The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

ACC Bus Back Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Parking While Hungry Agency: BBDO / New York Client: Mars Chocolate North America / Snickers Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
World's Largest Coupon Agency: David&Goliath / El Segundo Client: Jack in the Box Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Yellow Agency: Ogilvy & Mather / Bogotá Client: Ecofill Ink Cartridges Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Black Agency: Ogilvy & Mather / Bogotá Client: Ecofill Ink Cartridges Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Miller Lite Ugly Holiday Sweater OOH Agency: TBWAChiatDay / Los Angeles + Olson / Chicago + MMT / New York + ClearChannel Outdoor / New York Client: Miller Lite (MillerCoors) Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
THE VOLVO HIJACKING CAR SERVICE Agency: We Believers / New York + Cherry Sundae Media / MIAMI Client: Volvo North Miami Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Panda Agency: Alma DDB / Miami Client: The Clorox Company Category: Consumer - Magazine / Full Page or Spread - Single
Waterfall Agency: BBDO / BANGKOK + MONTAGE STUDIO / BANGKOK Client: Air Asia Category: Consumer - Magazine / Full Page or Spread - Single
Bayer / Alka Seltzer: Risotto Pomodoro Agency: BBDO / MEXICO Client: Bayer Mexico Category: Consumer - Magazine / Full Page or Spread - Single
Bayer / Alka Seltzer: Hot dog combo Agency: BBDO / MEXICO Client: Bayer Mexico Category: Consumer - Magazine / Full Page or Spread - Single
Workers Agency: J Walter Thompson Italy / Milan Client: Samsung Electronics Italia Spa Category: Consumer - Magazine / Full Page or Spread - Single
Refuel - To Istanbul Agency: Leo Burnett Tailor Made / Sao Paulo Client: Jeep Category: Consumer - Magazine / Full Page or Spread - Single
Refuel - To Barcelona Agency: Leo Burnett Tailor Made / Sao Paulo Client: Jeep Category: Consumer - Magazine / Full Page or Spread - Single
Refuel - To New York Agency: Leo Burnett Tailor Made / Sao Paulo Client: Jeep Category: Consumer - Magazine / Full Page or Spread - Single
WILD MEALS / Zebra Agency: MULLENLOWE SSP3 / Bogotá, D. C. Client: Colsubsidio Supermarkets Category: Consumer - Magazine / Full Page or Spread - Single
Philips LED Day Light - Storm Agency: Ogilvy & Mather India / Gurgaon Client: Philips India Category: Consumer - Magazine / Full Page or Spread - Single
Empty Fridge Agency: Ogilvy Malaysia / Kuala Lumpur + Cue Art / Kuala Lumpur Client: Pizza Hut Restaurants Category: Consumer - Magazine / Full Page or Spread - Single
Pooch Truck Agency: J. Walter Thompson Canada / Toronto Client: Walmart Category: Consumer - Ambient Media (Indoor & Outdoor) / Trade Show Booths
Actual Reality Agency: Y&R New Zealand / Auckland Client: Jaguar New Zealand Category: Consumer - Ambient Media (Indoor & Outdoor) / Trade Show Booths
Browser Stories Agency: BBDO / New York Client: Midtown Comics Category: Craft - Writing / Writing
Hold your breath Agency: CLM BBDO / Boulogne Billancourt Client: Guy Cotton Category: Craft - Writing / Writing
Everything in Black & White Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Craft - Writing / Writing
Survival Billboard - Terms & Horrible, Horrible Conditions Agency: McCann / London Client: Microsoft Category: Craft - Writing / Writing
Rich Person Field Guide Agency: McCann / New York Client: New York Lottery Category: Craft - Writing / Writing
The Samaritans Agency: Ogilvy & Mather Vietnam / Ho Chi Minh City Client: The Samaritans Category: Craft - Writing / Writing
The HIV Positive Poster Agency: Ogilvy Brasil / São Paulo + Bossa Nova Filmes / São Paulo + Lucha / Libre Client: GIV Category: Craft - Writing / Writing
French Horn Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Dabur Gastrina Category: Consumer - Small Space Print - Single / Small Space Print - Single
Flugelhorn Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Dabur Gastrina Category: Consumer - Small Space Print - Single / Small Space Print - Single
Brewtroleum Agency: Colenso BBDO / Auckland Client: DB Breweries - DB Export Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Campaign
Renovated Ambients Agency: Jung von Matt AG / Hamburg Client: OBI & Co Deutschland Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Campaign
Powerade - Workout Billboards Agency: Ogilvy Germany / Client: Coca-Cola Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Campaign
Paparazzi Troll Agency: AlmapBBDO / São Paulo Client: Casa do Zezinho Category: Non-Profit - Collateral / Collateral
Priceless Traps Agency: Geometry Global / Bogotá Client: Ministry of Environment and sustainability Category: Non-Profit - Collateral / Collateral
Shedding Light on What Matters Agency: J. Walter Thompson Canada / Toronto Client: Toronto PFLAG Category: Non-Profit - Collateral / Collateral
The Samaritans Agency: Ogilvy & Mather Vietnam / Ho Chi Minh City Client: The Samaritans Category: Non-Profit - Collateral / Collateral
The HIV Positive Poster Agency: Ogilvy Brasil / São Paulo Client: GIV Category: Non-Profit - Collateral / Collateral
ONEMI Radio Agency: SHACKLETON / Santiago de Chile Client: ONEMI Category: Non-Profit - Collateral / Collateral
Original do Brasil Agency: AlmapBBDO / São Paulo Client: São Paulo Alpargatas - Havaianas Category: Consumer - Collateral / P.O.P. & In-Store - Campaign
Sea Sick Agency: DentsuBos / Montréal + Consulat / Montréal + Graphiques M&H / Montréal Client: Henri Vézina Category: Consumer - Collateral / P.O.P. & In-Store - Campaign
Posters for the Colorblind Agency: FCB / Chicago Client: Valspar Category: Consumer - Collateral / P.O.P. & In-Store - Campaign
Celebrating 50 Years in Brazil Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Nissin Ajinomoto Category: Consumer - Collateral / Posters - Campaign
Click To Start Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Miami Ad School/ESPM Category: Consumer - Collateral / Posters - Campaign
Are You Next? (seq. 1) Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: D&AD Category: Consumer - Collateral / Posters - Campaign
Are You Next? (seq. 2) Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: D&AD Category: Consumer - Collateral / Posters - Campaign
Flypaper Agency: FCB / Chicago Client: Boeing Category: Consumer - Collateral / Posters - Campaign
Easy Meal Agency: FCB / Chicago Client: Tombstone Pizza Category: Consumer - Collateral / Posters - Campaign
0% Alcohol Agency: Leo Burnett Tailor Made / Sao Paulo Client: Brasil Kirin Category: Consumer - Collateral / Posters - Campaign
Nature Isn't Cute Agency: Leo Burnett Tailor Made / Sao Paulo Client: FIAT Category: Consumer - Collateral / Posters - Campaign
Musical Instruments Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Dabur Gastrina Category: Consumer - Collateral / Posters - Campaign

2016 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

Volkswagen do Brasil

ACC Bus Back

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single

PO16143M

2016 Print & Outdoor Merit Award

BBDO / New York

Mars Chocolate North America / Snickers

Parking While Hungry

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single

PO16144M

2016 Print & Outdoor Merit Award

David&Goliath / El Segundo

Jack in the Box

World's Largest Coupon

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single

PO16145M

2016 Print & Outdoor Merit Award

Ogilvy & Mather / Bogotá

Ecofill Ink Cartridges

Yellow

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single

PO16146M

2016 Print & Outdoor Merit Award

Ogilvy & Mather / Bogotá

Ecofill Ink Cartridges

Black

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single

PO16147M

2016 Print & Outdoor Merit Award

TBWAChiatDay / Los Angeles + Olson / Chicago + MMT / New York + ClearChannel Outdoor / New York

Miller Lite (MillerCoors)

Miller Lite Ugly Holiday Sweater OOH

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single

PO16148M

2016 Print & Outdoor Merit Award

We Believers / New York + Cherry Sundae Media / MIAMI

Volvo North Miami

THE VOLVO HIJACKING CAR SERVICE

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single

PO16149M

2016 Print & Outdoor Merit Award

Alma DDB / Miami

The Clorox Company

Panda

Consumer - Magazine / Full Page or Spread - Single

PO16087M

2016 Print & Outdoor Merit Award

BBDO / BANGKOK + MONTAGE STUDIO / BANGKOK

Air Asia

Waterfall

Consumer - Magazine / Full Page or Spread - Single

PO16088M

2016 Print & Outdoor Merit Award

BBDO / MEXICO

Bayer Mexico

Bayer / Alka Seltzer: Risotto Pomodoro

Consumer - Magazine / Full Page or Spread - Single

PO16089M

2016 Print & Outdoor Merit Award

BBDO / MEXICO

Bayer Mexico

Bayer / Alka Seltzer: Hot dog combo

Consumer - Magazine / Full Page or Spread - Single

PO16090M

2016 Print & Outdoor Merit Award

J Walter Thompson Italy / Milan

Samsung Electronics Italia Spa

Workers

Consumer - Magazine / Full Page or Spread - Single

PO16091M

2016 Print & Outdoor Merit Award

Leo Burnett Tailor Made / Sao Paulo

Jeep

Refuel - To Istanbul

Consumer - Magazine / Full Page or Spread - Single

PO16092M

2016 Print & Outdoor Merit Award

Leo Burnett Tailor Made / Sao Paulo

Jeep

Refuel - To Barcelona

Consumer - Magazine / Full Page or Spread - Single

PO16093M

2016 Print & Outdoor Merit Award

Leo Burnett Tailor Made / Sao Paulo

Jeep

Refuel - To New York

Consumer - Magazine / Full Page or Spread - Single

PO16094M

2016 Print & Outdoor Merit Award

MULLENLOWE SSP3 / Bogotá, D. C.

Colsubsidio Supermarkets

WILD MEALS / Zebra

Consumer - Magazine / Full Page or Spread - Single

PO16095M

2016 Print & Outdoor Merit Award

Ogilvy & Mather India / Gurgaon

Philips India

Philips LED Day Light - Storm

Consumer - Magazine / Full Page or Spread - Single

PO16096M

2016 Print & Outdoor Merit Award

Ogilvy Malaysia / Kuala Lumpur + Cue Art / Kuala Lumpur

Pizza Hut Restaurants

Empty Fridge

Consumer - Magazine / Full Page or Spread - Single

PO16097M

2016 Print & Outdoor Merit Award

J. Walter Thompson Canada / Toronto

Walmart

Pooch Truck

Consumer - Ambient Media (Indoor & Outdoor) / Trade Show Booths

PO16171M

2016 Print & Outdoor Merit Award

Y&R New Zealand / Auckland

Jaguar New Zealand

Actual Reality

Consumer - Ambient Media (Indoor & Outdoor) / Trade Show Booths

PO16172M

2016 Print & Outdoor Merit Award

BBDO / New York

Midtown Comics

Browser Stories

Craft - Writing / Writing

PO16231M

2016 Print & Outdoor Merit Award

CLM BBDO / Boulogne Billancourt

Guy Cotton

Hold your breath

Craft - Writing / Writing

PO16232M

2016 Print & Outdoor Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Leica Gallery São Paulo

Everything in Black & White

Craft - Writing / Writing

PO16233M

2016 Print & Outdoor Merit Award

McCann / London

Microsoft

Survival Billboard - Terms & Horrible, Horrible Conditions

Craft - Writing / Writing

PO16234M

2016 Print & Outdoor Merit Award

McCann / New York

New York Lottery

Rich Person Field Guide

Craft - Writing / Writing

PO16235M

2016 Print & Outdoor Merit Award

Ogilvy & Mather Vietnam / Ho Chi Minh City

The Samaritans

The Samaritans

Craft - Writing / Writing

PO16236M

2016 Print & Outdoor Merit Award

Ogilvy Brasil / São Paulo + Bossa Nova Filmes / São Paulo + Lucha / Libre

GIV

The HIV Positive Poster

Craft - Writing / Writing

PO16237M

2016 Print & Outdoor Merit Award

MCCANN WORLDGROUP INDIA / Mumbai

Dabur Gastrina

French Horn

Consumer - Small Space Print - Single / Small Space Print - Single

PO16103M

2016 Print & Outdoor Merit Award

MCCANN WORLDGROUP INDIA / Mumbai

Dabur Gastrina

Flugelhorn

Consumer - Small Space Print - Single / Small Space Print - Single

PO16104M

2016 Print & Outdoor Merit Award

Colenso BBDO / Auckland

DB Breweries - DB Export

Brewtroleum

Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Campaign

PO16165M

2016 Print & Outdoor Merit Award

Jung von Matt AG / Hamburg

OBI & Co Deutschland

Renovated Ambients

Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Campaign

PO16166M

2016 Print & Outdoor Merit Award

Ogilvy Germany /

Coca-Cola

Powerade - Workout Billboards

Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Campaign

PO16167M

2016 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

Casa do Zezinho

Paparazzi Troll

Non-Profit - Collateral / Collateral

PO16196M

2016 Print & Outdoor Merit Award

Geometry Global / Bogotá

Ministry of Environment and sustainability

Priceless Traps

Non-Profit - Collateral / Collateral

PO16197M

2016 Print & Outdoor Merit Award

J. Walter Thompson Canada / Toronto

Toronto PFLAG

Shedding Light on What Matters

Non-Profit - Collateral / Collateral

PO16198M

2016 Print & Outdoor Merit Award

Ogilvy & Mather Vietnam / Ho Chi Minh City

The Samaritans

The Samaritans

Non-Profit - Collateral / Collateral

PO16199M

2016 Print & Outdoor Merit Award

Ogilvy Brasil / São Paulo

GIV

The HIV Positive Poster

Non-Profit - Collateral / Collateral

PO16200M

2016 Print & Outdoor Merit Award

SHACKLETON / Santiago de Chile

ONEMI

ONEMI Radio

Non-Profit - Collateral / Collateral

PO16201M

2016 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

São Paulo Alpargatas - Havaianas

Original do Brasil

Consumer - Collateral / P.O.P. & In-Store - Campaign

PO16132M

2016 Print & Outdoor Merit Award

DentsuBos / Montréal + Consulat / Montréal + Graphiques M&H / Montréal

Henri Vézina

Sea Sick

Consumer - Collateral / P.O.P. & In-Store - Campaign

PO16133M

2016 Print & Outdoor Merit Award

FCB / Chicago

Valspar

Posters for the Colorblind

Consumer - Collateral / P.O.P. & In-Store - Campaign

PO16134M

2016 Print & Outdoor Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Nissin Ajinomoto

Celebrating 50 Years in Brazil

Consumer - Collateral / Posters - Campaign

PO16114M

2016 Print & Outdoor Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Miami Ad School/ESPM

Click To Start

Consumer - Collateral / Posters - Campaign

PO16115M

2016 Print & Outdoor Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

D&AD

Are You Next? (seq. 1)

Consumer - Collateral / Posters - Campaign

PO16116M

2016 Print & Outdoor Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

D&AD

Are You Next? (seq. 2)

Consumer - Collateral / Posters - Campaign

PO16117M

2016 Print & Outdoor Merit Award

FCB / Chicago

Boeing

Flypaper

Consumer - Collateral / Posters - Campaign

PO16118M

2016 Print & Outdoor Merit Award

FCB / Chicago

Tombstone Pizza

Easy Meal

Consumer - Collateral / Posters - Campaign

PO16119M

2016 Print & Outdoor Merit Award

Leo Burnett Tailor Made / Sao Paulo

Brasil Kirin

0% Alcohol

Consumer - Collateral / Posters - Campaign

PO16120M

2016 Print & Outdoor Merit Award

Leo Burnett Tailor Made / Sao Paulo

FIAT

Nature Isn't Cute

Consumer - Collateral / Posters - Campaign

PO16121M

2016 Print & Outdoor Merit Award

MCCANN WORLDGROUP INDIA / Mumbai

Dabur Gastrina

Musical Instruments

Consumer - Collateral / Posters - Campaign

PO16122M

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