The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Making Music Agency: Leo Burnett / Beirut + Leo Comm / Beirut Client: Virgin Radio Category: Consumer - Small Space Print - Campaign / Small Space Print - Campaign
Creative Freedom Agency: 72andSunny / Los Angeles Client: Dropbox Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Made By You Agency: Anomaly / New York + Fill In The Blank / Brooklyn + TH Productions / New York Client: Converse Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Little Big Baby Agency: BETC / Paris Client: evian Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Raid® "Roach Restaurants" Agency: Energy BBDO / Chicago Client: S.C. Johnson Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
500 Years of Stories Agency: Grey / London Client: Tate Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Honda Voice Recognition GPS Agency: Impact & Echo BBDO / Kuwait Client: Alghanim Motors - Honda Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Renovated Ambients Agency: Jung von Matt AG / Hamburg Client: OBI & Co Deutschland Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Musical Instruments Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Dabur Gastrina Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Closed for Inventory Agency: Scholz & Friends / Berlin Client: Berliner Philharmonie Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Color Bars Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
French Horn Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Dabur Gastrina Category: Consumer - Small Space Print - Single / Small Space Print - Single
Flugelhorn Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Dabur Gastrina Category: Consumer - Small Space Print - Single / Small Space Print - Single
Brewtroleum Agency: Colenso BBDO / Auckland Client: DB Breweries - DB Export Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Campaign
Renovated Ambients Agency: Jung von Matt AG / Hamburg Client: OBI & Co Deutschland Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Campaign
Powerade - Workout Billboards Agency: Ogilvy Germany / Client: Coca-Cola Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Campaign
A Smile changes everything Agency: Conill / Miami / Los Angeles Client: Crest Category: Consumer - Newspaper / Full Page or Spread - Campaign
Feel Free Agency: CONTRAPUNTO BBDO / MADRID Client: Mercedes-Benz Category: Consumer - Newspaper / Full Page or Spread - Campaign
Read Better Stories Agency: FCB New Zealand / Auckland Client: Paper Plus Group Category: Consumer - Newspaper / Full Page or Spread - Campaign
Honda Voice Recognition GPS Agency: Impact & Echo BBDO / Kuwait Client: Alghanim Motors - Honda Category: Consumer - Newspaper / Full Page or Spread - Campaign
Smart for Two Agency: Jung von Matt AG / Vienna Client: Mercedes-Benz Austria Category: Consumer - Newspaper / Full Page or Spread - Campaign
Flying Elephants, Swinging Porcupines, Siamese Rockers Agency: M&C Saatchi (M) Sdn Bhd / Kuala Lumpur Client: Boh Plantations Category: Consumer - Newspaper / Full Page or Spread - Campaign
The CMYK Campaign Agency: Ogilvy & Mather / Bogotá Client: Ecofill Ink Cartridges Category: Consumer - Newspaper / Full Page or Spread - Campaign
Save the Animals Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Consumer - Trade / Full Page or Spread - Campaign
Panda Agency: Alma DDB / Miami Client: The Clorox Company Category: Consumer - Magazine / Full Page or Spread - Single
Waterfall Agency: BBDO / BANGKOK + MONTAGE STUDIO / BANGKOK Client: Air Asia Category: Consumer - Magazine / Full Page or Spread - Single
Bayer / Alka Seltzer: Risotto Pomodoro Agency: BBDO / MEXICO Client: Bayer Mexico Category: Consumer - Magazine / Full Page or Spread - Single
Bayer / Alka Seltzer: Hot dog combo Agency: BBDO / MEXICO Client: Bayer Mexico Category: Consumer - Magazine / Full Page or Spread - Single
Workers Agency: J Walter Thompson Italy / Milan Client: Samsung Electronics Italia Spa Category: Consumer - Magazine / Full Page or Spread - Single
Refuel - To Istanbul Agency: Leo Burnett Tailor Made / Sao Paulo Client: Jeep Category: Consumer - Magazine / Full Page or Spread - Single
Refuel - To Barcelona Agency: Leo Burnett Tailor Made / Sao Paulo Client: Jeep Category: Consumer - Magazine / Full Page or Spread - Single
Refuel - To New York Agency: Leo Burnett Tailor Made / Sao Paulo Client: Jeep Category: Consumer - Magazine / Full Page or Spread - Single
WILD MEALS / Zebra Agency: MULLENLOWE SSP3 / Bogotá, D. C. Client: Colsubsidio Supermarkets Category: Consumer - Magazine / Full Page or Spread - Single
Philips LED Day Light - Storm Agency: Ogilvy & Mather India / Gurgaon Client: Philips India Category: Consumer - Magazine / Full Page or Spread - Single
Empty Fridge Agency: Ogilvy Malaysia / Kuala Lumpur + Cue Art / Kuala Lumpur Client: Pizza Hut Restaurants Category: Consumer - Magazine / Full Page or Spread - Single
Holiday Cards ?The Kims?, ?The Guzmans?, ?The Putins? Agency: barrettSF / San Francisco Client: barrettSF Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Typeworth Educational Series Posters Agency: Typeworth / Brooklyn Client: Typeworth Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Zulu Mugs Agency: Zulu Alpha Kilo / Toronto Client: Zulu Alpha Kilo Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Browser Stories Agency: BBDO / New York Client: Midtown Comics Category: Craft - Writing / Writing
Hold your breath Agency: CLM BBDO / Boulogne Billancourt Client: Guy Cotton Category: Craft - Writing / Writing
Everything in Black & White Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Craft - Writing / Writing
Survival Billboard - Terms & Horrible, Horrible Conditions Agency: McCann / London Client: Microsoft Category: Craft - Writing / Writing
Rich Person Field Guide Agency: McCann / New York Client: New York Lottery Category: Craft - Writing / Writing
The Samaritans Agency: Ogilvy & Mather Vietnam / Ho Chi Minh City Client: The Samaritans Category: Craft - Writing / Writing
The HIV Positive Poster Agency: Ogilvy Brasil / São Paulo + Bossa Nova Filmes / São Paulo + Lucha / Libre Client: GIV Category: Craft - Writing / Writing
Singing Sailor Agency: Akestam Holst / Stockholm Client: The Swedish Peace and Arbitration Society Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
The 2 Euro T-Shirt - A social Experiment Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin + Ketchum Pleon / Berlin Client: Fashion Revolution Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Piano of Unification Agency: Cheil Worldwide / Seoul Client: Ministry of Unification Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Solidarity Queue Agency: Leo Burnett Tailor Made / Sao Paulo Client: Clube Sangue Bom (Good Blood Club) Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
The Marathon Walker Agency: Ogilvy&Mather / Paris + Gang production / Paris Client: Water for Africa Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

2016 Print & Outdoor Merit Award

Leo Burnett / Beirut + Leo Comm / Beirut

Virgin Radio

Making Music

Consumer - Small Space Print - Campaign / Small Space Print - Campaign

PO16105M

2016 Print & Outdoor Merit Award

72andSunny / Los Angeles

Dropbox

Creative Freedom

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign

PO16150M

2016 Print & Outdoor Merit Award

Anomaly / New York + Fill In The Blank / Brooklyn + TH Productions / New York

Converse

Made By You

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign

PO16151M

2016 Print & Outdoor Merit Award

BETC / Paris

evian

Little Big Baby

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign

PO16152M

2016 Print & Outdoor Merit Award

Energy BBDO / Chicago

S.C. Johnson

Raid® "Roach Restaurants"

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign

PO16153M

2016 Print & Outdoor Merit Award

Grey / London

Tate

500 Years of Stories

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign

PO16154M

2016 Print & Outdoor Merit Award

Impact & Echo BBDO / Kuwait

Alghanim Motors - Honda

Honda Voice Recognition GPS

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign

PO16155M

2016 Print & Outdoor Merit Award

Jung von Matt AG / Hamburg

OBI & Co Deutschland

Renovated Ambients

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign

PO16156M

2016 Print & Outdoor Merit Award

MCCANN WORLDGROUP INDIA / Mumbai

Dabur Gastrina

Musical Instruments

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign

PO16157M

2016 Print & Outdoor Merit Award

Scholz & Friends / Berlin

Berliner Philharmonie

Closed for Inventory

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign

PO16158M

2016 Print & Outdoor Merit Award

TBWA\Media Arts Lab / Los Angeles

Apple

Color Bars

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign

PO16159M

2016 Print & Outdoor Merit Award

MCCANN WORLDGROUP INDIA / Mumbai

Dabur Gastrina

French Horn

Consumer - Small Space Print - Single / Small Space Print - Single

PO16103M

2016 Print & Outdoor Merit Award

MCCANN WORLDGROUP INDIA / Mumbai

Dabur Gastrina

Flugelhorn

Consumer - Small Space Print - Single / Small Space Print - Single

PO16104M

2016 Print & Outdoor Merit Award

Colenso BBDO / Auckland

DB Breweries - DB Export

Brewtroleum

Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Campaign

PO16165M

2016 Print & Outdoor Merit Award

Jung von Matt AG / Hamburg

OBI & Co Deutschland

Renovated Ambients

Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Campaign

PO16166M

2016 Print & Outdoor Merit Award

Ogilvy Germany /

Coca-Cola

Powerade - Workout Billboards

Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Campaign

PO16167M

2016 Print & Outdoor Merit Award

Conill / Miami / Los Angeles

Crest

A Smile changes everything

Consumer - Newspaper / Full Page or Spread - Campaign

PO16080M

2016 Print & Outdoor Merit Award

CONTRAPUNTO BBDO / MADRID

Mercedes-Benz

Feel Free

Consumer - Newspaper / Full Page or Spread - Campaign

PO16081M

2016 Print & Outdoor Merit Award

FCB New Zealand / Auckland

Paper Plus Group

Read Better Stories

Consumer - Newspaper / Full Page or Spread - Campaign

PO16082M

2016 Print & Outdoor Merit Award

Impact & Echo BBDO / Kuwait

Alghanim Motors - Honda

Honda Voice Recognition GPS

Consumer - Newspaper / Full Page or Spread - Campaign

PO16083M

2016 Print & Outdoor Merit Award

Jung von Matt AG / Vienna

Mercedes-Benz Austria

Smart for Two

Consumer - Newspaper / Full Page or Spread - Campaign

PO16084M

2016 Print & Outdoor Merit Award

M&C Saatchi (M) Sdn Bhd / Kuala Lumpur

Boh Plantations

Flying Elephants, Swinging Porcupines, Siamese Rockers

Consumer - Newspaper / Full Page or Spread - Campaign

PO16085M

2016 Print & Outdoor Merit Award

Ogilvy & Mather / Bogotá

Ecofill Ink Cartridges

The CMYK Campaign

Consumer - Newspaper / Full Page or Spread - Campaign

PO16086M

2016 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

Getty Images

Save the Animals

Consumer - Trade / Full Page or Spread - Campaign

PO16106M

2016 Print & Outdoor Merit Award

Alma DDB / Miami

The Clorox Company

Panda

Consumer - Magazine / Full Page or Spread - Single

PO16087M

2016 Print & Outdoor Merit Award

BBDO / BANGKOK + MONTAGE STUDIO / BANGKOK

Air Asia

Waterfall

Consumer - Magazine / Full Page or Spread - Single

PO16088M

2016 Print & Outdoor Merit Award

BBDO / MEXICO

Bayer Mexico

Bayer / Alka Seltzer: Risotto Pomodoro

Consumer - Magazine / Full Page or Spread - Single

PO16089M

2016 Print & Outdoor Merit Award

BBDO / MEXICO

Bayer Mexico

Bayer / Alka Seltzer: Hot dog combo

Consumer - Magazine / Full Page or Spread - Single

PO16090M

2016 Print & Outdoor Merit Award

J Walter Thompson Italy / Milan

Samsung Electronics Italia Spa

Workers

Consumer - Magazine / Full Page or Spread - Single

PO16091M

2016 Print & Outdoor Merit Award

Leo Burnett Tailor Made / Sao Paulo

Jeep

Refuel - To Istanbul

Consumer - Magazine / Full Page or Spread - Single

PO16092M

2016 Print & Outdoor Merit Award

Leo Burnett Tailor Made / Sao Paulo

Jeep

Refuel - To Barcelona

Consumer - Magazine / Full Page or Spread - Single

PO16093M

2016 Print & Outdoor Merit Award

Leo Burnett Tailor Made / Sao Paulo

Jeep

Refuel - To New York

Consumer - Magazine / Full Page or Spread - Single

PO16094M

2016 Print & Outdoor Merit Award

MULLENLOWE SSP3 / Bogotá, D. C.

Colsubsidio Supermarkets

WILD MEALS / Zebra

Consumer - Magazine / Full Page or Spread - Single

PO16095M

2016 Print & Outdoor Merit Award

Ogilvy & Mather India / Gurgaon

Philips India

Philips LED Day Light - Storm

Consumer - Magazine / Full Page or Spread - Single

PO16096M

2016 Print & Outdoor Merit Award

Ogilvy Malaysia / Kuala Lumpur + Cue Art / Kuala Lumpur

Pizza Hut Restaurants

Empty Fridge

Consumer - Magazine / Full Page or Spread - Single

PO16097M

2016 Print & Outdoor Merit Award

barrettSF / San Francisco

barrettSF

Holiday Cards ?The Kims?, ?The Guzmans?, ?The Putins?

Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series

PO16140M

2016 Print & Outdoor Merit Award

Typeworth / Brooklyn

Typeworth

Typeworth Educational Series Posters

Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series

PO16141M

2016 Print & Outdoor Merit Award

Zulu Alpha Kilo / Toronto

Zulu Alpha Kilo

Zulu Mugs

Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series

PO16142M

2016 Print & Outdoor Merit Award

BBDO / New York

Midtown Comics

Browser Stories

Craft - Writing / Writing

PO16231M

2016 Print & Outdoor Merit Award

CLM BBDO / Boulogne Billancourt

Guy Cotton

Hold your breath

Craft - Writing / Writing

PO16232M

2016 Print & Outdoor Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Leica Gallery São Paulo

Everything in Black & White

Craft - Writing / Writing

PO16233M

2016 Print & Outdoor Merit Award

McCann / London

Microsoft

Survival Billboard - Terms & Horrible, Horrible Conditions

Craft - Writing / Writing

PO16234M

2016 Print & Outdoor Merit Award

McCann / New York

New York Lottery

Rich Person Field Guide

Craft - Writing / Writing

PO16235M

2016 Print & Outdoor Merit Award

Ogilvy & Mather Vietnam / Ho Chi Minh City

The Samaritans

The Samaritans

Craft - Writing / Writing

PO16236M

2016 Print & Outdoor Merit Award

Ogilvy Brasil / São Paulo + Bossa Nova Filmes / São Paulo + Lucha / Libre

GIV

The HIV Positive Poster

Craft - Writing / Writing

PO16237M

2016 Print & Outdoor Merit Award

Akestam Holst / Stockholm

The Swedish Peace and Arbitration Society

Singing Sailor

Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16202M

2016 Print & Outdoor Merit Award

BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin + Ketchum Pleon / Berlin

Fashion Revolution

The 2 Euro T-Shirt - A social Experiment

Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16203M

2016 Print & Outdoor Merit Award

Cheil Worldwide / Seoul

Ministry of Unification

Piano of Unification

Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16204M

2016 Print & Outdoor Merit Award

Leo Burnett Tailor Made / Sao Paulo

Clube Sangue Bom (Good Blood Club)

Solidarity Queue

Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16205M

2016 Print & Outdoor Merit Award

Ogilvy&Mather / Paris + Gang production / Paris

Water for Africa

The Marathon Walker

Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16206M

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