The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Taco Emoji Engine
Agency: Deutsch / Los Angeles
Client: Taco Bell Category: Consumer - Branded Social Campaign / Branded Social Campaign
Netflix or Study
Agency: Netflix / Los Angeles + MUH-TAY-ZIK | HOF-FER / San Francisco
Client: Netflix Category: Consumer - Branded Social Post / Branded Social Post
#AllTreesAreBeautiful
Agency: Arnold Worldwide / New York + Havas Worldwide / New York
Client: Reese's Category: Consumer - Branded Social Post / Branded Social Post
Silent Ads
Agency: CP+B / Boulder + Biscuit / LA
Client: Hotels.com Category: Consumer - Branded Social Post / Branded Social Post
Rainbows
Agency: Goodby Silverstein & Partners / San Francisco
Client: Doritos Category: CSR - Branded Social Campaign / Branded Social Campaign
The Tweeting Pothole
Agency: P4 Ogilvy & Mather / Panama
Client: Medcom Category: CSR - Branded Social Campaign / Branded Social Campaign
McWhopper
Agency: Y&R / New Zealand + DAVID / Miami
Client: Burger King Category: CSR - Branded Social Campaign / Branded Social Campaign
The First Ever Pinterest Yard Sale
Agency: Deutsch / New York
Client: Krylon Category: Consumer - Social Media Page by a Brand / Social Media Page by a Brand
Sunday Grannies
Agency: MCCANN BUCHARESt / Bucharest + UM ROMANIA / Bucharest
Client: Vodafone Romania Category: Consumer - Social Media Page by a Brand / Social Media Page by a Brand
Give Mom Back Her Name
Agency: Impact BBDO / Dubai
Client: UN Women Category: Non-Profit - Branded Social Post / Branded Social Post
#CoverTheAthlete
Agency: john st. / Toronto
Client: Hannah Smit Category: Non-Profit - Branded Social Post / Branded Social Post
Straight Outta
Agency: R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles
Client: Beats By Dr. Dre Category: Consumer - Branded Social Campaign / Branded Social Campaign
MTV 2015 Video Music Awards
Agency: MTV / New York + Jam3 / Toronto
Client: MTV Category: Consumer - Branded Social Campaign / Branded Social Campaign
Mayhem DIY
Agency: Leo Burnett / Chicago
Client: Allstate Insurance Company Category: Consumer - Branded Social Campaign / Branded Social Campaign
The Tweeting Pothole
Agency: P4 Ogilvy & Mather / Panama
Client: Medcom Category: Innovation - Innovation in Social Media / Innovation in Social Media
Emoji Ordering
Agency: CP+B / Boulder
Client: Domino's Category: Innovation - Innovation in Social Media / Innovation in Social Media
Melanoma Likes Me
Agency: George Patterson Y&R / Brisbane
Client: Melanoma Patients Australia Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
Donate The Hate - The Involuntary Online Donation
Agency: Grabarz & Partner / Hamburg + ZDK Gesellschaft Demokratische Kultur gGmbH / Berlin
Client: ZDK - Gesellschaft Demokratische Kultur Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
Big Game Blunder
Agency: BBDO / New York
Client: Monster.com Category: Consumer - Branded Social Post / Branded Social Post
The Kick-Bag Journey
Agency: CJ WORX / BANGKOK
Client: Samsonite (Thailand) Category: Consumer - Branded Social Post / Branded Social Post
Arby's Offers Jon Stewart A Job
Agency: Fallon / Minneapolis + Arby's Restaurant / Atlanta
Client: Arby's Category: Consumer - Branded Social Post / Branded Social Post
Home for Christmas
Agency: Jung von Matt AG / Hamburg
Client: EDEKA Zentrale Category: CSR - Branded Social Campaign / Branded Social Campaign
Taco Emoji Engine
Agency: Deutsch / Los Angeles
Client: Taco Bell Category: Consumer - Social Media Page by a Brand / Social Media Page by a Brand
Dove Feel Good Feed
Agency: Ogilvy & Mather / London
Client: Unilever Category: Consumer - Social Media Page by a Brand / Social Media Page by a Brand
The Super Bowl Dunk
Agency: VML / Kansas City
Client: Gatorade Category: Consumer - Social Media Page by a Brand / Social Media Page by a Brand
#nolikesforracism
Agency: DDB / Paris + Les fils de / Paris + Facebook France / Paris
Client: Licra Category: Non-Profit - Branded Social Post / Branded Social Post
Jailbnb
Agency: Leo Burnett / San José
Client: Fundación Rahab Category: Non-Profit - Branded Social Post / Branded Social Post
MTV Sext Life
Agency: Y&R / New York
Client: MTV Staying Alive Foundation Category: Non-Profit - Branded Social Post / Branded Social Post
First Days Out
Agency: AlmapBBDO / São Paulo
Client: MARS Category: CSR - Branded Social Post / Branded Social Post
Don't Like & Drive
Agency: Blue Hive Brasil / Sao Paulo
Client: Ford Motor Company Category: CSR - Branded Social Post / Branded Social Post
#CatchDrogon
Agency: 360i / New York
Client: HBO / Game of Thrones Category: Consumer - Branded Social Campaign / Branded Social Campaign
#AllTreesAreBeautiful
Agency: Arnold Worldwide / New York + Havas Worldwide / New York
Client: Reese's Category: Consumer - Branded Social Campaign / Branded Social Campaign
Play My Tweet
Agency: BBDO / New York
Client: Foot Locker Category: Consumer - Branded Social Campaign / Branded Social Campaign
Targeted News Stories
Agency: BBDO / New York
Client: Priceline.com Category: Consumer - Branded Social Campaign / Branded Social Campaign
#therewillbehaters
Agency: iris / London + Frenzy / Paris + Carat / London
Client: adidas Football Category: Consumer - Branded Social Campaign / Branded Social Campaign
Fuel the Fire
Agency: Leo Burnett / Sydney + Brightworks / Sydney
Client: GIO Insurance Category: Consumer - Branded Social Campaign / Branded Social Campaign
Mayhem Tweet-Off
Agency: Leo Burnett / Chicago
Client: Allstate Insurance Company Category: Consumer - Branded Social Campaign / Branded Social Campaign
Le Big Swim
Agency: Ogilvy & Mather / London
Client: Heineken Category: Consumer - Branded Social Campaign / Branded Social Campaign
Dove Feel Good Feed
Agency: Ogilvy & Mather / London
Client: Unilever Category: Consumer - Branded Social Campaign / Branded Social Campaign
Instagram Your Fridge
Agency: Special Group / Auckland
Client: Smirnoff Category: Consumer - Branded Social Campaign / Branded Social Campaign
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client: REI Category: Consumer - Branded Social Campaign / Branded Social Campaign
Instaclass
Agency: (anónimo) / mexico
Client: Interlingua Category: Innovation - Innovation in Social Media / Innovation in Social Media
Live Vines
Agency: BBDO / New York
Client: Lowe's Category: Innovation - Innovation in Social Media / Innovation in Social Media
Taco Emoji Engine
Agency: Deutsch / Los Angeles
Client: Taco Bell Category: Innovation - Innovation in Social Media / Innovation in Social Media
The First Ever Pinterest Yard Sale
Agency: Deutsch / New York
Client: Krylon Category: Innovation - Innovation in Social Media / Innovation in Social Media
Call of Duty Hack in Black
Agency: Edelman / Los Angeles + AKQA / San Francisco
Client: Activision Category: Innovation - Innovation in Social Media / Innovation in Social Media
Endless Table
Agency: Havas Worldwide / Chicago + Dan Goldberg Photography / Chicago
Client: Reynolds Category: Innovation - Innovation in Social Media / Innovation in Social Media
Slot Car Holiday Heats
Agency: Ignition – A Razorfish Company / El Segundo
Client: Acura Category: Innovation - Innovation in Social Media / Innovation in Social Media
Rav4 You
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales Category: Innovation - Innovation in Social Media / Innovation in Social Media
#EndangeredEmoji
Agency: Wieden+Kennedy / London
Client: WWF Category: Innovation - Innovation in Social Media / Innovation in Social Media
Award:
2016 Social Media Gold Pencil
Agency:
Deutsch / Los Angeles
Client:
Taco Bell
Title:
Taco Emoji Engine
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16006G
Award:
2016 Social Media Gold Pencil
Agency:
Netflix / Los Angeles + MUH-TAY-ZIK | HOF-FER / San Francisco
Client:
Netflix
Title:
Netflix or Study
Category:
Consumer - Branded Social Post / Branded Social Post
Annual ID:
SM16003G
Award:
2016 Social Media Bronze Pencil
Agency:
Arnold Worldwide / New York + Havas Worldwide / New York
Client:
Reese's
Title:
#AllTreesAreBeautiful
Category:
Consumer - Branded Social Post / Branded Social Post
Annual ID:
SM16004B
Award:
2016 Social Media Bronze Pencil
Agency:
CP+B / Boulder + Biscuit / LA
Client:
Hotels.com
Title:
Silent Ads
Category:
Consumer - Branded Social Post / Branded Social Post
Annual ID:
SM16005B
Award:
2016 Social Media Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Doritos
Title:
Rainbows
Category:
CSR - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16010S
Award:
2016 Social Media Silver Pencil
Agency:
P4 Ogilvy & Mather / Panama
Client:
Medcom
Title:
The Tweeting Pothole
Category:
CSR - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16011S
Award:
2016 Social Media Bronze Pencil
Agency:
Y&R / New Zealand + DAVID / Miami
Client:
Burger King
Title:
McWhopper
Category:
CSR - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16012B
Award:
2016 Social Media Gold Pencil
Agency:
Deutsch / New York
Client:
Krylon
Title:
The First Ever Pinterest Yard Sale
Category:
Consumer - Social Media Page by a Brand / Social Media Page by a Brand
Annual ID:
SM16001G
Award:
2016 Social Media Bronze Pencil
Agency:
MCCANN BUCHARESt / Bucharest + UM ROMANIA / Bucharest
Client:
Vodafone Romania
Title:
Sunday Grannies
Category:
Consumer - Social Media Page by a Brand / Social Media Page by a Brand
Annual ID:
SM16002B
Award:
2016 Social Media Bronze Pencil
Agency:
Impact BBDO / Dubai
Client:
UN Women
Title:
Give Mom Back Her Name
Category:
Non-Profit - Branded Social Post / Branded Social Post
Annual ID:
SM16013B
Award:
2016 Social Media Bronze Pencil
Agency:
john st. / Toronto
Client:
Hannah Smit
Title:
#CoverTheAthlete
Category:
Non-Profit - Branded Social Post / Branded Social Post
Annual ID:
SM16014B
Award:
2016 Social Media Gold Pencil
Agency:
R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles
Client:
Beats By Dr. Dre
Title:
Straight Outta
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16007G
Award:
2016 Social Media Silver Pencil
Agency:
MTV / New York + Jam3 / Toronto
Client:
MTV
Title:
MTV 2015 Video Music Awards
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16008S
Award:
2016 Social Media Bronze Pencil
Agency:
Leo Burnett / Chicago
Client:
Allstate Insurance Company
Title:
Mayhem DIY
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16009B
Award:
2016 Social Media Silver Pencil
Agency:
P4 Ogilvy & Mather / Panama
Client:
Medcom
Title:
The Tweeting Pothole
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Annual ID:
SM16017S
Award:
2016 Social Media Bronze Pencil
Agency:
CP+B / Boulder
Client:
Domino's
Title:
Emoji Ordering
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Annual ID:
SM16018B
Award:
2016 Social Media Gold Pencil
Agency:
George Patterson Y&R / Brisbane
Client:
Melanoma Patients Australia
Title:
Melanoma Likes Me
Category:
Non-Profit - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16015G
Award:
2016 Social Media Bronze Pencil
Agency:
Grabarz & Partner / Hamburg + ZDK Gesellschaft Demokratische Kultur gGmbH / Berlin
Client:
ZDK - Gesellschaft Demokratische Kultur
Title:
Donate The Hate - The Involuntary Online Donation
Category:
Non-Profit - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16016B
Award:
2016 Social Media Merit Award
Agency:
BBDO / New York
Client:
Monster.com
Title:
Big Game Blunder
Category:
Consumer - Branded Social Post / Branded Social Post
Annual ID:
SM16022M
Award:
2016 Social Media Merit Award
Agency:
CJ WORX / BANGKOK
Client:
Samsonite (Thailand)
Title:
The Kick-Bag Journey
Category:
Consumer - Branded Social Post / Branded Social Post
Annual ID:
SM16023M
Award:
2016 Social Media Merit Award
Agency:
Fallon / Minneapolis + Arby's Restaurant / Atlanta
Client:
Arby's
Title:
Arby's Offers Jon Stewart A Job
Category:
Consumer - Branded Social Post / Branded Social Post
Annual ID:
SM16024M
Award:
2016 Social Media Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
EDEKA Zentrale
Title:
Home for Christmas
Category:
CSR - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16038M
Award:
2016 Social Media Merit Award
Agency:
Deutsch / Los Angeles
Client:
Taco Bell
Title:
Taco Emoji Engine
Category:
Consumer - Social Media Page by a Brand / Social Media Page by a Brand
Annual ID:
SM16019M
Award:
2016 Social Media Merit Award
Agency:
Ogilvy & Mather / London
Client:
Unilever
Title:
Dove Feel Good Feed
Category:
Consumer - Social Media Page by a Brand / Social Media Page by a Brand
Annual ID:
SM16020M
Award:
2016 Social Media Merit Award
Agency:
VML / Kansas City
Client:
Gatorade
Title:
The Super Bowl Dunk
Category:
Consumer - Social Media Page by a Brand / Social Media Page by a Brand
Annual ID:
SM16021M
Award:
2016 Social Media Merit Award
Agency:
DDB / Paris + Les fils de / Paris + Facebook France / Paris
Client:
Licra
Title:
#nolikesforracism
Category:
Non-Profit - Branded Social Post / Branded Social Post
Annual ID:
SM16041M
Award:
2016 Social Media Merit Award
Agency:
Leo Burnett / San José
Client:
Fundación Rahab
Title:
Jailbnb
Category:
Non-Profit - Branded Social Post / Branded Social Post
Annual ID:
SM16042M
Award:
2016 Social Media Merit Award
Agency:
Y&R / New York
Client:
MTV Staying Alive Foundation
Title:
MTV Sext Life
Category:
Non-Profit - Branded Social Post / Branded Social Post
Annual ID:
SM16043M
Award:
2016 Social Media Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
MARS
Title:
First Days Out
Category:
CSR - Branded Social Post / Branded Social Post
Annual ID:
SM16036M
Award:
2016 Social Media Merit Award
Agency:
Blue Hive Brasil / Sao Paulo
Client:
Ford Motor Company
Title:
Don't Like & Drive
Category:
CSR - Branded Social Post / Branded Social Post
Annual ID:
SM16037M
Award:
2016 Social Media Merit Award
Agency:
360i / New York
Client:
HBO / Game of Thrones
Title:
#CatchDrogon
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16025M
Award:
2016 Social Media Merit Award
Agency:
Arnold Worldwide / New York + Havas Worldwide / New York
Client:
Reese's
Title:
#AllTreesAreBeautiful
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16026M
Award:
2016 Social Media Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
Play My Tweet
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16027M
Award:
2016 Social Media Merit Award
Agency:
BBDO / New York
Client:
Priceline.com
Title:
Targeted News Stories
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16028M
Award:
2016 Social Media Merit Award
Agency:
iris / London + Frenzy / Paris + Carat / London
Client:
adidas Football
Title:
#therewillbehaters
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16029M
Award:
2016 Social Media Merit Award
Agency:
Leo Burnett / Sydney + Brightworks / Sydney
Client:
GIO Insurance
Title:
Fuel the Fire
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16030M
Award:
2016 Social Media Merit Award
Agency:
Leo Burnett / Chicago
Client:
Allstate Insurance Company
Title:
Mayhem Tweet-Off
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16031M
Award:
2016 Social Media Merit Award
Agency:
Ogilvy & Mather / London
Client:
Heineken
Title:
Le Big Swim
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16032M
Award:
2016 Social Media Merit Award
Agency:
Ogilvy & Mather / London
Client:
Unilever
Title:
Dove Feel Good Feed
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16033M
Award:
2016 Social Media Merit Award
Agency:
Special Group / Auckland
Client:
Smirnoff
Title:
Instagram Your Fridge
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16034M
Award:
2016 Social Media Merit Award
Agency:
Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client:
REI
Title:
#OptOutside
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16035M
Award:
2016 Social Media Merit Award
Agency:
(anónimo) / mexico
Client:
Interlingua
Title:
Instaclass
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Annual ID:
SM16049M
Award:
2016 Social Media Merit Award
Agency:
BBDO / New York
Client:
Lowe's
Title:
Live Vines
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Annual ID:
SM16050M
Award:
2016 Social Media Merit Award
Agency:
Deutsch / Los Angeles
Client:
Taco Bell
Title:
Taco Emoji Engine
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Annual ID:
SM16051M
Award:
2016 Social Media Merit Award
Agency:
Deutsch / New York
Client:
Krylon
Title:
The First Ever Pinterest Yard Sale
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Annual ID:
SM16052M
Award:
2016 Social Media Merit Award
Agency:
Edelman / Los Angeles + AKQA / San Francisco
Client:
Activision
Title:
Call of Duty Hack in Black
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Annual ID:
SM16053M
Award:
2016 Social Media Merit Award
Agency:
Havas Worldwide / Chicago + Dan Goldberg Photography / Chicago
Client:
Reynolds
Title:
Endless Table
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Annual ID:
SM16054M
Award:
2016 Social Media Merit Award
Agency:
Ignition – A Razorfish Company / El Segundo
Client:
Acura
Title:
Slot Car Holiday Heats
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Annual ID:
SM16055M
Award:
2016 Social Media Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales
Title:
Rav4 You
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Annual ID:
SM16056M
Award:
2016 Social Media Merit Award
Agency:
Wieden+Kennedy / London
Client:
WWF
Title:
#EndangeredEmoji
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Annual ID:
SM16057M
