany /
Client:
Media Markt Management
Title:
Rabbit Race
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
Annual ID:
PO16037B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
Marcel / Paris
Client:
Intermarché
Title:
The Freshest Orange Juice Brand
Category:
Consumer - Newspaper / Full Page or Spread - Campaign
Annual ID:
PO16005B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
20 Years
Category:
Consumer - Collateral / Posters - Campaign
Annual ID:
PO16022B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
Ogilvy & Mather Japan GK / Tokyo
Client:
IMYTEC
Title:
Celebs
Category:
Consumer - Collateral / Posters - Campaign
Annual ID:
PO16023B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
LDC / São Paulo
Client:
Paulo Coelho
Title:
The Alchemist Ad
Category:
Consumer - Newspaper / Full Page or Spread - Single
Annual ID:
PO16001B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
Ogilvy & Mather / Bogotá
Client:
Ecofill Ink Cartridges
Title:
Yellow
Category:
Consumer - Newspaper / Full Page or Spread - Single
Annual ID:
PO16002B
Award:
2016 Print & Outdoor Merit Award
Agency:
Grey Canada / Toronto
Client:
Moms Demand Action for Gun Sense in America
Title:
Which One
Category:
Non-Profit - Publications / Publications
Annual ID:
PO16189M
Award:
2016 Print & Outdoor Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
ABTO - Brazilian Association of Organ Transplantation
Title:
People
Category:
Non-Profit - Publications / Publications
Annual ID:
PO16190M
Award:
2016 Print & Outdoor Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
ABTO - Brazilian Association of Organ Transplantation
Title:
Beach
Category:
Non-Profit - Publications / Publications
Annual ID:
PO16191M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Vietnam / Ho Chi Minh City
Client:
The Samaritans
Title:
The Samaritans
Category:
Non-Profit - Publications / Publications
Annual ID:
PO16192M
Award:
2016 Print & Outdoor Merit Award
Agency:
Publicis Communications Schweiz AG / Zurich
Client:
Frauenzentrale Zurich
Title:
Women Should Not Be Worth Less
Category:
Non-Profit - Publications / Publications
Annual ID:
PO16193M
Award:
2016 Print & Outdoor Merit Award
Agency:
the community / Miami
Client:
The Government of the City of Buenos Aires
Title:
You Give More Than Just Blood
Category:
Non-Profit - Publications / Publications
Annual ID:
PO16194M
Award:
2016 Print & Outdoor Merit Award
Agency:
VCCP / London
Client:
Amnesty International
Title:
THE-REALLY-BIG-AND-FAR-REACHING-AD-CAMPAIGN-THEY-NEVER-REALLY-WANTED-YOU-TO-SEE
Category:
Non-Profit - Publications / Publications
Annual ID:
PO16195M
Award:
2016 Print & Outdoor Merit Award
Agency:
BBDO / New York
Client:
Lowe's
Title:
Live Vines
Category:
Consumer - Collateral / P.O.P. & In-Store - Single
Annual ID:
PO16126M
Award:
2016 Print & Outdoor Merit Award
Agency:
Juniper Park\TBWA / Toronto
Client:
Miller Coors
Title:
Pride Coaster Poster
Category:
Consumer - Collateral / P.O.P. & In-Store - Single
Annual ID:
PO16127M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Japan GK / Tokyo
Client:
IMYTEC
Title:
Celebs - Bruce Willis
Category:
Consumer - Collateral / P.O.P. & In-Store - Single
Annual ID:
PO16128M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Japan GK / Tokyo
Client:
IMYTEC
Title:
Celebs - Tilda Swinton
Category:
Consumer - Collateral / P.O.P. & In-Store - Single
Annual ID:
PO16129M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Japan GK / Tokyo
Client:
IMYTEC
Title:
Celebs - George Clooney
Category:
Consumer - Collateral / P.O.P. & In-Store - Single
Annual ID:
PO16130M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore
Client:
LEGO
Title:
The Shape of Imagination
Category:
Consumer - Collateral / P.O.P. & In-Store - Single
Annual ID:
PO16131M
Award:
2016 Print & Outdoor Merit Award
Agency:
Energy BBDO / Chicago
Client:
S.C. Johnson
Title:
Raid® "Roach Restaurants"
Category:
Craft - Printing / Production / Printing / Production
Annual ID:
PO16238M
Award:
2016 Print & Outdoor Merit Award
Agency:
Framestore / London + Bloomberg Marketing Studio / New York + Morgan Stanley / New York
Client:
Bloomberg, Morgan Stanley
Title:
Digital Signage
Category:
Craft - Printing / Production / Printing / Production
Annual ID:
PO16239M
Award:
2016 Print & Outdoor Merit Award
Agency:
Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto
Client:
Somerset Graphics
Title:
Printed By Somerset
Category:
Craft - Printing / Production / Printing / Production
Annual ID:
PO16240M
Award:
2016 Print & Outdoor Merit Award
Agency:
TBWAChiatDay / Los Angeles + Olson / Chicago + MMT / New York + ClearChannel Outdoor / New York
Client:
Miller Lite (MillerCoors)
Title:
Miller Lite Ugly Holiday Sweater OOH
Category:
Craft - Printing / Production / Printing / Production
Annual ID:
PO16241M
Award:
2016 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Save the Animals
Category:
Consumer - Trade / Full Page or Spread - Campaign
Annual ID:
PO16106M
Award:
2016 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen do Brasil
Title:
ACC Bus Back
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Annual ID:
PO16143M
Award:
2016 Print & Outdoor Merit Award
Agency:
BBDO / New York
Client:
Mars Chocolate North America / Snickers
Title:
Parking While Hungry
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Annual ID:
PO16144M
Award:
2016 Print & Outdoor Merit Award
Agency:
David&Goliath / El Segundo
Client:
Jack in the Box
Title:
World's Largest Coupon
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Annual ID:
PO16145M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Bogotá
Client:
Ecofill Ink Cartridges
Title:
Yellow
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Annual ID:
PO16146M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Bogotá
Client:
Ecofill Ink Cartridges
Title:
Black
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Annual ID:
PO16147M
Award:
2016 Print & Outdoor Merit Award
Agency:
TBWAChiatDay / Los Angeles + Olson / Chicago + MMT / New York + ClearChannel Outdoor / New York
Client:
Miller Lite (MillerCoors)
Title:
Miller Lite Ugly Holiday Sweater OOH
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Annual ID:
PO16148M
Award:
2016 Print & Outdoor Merit Award
Agency:
We Believers / New York + Cherry Sundae Media / MIAMI
Client:
Volvo North Miami
Title:
THE VOLVO HIJACKING CAR SERVICE
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Annual ID:
PO16149M
Award:
2016 Print & Outdoor Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
SKY TV
Title:
Unforgotten Soldiers
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Annual ID:
PO16160M