The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Which One Agency: Grey Canada / Toronto Client: Moms Demand Action for Gun Sense in America Category: Non-Profit - Publications / Publications
People Agency: Leo Burnett Tailor Made / Sao Paulo Client: ABTO - Brazilian Association of Organ Transplantation Category: Non-Profit - Publications / Publications
Beach Agency: Leo Burnett Tailor Made / Sao Paulo Client: ABTO - Brazilian Association of Organ Transplantation Category: Non-Profit - Publications / Publications
The Samaritans Agency: Ogilvy & Mather Vietnam / Ho Chi Minh City Client: The Samaritans Category: Non-Profit - Publications / Publications
Women Should Not Be Worth Less Agency: Publicis Communications Schweiz AG / Zurich Client: Frauenzentrale Zurich Category: Non-Profit - Publications / Publications
You Give More Than Just Blood Agency: the community / Miami Client: The Government of the City of Buenos Aires Category: Non-Profit - Publications / Publications
THE-REALLY-BIG-AND-FAR-REACHING-AD-CAMPAIGN-THEY-NEVER-REALLY-WANTED-YOU-TO-SEE Agency: VCCP / London Client: Amnesty International Category: Non-Profit - Publications / Publications
Live Vines Agency: BBDO / New York Client: Lowe's Category: Consumer - Collateral / P.O.P. & In-Store - Single
Pride Coaster Poster Agency: Juniper Park\TBWA / Toronto Client: Miller Coors Category: Consumer - Collateral / P.O.P. & In-Store - Single
Celebs - Bruce Willis Agency: Ogilvy & Mather Japan GK / Tokyo Client: IMYTEC Category: Consumer - Collateral / P.O.P. & In-Store - Single
Celebs - Tilda Swinton Agency: Ogilvy & Mather Japan GK / Tokyo Client: IMYTEC Category: Consumer - Collateral / P.O.P. & In-Store - Single
Celebs - George Clooney Agency: Ogilvy & Mather Japan GK / Tokyo Client: IMYTEC Category: Consumer - Collateral / P.O.P. & In-Store - Single
The Shape of Imagination Agency: Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore Client: LEGO Category: Consumer - Collateral / P.O.P. & In-Store - Single
Raid® "Roach Restaurants" Agency: Energy BBDO / Chicago Client: S.C. Johnson Category: Craft - Printing / Production / Printing / Production
Digital Signage Agency: Framestore / London + Bloomberg Marketing Studio / New York + Morgan Stanley / New York Client: Bloomberg, Morgan Stanley Category: Craft - Printing / Production / Printing / Production
Printed By Somerset Agency: Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto Client: Somerset Graphics Category: Craft - Printing / Production / Printing / Production
Miller Lite Ugly Holiday Sweater OOH Agency: TBWAChiatDay / Los Angeles + Olson / Chicago + MMT / New York + ClearChannel Outdoor / New York Client: Miller Lite (MillerCoors) Category: Craft - Printing / Production / Printing / Production
Save the Animals Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Consumer - Trade / Full Page or Spread - Campaign
ACC Bus Back Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Parking While Hungry Agency: BBDO / New York Client: Mars Chocolate North America / Snickers Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
World's Largest Coupon Agency: David&Goliath / El Segundo Client: Jack in the Box Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Yellow Agency: Ogilvy & Mather / Bogotá Client: Ecofill Ink Cartridges Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Black Agency: Ogilvy & Mather / Bogotá Client: Ecofill Ink Cartridges Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Miller Lite Ugly Holiday Sweater OOH Agency: TBWAChiatDay / Los Angeles + Olson / Chicago + MMT / New York + ClearChannel Outdoor / New York Client: Miller Lite (MillerCoors) Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
THE VOLVO HIJACKING CAR SERVICE Agency: We Believers / New York + Cherry Sundae Media / MIAMI Client: Volvo North Miami Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Unforgotten Soldiers Agency: DDB Group New Zealand / Auckland Client: SKY TV Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
A Message to Space Agency: INNOCEAN / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul Client: Hyundai Motor Company Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Is This You? Agency: McCann / New York Client: NY Lottery Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Museum of Feelings Agency: Ogilvy & Mather / Chicago + Radical Media / New York Client: Glade Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
The Shape of Imagination Agency: Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore Client: LEGO Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
The Lost Campaign Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin Client: MARS Category: CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Ariel - Share The Load Agency: BBDO India / Mumbai Client: P&G India Category: CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Back off Radio Agency: Geometry Global / Dubai + Memac Ogilvy / Dubai Client: Roads And Transport Authority Category: CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Cancer Uncensored Agency: McCann / San José Client: Gollo Category: CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
The 11 Initiative Agency: Ogilvy / New York Client: Aetna Category: CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Bald Barbershop Agency: GREYNJ United / Bangkok + GREY Group / Singapore + GREY Group / Worldwide Client: Biothymus M Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Netflix Festival Agency: Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris + Parallel / Paris Client: Netflix Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Ariel - Share the Load Agency: BBDO India / Mumbai Client: P&G India Category: CSR - Collateral / Collateral
Volvo LifePaint Agency: Grey / London + Albedo100 / Malmö Client: Volvo Car UK Category: CSR - Collateral / Collateral
sangriana DROP Agency: Hakuhodo Inc. / Tokyo Client: Color's Category: CSR - Collateral / Collateral
Singing Sailor Agency: Akestam Holst / Stockholm Client: The Swedish Peace and Arbitration Society Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
The 2 Euro T-Shirt - A social Experiment Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin + Ketchum Pleon / Berlin Client: Fashion Revolution Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Piano of Unification Agency: Cheil Worldwide / Seoul Client: Ministry of Unification Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Solidarity Queue Agency: Leo Burnett Tailor Made / Sao Paulo Client: Clube Sangue Bom (Good Blood Club) Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
The Marathon Walker Agency: Ogilvy&Mather / Paris + Gang production / Paris Client: Water for Africa Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
St. Pauli Peeback Agency: Publicis Pixelpark / Hamburg + Markenfilm Crossing GmbH / Hamburg Client: IG St. Pauli/BID Reeperbahn+ Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Love Has No Labels Agency: R/GA / New York Client: Ad Council Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Rubberman Agency: AlmapBBDO / São Paulo Client: São Paulo Alpargatas Category: Craft - Art Direction / Art Direction
Assassin's Creed Syndicate Posters Agency: Bleublancrouge / Montreal + Ubisoft Canada / Montreal Client: Ubisoft Canada Category: Craft - Art Direction / Art Direction
Retweets of Love Agency: Droga5 / New York + The Coca Cola Company / Atlanta + Like Minded Studio / Sydney Client: Coca-Cola Company Category: Craft - Art Direction / Art Direction

2016 Print & Outdoor Merit Award

Grey Canada / Toronto

Moms Demand Action for Gun Sense in America

Which One

Non-Profit - Publications / Publications

PO16189M

2016 Print & Outdoor Merit Award

Leo Burnett Tailor Made / Sao Paulo

ABTO - Brazilian Association of Organ Transplantation

People

Non-Profit - Publications / Publications

PO16190M

2016 Print & Outdoor Merit Award

Leo Burnett Tailor Made / Sao Paulo

ABTO - Brazilian Association of Organ Transplantation

Beach

Non-Profit - Publications / Publications

PO16191M

2016 Print & Outdoor Merit Award

Ogilvy & Mather Vietnam / Ho Chi Minh City

The Samaritans

The Samaritans

Non-Profit - Publications / Publications

PO16192M

2016 Print & Outdoor Merit Award

Publicis Communications Schweiz AG / Zurich

Frauenzentrale Zurich

Women Should Not Be Worth Less

Non-Profit - Publications / Publications

PO16193M

2016 Print & Outdoor Merit Award

the community / Miami

The Government of the City of Buenos Aires

You Give More Than Just Blood

Non-Profit - Publications / Publications

PO16194M

2016 Print & Outdoor Merit Award

VCCP / London

Amnesty International

THE-REALLY-BIG-AND-FAR-REACHING-AD-CAMPAIGN-THEY-NEVER-REALLY-WANTED-YOU-TO-SEE

Non-Profit - Publications / Publications

PO16195M

2016 Print & Outdoor Merit Award

BBDO / New York

Lowe's

Live Vines

Consumer - Collateral / P.O.P. & In-Store - Single

PO16126M

2016 Print & Outdoor Merit Award

Juniper Park\TBWA / Toronto

Miller Coors

Pride Coaster Poster

Consumer - Collateral / P.O.P. & In-Store - Single

PO16127M

2016 Print & Outdoor Merit Award

Ogilvy & Mather Japan GK / Tokyo

IMYTEC

Celebs - Bruce Willis

Consumer - Collateral / P.O.P. & In-Store - Single

PO16128M

2016 Print & Outdoor Merit Award

Ogilvy & Mather Japan GK / Tokyo

IMYTEC

Celebs - Tilda Swinton

Consumer - Collateral / P.O.P. & In-Store - Single

PO16129M

2016 Print & Outdoor Merit Award

Ogilvy & Mather Japan GK / Tokyo

IMYTEC

Celebs - George Clooney

Consumer - Collateral / P.O.P. & In-Store - Single

PO16130M

2016 Print & Outdoor Merit Award

Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore

LEGO

The Shape of Imagination

Consumer - Collateral / P.O.P. & In-Store - Single

PO16131M

2016 Print & Outdoor Merit Award

Energy BBDO / Chicago

S.C. Johnson

Raid® "Roach Restaurants"

Craft - Printing / Production / Printing / Production

PO16238M

2016 Print & Outdoor Merit Award

Framestore / London + Bloomberg Marketing Studio / New York + Morgan Stanley / New York

Bloomberg, Morgan Stanley

Digital Signage

Craft - Printing / Production / Printing / Production

PO16239M

2016 Print & Outdoor Merit Award

Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto

Somerset Graphics

Printed By Somerset

Craft - Printing / Production / Printing / Production

PO16240M

2016 Print & Outdoor Merit Award

TBWAChiatDay / Los Angeles + Olson / Chicago + MMT / New York + ClearChannel Outdoor / New York

Miller Lite (MillerCoors)

Miller Lite Ugly Holiday Sweater OOH

Craft - Printing / Production / Printing / Production

PO16241M

2016 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

Getty Images

Save the Animals

Consumer - Trade / Full Page or Spread - Campaign

PO16106M

2016 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

Volkswagen do Brasil

ACC Bus Back

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single

PO16143M

2016 Print & Outdoor Merit Award

BBDO / New York

Mars Chocolate North America / Snickers

Parking While Hungry

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single

PO16144M

2016 Print & Outdoor Merit Award

David&Goliath / El Segundo

Jack in the Box

World's Largest Coupon

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single

PO16145M

2016 Print & Outdoor Merit Award

Ogilvy & Mather / Bogotá

Ecofill Ink Cartridges

Yellow

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single

PO16146M

2016 Print & Outdoor Merit Award

Ogilvy & Mather / Bogotá

Ecofill Ink Cartridges

Black

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single

PO16147M

2016 Print & Outdoor Merit Award

TBWAChiatDay / Los Angeles + Olson / Chicago + MMT / New York + ClearChannel Outdoor / New York

Miller Lite (MillerCoors)

Miller Lite Ugly Holiday Sweater OOH

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single

PO16148M

2016 Print & Outdoor Merit Award

We Believers / New York + Cherry Sundae Media / MIAMI

Volvo North Miami

THE VOLVO HIJACKING CAR SERVICE

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single

PO16149M

2016 Print & Outdoor Merit Award

DDB Group New Zealand / Auckland

SKY TV

Unforgotten Soldiers

Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single

PO16160M

2016 Print & Outdoor Merit Award

INNOCEAN / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul

Hyundai Motor Company

A Message to Space

Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single

PO16161M

2016 Print & Outdoor Merit Award

McCann / New York

NY Lottery

Is This You?

Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single

PO16162M

2016 Print & Outdoor Merit Award

Ogilvy & Mather / Chicago + Radical Media / New York

Glade

Museum of Feelings

Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single

PO16163M

2016 Print & Outdoor Merit Award

Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore

LEGO

The Shape of Imagination

Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single

PO16164M

2016 Print & Outdoor Merit Award

BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin

MARS

The Lost Campaign

CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16184M

2016 Print & Outdoor Merit Award

BBDO India / Mumbai

P&G India

Ariel - Share The Load

CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16185M

2016 Print & Outdoor Merit Award

Geometry Global / Dubai + Memac Ogilvy / Dubai

Roads And Transport Authority

Back off Radio

CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16186M

2016 Print & Outdoor Merit Award

McCann / San José

Gollo

Cancer Uncensored

CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16187M

2016 Print & Outdoor Merit Award

Ogilvy / New York

Aetna

The 11 Initiative

CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16188M

2016 Print & Outdoor Merit Award

GREYNJ United / Bangkok + GREY Group / Singapore + GREY Group / Worldwide

Biothymus M

Bald Barbershop

Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups

PO16173M

2016 Print & Outdoor Merit Award

Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris + Parallel / Paris

Netflix

Netflix Festival

Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups

PO16174M

2016 Print & Outdoor Merit Award

BBDO India / Mumbai

P&G India

Ariel - Share the Load

CSR - Collateral / Collateral

PO16181M

2016 Print & Outdoor Merit Award

Grey / London + Albedo100 / Malmö

Volvo Car UK

Volvo LifePaint

CSR - Collateral / Collateral

PO16182M

2016 Print & Outdoor Merit Award

Hakuhodo Inc. / Tokyo

Color's

sangriana DROP

CSR - Collateral / Collateral

PO16183M

2016 Print & Outdoor Merit Award

Akestam Holst / Stockholm

The Swedish Peace and Arbitration Society

Singing Sailor

Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16202M

2016 Print & Outdoor Merit Award

BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin + Ketchum Pleon / Berlin

Fashion Revolution

The 2 Euro T-Shirt - A social Experiment

Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16203M

2016 Print & Outdoor Merit Award

Cheil Worldwide / Seoul

Ministry of Unification

Piano of Unification

Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16204M

2016 Print & Outdoor Merit Award

Leo Burnett Tailor Made / Sao Paulo

Clube Sangue Bom (Good Blood Club)

Solidarity Queue

Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16205M

2016 Print & Outdoor Merit Award

Ogilvy&Mather / Paris + Gang production / Paris

Water for Africa

The Marathon Walker

Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16206M

2016 Print & Outdoor Merit Award

Publicis Pixelpark / Hamburg + Markenfilm Crossing GmbH / Hamburg

IG St. Pauli/BID Reeperbahn+

St. Pauli Peeback

Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16207M

2016 Print & Outdoor Merit Award

R/GA / New York

Ad Council

Love Has No Labels

Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16208M

2016 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

São Paulo Alpargatas

Rubberman

Craft - Art Direction / Art Direction

PO16217M

2016 Print & Outdoor Merit Award

Bleublancrouge / Montreal + Ubisoft Canada / Montreal

Ubisoft Canada

Assassin's Creed Syndicate Posters

Craft - Art Direction / Art Direction

PO16218M

2016 Print & Outdoor Merit Award

Droga5 / New York + The Coca Cola Company / Atlanta + Like Minded Studio / Sydney

Coca-Cola Company

Retweets of Love

Craft - Art Direction / Art Direction

PO16219M

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