The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
ONEMI Radio
Agency: SHACKLETON / Santiago de Chile
Client: ONEMI Category: Non-Profit - Collateral / Collateral
Educative Wifi
Agency: Jung von Matt AG / Hamburg
Client: Vodafone Category: Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
Sounds of the City
Agency: ROSAPARK / PARIS
Client: Thalys Category: Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
Play the Bridge
Agency: Special / Auckland
Client: 2degrees Category: Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
Original do Brasil
Agency: AlmapBBDO / São Paulo
Client: São Paulo Alpargatas - Havaianas Category: Consumer - Collateral / P.O.P. & In-Store - Campaign
Sea Sick
Agency: DentsuBos / Montréal + Consulat / Montréal + Graphiques M&H / Montréal
Client: Henri Vézina Category: Consumer - Collateral / P.O.P. & In-Store - Campaign
Posters for the Colorblind
Agency: FCB / Chicago
Client: Valspar Category: Consumer - Collateral / P.O.P. & In-Store - Campaign
Faces of the City
Agency: 180 / Amsterdam + Lermonade Production / London + Media Monks / Hilversum + Not to Scale / Amsterdam
Client: Benetton Category: Innovation - Print / Print
Meet Us
Agency: Mother New York / New York City
Client: Calvin Klein Category: Innovation - Print / Print
Target Vogue
Agency: Mother New York / New York City
Client: Target Category: Innovation - Print / Print
Panda
Agency: Alma DDB / Miami
Client: The Clorox Company Category: Consumer - Collateral / Posters - Single
Bayer / Alka Seltzer: Hot dog combo
Agency: BBDO / MEXICO
Client: Bayer Mexico Category: Consumer - Collateral / Posters - Single
Flower Dog
Agency: Havas Worldwide Digital Vale / Mexico City
Client: Reckitt Benckiser / Airwick Category: Consumer - Collateral / Posters - Single
Soccer
Agency: lg2 / Québec
Client: Farnham Ale & Lager Category: Consumer - Collateral / Posters - Single
Is This You?
Agency: McCann / New York
Client: NY Lottery Category: Consumer - Collateral / Posters - Single
Cyan
Agency: Ogilvy & Mather / Bogotá
Client: Ecofill Ink Cartridges Category: Consumer - Collateral / Posters - Single
Black
Agency: Ogilvy & Mather / Bogotá
Client: Ecofill Ink Cartridges Category: Consumer - Collateral / Posters - Single
Grandma
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil Category: Consumer - Newspaper / Full Page or Spread - Single
Broke Up
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil Category: Consumer - Newspaper / Full Page or Spread - Single
Move Out
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil Category: Consumer - Newspaper / Full Page or Spread - Single
Cyan
Agency: Ogilvy & Mather / Bogotá
Client: Ecofill Ink Cartridges Category: Consumer - Newspaper / Full Page or Spread - Single
Black
Agency: Ogilvy & Mather / Bogotá
Client: Ecofill Ink Cartridges Category: Consumer - Newspaper / Full Page or Spread - Single
Choose Beautiful Print
Agency: Ogilvy & Mather / Chicago
Client: Dove Category: Consumer - Newspaper / Full Page or Spread - Single
A Smile changes everything
Agency: Conill / Miami / Los Angeles
Client: Crest Category: Consumer - Newspaper / Full Page or Spread - Campaign
Feel Free
Agency: CONTRAPUNTO BBDO / MADRID
Client: Mercedes-Benz Category: Consumer - Newspaper / Full Page or Spread - Campaign
Read Better Stories
Agency: FCB New Zealand / Auckland
Client: Paper Plus Group Category: Consumer - Newspaper / Full Page or Spread - Campaign
Honda Voice Recognition GPS
Agency: Impact & Echo BBDO / Kuwait
Client: Alghanim Motors - Honda Category: Consumer - Newspaper / Full Page or Spread - Campaign
Smart for Two
Agency: Jung von Matt AG / Vienna
Client: Mercedes-Benz Austria Category: Consumer - Newspaper / Full Page or Spread - Campaign
Flying Elephants, Swinging Porcupines, Siamese Rockers
Agency: M&C Saatchi (M) Sdn Bhd / Kuala Lumpur
Client: Boh Plantations Category: Consumer - Newspaper / Full Page or Spread - Campaign
The CMYK Campaign
Agency: Ogilvy & Mather / Bogotá
Client: Ecofill Ink Cartridges Category: Consumer - Newspaper / Full Page or Spread - Campaign
The Lost Campaign
Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin
Client: MARS Category: CSR - Publications / Publications
Hold your breath
Agency: CLM BBDO / Boulogne Billancourt
Client: Guy Cotton Category: CSR - Publications / Publications
Reduce Speed Dial
Agency: Colenso BBDO / Auckland
Client: Volkswagen Category: CSR - Publications / Publications
Bones
Agency: Ogilvy Group Thailand / Bangkok
Client: WWF-Thailand Category: CSR - Publications / Publications
McWhopper Open Letter
Agency: Y&R / New Zealand + DAVID / Miami
Client: Burger King Category: CSR - Publications / Publications
Stories from the Congo
Agency: Y&R SA / Cape Town + Creative Y&R / Nairobi
Client: X News Category: CSR - Publications / Publications
Singing Sailor
Agency: Akestam Holst / Stockholm
Client: The Swedish Peace and Arbitration Society Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
The 2 Euro T-Shirt - A social Experiment
Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin + Ketchum Pleon / Berlin
Client: Fashion Revolution Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Piano of Unification
Agency: Cheil Worldwide / Seoul
Client: Ministry of Unification Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Solidarity Queue
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Clube Sangue Bom (Good Blood Club) Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
The Marathon Walker
Agency: Ogilvy&Mather / Paris + Gang production / Paris
Client: Water for Africa Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
St. Pauli Peeback
Agency: Publicis Pixelpark / Hamburg + Markenfilm Crossing GmbH / Hamburg
Client: IG St. Pauli/BID Reeperbahn+ Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Love Has No Labels
Agency: R/GA / New York
Client: Ad Council Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Holiday Cards ?The Kims?, ?The Guzmans?, ?The Putins?
Agency: barrettSF / San Francisco
Client: barrettSF Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Typeworth Educational Series Posters
Agency: Typeworth / Brooklyn
Client: Typeworth Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Zulu Mugs
Agency: Zulu Alpha Kilo / Toronto
Client: Zulu Alpha Kilo Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
iZombie's Guide to Surviving Among the Living
Agency: BBDO / Toronto
Client: Shomi Category: Consumer - Collateral / Promotional Items - Single or Campaign
Más que un Auto
Agency: Conill / Miami / Los Angeles
Client: Toyota Category: Consumer - Collateral / Promotional Items - Single or Campaign
Smith Menu
Agency: Leo Burnett / Toronto
Client: Smith Restaurant + Bar Category: Consumer - Collateral / Promotional Items - Single or Campaign
Advice Wipes
Agency: McCann / New York + O Positive / New York
Client: Tommee Tippee Category: Consumer - Collateral / Promotional Items - Single or Campaign
Award:
2016 Print & Outdoor Merit Award
Agency:
SHACKLETON / Santiago de Chile
Client:
ONEMI
Title:
ONEMI Radio
Category:
Non-Profit - Collateral / Collateral
Annual ID:
PO16201M
Award:
2016 Print & Outdoor Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Vodafone
Title:
Educative Wifi
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
Annual ID:
PO16168M
Award:
2016 Print & Outdoor Merit Award
Agency:
ROSAPARK / PARIS
Client:
Thalys
Title:
Sounds of the City
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
Annual ID:
PO16169M
Award:
2016 Print & Outdoor Merit Award
Agency:
Special / Auckland
Client:
2degrees
Title:
Play the Bridge
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
Annual ID:
PO16170M
Award:
2016 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
São Paulo Alpargatas - Havaianas
Title:
Original do Brasil
Category:
Consumer - Collateral / P.O.P. & In-Store - Campaign
Annual ID:
PO16132M
Award:
2016 Print & Outdoor Merit Award
Agency:
DentsuBos / Montréal + Consulat / Montréal + Graphiques M&H / Montréal
Client:
Henri Vézina
Title:
Sea Sick
Category:
Consumer - Collateral / P.O.P. & In-Store - Campaign
Annual ID:
PO16133M
Award:
2016 Print & Outdoor Merit Award
Agency:
FCB / Chicago
Client:
Valspar
Title:
Posters for the Colorblind
Category:
Consumer - Collateral / P.O.P. & In-Store - Campaign
Annual ID:
PO16134M
Award:
2016 Print & Outdoor Merit Award
Agency:
180 / Amsterdam + Lermonade Production / London + Media Monks / Hilversum + Not to Scale / Amsterdam
Client:
Benetton
Title:
Faces of the City
Category:
Innovation - Print / Print
Annual ID:
PO16209M
Award:
2016 Print & Outdoor Merit Award
Agency:
Mother New York / New York City
Client:
Calvin Klein
Title:
Meet Us
Category:
Innovation - Print / Print
Annual ID:
PO16210M
Award:
2016 Print & Outdoor Merit Award
Agency:
Mother New York / New York City
Client:
Target
Title:
Target Vogue
Category:
Innovation - Print / Print
Annual ID:
PO16211M
Award:
2016 Print & Outdoor Merit Award
Agency:
Alma DDB / Miami
Client:
The Clorox Company
Title:
Panda
Category:
Consumer - Collateral / Posters - Single
Annual ID:
PO16107M
Award:
2016 Print & Outdoor Merit Award
Agency:
BBDO / MEXICO
Client:
Bayer Mexico
Title:
Bayer / Alka Seltzer: Hot dog combo
Category:
Consumer - Collateral / Posters - Single
Annual ID:
PO16108M
Award:
2016 Print & Outdoor Merit Award
Agency:
Havas Worldwide Digital Vale / Mexico City
Client:
Reckitt Benckiser / Airwick
Title:
Flower Dog
Category:
Consumer - Collateral / Posters - Single
Annual ID:
PO16109M
Award:
2016 Print & Outdoor Merit Award
Agency:
lg2 / Québec
Client:
Farnham Ale & Lager
Title:
Soccer
Category:
Consumer - Collateral / Posters - Single
Annual ID:
PO16110M
Award:
2016 Print & Outdoor Merit Award
Agency:
McCann / New York
Client:
NY Lottery
Title:
Is This You?
Category:
Consumer - Collateral / Posters - Single
Annual ID:
PO16111M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Bogotá
Client:
Ecofill Ink Cartridges
Title:
Cyan
Category:
Consumer - Collateral / Posters - Single
Annual ID:
PO16112M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Bogotá
Client:
Ecofill Ink Cartridges
Title:
Black
Category:
Consumer - Collateral / Posters - Single
Annual ID:
PO16113M
Award:
2016 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen do Brasil
Title:
Grandma
Category:
Consumer - Newspaper / Full Page or Spread - Single
Annual ID:
PO16074M
Award:
2016 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen do Brasil
Title:
Broke Up
Category:
Consumer - Newspaper / Full Page or Spread - Single
Annual ID:
PO16075M
Award:
2016 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen do Brasil
Title:
Move Out
Category:
Consumer - Newspaper / Full Page or Spread - Single
Annual ID:
PO16076M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Bogotá
Client:
Ecofill Ink Cartridges
Title:
Cyan
Category:
Consumer - Newspaper / Full Page or Spread - Single
Annual ID:
PO16077M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Bogotá
Client:
Ecofill Ink Cartridges
Title:
Black
Category:
Consumer - Newspaper / Full Page or Spread - Single
Annual ID:
PO16078M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Dove
Title:
Choose Beautiful Print
Category:
Consumer - Newspaper / Full Page or Spread - Single
Annual ID:
PO16079M
Award:
2016 Print & Outdoor Merit Award
Agency:
Conill / Miami / Los Angeles
Client:
Crest
Title:
A Smile changes everything
Category:
Consumer - Newspaper / Full Page or Spread - Campaign
Annual ID:
PO16080M
Award:
2016 Print & Outdoor Merit Award
Agency:
CONTRAPUNTO BBDO / MADRID
Client:
Mercedes-Benz
Title:
Feel Free
Category:
Consumer - Newspaper / Full Page or Spread - Campaign
Annual ID:
PO16081M
Award:
2016 Print & Outdoor Merit Award
Agency:
FCB New Zealand / Auckland
Client:
Paper Plus Group
Title:
Read Better Stories
Category:
Consumer - Newspaper / Full Page or Spread - Campaign
Annual ID:
PO16082M
Award:
2016 Print & Outdoor Merit Award
Agency:
Impact & Echo BBDO / Kuwait
Client:
Alghanim Motors - Honda
Title:
Honda Voice Recognition GPS
Category:
Consumer - Newspaper / Full Page or Spread - Campaign
Annual ID:
PO16083M
Award:
2016 Print & Outdoor Merit Award
Agency:
Jung von Matt AG / Vienna
Client:
Mercedes-Benz Austria
Title:
Smart for Two
Category:
Consumer - Newspaper / Full Page or Spread - Campaign
Annual ID:
PO16084M
Award:
2016 Print & Outdoor Merit Award
Agency:
M&C Saatchi (M) Sdn Bhd / Kuala Lumpur
Client:
Boh Plantations
Title:
Flying Elephants, Swinging Porcupines, Siamese Rockers
Category:
Consumer - Newspaper / Full Page or Spread - Campaign
Annual ID:
PO16085M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Bogotá
Client:
Ecofill Ink Cartridges
Title:
The CMYK Campaign
Category:
Consumer - Newspaper / Full Page or Spread - Campaign
Annual ID:
PO16086M
Award:
2016 Print & Outdoor Merit Award
Agency:
BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin
Client:
MARS
Title:
The Lost Campaign
Category:
CSR - Publications / Publications
Annual ID:
PO16175M
Award:
2016 Print & Outdoor Merit Award
Agency:
CLM BBDO / Boulogne Billancourt
Client:
Guy Cotton
Title:
Hold your breath
Category:
CSR - Publications / Publications
Annual ID:
PO16176M
Award:
2016 Print & Outdoor Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Volkswagen
Title:
Reduce Speed Dial
Category:
CSR - Publications / Publications
Annual ID:
PO16177M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy Group Thailand / Bangkok
Client:
WWF-Thailand
Title:
Bones
Category:
CSR - Publications / Publications
Annual ID:
PO16178M
Award:
2016 Print & Outdoor Merit Award
Agency:
Y&R / New Zealand + DAVID / Miami
Client:
Burger King
Title:
McWhopper Open Letter
Category:
CSR - Publications / Publications
Annual ID:
PO16179M
Award:
2016 Print & Outdoor Merit Award
Agency:
Y&R SA / Cape Town + Creative Y&R / Nairobi
Client:
X News
Title:
Stories from the Congo
Category:
CSR - Publications / Publications
Annual ID:
PO16180M
Award:
2016 Print & Outdoor Merit Award
Agency:
Akestam Holst / Stockholm
Client:
The Swedish Peace and Arbitration Society
Title:
Singing Sailor
Category:
Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16202M
Award:
2016 Print & Outdoor Merit Award
Agency:
BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin + Ketchum Pleon / Berlin
Client:
Fashion Revolution
Title:
The 2 Euro T-Shirt - A social Experiment
Category:
Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16203M
Award:
2016 Print & Outdoor Merit Award
Agency:
Cheil Worldwide / Seoul
Client:
Ministry of Unification
Title:
Piano of Unification
Category:
Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16204M
Award:
2016 Print & Outdoor Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Clube Sangue Bom (Good Blood Club)
Title:
Solidarity Queue
Category:
Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16205M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy&Mather / Paris + Gang production / Paris
Client:
Water for Africa
Title:
The Marathon Walker
Category:
Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16206M
Award:
2016 Print & Outdoor Merit Award
Agency:
Publicis Pixelpark / Hamburg + Markenfilm Crossing GmbH / Hamburg
Client:
IG St. Pauli/BID Reeperbahn+
Title:
St. Pauli Peeback
Category:
Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16207M
Award:
2016 Print & Outdoor Merit Award
Agency:
R/GA / New York
Client:
Ad Council
Title:
Love Has No Labels
Category:
Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16208M
Award:
2016 Print & Outdoor Merit Award
Agency:
barrettSF / San Francisco
Client:
barrettSF
Title:
Holiday Cards ?The Kims?, ?The Guzmans?, ?The Putins?
Category:
Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Annual ID:
PO16140M
Award:
2016 Print & Outdoor Merit Award
Agency:
Typeworth / Brooklyn
Client:
Typeworth
Title:
Typeworth Educational Series Posters
Category:
Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Annual ID:
PO16141M
Award:
2016 Print & Outdoor Merit Award
Agency:
Zulu Alpha Kilo / Toronto
Client:
Zulu Alpha Kilo
Title:
Zulu Mugs
Category:
Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Annual ID:
PO16142M
Award:
2016 Print & Outdoor Merit Award
Agency:
BBDO / Toronto
Client:
Shomi
Title:
iZombie's Guide to Surviving Among the Living
Category:
Consumer - Collateral / Promotional Items - Single or Campaign
Annual ID:
PO16135M
Award:
2016 Print & Outdoor Merit Award
Agency:
Conill / Miami / Los Angeles
Client:
Toyota
Title:
Más que un Auto
Category:
Consumer - Collateral / Promotional Items - Single or Campaign
Annual ID:
PO16136M
Award:
2016 Print & Outdoor Merit Award
Agency:
Leo Burnett / Toronto
Client:
Smith Restaurant + Bar
Title:
Smith Menu
Category:
Consumer - Collateral / Promotional Items - Single or Campaign
Annual ID:
PO16137M
Award:
2016 Print & Outdoor Merit Award
Agency:
McCann / New York + O Positive / New York
Client:
Tommee Tippee
Title:
Advice Wipes
Category:
Consumer - Collateral / Promotional Items - Single or Campaign
Annual ID:
PO16138M