The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Bluegrass Agency: BBDO / New York Client: PepsiCo / Mountain Dew Category: Consumer - Advertising - Single / Advertising - Single
Conference Room Agency: Bravo/Y&R / Miami Client: Popclik Category: Consumer - Advertising - Single / Advertising - Single
Procrastination Agency: Impact BBDO / Dubai Client: BHV Category: Consumer - Advertising - Single / Advertising - Single
Lucozade Energy Drink - Team Building Agency: Ogilvy & Mather / Johannesburg + Ogilvy & Mather South Africa / Johannesburg Client: Lucozade Category: Consumer - Advertising - Single / Advertising - Single
MashUp: The Birth of Modern Culture - Stolen Radio Agency: One Twenty Three West / Vancouver Client: Vancouver Art Gallery Category: Consumer - Advertising - Single / Advertising - Single
George Washington Agency: Wunderman / Y&R / Bogotá + Studios Machina / Bogotá Client: Farmatodo Category: Consumer - Advertising - Single / Advertising - Single
Igugu Agency: FCB 1886 / Johnnesburg Client: Cell C Category: Consumer - Advertising - Campaign / Advertising - Campaign
Pedigree Give a Dog a Job Agency: AMVBBDO / London Client: MARS Petcare Category: Consumer - Advertising - Campaign / Advertising - Campaign
Read Better Stories Agency: FCB New Zealand / Auckland Client: Paper Plus Group Category: Consumer - Advertising - Campaign / Advertising - Campaign
Cable Effects Agency: Grey / New York Client: DirecTV Category: Consumer - Advertising - Campaign / Advertising - Campaign
Kimmy Schmidt Agency: Ogilvy&Mather / Paris + Entreprise / Paris Client: Netflix Category: Consumer - Advertising - Campaign / Advertising - Campaign
Reborn Heartbeat Radio Agency: Duval Guillaume / Antwerpen + Raygun / Brussel Client: Reborn-To-Be-Alive Category: Non-Profit - Public Awareness - Campaign / Public Awareness - Campaign
Procrastination Agency: Impact BBDO / Dubai Client: BHV Category: Craft - Music / Sound / Music / Sound
Orchestra Agency: McCann Erickson Japan / Tokyo + MHz Inc. / Tokyo Client: Suntory Holdings / All Free (Non-Alcoholic Beer) Category: Craft - Music / Sound / Music / Sound
Donated Voices Agency: MullenLowe Singapore / singapore Client: The National University Centre For Organ Transplantation Category: Craft - Music / Sound / Music / Sound
Beach Party Agency: TBWA\Hunt\Lascaris / Johannesburg Client: Flight Centre, Student Flights Category: Craft - Music / Sound / Music / Sound
Wonderful Hold Music Agency: Clemenger BBDO / Melbourne Client: Myer Category: Innovation - Innovation in Radio / Innovation in Radio
Slurpee Sound Cups Agency: Leo Burnett / Melbourne + Gusto Music / Melbourne + The Promotions Factory / Sydney Client: 7-Eleven Category: Innovation - Innovation in Radio / Innovation in Radio
Drinkable Advertising Agency: Ogilvy / New York Client: The Coca-Cola Company Category: Innovation - Innovation in Radio / Innovation in Radio
Dove - Self Conscious Agency: Ogilvy & Mather / London + Gramercy Park Studios / London Client: Unilever Category: CSR - Public Awareness - Campaign / Public Awareness - Campaign
No Escape Agency: FCB Africa (Pty) Ltd / Joburg + Sonovision / Johannesburg Client: The Lonely Road Foundation Category: Non-Profit - Public Awareness - Single / Public Awareness - Single
Rom Com Agency: J. Walter Thompson Canada / Toronto Client: Canadian Film Fest Category: Non-Profit - Public Awareness - Single / Public Awareness - Single
Doctor Agency: M&C Saatchi / Geneva Client: EPER Category: Non-Profit - Public Awareness - Single / Public Awareness - Single
Mummy Buy Me a Teddy Bear Agency: Ogilvy & Mather / Singapore + Eardrum / Sydney Client: The Life Foundation Category: Non-Profit - Public Awareness - Single / Public Awareness - Single
Little Baby Bonnet Agency: Ogilvy & Mather / Singapore + Eardrum / Sydney Client: The Life Foundation Category: Non-Profit - Public Awareness - Single / Public Awareness - Single
Ultimate Death Scene Agency: The Works / Sydney + Southern Cross Austereo / Sydney Client: Sea Shepherd Category: Non-Profit - Public Awareness - Single / Public Awareness - Single

2016 Radio Merit Award

BBDO / New York

PepsiCo / Mountain Dew

Bluegrass

Consumer - Advertising - Single / Advertising - Single

RA16015M

2016 Radio Merit Award

Bravo/Y&R / Miami

Popclik

Conference Room

Consumer - Advertising - Single / Advertising - Single

RA16016M

2016 Radio Merit Award

Impact BBDO / Dubai

BHV

Procrastination

Consumer - Advertising - Single / Advertising - Single

RA16017M

2016 Radio Merit Award

Ogilvy & Mather / Johannesburg + Ogilvy & Mather South Africa / Johannesburg

Lucozade

Lucozade Energy Drink - Team Building

Consumer - Advertising - Single / Advertising - Single

RA16018M

2016 Radio Merit Award

One Twenty Three West / Vancouver

Vancouver Art Gallery

MashUp: The Birth of Modern Culture - Stolen Radio

Consumer - Advertising - Single / Advertising - Single

RA16019M

2016 Radio Merit Award

Wunderman / Y&R / Bogotá + Studios Machina / Bogotá

Farmatodo

George Washington

Consumer - Advertising - Single / Advertising - Single

RA16020M

2016 Radio Merit Award

FCB 1886 / Johnnesburg

Cell C

Igugu

Consumer - Advertising - Campaign / Advertising - Campaign

RA16021M

2016 Radio Merit Award

AMVBBDO / London

MARS Petcare

Pedigree Give a Dog a Job

Consumer - Advertising - Campaign / Advertising - Campaign

RA16022M

2016 Radio Merit Award

FCB New Zealand / Auckland

Paper Plus Group

Read Better Stories

Consumer - Advertising - Campaign / Advertising - Campaign

RA16023M

2016 Radio Merit Award

Grey / New York

DirecTV

Cable Effects

Consumer - Advertising - Campaign / Advertising - Campaign

RA16024M

2016 Radio Merit Award

Ogilvy&Mather / Paris + Entreprise / Paris

Netflix

Kimmy Schmidt

Consumer - Advertising - Campaign / Advertising - Campaign

RA16025M

2016 Radio Merit Award

Duval Guillaume / Antwerpen + Raygun / Brussel

Reborn-To-Be-Alive

Reborn Heartbeat Radio

Non-Profit - Public Awareness - Campaign / Public Awareness - Campaign

RA16033M

2016 Radio Merit Award

Impact BBDO / Dubai

BHV

Procrastination

Craft - Music / Sound / Music / Sound

RA16037M

2016 Radio Merit Award

McCann Erickson Japan / Tokyo + MHz Inc. / Tokyo

Suntory Holdings / All Free (Non-Alcoholic Beer)

Orchestra

Craft - Music / Sound / Music / Sound

RA16038M

2016 Radio Merit Award

MullenLowe Singapore / singapore

The National University Centre For Organ Transplantation

Donated Voices

Craft - Music / Sound / Music / Sound

RA16039M

2016 Radio Merit Award

TBWA\Hunt\Lascaris / Johannesburg

Flight Centre, Student Flights

Beach Party

Craft - Music / Sound / Music / Sound

RA16040M

2016 Radio Merit Award

Clemenger BBDO / Melbourne

Myer

Wonderful Hold Music

Innovation - Innovation in Radio / Innovation in Radio

RA16034M

2016 Radio Merit Award

Leo Burnett / Melbourne + Gusto Music / Melbourne + The Promotions Factory / Sydney

7-Eleven

Slurpee Sound Cups

Innovation - Innovation in Radio / Innovation in Radio

RA16035M

2016 Radio Merit Award

Ogilvy / New York

The Coca-Cola Company

Drinkable Advertising

Innovation - Innovation in Radio / Innovation in Radio

RA16036M

2016 Radio Merit Award

Ogilvy & Mather / London + Gramercy Park Studios / London

Unilever

Dove - Self Conscious

CSR - Public Awareness - Campaign / Public Awareness - Campaign

RA16026M

2016 Radio Merit Award

FCB Africa (Pty) Ltd / Joburg + Sonovision / Johannesburg

The Lonely Road Foundation

No Escape

Non-Profit - Public Awareness - Single / Public Awareness - Single

RA16027M

2016 Radio Merit Award

J. Walter Thompson Canada / Toronto

Canadian Film Fest

Rom Com

Non-Profit - Public Awareness - Single / Public Awareness - Single

RA16028M

2016 Radio Merit Award

M&C Saatchi / Geneva

EPER

Doctor

Non-Profit - Public Awareness - Single / Public Awareness - Single

RA16029M

2016 Radio Merit Award

Ogilvy & Mather / Singapore + Eardrum / Sydney

The Life Foundation

Mummy Buy Me a Teddy Bear

Non-Profit - Public Awareness - Single / Public Awareness - Single

RA16030M

2016 Radio Merit Award

Ogilvy & Mather / Singapore + Eardrum / Sydney

The Life Foundation

Little Baby Bonnet

Non-Profit - Public Awareness - Single / Public Awareness - Single

RA16031M

2016 Radio Merit Award

The Works / Sydney + Southern Cross Austereo / Sydney

Sea Shepherd

Ultimate Death Scene

Non-Profit - Public Awareness - Single / Public Awareness - Single

RA16032M

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