The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Straight Outta Agency: R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles Client: Beats By Dr. Dre Category: Consumer - Branded Social Campaign / Branded Social Campaign
MTV 2015 Video Music Awards Agency: MTV / New York + Jam3 / Toronto Client: MTV Category: Consumer - Branded Social Campaign / Branded Social Campaign
Mayhem DIY Agency: Leo Burnett / Chicago Client: Allstate Insurance Company Category: Consumer - Branded Social Campaign / Branded Social Campaign
Give Mom Back Her Name Agency: Impact BBDO / Dubai Client: UN Women Category: Non-Profit - Branded Social Post / Branded Social Post
#CoverTheAthlete Agency: john st. / Toronto Client: Hannah Smit Category: Non-Profit - Branded Social Post / Branded Social Post
Netflix or Study Agency: Netflix / Los Angeles + MUH-TAY-ZIK | HOF-FER / San Francisco Client: Netflix Category: Consumer - Branded Social Post / Branded Social Post
#AllTreesAreBeautiful Agency: Arnold Worldwide / New York + Havas Worldwide / New York Client: Reese's Category: Consumer - Branded Social Post / Branded Social Post
Silent Ads Agency: CP+B / Boulder + Biscuit / LA Client: Hotels.com Category: Consumer - Branded Social Post / Branded Social Post
Rainbows Agency: Goodby Silverstein & Partners / San Francisco Client: Doritos Category: CSR - Branded Social Campaign / Branded Social Campaign
The Tweeting Pothole Agency: P4 Ogilvy & Mather / Panama Client: Medcom Category: CSR - Branded Social Campaign / Branded Social Campaign
McWhopper Agency: Y&R / New Zealand + DAVID / Miami Client: Burger King Category: CSR - Branded Social Campaign / Branded Social Campaign
Melanoma Likes Me Agency: George Patterson Y&R / Brisbane Client: Melanoma Patients Australia Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
Donate The Hate - The Involuntary Online Donation Agency: Grabarz & Partner / Hamburg + ZDK Gesellschaft Demokratische Kultur gGmbH / Berlin Client: ZDK - Gesellschaft Demokratische Kultur Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
The Tweeting Pothole Agency: P4 Ogilvy & Mather / Panama Client: Medcom Category: Innovation - Innovation in Social Media / Innovation in Social Media
Emoji Ordering Agency: CP+B / Boulder Client: Domino's Category: Innovation - Innovation in Social Media / Innovation in Social Media
The First Ever Pinterest Yard Sale Agency: Deutsch / New York Client: Krylon Category: Consumer - Social Media Page by a Brand / Social Media Page by a Brand
Sunday Grannies Agency: MCCANN BUCHARESt / Bucharest + UM ROMANIA / Bucharest Client: Vodafone Romania Category: Consumer - Social Media Page by a Brand / Social Media Page by a Brand
First Days Out Agency: AlmapBBDO / São Paulo Client: MARS Category: CSR - Branded Social Post / Branded Social Post
Don't Like & Drive Agency: Blue Hive Brasil / Sao Paulo Client: Ford Motor Company Category: CSR - Branded Social Post / Branded Social Post
#CatchDrogon Agency: 360i / New York Client: HBO / Game of Thrones Category: Consumer - Branded Social Campaign / Branded Social Campaign
#AllTreesAreBeautiful Agency: Arnold Worldwide / New York + Havas Worldwide / New York Client: Reese's Category: Consumer - Branded Social Campaign / Branded Social Campaign
Play My Tweet Agency: BBDO / New York Client: Foot Locker Category: Consumer - Branded Social Campaign / Branded Social Campaign
Targeted News Stories Agency: BBDO / New York Client: Priceline.com Category: Consumer - Branded Social Campaign / Branded Social Campaign
#therewillbehaters Agency: iris / London + Frenzy / Paris + Carat / London Client: adidas Football Category: Consumer - Branded Social Campaign / Branded Social Campaign
Fuel the Fire Agency: Leo Burnett / Sydney + Brightworks / Sydney Client: GIO Insurance Category: Consumer - Branded Social Campaign / Branded Social Campaign
Mayhem Tweet-Off Agency: Leo Burnett / Chicago Client: Allstate Insurance Company Category: Consumer - Branded Social Campaign / Branded Social Campaign
Le Big Swim Agency: Ogilvy & Mather / London Client: Heineken Category: Consumer - Branded Social Campaign / Branded Social Campaign
Dove Feel Good Feed Agency: Ogilvy & Mather / London Client: Unilever Category: Consumer - Branded Social Campaign / Branded Social Campaign
Instagram Your Fridge Agency: Special Group / Auckland Client: Smirnoff Category: Consumer - Branded Social Campaign / Branded Social Campaign
#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles Client: REI Category: Consumer - Branded Social Campaign / Branded Social Campaign
#nolikesforracism Agency: DDB / Paris + Les fils de / Paris + Facebook France / Paris Client: Licra Category: Non-Profit - Branded Social Post / Branded Social Post
Jailbnb Agency: Leo Burnett / San José Client: Fundación Rahab Category: Non-Profit - Branded Social Post / Branded Social Post
MTV Sext Life Agency: Y&R / New York Client: MTV Staying Alive Foundation Category: Non-Profit - Branded Social Post / Branded Social Post
Big Game Blunder Agency: BBDO / New York Client: Monster.com Category: Consumer - Branded Social Post / Branded Social Post
The Kick-Bag Journey Agency: CJ WORX / BANGKOK Client: Samsonite (Thailand) Category: Consumer - Branded Social Post / Branded Social Post
Arby's Offers Jon Stewart A Job Agency: Fallon / Minneapolis + Arby's Restaurant / Atlanta Client: Arby's Category: Consumer - Branded Social Post / Branded Social Post
Surfify Agency: BWM Dentsu / Sydney Client: SurfAid.org Category: Non-Profit - Social Media Page by an Organization / Social Media Page by an Organization
#remembershafilea Agency: Leo Burnett / London Client: Karma Nirvana Category: Non-Profit - Social Media Page by an Organization / Social Media Page by an Organization
Home for Christmas Agency: Jung von Matt AG / Hamburg Client: EDEKA Zentrale Category: CSR - Branded Social Campaign / Branded Social Campaign
Nicebot Agency: Deutsch / New York Client: Champions Against Bullying Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
The #62MillionGirls Yearbook Agency: Edelman / New York Client: Girl Rising in support of Let Girls Learn Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
Groceries Not Guns Agency: Grey Canada / Toronto Client: Moms Demand Action for Gun Sense in America Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
#ShareHumanity Agency: Ogilvy / New York Client: United Nations Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
Hemingway in 15 Seconds Agency: Ogilvy & Mather / Chicago Client: The Ernest Hemingway Foundation Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
Instaclass Agency: (anónimo) / mexico Client: Interlingua Category: Innovation - Innovation in Social Media / Innovation in Social Media
Live Vines Agency: BBDO / New York Client: Lowe's Category: Innovation - Innovation in Social Media / Innovation in Social Media
Taco Emoji Engine Agency: Deutsch / Los Angeles Client: Taco Bell Category: Innovation - Innovation in Social Media / Innovation in Social Media
The First Ever Pinterest Yard Sale Agency: Deutsch / New York Client: Krylon Category: Innovation - Innovation in Social Media / Innovation in Social Media
Call of Duty Hack in Black Agency: Edelman / Los Angeles + AKQA / San Francisco Client: Activision Category: Innovation - Innovation in Social Media / Innovation in Social Media
Endless Table Agency: Havas Worldwide / Chicago + Dan Goldberg Photography / Chicago Client: Reynolds Category: Innovation - Innovation in Social Media / Innovation in Social Media

2016 Social Media Gold Pencil

R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles

Beats By Dr. Dre

Straight Outta

Consumer - Branded Social Campaign / Branded Social Campaign

SM16007G

2016 Social Media Silver Pencil

MTV / New York + Jam3 / Toronto

MTV

MTV 2015 Video Music Awards

Consumer - Branded Social Campaign / Branded Social Campaign

SM16008S

2016 Social Media Bronze Pencil

Leo Burnett / Chicago

Allstate Insurance Company

Mayhem DIY

Consumer - Branded Social Campaign / Branded Social Campaign

SM16009B

2016 Social Media Bronze Pencil

Impact BBDO / Dubai

UN Women

Give Mom Back Her Name

Non-Profit - Branded Social Post / Branded Social Post

SM16013B

2016 Social Media Bronze Pencil

john st. / Toronto

Hannah Smit

#CoverTheAthlete

Non-Profit - Branded Social Post / Branded Social Post

SM16014B

2016 Social Media Gold Pencil

Netflix / Los Angeles + MUH-TAY-ZIK | HOF-FER / San Francisco

Netflix

Netflix or Study

Consumer - Branded Social Post / Branded Social Post

SM16003G

2016 Social Media Bronze Pencil

Arnold Worldwide / New York + Havas Worldwide / New York

Reese's

#AllTreesAreBeautiful

Consumer - Branded Social Post / Branded Social Post

SM16004B

2016 Social Media Bronze Pencil

CP+B / Boulder + Biscuit / LA

Hotels.com

Silent Ads

Consumer - Branded Social Post / Branded Social Post

SM16005B

2016 Social Media Silver Pencil

Goodby Silverstein & Partners / San Francisco

Doritos

Rainbows

CSR - Branded Social Campaign / Branded Social Campaign

SM16010S

2016 Social Media Silver Pencil

P4 Ogilvy & Mather / Panama

Medcom

The Tweeting Pothole

CSR - Branded Social Campaign / Branded Social Campaign

SM16011S

2016 Social Media Bronze Pencil

Y&R / New Zealand + DAVID / Miami

Burger King

McWhopper

CSR - Branded Social Campaign / Branded Social Campaign

SM16012B

2016 Social Media Gold Pencil

George Patterson Y&R / Brisbane

Melanoma Patients Australia

Melanoma Likes Me

Non-Profit - Branded Social Campaign / Branded Social Campaign

SM16015G

2016 Social Media Bronze Pencil

Grabarz & Partner / Hamburg + ZDK Gesellschaft Demokratische Kultur gGmbH / Berlin

ZDK - Gesellschaft Demokratische Kultur

Donate The Hate - The Involuntary Online Donation

Non-Profit - Branded Social Campaign / Branded Social Campaign

SM16016B

2016 Social Media Silver Pencil

P4 Ogilvy & Mather / Panama

Medcom

The Tweeting Pothole

Innovation - Innovation in Social Media / Innovation in Social Media

SM16017S

2016 Social Media Bronze Pencil

CP+B / Boulder

Domino's

Emoji Ordering

Innovation - Innovation in Social Media / Innovation in Social Media

SM16018B

2016 Social Media Gold Pencil

Deutsch / New York

Krylon

The First Ever Pinterest Yard Sale

Consumer - Social Media Page by a Brand / Social Media Page by a Brand

SM16001G

2016 Social Media Bronze Pencil

MCCANN BUCHARESt / Bucharest + UM ROMANIA / Bucharest

Vodafone Romania

Sunday Grannies

Consumer - Social Media Page by a Brand / Social Media Page by a Brand

SM16002B

2016 Social Media Merit Award

AlmapBBDO / São Paulo

MARS

First Days Out

CSR - Branded Social Post / Branded Social Post

SM16036M

2016 Social Media Merit Award

Blue Hive Brasil / Sao Paulo

Ford Motor Company

Don't Like & Drive

CSR - Branded Social Post / Branded Social Post

SM16037M

2016 Social Media Merit Award

360i / New York

HBO / Game of Thrones

#CatchDrogon

Consumer - Branded Social Campaign / Branded Social Campaign

SM16025M

2016 Social Media Merit Award

Arnold Worldwide / New York + Havas Worldwide / New York

Reese's

#AllTreesAreBeautiful

Consumer - Branded Social Campaign / Branded Social Campaign

SM16026M

2016 Social Media Merit Award

BBDO / New York

Foot Locker

Play My Tweet

Consumer - Branded Social Campaign / Branded Social Campaign

SM16027M

2016 Social Media Merit Award

BBDO / New York

Priceline.com

Targeted News Stories

Consumer - Branded Social Campaign / Branded Social Campaign

SM16028M

2016 Social Media Merit Award

iris / London + Frenzy / Paris + Carat / London

adidas Football

#therewillbehaters

Consumer - Branded Social Campaign / Branded Social Campaign

SM16029M

2016 Social Media Merit Award

Leo Burnett / Sydney + Brightworks / Sydney

GIO Insurance

Fuel the Fire

Consumer - Branded Social Campaign / Branded Social Campaign

SM16030M

2016 Social Media Merit Award

Leo Burnett / Chicago

Allstate Insurance Company

Mayhem Tweet-Off

Consumer - Branded Social Campaign / Branded Social Campaign

SM16031M

2016 Social Media Merit Award

Ogilvy & Mather / London

Heineken

Le Big Swim

Consumer - Branded Social Campaign / Branded Social Campaign

SM16032M

2016 Social Media Merit Award

Ogilvy & Mather / London

Unilever

Dove Feel Good Feed

Consumer - Branded Social Campaign / Branded Social Campaign

SM16033M

2016 Social Media Merit Award

Special Group / Auckland

Smirnoff

Instagram Your Fridge

Consumer - Branded Social Campaign / Branded Social Campaign

SM16034M

2016 Social Media Merit Award

Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles

REI

#OptOutside

Consumer - Branded Social Campaign / Branded Social Campaign

SM16035M

2016 Social Media Merit Award

DDB / Paris + Les fils de / Paris + Facebook France / Paris

Licra

#nolikesforracism

Non-Profit - Branded Social Post / Branded Social Post

SM16041M

2016 Social Media Merit Award

Leo Burnett / San José

Fundación Rahab

Jailbnb

Non-Profit - Branded Social Post / Branded Social Post

SM16042M

2016 Social Media Merit Award

Y&R / New York

MTV Staying Alive Foundation

MTV Sext Life

Non-Profit - Branded Social Post / Branded Social Post

SM16043M

2016 Social Media Merit Award

BBDO / New York

Monster.com

Big Game Blunder

Consumer - Branded Social Post / Branded Social Post

SM16022M

2016 Social Media Merit Award

CJ WORX / BANGKOK

Samsonite (Thailand)

The Kick-Bag Journey

Consumer - Branded Social Post / Branded Social Post

SM16023M

2016 Social Media Merit Award

Fallon / Minneapolis + Arby's Restaurant / Atlanta

Arby's

Arby's Offers Jon Stewart A Job

Consumer - Branded Social Post / Branded Social Post

SM16024M

2016 Social Media Merit Award

BWM Dentsu / Sydney

SurfAid.org

Surfify

Non-Profit - Social Media Page by an Organization / Social Media Page by an Organization

SM16039M

2016 Social Media Merit Award

Leo Burnett / London

Karma Nirvana

#remembershafilea

Non-Profit - Social Media Page by an Organization / Social Media Page by an Organization

SM16040M

2016 Social Media Merit Award

Jung von Matt AG / Hamburg

EDEKA Zentrale

Home for Christmas

CSR - Branded Social Campaign / Branded Social Campaign

SM16038M

2016 Social Media Merit Award

Deutsch / New York

Champions Against Bullying

Nicebot

Non-Profit - Branded Social Campaign / Branded Social Campaign

SM16044M

2016 Social Media Merit Award

Edelman / New York

Girl Rising in support of Let Girls Learn

The #62MillionGirls Yearbook

Non-Profit - Branded Social Campaign / Branded Social Campaign

SM16045M

2016 Social Media Merit Award

Grey Canada / Toronto

Moms Demand Action for Gun Sense in America

Groceries Not Guns

Non-Profit - Branded Social Campaign / Branded Social Campaign

SM16046M

2016 Social Media Merit Award

Ogilvy / New York

United Nations

#ShareHumanity

Non-Profit - Branded Social Campaign / Branded Social Campaign

SM16047M

2016 Social Media Merit Award

Ogilvy & Mather / Chicago

The Ernest Hemingway Foundation

Hemingway in 15 Seconds

Non-Profit - Branded Social Campaign / Branded Social Campaign

SM16048M

2016 Social Media Merit Award

(anónimo) / mexico

Interlingua

Instaclass

Innovation - Innovation in Social Media / Innovation in Social Media

SM16049M

2016 Social Media Merit Award

BBDO / New York

Lowe's

Live Vines

Innovation - Innovation in Social Media / Innovation in Social Media

SM16050M

2016 Social Media Merit Award

Deutsch / Los Angeles

Taco Bell

Taco Emoji Engine

Innovation - Innovation in Social Media / Innovation in Social Media

SM16051M

2016 Social Media Merit Award

Deutsch / New York

Krylon

The First Ever Pinterest Yard Sale

Innovation - Innovation in Social Media / Innovation in Social Media

SM16052M

2016 Social Media Merit Award

Edelman / Los Angeles + AKQA / San Francisco

Activision

Call of Duty Hack in Black

Innovation - Innovation in Social Media / Innovation in Social Media

SM16053M

2016 Social Media Merit Award

Havas Worldwide / Chicago + Dan Goldberg Photography / Chicago

Reynolds

Endless Table

Innovation - Innovation in Social Media / Innovation in Social Media

SM16054M

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