The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Donate The Hate - The Involuntary Online Donation Agency: Grabarz & Partner / Hamburg + ZDK Gesellschaft Demokratische Kultur gGmbH / Berlin Client: ZDK - Gesellschaft Demokratische Kultur Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
#AllTreesAreBeautiful Agency: Arnold Worldwide / New York + Havas Worldwide / New York Client: Reese's Category: Consumer - Branded Social Post / Branded Social Post
Silent Ads Agency: CP+B / Boulder + Biscuit / LA Client: Hotels.com Category: Consumer - Branded Social Post / Branded Social Post
Emoji Ordering Agency: CP+B / Boulder Client: Domino's Category: Innovation - Innovation in Social Media / Innovation in Social Media
McWhopper Agency: Y&R / New Zealand + DAVID / Miami Client: Burger King Category: CSR - Branded Social Campaign / Branded Social Campaign
Sunday Grannies Agency: MCCANN BUCHARESt / Bucharest + UM ROMANIA / Bucharest Client: Vodafone Romania Category: Consumer - Social Media Page by a Brand / Social Media Page by a Brand
Mayhem DIY Agency: Leo Burnett / Chicago Client: Allstate Insurance Company Category: Consumer - Branded Social Campaign / Branded Social Campaign
Give Mom Back Her Name Agency: Impact BBDO / Dubai Client: UN Women Category: Non-Profit - Branded Social Post / Branded Social Post
#CoverTheAthlete Agency: john st. / Toronto Client: Hannah Smit Category: Non-Profit - Branded Social Post / Branded Social Post

2016 Social Media Bronze Pencil

Grabarz & Partner / Hamburg + ZDK Gesellschaft Demokratische Kultur gGmbH / Berlin

ZDK - Gesellschaft Demokratische Kultur

Donate The Hate - The Involuntary Online Donation

Non-Profit - Branded Social Campaign / Branded Social Campaign

SM16016B

2016 Social Media Bronze Pencil

Arnold Worldwide / New York + Havas Worldwide / New York

Reese's

#AllTreesAreBeautiful

Consumer - Branded Social Post / Branded Social Post

SM16004B

2016 Social Media Bronze Pencil

CP+B / Boulder + Biscuit / LA

Hotels.com

Silent Ads

Consumer - Branded Social Post / Branded Social Post

SM16005B

2016 Social Media Bronze Pencil

CP+B / Boulder

Domino's

Emoji Ordering

Innovation - Innovation in Social Media / Innovation in Social Media

SM16018B

2016 Social Media Bronze Pencil

Y&R / New Zealand + DAVID / Miami

Burger King

McWhopper

CSR - Branded Social Campaign / Branded Social Campaign

SM16012B

2016 Social Media Bronze Pencil

MCCANN BUCHARESt / Bucharest + UM ROMANIA / Bucharest

Vodafone Romania

Sunday Grannies

Consumer - Social Media Page by a Brand / Social Media Page by a Brand

SM16002B

2016 Social Media Bronze Pencil

Leo Burnett / Chicago

Allstate Insurance Company

Mayhem DIY

Consumer - Branded Social Campaign / Branded Social Campaign

SM16009B

2016 Social Media Bronze Pencil

Impact BBDO / Dubai

UN Women

Give Mom Back Her Name

Non-Profit - Branded Social Post / Branded Social Post

SM16013B

2016 Social Media Bronze Pencil

john st. / Toronto

Hannah Smit

#CoverTheAthlete

Non-Profit - Branded Social Post / Branded Social Post

SM16014B

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