The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

Panda Agency: Alma DDB / Miami Client: The Clorox Company Category: Consumer - Collateral / Posters - Single
Bayer / Alka Seltzer: Hot dog combo Agency: BBDO / MEXICO Client: Bayer Mexico Category: Consumer - Collateral / Posters - Single
Flower Dog Agency: Havas Worldwide Digital Vale / Mexico City Client: Reckitt Benckiser / Airwick Category: Consumer - Collateral / Posters - Single
Soccer Agency: lg2 / Québec Client: Farnham Ale & Lager Category: Consumer - Collateral / Posters - Single
Is This You? Agency: McCann / New York Client: NY Lottery Category: Consumer - Collateral / Posters - Single
Cyan Agency: Ogilvy & Mather / Bogotá Client: Ecofill Ink Cartridges Category: Consumer - Collateral / Posters - Single
Black Agency: Ogilvy & Mather / Bogotá Client: Ecofill Ink Cartridges Category: Consumer - Collateral / Posters - Single
A Smile changes everything Agency: Conill / Miami / Los Angeles Client: Crest Category: Consumer - Newspaper / Full Page or Spread - Campaign
Feel Free Agency: CONTRAPUNTO BBDO / MADRID Client: Mercedes-Benz Category: Consumer - Newspaper / Full Page or Spread - Campaign
Read Better Stories Agency: FCB New Zealand / Auckland Client: Paper Plus Group Category: Consumer - Newspaper / Full Page or Spread - Campaign
Honda Voice Recognition GPS Agency: Impact & Echo BBDO / Kuwait Client: Alghanim Motors - Honda Category: Consumer - Newspaper / Full Page or Spread - Campaign
Smart for Two Agency: Jung von Matt AG / Vienna Client: Mercedes-Benz Austria Category: Consumer - Newspaper / Full Page or Spread - Campaign
Flying Elephants, Swinging Porcupines, Siamese Rockers Agency: M&C Saatchi (M) Sdn Bhd / Kuala Lumpur Client: Boh Plantations Category: Consumer - Newspaper / Full Page or Spread - Campaign
The CMYK Campaign Agency: Ogilvy & Mather / Bogotá Client: Ecofill Ink Cartridges Category: Consumer - Newspaper / Full Page or Spread - Campaign
4 Zone Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Consumer - Magazine / Full Page or Spread - Campaign
Weekdays Agency: BBDO BANGKOK / Bangkok + MONTAGE STUDIO / Bangkok Client: Air Asia Category: Consumer - Magazine / Full Page or Spread - Campaign
Beijing Subway Agency: Grey Group China / Beijing Client: Beijing Subway Category: Consumer - Magazine / Full Page or Spread - Campaign
Honda Voice Recognition GPS Agency: Impact & Echo BBDO / Kuwait Client: Alghanim Motors - Honda Category: Consumer - Magazine / Full Page or Spread - Campaign
World Gallery Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Consumer - Magazine / Full Page or Spread - Campaign
ACC Bus Back Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Parking While Hungry Agency: BBDO / New York Client: Mars Chocolate North America / Snickers Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
World's Largest Coupon Agency: David&Goliath / El Segundo Client: Jack in the Box Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Yellow Agency: Ogilvy & Mather / Bogotá Client: Ecofill Ink Cartridges Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Black Agency: Ogilvy & Mather / Bogotá Client: Ecofill Ink Cartridges Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Miller Lite Ugly Holiday Sweater OOH Agency: TBWAChiatDay / Los Angeles + Olson / Chicago + MMT / New York + ClearChannel Outdoor / New York Client: Miller Lite (MillerCoors) Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
THE VOLVO HIJACKING CAR SERVICE Agency: We Believers / New York + Cherry Sundae Media / MIAMI Client: Volvo North Miami Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Original do Brasil Agency: AlmapBBDO / São Paulo Client: São Paulo Alpargatas - Havaianas Category: Consumer - Collateral / P.O.P. & In-Store - Campaign
Sea Sick Agency: DentsuBos / Montréal + Consulat / Montréal + Graphiques M&H / Montréal Client: Henri Vézina Category: Consumer - Collateral / P.O.P. & In-Store - Campaign
Posters for the Colorblind Agency: FCB / Chicago Client: Valspar Category: Consumer - Collateral / P.O.P. & In-Store - Campaign
iZombie's Guide to Surviving Among the Living Agency: BBDO / Toronto Client: Shomi Category: Consumer - Collateral / Promotional Items - Single or Campaign
Más que un Auto Agency: Conill / Miami / Los Angeles Client: Toyota Category: Consumer - Collateral / Promotional Items - Single or Campaign
Smith Menu Agency: Leo Burnett / Toronto Client: Smith Restaurant + Bar Category: Consumer - Collateral / Promotional Items - Single or Campaign
Advice Wipes Agency: McCann / New York + O Positive / New York Client: Tommee Tippee Category: Consumer - Collateral / Promotional Items - Single or Campaign
The Prodigies of Mother's Pride Agency: Out of the Box / New Delhi, India Client: Mother's Pride Category: Consumer - Collateral / Promotional Items - Single or Campaign
Live Vines Agency: BBDO / New York Client: Lowe's Category: Consumer - Collateral / P.O.P. & In-Store - Single
Pride Coaster Poster Agency: Juniper Park\TBWA / Toronto Client: Miller Coors Category: Consumer - Collateral / P.O.P. & In-Store - Single
Celebs - Bruce Willis Agency: Ogilvy & Mather Japan GK / Tokyo Client: IMYTEC Category: Consumer - Collateral / P.O.P. & In-Store - Single
Celebs - Tilda Swinton Agency: Ogilvy & Mather Japan GK / Tokyo Client: IMYTEC Category: Consumer - Collateral / P.O.P. & In-Store - Single
Celebs - George Clooney Agency: Ogilvy & Mather Japan GK / Tokyo Client: IMYTEC Category: Consumer - Collateral / P.O.P. & In-Store - Single
The Shape of Imagination Agency: Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore Client: LEGO Category: Consumer - Collateral / P.O.P. & In-Store - Single
Which One Agency: Grey Canada / Toronto Client: Moms Demand Action for Gun Sense in America Category: Non-Profit - Publications / Publications
People Agency: Leo Burnett Tailor Made / Sao Paulo Client: ABTO - Brazilian Association of Organ Transplantation Category: Non-Profit - Publications / Publications
Beach Agency: Leo Burnett Tailor Made / Sao Paulo Client: ABTO - Brazilian Association of Organ Transplantation Category: Non-Profit - Publications / Publications
The Samaritans Agency: Ogilvy & Mather Vietnam / Ho Chi Minh City Client: The Samaritans Category: Non-Profit - Publications / Publications
Women Should Not Be Worth Less Agency: Publicis Communications Schweiz AG / Zurich Client: Frauenzentrale Zurich Category: Non-Profit - Publications / Publications
You Give More Than Just Blood Agency: the community / Miami Client: The Government of the City of Buenos Aires Category: Non-Profit - Publications / Publications
THE-REALLY-BIG-AND-FAR-REACHING-AD-CAMPAIGN-THEY-NEVER-REALLY-WANTED-YOU-TO-SEE Agency: VCCP / London Client: Amnesty International Category: Non-Profit - Publications / Publications
The Underwater Billboard Agency: Clemenger BBDO / Sydney Client: Keep Australia Fishing Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
A Message to Space Agency: INNOCEAN Worldwide / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul Client: Hyundai Motor Company Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Powerade - Workout Billboards Agency: Ogilvy Germany / Client: Coca-Cola Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

2016 Print & Outdoor Merit Award

Alma DDB / Miami

The Clorox Company

Panda

Consumer - Collateral / Posters - Single

PO16107M

2016 Print & Outdoor Merit Award

BBDO / MEXICO

Bayer Mexico

Bayer / Alka Seltzer: Hot dog combo

Consumer - Collateral / Posters - Single

PO16108M

2016 Print & Outdoor Merit Award

Havas Worldwide Digital Vale / Mexico City

Reckitt Benckiser / Airwick

Flower Dog

Consumer - Collateral / Posters - Single

PO16109M

2016 Print & Outdoor Merit Award

lg2 / Québec

Farnham Ale & Lager

Soccer

Consumer - Collateral / Posters - Single

PO16110M

2016 Print & Outdoor Merit Award

McCann / New York

NY Lottery

Is This You?

Consumer - Collateral / Posters - Single

PO16111M

2016 Print & Outdoor Merit Award

Ogilvy & Mather / Bogotá

Ecofill Ink Cartridges

Cyan

Consumer - Collateral / Posters - Single

PO16112M

2016 Print & Outdoor Merit Award

Ogilvy & Mather / Bogotá

Ecofill Ink Cartridges

Black

Consumer - Collateral / Posters - Single

PO16113M

2016 Print & Outdoor Merit Award

Conill / Miami / Los Angeles

Crest

A Smile changes everything

Consumer - Newspaper / Full Page or Spread - Campaign

PO16080M

2016 Print & Outdoor Merit Award

CONTRAPUNTO BBDO / MADRID

Mercedes-Benz

Feel Free

Consumer - Newspaper / Full Page or Spread - Campaign

PO16081M

2016 Print & Outdoor Merit Award

FCB New Zealand / Auckland

Paper Plus Group

Read Better Stories

Consumer - Newspaper / Full Page or Spread - Campaign

PO16082M

2016 Print & Outdoor Merit Award

Impact & Echo BBDO / Kuwait

Alghanim Motors - Honda

Honda Voice Recognition GPS

Consumer - Newspaper / Full Page or Spread - Campaign

PO16083M

2016 Print & Outdoor Merit Award

Jung von Matt AG / Vienna

Mercedes-Benz Austria

Smart for Two

Consumer - Newspaper / Full Page or Spread - Campaign

PO16084M

2016 Print & Outdoor Merit Award

M&C Saatchi (M) Sdn Bhd / Kuala Lumpur

Boh Plantations

Flying Elephants, Swinging Porcupines, Siamese Rockers

Consumer - Newspaper / Full Page or Spread - Campaign

PO16085M

2016 Print & Outdoor Merit Award

Ogilvy & Mather / Bogotá

Ecofill Ink Cartridges

The CMYK Campaign

Consumer - Newspaper / Full Page or Spread - Campaign

PO16086M

2016 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

Volkswagen do Brasil

4 Zone

Consumer - Magazine / Full Page or Spread - Campaign

PO16098M

2016 Print & Outdoor Merit Award

BBDO BANGKOK / Bangkok + MONTAGE STUDIO / Bangkok

Air Asia

Weekdays

Consumer - Magazine / Full Page or Spread - Campaign

PO16099M

2016 Print & Outdoor Merit Award

Grey Group China / Beijing

Beijing Subway

Beijing Subway

Consumer - Magazine / Full Page or Spread - Campaign

PO16100M

2016 Print & Outdoor Merit Award

Impact & Echo BBDO / Kuwait

Alghanim Motors - Honda

Honda Voice Recognition GPS

Consumer - Magazine / Full Page or Spread - Campaign

PO16101M

2016 Print & Outdoor Merit Award

TBWA\Media Arts Lab / Los Angeles

Apple

World Gallery

Consumer - Magazine / Full Page or Spread - Campaign

PO16102M

2016 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

Volkswagen do Brasil

ACC Bus Back

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single

PO16143M

2016 Print & Outdoor Merit Award

BBDO / New York

Mars Chocolate North America / Snickers

Parking While Hungry

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single

PO16144M

2016 Print & Outdoor Merit Award

David&Goliath / El Segundo

Jack in the Box

World's Largest Coupon

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single

PO16145M

2016 Print & Outdoor Merit Award

Ogilvy & Mather / Bogotá

Ecofill Ink Cartridges

Yellow

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single

PO16146M

2016 Print & Outdoor Merit Award

Ogilvy & Mather / Bogotá

Ecofill Ink Cartridges

Black

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single

PO16147M

2016 Print & Outdoor Merit Award

TBWAChiatDay / Los Angeles + Olson / Chicago + MMT / New York + ClearChannel Outdoor / New York

Miller Lite (MillerCoors)

Miller Lite Ugly Holiday Sweater OOH

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single

PO16148M

2016 Print & Outdoor Merit Award

We Believers / New York + Cherry Sundae Media / MIAMI

Volvo North Miami

THE VOLVO HIJACKING CAR SERVICE

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single

PO16149M

2016 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

São Paulo Alpargatas - Havaianas

Original do Brasil

Consumer - Collateral / P.O.P. & In-Store - Campaign

PO16132M

2016 Print & Outdoor Merit Award

DentsuBos / Montréal + Consulat / Montréal + Graphiques M&H / Montréal

Henri Vézina

Sea Sick

Consumer - Collateral / P.O.P. & In-Store - Campaign

PO16133M

2016 Print & Outdoor Merit Award

FCB / Chicago

Valspar

Posters for the Colorblind

Consumer - Collateral / P.O.P. & In-Store - Campaign

PO16134M

2016 Print & Outdoor Merit Award

BBDO / Toronto

Shomi

iZombie's Guide to Surviving Among the Living

Consumer - Collateral / Promotional Items - Single or Campaign

PO16135M

2016 Print & Outdoor Merit Award

Conill / Miami / Los Angeles

Toyota

Más que un Auto

Consumer - Collateral / Promotional Items - Single or Campaign

PO16136M

2016 Print & Outdoor Merit Award

Leo Burnett / Toronto

Smith Restaurant + Bar

Smith Menu

Consumer - Collateral / Promotional Items - Single or Campaign

PO16137M

2016 Print & Outdoor Merit Award

McCann / New York + O Positive / New York

Tommee Tippee

Advice Wipes

Consumer - Collateral / Promotional Items - Single or Campaign

PO16138M

2016 Print & Outdoor Merit Award

Out of the Box / New Delhi, India

Mother's Pride

The Prodigies of Mother's Pride

Consumer - Collateral / Promotional Items - Single or Campaign

PO16139M

2016 Print & Outdoor Merit Award

BBDO / New York

Lowe's

Live Vines

Consumer - Collateral / P.O.P. & In-Store - Single

PO16126M

2016 Print & Outdoor Merit Award

Juniper Park\TBWA / Toronto

Miller Coors

Pride Coaster Poster

Consumer - Collateral / P.O.P. & In-Store - Single

PO16127M

2016 Print & Outdoor Merit Award

Ogilvy & Mather Japan GK / Tokyo

IMYTEC

Celebs - Bruce Willis

Consumer - Collateral / P.O.P. & In-Store - Single

PO16128M

2016 Print & Outdoor Merit Award

Ogilvy & Mather Japan GK / Tokyo

IMYTEC

Celebs - Tilda Swinton

Consumer - Collateral / P.O.P. & In-Store - Single

PO16129M

2016 Print & Outdoor Merit Award

Ogilvy & Mather Japan GK / Tokyo

IMYTEC

Celebs - George Clooney

Consumer - Collateral / P.O.P. & In-Store - Single

PO16130M

2016 Print & Outdoor Merit Award

Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore

LEGO

The Shape of Imagination

Consumer - Collateral / P.O.P. & In-Store - Single

PO16131M

2016 Print & Outdoor Merit Award

Grey Canada / Toronto

Moms Demand Action for Gun Sense in America

Which One

Non-Profit - Publications / Publications

PO16189M

2016 Print & Outdoor Merit Award

Leo Burnett Tailor Made / Sao Paulo

ABTO - Brazilian Association of Organ Transplantation

People

Non-Profit - Publications / Publications

PO16190M

2016 Print & Outdoor Merit Award

Leo Burnett Tailor Made / Sao Paulo

ABTO - Brazilian Association of Organ Transplantation

Beach

Non-Profit - Publications / Publications

PO16191M

2016 Print & Outdoor Merit Award

Ogilvy & Mather Vietnam / Ho Chi Minh City

The Samaritans

The Samaritans

Non-Profit - Publications / Publications

PO16192M

2016 Print & Outdoor Merit Award

Publicis Communications Schweiz AG / Zurich

Frauenzentrale Zurich

Women Should Not Be Worth Less

Non-Profit - Publications / Publications

PO16193M

2016 Print & Outdoor Merit Award

the community / Miami

The Government of the City of Buenos Aires

You Give More Than Just Blood

Non-Profit - Publications / Publications

PO16194M

2016 Print & Outdoor Merit Award

VCCP / London

Amnesty International

THE-REALLY-BIG-AND-FAR-REACHING-AD-CAMPAIGN-THEY-NEVER-REALLY-WANTED-YOU-TO-SEE

Non-Profit - Publications / Publications

PO16195M

2016 Print & Outdoor Merit Award

Clemenger BBDO / Sydney

Keep Australia Fishing

The Underwater Billboard

Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16212M

2016 Print & Outdoor Merit Award

INNOCEAN Worldwide / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul

Hyundai Motor Company

A Message to Space

Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16213M

2016 Print & Outdoor Merit Award

Ogilvy Germany /

Coca-Cola

Powerade - Workout Billboards

Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16214M

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