The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Everything in Black & White Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Consumer - Trade / Full Page or Spread - Campaign
World Gallery Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Speaking Images 2015 Agency: Serviceplan / Munich Client: World Press Photo Category: Innovation - Print / Print
iZombie's Guide to Surviving Among the Living Agency: BBDO / Toronto Client: Shomi Category: Craft - Writing / Writing
Read Better Stories - Gym Agency: FCB New Zealand / Auckland Client: Paper Plus Group Category: Craft - Writing / Writing
Flypaper Agency: FCB / Chicago Client: Boeing Category: Consumer - Collateral / P.O.P. & In-Store - Campaign
The Last Shot Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Nivea Doll Agency: FCB BRASIL / SAO PAULO Client: BDF Nivea Brasil Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Survival Billboard Agency: McCann / London + Momentum Worldwide / London Client: Microsoft Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Make Sense of the Present Agency: OpenCo - The Open Collaboration / Johannesburg Client: Apartheid Museum Category: Non-Profit - Collateral / Collateral
Never Stop Riding Agency: the community / Miami Client: City of Buenos Aires Category: Non-Profit - Collateral / Collateral
Musical Instruments Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Dabur Gastrina Category: Consumer - Small Space Print - Campaign / Small Space Print - Campaign
Donation Badges Agency: Leo Burnett Tailor Made / Sao Paulo Client: ABTO - Brazilian Association of Organ Transplantation Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
0% Alcohol Agency: Leo Burnett Tailor Made / Sao Paulo Client: Brasil Kirin Category: Consumer - Magazine / Full Page or Spread - Campaign
The HIV Positive Poster Agency: Ogilvy Brasil / São Paulo Client: GIV Category: Non-Profit - Publications / Publications
Speaking Images 2015 Agency: Serviceplan / Munich Client: World Press Photo Category: Non-Profit - Publications / Publications
Rabbit Race Agency: Ogilvy Germany / Client: Media Markt Management Category: Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
20 Years Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Consumer - Collateral / Posters - Campaign
Celebs Agency: Ogilvy & Mather Japan GK / Tokyo Client: IMYTEC Category: Consumer - Collateral / Posters - Campaign
How New York Eats Agency: BBH NY / New York Client: Seamless Category: Consumer - Collateral / Promotional Items - Single or Campaign
The Alchemist Ad Agency: LDC / São Paulo Client: Paulo Coelho Category: Consumer - Collateral / Promotional Items - Single or Campaign
Beach Agency: BBDO / Bangkok + MONTAGE STUDIO / Bangkok Client: Air Asia Category: Consumer - Magazine / Full Page or Spread - Single
Mountain Agency: BBDO / Bangkok + MONTAGE STUDIO / Bangkok Client: Air Asia Category: Consumer - Magazine / Full Page or Spread - Single
Flypaper Agency: FCB / Chicago Client: Boeing Category: Craft - Art Direction / Art Direction
The Alchemist Ad Agency: LDC / São Paulo Client: Paulo Coelho Category: Consumer - Newspaper / Full Page or Spread - Single
Yellow Agency: Ogilvy & Mather / Bogotá Client: Ecofill Ink Cartridges Category: Consumer - Newspaper / Full Page or Spread - Single
The Last Shot Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
The Freshest Orange Juice Brand Agency: Marcel / Paris Client: Intermarché Category: Consumer - Newspaper / Full Page or Spread - Campaign
Skittles Holiday Pawn Shop Agency: BBDO / Toronto Client: Wrigley Canada Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Pizza School Agency: CP+B / Boulder Client: Domino's Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Más que un auto Agency: Conill / Miami / Los Angeles Client: Toyota Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
The Alchemist Ad Agency: LDC / São Paulo Client: Paulo Coelho Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Flugelhorn Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Dabur Gastrina Category: Consumer - Collateral / Posters - Single
Yellow Agency: Ogilvy & Mather / Bogotá Client: Ecofill Ink Cartridges Category: Consumer - Collateral / Posters - Single

2016 Print & Outdoor Bronze Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Leica Gallery São Paulo

Everything in Black & White

Consumer - Trade / Full Page or Spread - Campaign

PO16013B

2016 Print & Outdoor Bronze Pencil

TBWA\Media Arts Lab / Los Angeles

Apple

World Gallery

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign

PO16031B

2016 Print & Outdoor Bronze Pencil

Serviceplan / Munich

World Press Photo

Speaking Images 2015

Innovation - Print / Print

PO16058B

2016 Print & Outdoor Bronze Pencil

BBDO / Toronto

Shomi

iZombie's Guide to Surviving Among the Living

Craft - Writing / Writing

PO16072B

2016 Print & Outdoor Bronze Pencil

FCB New Zealand / Auckland

Paper Plus Group

Read Better Stories - Gym

Craft - Writing / Writing

PO16073B

2016 Print & Outdoor Bronze Pencil

FCB / Chicago

Boeing

Flypaper

Consumer - Collateral / P.O.P. & In-Store - Campaign

PO16024B

2016 Print & Outdoor Bronze Pencil

AKQA / San Francisco + LOS YORK / Los Angeles

Jordan Brand

The Last Shot

Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16062B

2016 Print & Outdoor Bronze Pencil

FCB BRASIL / SAO PAULO

BDF Nivea Brasil

Nivea Doll

Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16063B

2016 Print & Outdoor Bronze Pencil

McCann / London + Momentum Worldwide / London

Microsoft

Survival Billboard

Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16064B

2016 Print & Outdoor Bronze Pencil

OpenCo - The Open Collaboration / Johannesburg

Apartheid Museum

Make Sense of the Present

Non-Profit - Collateral / Collateral

PO16052B

2016 Print & Outdoor Bronze Pencil

the community / Miami

City of Buenos Aires

Never Stop Riding

Non-Profit - Collateral / Collateral

PO16053B

2016 Print & Outdoor Bronze Pencil

MCCANN WORLDGROUP INDIA / Mumbai

Dabur Gastrina

Musical Instruments

Consumer - Small Space Print - Campaign / Small Space Print - Campaign

PO16011B

2016 Print & Outdoor Bronze Pencil

Leo Burnett Tailor Made / Sao Paulo

ABTO - Brazilian Association of Organ Transplantation

Donation Badges

Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16057B

2016 Print & Outdoor Bronze Pencil

Leo Burnett Tailor Made / Sao Paulo

Brasil Kirin

0% Alcohol

Consumer - Magazine / Full Page or Spread - Campaign

PO16010B

2016 Print & Outdoor Bronze Pencil

Ogilvy Brasil / São Paulo

GIV

The HIV Positive Poster

Non-Profit - Publications / Publications

PO16047B

2016 Print & Outdoor Bronze Pencil

Serviceplan / Munich

World Press Photo

Speaking Images 2015

Non-Profit - Publications / Publications

PO16048B

2016 Print & Outdoor Bronze Pencil

Ogilvy Germany /

Media Markt Management

Rabbit Race

Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic

PO16037B

2016 Print & Outdoor Bronze Pencil

AlmapBBDO / São Paulo

Getty Images

20 Years

Consumer - Collateral / Posters - Campaign

PO16022B

2016 Print & Outdoor Bronze Pencil

Ogilvy & Mather Japan GK / Tokyo

IMYTEC

Celebs

Consumer - Collateral / Posters - Campaign

PO16023B

2016 Print & Outdoor Bronze Pencil

BBH NY / New York

Seamless

How New York Eats

Consumer - Collateral / Promotional Items - Single or Campaign

PO16026B

2016 Print & Outdoor Bronze Pencil

LDC / São Paulo

Paulo Coelho

The Alchemist Ad

Consumer - Collateral / Promotional Items - Single or Campaign

PO16027B

2016 Print & Outdoor Bronze Pencil

BBDO / Bangkok + MONTAGE STUDIO / Bangkok

Air Asia

Beach

Consumer - Magazine / Full Page or Spread - Single

PO16006B

2016 Print & Outdoor Bronze Pencil

BBDO / Bangkok + MONTAGE STUDIO / Bangkok

Air Asia

Mountain

Consumer - Magazine / Full Page or Spread - Single

PO16007B

2016 Print & Outdoor Bronze Pencil

FCB / Chicago

Boeing

Flypaper

Craft - Art Direction / Art Direction

PO16070B

2016 Print & Outdoor Bronze Pencil

LDC / São Paulo

Paulo Coelho

The Alchemist Ad

Consumer - Newspaper / Full Page or Spread - Single

PO16001B

2016 Print & Outdoor Bronze Pencil

Ogilvy & Mather / Bogotá

Ecofill Ink Cartridges

Yellow

Consumer - Newspaper / Full Page or Spread - Single

PO16002B

2016 Print & Outdoor Bronze Pencil

AKQA / San Francisco + LOS YORK / Los Angeles

Jordan Brand

The Last Shot

Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single

PO16035B

2016 Print & Outdoor Bronze Pencil

Marcel / Paris

Intermarché

The Freshest Orange Juice Brand

Consumer - Newspaper / Full Page or Spread - Campaign

PO16005B

2016 Print & Outdoor Bronze Pencil

BBDO / Toronto

Wrigley Canada

Skittles Holiday Pawn Shop

Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups

PO16039B

2016 Print & Outdoor Bronze Pencil

CP+B / Boulder

Domino's

Pizza School

Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups

PO16040B

2016 Print & Outdoor Bronze Pencil

Conill / Miami / Los Angeles

Toyota

Más que un auto

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single

PO16028B

2016 Print & Outdoor Bronze Pencil

LDC / São Paulo

Paulo Coelho

The Alchemist Ad

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single

PO16029B

2016 Print & Outdoor Bronze Pencil

MCCANN WORLDGROUP INDIA / Mumbai

Dabur Gastrina

Flugelhorn

Consumer - Collateral / Posters - Single

PO16018B

2016 Print & Outdoor Bronze Pencil

Ogilvy & Mather / Bogotá

Ecofill Ink Cartridges

Yellow

Consumer - Collateral / Posters - Single

PO16019B

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