The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Last Shot Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Nivea Doll Agency: FCB BRASIL / SAO PAULO Client: BDF Nivea Brasil Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Survival Billboard Agency: McCann / London + Momentum Worldwide / London Client: Microsoft Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Rabbit Race Agency: Ogilvy Germany / Client: Media Markt Management Category: Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
20 Years Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Consumer - Collateral / Posters - Campaign
Celebs Agency: Ogilvy & Mather Japan GK / Tokyo Client: IMYTEC Category: Consumer - Collateral / Posters - Campaign
iZombie's Guide to Surviving Among the Living Agency: BBDO / Toronto Client: Shomi Category: Craft - Writing / Writing
Read Better Stories - Gym Agency: FCB New Zealand / Auckland Client: Paper Plus Group Category: Craft - Writing / Writing
The Alchemist Ad Agency: LDC / São Paulo Client: Paulo Coelho Category: Consumer - Newspaper / Full Page or Spread - Single
Yellow Agency: Ogilvy & Mather / Bogotá Client: Ecofill Ink Cartridges Category: Consumer - Newspaper / Full Page or Spread - Single
Flugelhorn Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Dabur Gastrina Category: Consumer - Collateral / Posters - Single
Yellow Agency: Ogilvy & Mather / Bogotá Client: Ecofill Ink Cartridges Category: Consumer - Collateral / Posters - Single
Más que un auto Agency: Conill / Miami / Los Angeles Client: Toyota Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
The Alchemist Ad Agency: LDC / São Paulo Client: Paulo Coelho Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Donation Badges Agency: Leo Burnett Tailor Made / Sao Paulo Client: ABTO - Brazilian Association of Organ Transplantation Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
The Last Shot Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
World Gallery Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Flypaper Agency: FCB / Chicago Client: Boeing Category: Craft - Art Direction / Art Direction
Make Sense of the Present Agency: OpenCo - The Open Collaboration / Johannesburg Client: Apartheid Museum Category: Non-Profit - Collateral / Collateral
Never Stop Riding Agency: the community / Miami Client: City of Buenos Aires Category: Non-Profit - Collateral / Collateral
The HIV Positive Poster Agency: Ogilvy Brasil / São Paulo Client: GIV Category: Non-Profit - Publications / Publications
Speaking Images 2015 Agency: Serviceplan / Munich Client: World Press Photo Category: Non-Profit - Publications / Publications
Beach Agency: BBDO / Bangkok + MONTAGE STUDIO / Bangkok Client: Air Asia Category: Consumer - Magazine / Full Page or Spread - Single
Mountain Agency: BBDO / Bangkok + MONTAGE STUDIO / Bangkok Client: Air Asia Category: Consumer - Magazine / Full Page or Spread - Single
Original do Brasil Agency: AlmapBBDO / São Paulo Client: São Paulo Alpargatas - Havaianas Category: Consumer - Collateral / P.O.P. & In-Store - Campaign
Sea Sick Agency: DentsuBos / Montréal + Consulat / Montréal + Graphiques M&H / Montréal Client: Henri Vézina Category: Consumer - Collateral / P.O.P. & In-Store - Campaign
Posters for the Colorblind Agency: FCB / Chicago Client: Valspar Category: Consumer - Collateral / P.O.P. & In-Store - Campaign
Save the Animals Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Consumer - Trade / Full Page or Spread - Campaign
A Smile changes everything Agency: Conill / Miami / Los Angeles Client: Crest Category: Consumer - Newspaper / Full Page or Spread - Campaign
Feel Free Agency: CONTRAPUNTO BBDO / MADRID Client: Mercedes-Benz Category: Consumer - Newspaper / Full Page or Spread - Campaign
Read Better Stories Agency: FCB New Zealand / Auckland Client: Paper Plus Group Category: Consumer - Newspaper / Full Page or Spread - Campaign
Honda Voice Recognition GPS Agency: Impact & Echo BBDO / Kuwait Client: Alghanim Motors - Honda Category: Consumer - Newspaper / Full Page or Spread - Campaign
Smart for Two Agency: Jung von Matt AG / Vienna Client: Mercedes-Benz Austria Category: Consumer - Newspaper / Full Page or Spread - Campaign
Flying Elephants, Swinging Porcupines, Siamese Rockers Agency: M&C Saatchi (M) Sdn Bhd / Kuala Lumpur Client: Boh Plantations Category: Consumer - Newspaper / Full Page or Spread - Campaign
The CMYK Campaign Agency: Ogilvy & Mather / Bogotá Client: Ecofill Ink Cartridges Category: Consumer - Newspaper / Full Page or Spread - Campaign
Faces of the City Agency: 180 / Amsterdam + Lermonade Production / London + Media Monks / Hilversum + Not to Scale / Amsterdam Client: Benetton Category: Innovation - Print / Print
Meet Us Agency: Mother New York / New York City Client: Calvin Klein Category: Innovation - Print / Print
Target Vogue Agency: Mother New York / New York City Client: Target Category: Innovation - Print / Print
iZombie's Guide to Surviving Among the Living Agency: BBDO / Toronto Client: Shomi Category: Consumer - Collateral / Promotional Items - Single or Campaign
Más que un Auto Agency: Conill / Miami / Los Angeles Client: Toyota Category: Consumer - Collateral / Promotional Items - Single or Campaign
Smith Menu Agency: Leo Burnett / Toronto Client: Smith Restaurant + Bar Category: Consumer - Collateral / Promotional Items - Single or Campaign
Advice Wipes Agency: McCann / New York + O Positive / New York Client: Tommee Tippee Category: Consumer - Collateral / Promotional Items - Single or Campaign
The Prodigies of Mother's Pride Agency: Out of the Box / New Delhi, India Client: Mother's Pride Category: Consumer - Collateral / Promotional Items - Single or Campaign
Bald Barbershop Agency: GREYNJ United / Bangkok + GREY Group / Singapore + GREY Group / Worldwide Client: Biothymus M Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Netflix Festival Agency: Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris + Parallel / Paris Client: Netflix Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Making Music Agency: Leo Burnett / Beirut + Leo Comm / Beirut Client: Virgin Radio Category: Consumer - Small Space Print - Campaign / Small Space Print - Campaign
4 Zone Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Consumer - Magazine / Full Page or Spread - Campaign
Weekdays Agency: BBDO / Bangkok + MONTAGE STUDIO / Bangkok Client: Air Asia Category: Consumer - Magazine / Full Page or Spread - Campaign
Beijing Subway Agency: Grey Group China / Beijing Client: Beijing Subway Category: Consumer - Magazine / Full Page or Spread - Campaign
Honda Voice Recognition GPS Agency: Impact & Echo BBDO / Kuwait Client: Alghanim Motors - Honda Category: Consumer - Magazine / Full Page or Spread - Campaign

2016 Print & Outdoor Bronze Pencil

AKQA / San Francisco + LOS YORK / Los Angeles

Jordan Brand

The Last Shot

Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16062B

2016 Print & Outdoor Bronze Pencil

FCB BRASIL / SAO PAULO

BDF Nivea Brasil

Nivea Doll

Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16063B

2016 Print & Outdoor Bronze Pencil

McCann / London + Momentum Worldwide / London

Microsoft

Survival Billboard

Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16064B

2016 Print & Outdoor Bronze Pencil

Ogilvy Germany /

Media Markt Management

Rabbit Race

Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic

PO16037B

2016 Print & Outdoor Bronze Pencil

AlmapBBDO / São Paulo

Getty Images

20 Years

Consumer - Collateral / Posters - Campaign

PO16022B

2016 Print & Outdoor Bronze Pencil

Ogilvy & Mather Japan GK / Tokyo

IMYTEC

Celebs

Consumer - Collateral / Posters - Campaign

PO16023B

2016 Print & Outdoor Bronze Pencil

BBDO / Toronto

Shomi

iZombie's Guide to Surviving Among the Living

Craft - Writing / Writing

PO16072B

2016 Print & Outdoor Bronze Pencil

FCB New Zealand / Auckland

Paper Plus Group

Read Better Stories - Gym

Craft - Writing / Writing

PO16073B

2016 Print & Outdoor Bronze Pencil

LDC / São Paulo

Paulo Coelho

The Alchemist Ad

Consumer - Newspaper / Full Page or Spread - Single

PO16001B

2016 Print & Outdoor Bronze Pencil

Ogilvy & Mather / Bogotá

Ecofill Ink Cartridges

Yellow

Consumer - Newspaper / Full Page or Spread - Single

PO16002B

2016 Print & Outdoor Bronze Pencil

MCCANN WORLDGROUP INDIA / Mumbai

Dabur Gastrina

Flugelhorn

Consumer - Collateral / Posters - Single

PO16018B

2016 Print & Outdoor Bronze Pencil

Ogilvy & Mather / Bogotá

Ecofill Ink Cartridges

Yellow

Consumer - Collateral / Posters - Single

PO16019B

2016 Print & Outdoor Bronze Pencil

Conill / Miami / Los Angeles

Toyota

Más que un auto

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single

PO16028B

2016 Print & Outdoor Bronze Pencil

LDC / São Paulo

Paulo Coelho

The Alchemist Ad

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single

PO16029B

2016 Print & Outdoor Bronze Pencil

Leo Burnett Tailor Made / Sao Paulo

ABTO - Brazilian Association of Organ Transplantation

Donation Badges

Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16057B

2016 Print & Outdoor Bronze Pencil

AKQA / San Francisco + LOS YORK / Los Angeles

Jordan Brand

The Last Shot

Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single

PO16035B

2016 Print & Outdoor Bronze Pencil

TBWA\Media Arts Lab / Los Angeles

Apple

World Gallery

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign

PO16031B

2016 Print & Outdoor Bronze Pencil

FCB / Chicago

Boeing

Flypaper

Craft - Art Direction / Art Direction

PO16070B

2016 Print & Outdoor Bronze Pencil

OpenCo - The Open Collaboration / Johannesburg

Apartheid Museum

Make Sense of the Present

Non-Profit - Collateral / Collateral

PO16052B

2016 Print & Outdoor Bronze Pencil

the community / Miami

City of Buenos Aires

Never Stop Riding

Non-Profit - Collateral / Collateral

PO16053B

2016 Print & Outdoor Bronze Pencil

Ogilvy Brasil / São Paulo

GIV

The HIV Positive Poster

Non-Profit - Publications / Publications

PO16047B

2016 Print & Outdoor Bronze Pencil

Serviceplan / Munich

World Press Photo

Speaking Images 2015

Non-Profit - Publications / Publications

PO16048B

2016 Print & Outdoor Bronze Pencil

BBDO / Bangkok + MONTAGE STUDIO / Bangkok

Air Asia

Beach

Consumer - Magazine / Full Page or Spread - Single

PO16006B

2016 Print & Outdoor Bronze Pencil

BBDO / Bangkok + MONTAGE STUDIO / Bangkok

Air Asia

Mountain

Consumer - Magazine / Full Page or Spread - Single

PO16007B

2016 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

São Paulo Alpargatas - Havaianas

Original do Brasil

Consumer - Collateral / P.O.P. & In-Store - Campaign

PO16132M

2016 Print & Outdoor Merit Award

DentsuBos / Montréal + Consulat / Montréal + Graphiques M&H / Montréal

Henri Vézina

Sea Sick

Consumer - Collateral / P.O.P. & In-Store - Campaign

PO16133M

2016 Print & Outdoor Merit Award

FCB / Chicago

Valspar

Posters for the Colorblind

Consumer - Collateral / P.O.P. & In-Store - Campaign

PO16134M

2016 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

Getty Images

Save the Animals

Consumer - Trade / Full Page or Spread - Campaign

PO16106M

2016 Print & Outdoor Merit Award

Conill / Miami / Los Angeles

Crest

A Smile changes everything

Consumer - Newspaper / Full Page or Spread - Campaign

PO16080M

2016 Print & Outdoor Merit Award

CONTRAPUNTO BBDO / MADRID

Mercedes-Benz

Feel Free

Consumer - Newspaper / Full Page or Spread - Campaign

PO16081M

2016 Print & Outdoor Merit Award

FCB New Zealand / Auckland

Paper Plus Group

Read Better Stories

Consumer - Newspaper / Full Page or Spread - Campaign

PO16082M

2016 Print & Outdoor Merit Award

Impact & Echo BBDO / Kuwait

Alghanim Motors - Honda

Honda Voice Recognition GPS

Consumer - Newspaper / Full Page or Spread - Campaign

PO16083M

2016 Print & Outdoor Merit Award

Jung von Matt AG / Vienna

Mercedes-Benz Austria

Smart for Two

Consumer - Newspaper / Full Page or Spread - Campaign

PO16084M

2016 Print & Outdoor Merit Award

M&C Saatchi (M) Sdn Bhd / Kuala Lumpur

Boh Plantations

Flying Elephants, Swinging Porcupines, Siamese Rockers

Consumer - Newspaper / Full Page or Spread - Campaign

PO16085M

2016 Print & Outdoor Merit Award

Ogilvy & Mather / Bogotá

Ecofill Ink Cartridges

The CMYK Campaign

Consumer - Newspaper / Full Page or Spread - Campaign

PO16086M

2016 Print & Outdoor Merit Award

180 / Amsterdam + Lermonade Production / London + Media Monks / Hilversum + Not to Scale / Amsterdam

Benetton

Faces of the City

Innovation - Print / Print

PO16209M

2016 Print & Outdoor Merit Award

Mother New York / New York City

Calvin Klein

Meet Us

Innovation - Print / Print

PO16210M

2016 Print & Outdoor Merit Award

Mother New York / New York City

Target

Target Vogue

Innovation - Print / Print

PO16211M

2016 Print & Outdoor Merit Award

BBDO / Toronto

Shomi

iZombie's Guide to Surviving Among the Living

Consumer - Collateral / Promotional Items - Single or Campaign

PO16135M

2016 Print & Outdoor Merit Award

Conill / Miami / Los Angeles

Toyota

Más que un Auto

Consumer - Collateral / Promotional Items - Single or Campaign

PO16136M

2016 Print & Outdoor Merit Award

Leo Burnett / Toronto

Smith Restaurant + Bar

Smith Menu

Consumer - Collateral / Promotional Items - Single or Campaign

PO16137M

2016 Print & Outdoor Merit Award

McCann / New York + O Positive / New York

Tommee Tippee

Advice Wipes

Consumer - Collateral / Promotional Items - Single or Campaign

PO16138M

2016 Print & Outdoor Merit Award

Out of the Box / New Delhi, India

Mother's Pride

The Prodigies of Mother's Pride

Consumer - Collateral / Promotional Items - Single or Campaign

PO16139M

2016 Print & Outdoor Merit Award

GREYNJ United / Bangkok + GREY Group / Singapore + GREY Group / Worldwide

Biothymus M

Bald Barbershop

Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups

PO16173M

2016 Print & Outdoor Merit Award

Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris + Parallel / Paris

Netflix

Netflix Festival

Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups

PO16174M

2016 Print & Outdoor Merit Award

Leo Burnett / Beirut + Leo Comm / Beirut

Virgin Radio

Making Music

Consumer - Small Space Print - Campaign / Small Space Print - Campaign

PO16105M

2016 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

Volkswagen do Brasil

4 Zone

Consumer - Magazine / Full Page or Spread - Campaign

PO16098M

2016 Print & Outdoor Merit Award

BBDO / Bangkok + MONTAGE STUDIO / Bangkok

Air Asia

Weekdays

Consumer - Magazine / Full Page or Spread - Campaign

PO16099M

2016 Print & Outdoor Merit Award

Grey Group China / Beijing

Beijing Subway

Beijing Subway

Consumer - Magazine / Full Page or Spread - Campaign

PO16100M

2016 Print & Outdoor Merit Award

Impact & Echo BBDO / Kuwait

Alghanim Motors - Honda

Honda Voice Recognition GPS

Consumer - Magazine / Full Page or Spread - Campaign

PO16101M

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