The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Pooch Truck Agency: J. Walter Thompson Canada / Toronto Client: Walmart Category: Consumer - Ambient Media (Indoor & Outdoor) / Trade Show Booths
Actual Reality Agency: Y&R New Zealand / Auckland Client: Jaguar New Zealand Category: Consumer - Ambient Media (Indoor & Outdoor) / Trade Show Booths
The Underwater Billboard Agency: Clemenger BBDO / Sydney Client: Keep Australia Fishing Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
A Message to Space Agency: INNOCEAN Worldwide / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul Client: Hyundai Motor Company Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Powerade - Workout Billboards Agency: Ogilvy Germany / Client: Coca-Cola Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
The Tweeting Pothole Agency: P4 Ogilvy & Mather / Panama Client: Medcom Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Sounds of the City Agency: ROSAPARK / PARIS Client: Thalys Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Rubberman Agency: AlmapBBDO / São Paulo Client: São Paulo Alpargatas Category: Craft - Art Direction / Art Direction
Assassin's Creed Syndicate Posters Agency: Bleublancrouge / Montreal + Ubisoft Canada / Montreal Client: Ubisoft Canada Category: Craft - Art Direction / Art Direction
Retweets of Love Agency: Droga5 / New York + The Coca Cola Company / Atlanta + Like Minded Studio / Sydney Client: Coca-Cola Company Category: Craft - Art Direction / Art Direction
Are You Next? (seq. 1) Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: D&AD Category: Craft - Art Direction / Art Direction
Are You Next? (seq. 2) Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: D&AD Category: Craft - Art Direction / Art Direction
Click To Start Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Miami Ad School/ESPM Category: Craft - Art Direction / Art Direction
Celebrating 50 Years in Brazil Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Nissin Ajinomoto Category: Craft - Art Direction / Art Direction
Long Lasting Sharpness Agency: HEREZIE / PARIS Client: Miyabi - Zwilling J.A. Henckels Category: Craft - Art Direction / Art Direction
Music for Memory Project Agency: J. Walter Thompson Canada / Toronto Client: Alzheimer Society of Toronto Category: Craft - Art Direction / Art Direction
A bit bitter Agency: lg2 / Québec Client: Farnham Ale & Lager Category: Craft - Art Direction / Art Direction
Musical Instruments Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Dabur Gastrina Category: Craft - Art Direction / Art Direction
Make Sense of the Present Agency: OpenCo - The Open Collaboration / Johannesburg Client: Apartheid Museum Category: Craft - Art Direction / Art Direction
Never Stop Riding Agency: the community / Miami Client: City of Buenos Aires Category: Craft - Art Direction / Art Direction
You Give More Than Just Blood Agency: the community / Miami Client: The Government of the City of Buenos Aires Category: Craft - Art Direction / Art Direction
Faces of the City Agency: 180 / Amsterdam + Lermonade Production / London + Media Monks / Hilversum + Not to Scale / Amsterdam Client: Benetton Category: Innovation - Print / Print
Meet Us Agency: Mother New York / New York City Client: Calvin Klein Category: Innovation - Print / Print
Target Vogue Agency: Mother New York / New York City Client: Target Category: Innovation - Print / Print
Browser Stories Agency: BBDO / New York Client: Midtown Comics Category: Craft - Writing / Writing
Hold your breath Agency: CLM BBDO / Boulogne Billancourt Client: Guy Cotton Category: Craft - Writing / Writing
Everything in Black & White Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Craft - Writing / Writing
Survival Billboard - Terms & Horrible, Horrible Conditions Agency: McCann / London Client: Microsoft Category: Craft - Writing / Writing
Rich Person Field Guide Agency: McCann / New York Client: New York Lottery Category: Craft - Writing / Writing
The Samaritans Agency: Ogilvy & Mather Vietnam / Ho Chi Minh City Client: The Samaritans Category: Craft - Writing / Writing
The HIV Positive Poster Agency: Ogilvy Brasil / São Paulo + Bossa Nova Filmes / São Paulo + Lucha / Libre Client: GIV Category: Craft - Writing / Writing
Celebrating 50 Years in Brazil Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Nissin Ajinomoto Category: Consumer - Collateral / Posters - Campaign
Click To Start Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Miami Ad School/ESPM Category: Consumer - Collateral / Posters - Campaign
Are You Next? (seq. 1) Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: D&AD Category: Consumer - Collateral / Posters - Campaign
Are You Next? (seq. 2) Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: D&AD Category: Consumer - Collateral / Posters - Campaign
Flypaper Agency: FCB / Chicago Client: Boeing Category: Consumer - Collateral / Posters - Campaign
Easy Meal Agency: FCB / Chicago Client: Tombstone Pizza Category: Consumer - Collateral / Posters - Campaign
0% Alcohol Agency: Leo Burnett Tailor Made / Sao Paulo Client: Brasil Kirin Category: Consumer - Collateral / Posters - Campaign
Nature Isn't Cute Agency: Leo Burnett Tailor Made / Sao Paulo Client: FIAT Category: Consumer - Collateral / Posters - Campaign
Musical Instruments Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Dabur Gastrina Category: Consumer - Collateral / Posters - Campaign
The CMYK Campaign Agency: Ogilvy & Mather / Bogotá Client: Ecofill Ink Cartridges Category: Consumer - Collateral / Posters - Campaign
Closed for Inventory Agency: Scholz & Friends / Berlin Client: Berliner Philharmonie Category: Consumer - Collateral / Posters - Campaign
Typeworth Educational Series Posters Agency: Typeworth / Brooklyn Client: Typeworth Category: Consumer - Collateral / Posters - Campaign
Live Vines Agency: BBDO / New York Client: Lowe's Category: Consumer - Collateral / P.O.P. & In-Store - Single
Pride Coaster Poster Agency: Juniper Park\TBWA / Toronto Client: Miller Coors Category: Consumer - Collateral / P.O.P. & In-Store - Single
Celebs - Bruce Willis Agency: Ogilvy & Mather Japan GK / Tokyo Client: IMYTEC Category: Consumer - Collateral / P.O.P. & In-Store - Single
Celebs - Tilda Swinton Agency: Ogilvy & Mather Japan GK / Tokyo Client: IMYTEC Category: Consumer - Collateral / P.O.P. & In-Store - Single
Celebs - George Clooney Agency: Ogilvy & Mather Japan GK / Tokyo Client: IMYTEC Category: Consumer - Collateral / P.O.P. & In-Store - Single
The Shape of Imagination Agency: Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore Client: LEGO Category: Consumer - Collateral / P.O.P. & In-Store - Single
French Horn Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Dabur Gastrina Category: Consumer - Small Space Print - Single / Small Space Print - Single

2016 Print & Outdoor Merit Award

J. Walter Thompson Canada / Toronto

Walmart

Pooch Truck

Consumer - Ambient Media (Indoor & Outdoor) / Trade Show Booths

PO16171M

2016 Print & Outdoor Merit Award

Y&R New Zealand / Auckland

Jaguar New Zealand

Actual Reality

Consumer - Ambient Media (Indoor & Outdoor) / Trade Show Booths

PO16172M

2016 Print & Outdoor Merit Award

Clemenger BBDO / Sydney

Keep Australia Fishing

The Underwater Billboard

Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16212M

2016 Print & Outdoor Merit Award

INNOCEAN Worldwide / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul

Hyundai Motor Company

A Message to Space

Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16213M

2016 Print & Outdoor Merit Award

Ogilvy Germany /

Coca-Cola

Powerade - Workout Billboards

Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16214M

2016 Print & Outdoor Merit Award

P4 Ogilvy & Mather / Panama

Medcom

The Tweeting Pothole

Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16215M

2016 Print & Outdoor Merit Award

ROSAPARK / PARIS

Thalys

Sounds of the City

Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16216M

2016 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

São Paulo Alpargatas

Rubberman

Craft - Art Direction / Art Direction

PO16217M

2016 Print & Outdoor Merit Award

Bleublancrouge / Montreal + Ubisoft Canada / Montreal

Ubisoft Canada

Assassin's Creed Syndicate Posters

Craft - Art Direction / Art Direction

PO16218M

2016 Print & Outdoor Merit Award

Droga5 / New York + The Coca Cola Company / Atlanta + Like Minded Studio / Sydney

Coca-Cola Company

Retweets of Love

Craft - Art Direction / Art Direction

PO16219M

2016 Print & Outdoor Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

D&AD

Are You Next? (seq. 1)

Craft - Art Direction / Art Direction

PO16220M

2016 Print & Outdoor Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

D&AD

Are You Next? (seq. 2)

Craft - Art Direction / Art Direction

PO16221M

2016 Print & Outdoor Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Miami Ad School/ESPM

Click To Start

Craft - Art Direction / Art Direction

PO16222M

2016 Print & Outdoor Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Nissin Ajinomoto

Celebrating 50 Years in Brazil

Craft - Art Direction / Art Direction

PO16223M

2016 Print & Outdoor Merit Award

HEREZIE / PARIS

Miyabi - Zwilling J.A. Henckels

Long Lasting Sharpness

Craft - Art Direction / Art Direction

PO16224M

2016 Print & Outdoor Merit Award

J. Walter Thompson Canada / Toronto

Alzheimer Society of Toronto

Music for Memory Project

Craft - Art Direction / Art Direction

PO16225M

2016 Print & Outdoor Merit Award

lg2 / Québec

Farnham Ale & Lager

A bit bitter

Craft - Art Direction / Art Direction

PO16226M

2016 Print & Outdoor Merit Award

MCCANN WORLDGROUP INDIA / Mumbai

Dabur Gastrina

Musical Instruments

Craft - Art Direction / Art Direction

PO16227M

2016 Print & Outdoor Merit Award

OpenCo - The Open Collaboration / Johannesburg

Apartheid Museum

Make Sense of the Present

Craft - Art Direction / Art Direction

PO16228M

2016 Print & Outdoor Merit Award

the community / Miami

City of Buenos Aires

Never Stop Riding

Craft - Art Direction / Art Direction

PO16229M

2016 Print & Outdoor Merit Award

the community / Miami

The Government of the City of Buenos Aires

You Give More Than Just Blood

Craft - Art Direction / Art Direction

PO16230M

2016 Print & Outdoor Merit Award

180 / Amsterdam + Lermonade Production / London + Media Monks / Hilversum + Not to Scale / Amsterdam

Benetton

Faces of the City

Innovation - Print / Print

PO16209M

2016 Print & Outdoor Merit Award

Mother New York / New York City

Calvin Klein

Meet Us

Innovation - Print / Print

PO16210M

2016 Print & Outdoor Merit Award

Mother New York / New York City

Target

Target Vogue

Innovation - Print / Print

PO16211M

2016 Print & Outdoor Merit Award

BBDO / New York

Midtown Comics

Browser Stories

Craft - Writing / Writing

PO16231M

2016 Print & Outdoor Merit Award

CLM BBDO / Boulogne Billancourt

Guy Cotton

Hold your breath

Craft - Writing / Writing

PO16232M

2016 Print & Outdoor Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Leica Gallery São Paulo

Everything in Black & White

Craft - Writing / Writing

PO16233M

2016 Print & Outdoor Merit Award

McCann / London

Microsoft

Survival Billboard - Terms & Horrible, Horrible Conditions

Craft - Writing / Writing

PO16234M

2016 Print & Outdoor Merit Award

McCann / New York

New York Lottery

Rich Person Field Guide

Craft - Writing / Writing

PO16235M

2016 Print & Outdoor Merit Award

Ogilvy & Mather Vietnam / Ho Chi Minh City

The Samaritans

The Samaritans

Craft - Writing / Writing

PO16236M

2016 Print & Outdoor Merit Award

Ogilvy Brasil / São Paulo + Bossa Nova Filmes / São Paulo + Lucha / Libre

GIV

The HIV Positive Poster

Craft - Writing / Writing

PO16237M

2016 Print & Outdoor Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Nissin Ajinomoto

Celebrating 50 Years in Brazil

Consumer - Collateral / Posters - Campaign

PO16114M

2016 Print & Outdoor Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Miami Ad School/ESPM

Click To Start

Consumer - Collateral / Posters - Campaign

PO16115M

2016 Print & Outdoor Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

D&AD

Are You Next? (seq. 1)

Consumer - Collateral / Posters - Campaign

PO16116M

2016 Print & Outdoor Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

D&AD

Are You Next? (seq. 2)

Consumer - Collateral / Posters - Campaign

PO16117M

2016 Print & Outdoor Merit Award

FCB / Chicago

Boeing

Flypaper

Consumer - Collateral / Posters - Campaign

PO16118M

2016 Print & Outdoor Merit Award

FCB / Chicago

Tombstone Pizza

Easy Meal

Consumer - Collateral / Posters - Campaign

PO16119M

2016 Print & Outdoor Merit Award

Leo Burnett Tailor Made / Sao Paulo

Brasil Kirin

0% Alcohol

Consumer - Collateral / Posters - Campaign

PO16120M

2016 Print & Outdoor Merit Award

Leo Burnett Tailor Made / Sao Paulo

FIAT

Nature Isn't Cute

Consumer - Collateral / Posters - Campaign

PO16121M

2016 Print & Outdoor Merit Award

MCCANN WORLDGROUP INDIA / Mumbai

Dabur Gastrina

Musical Instruments

Consumer - Collateral / Posters - Campaign

PO16122M

2016 Print & Outdoor Merit Award

Ogilvy & Mather / Bogotá

Ecofill Ink Cartridges

The CMYK Campaign

Consumer - Collateral / Posters - Campaign

PO16123M

2016 Print & Outdoor Merit Award

Scholz & Friends / Berlin

Berliner Philharmonie

Closed for Inventory

Consumer - Collateral / Posters - Campaign

PO16124M

2016 Print & Outdoor Merit Award

Typeworth / Brooklyn

Typeworth

Typeworth Educational Series Posters

Consumer - Collateral / Posters - Campaign

PO16125M

2016 Print & Outdoor Merit Award

BBDO / New York

Lowe's

Live Vines

Consumer - Collateral / P.O.P. & In-Store - Single

PO16126M

2016 Print & Outdoor Merit Award

Juniper Park\TBWA / Toronto

Miller Coors

Pride Coaster Poster

Consumer - Collateral / P.O.P. & In-Store - Single

PO16127M

2016 Print & Outdoor Merit Award

Ogilvy & Mather Japan GK / Tokyo

IMYTEC

Celebs - Bruce Willis

Consumer - Collateral / P.O.P. & In-Store - Single

PO16128M

2016 Print & Outdoor Merit Award

Ogilvy & Mather Japan GK / Tokyo

IMYTEC

Celebs - Tilda Swinton

Consumer - Collateral / P.O.P. & In-Store - Single

PO16129M

2016 Print & Outdoor Merit Award

Ogilvy & Mather Japan GK / Tokyo

IMYTEC

Celebs - George Clooney

Consumer - Collateral / P.O.P. & In-Store - Single

PO16130M

2016 Print & Outdoor Merit Award

Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore

LEGO

The Shape of Imagination

Consumer - Collateral / P.O.P. & In-Store - Single

PO16131M

2016 Print & Outdoor Merit Award

MCCANN WORLDGROUP INDIA / Mumbai

Dabur Gastrina

French Horn

Consumer - Small Space Print - Single / Small Space Print - Single

PO16103M

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