The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Painting of Paints Agency: DENTSU INC. / Tokyo + TOHOKUSHINSHA FILM CORPORATION / Tokyo + Sakano photo office / Tokyo + ADBRAIN Inc. / Tokyo Client: Turner Colour Works Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Make Sense of the Present Agency: OpenCo - The Open Collaboration / Johannesburg Client: Apartheid Museum Category: Craft - Photography - Single or Series / Photography - Single or Series
Holograms for Freedom Agency: DDB Spain / Madrid Client: No somos delito (We are not crime) Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Sounds of the City Agency: ROSAPARK / PARIS Client: Thalys Category: Consumer - Environmental / Immersive Design / Ambient Media - Series
Open Up Your Imagination Agency: HAKUHODO Inc. / Tokyo + TIDE INC. / Tokyo Client: Musashino Art University Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Unforgotten Soldiers Agency: DDB Group New Zealand / Auckland Client: SKY TV Category: Consumer - Environmental / Immersive Design / Outdoor Spaces
The Gun Shop Agency: Grey / New York + Rival School Pictures / New York Client: States United to Prevent Gun Violence Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Love Has No Labels Agency: R/GA / New York Client: Ad Council Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Narita International Airport Terminal 3 Agency: NIKKEN SEKKEI / Tokyo + Ryohin Keikaku / Tokyo + PARTY / Tokyo Client: Narita International Airport Corporation Category: Consumer - Environmental / Immersive Design / Wayfinding
Safety Truck Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires Client: Samsung Category: CSR - Environmental / Immersive Design / Environmental / Immersive Design
Japanese Sake KOI Agency: BULLET Inc. / Tokyo + Wakyo Shouten Co. Ltd. / Tokyo Client: Imayotsukasa Sake Brewery Category: Consumer - Package Design / Single or Series
OH!-Saft - Squeeze Bottles Agency: Leo Burnett Germany / Frankfurt Client: mymuesli Category: Consumer - Package Design / Single or Series
Shapes Agency: emuni llp. / Tokyo Client: Earth & Salt Category: Consumer - Collateral Design / Posters - Series
Loading Agency: emuni llp. / Tokyo Client: Rapyard Category: Consumer - Collateral Design / Posters - Series
The Last Shot Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Consumer - Environmental / Immersive Design / Brand Installations
mt expo yokohama Agency: iyamadesign inc. / Tokyo Client: Kamoi kakoshi Category: Consumer - Environmental / Immersive Design / Brand Installations
mt expo 2015 Agency: iyamadesign inc. / Tokyo Client: Kamoi kakoshi Category: Consumer - Environmental / Immersive Design / Indoor Spaces
Blueprint of Typographic Landscape Agency: Grand Deluxe / Matsuyama Client: Hori Architect Category: Craft - Typography - Single or Series / Typography - Single or Series
Sushi Fonts Agency: HAKUHODO Inc. / Tokyo Client: Tsukiji Tama Sushi Category: Craft - Typography - Single or Series / Typography - Single or Series
Paper Agency: RPA / Santa Monica + RESET CONTENT / Santa Monica Client: American Honda Motor Category: Craft - Animation - Single or Series / Animation - Single or Series
Nameless Paints Agency: Dentsu Inc. / Tokyo Client: Kokuyo Category: Innovation - Package Design / Package Design

2016 Design Gold Pencil

DENTSU INC. / Tokyo + TOHOKUSHINSHA FILM CORPORATION / Tokyo + Sakano photo office / Tokyo + ADBRAIN Inc. / Tokyo

Turner Colour Works

Painting of Paints

Craft - Illustration - Single or Series / Illustration - Single or Series

DE16068G

2016 Design Gold Pencil

OpenCo - The Open Collaboration / Johannesburg

Apartheid Museum

Make Sense of the Present

Craft - Photography - Single or Series / Photography - Single or Series

DE16065G

2016 Design Gold Pencil

DDB Spain / Madrid

No somos delito (We are not crime)

Holograms for Freedom

Innovation - Environmental / Immersive Design / Environmental / Immersive Design

DE16056G

2016 Design Gold Pencil

ROSAPARK / PARIS

Thalys

Sounds of the City

Consumer - Environmental / Immersive Design / Ambient Media - Series

DE16029G

2016 Design Gold Pencil

HAKUHODO Inc. / Tokyo + TIDE INC. / Tokyo

Musashino Art University

Open Up Your Imagination

Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series

DE16062G

2016 Design Gold Pencil

DDB Group New Zealand / Auckland

SKY TV

Unforgotten Soldiers

Consumer - Environmental / Immersive Design / Outdoor Spaces

DE16032G

2016 Design Gold Pencil

Grey / New York + Rival School Pictures / New York

States United to Prevent Gun Violence

The Gun Shop

Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design

DE16047G

2016 Design Gold Pencil

R/GA / New York

Ad Council

Love Has No Labels

Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design

DE16048G

2016 Design Gold Pencil

NIKKEN SEKKEI / Tokyo + Ryohin Keikaku / Tokyo + PARTY / Tokyo

Narita International Airport Corporation

Narita International Airport Terminal 3

Consumer - Environmental / Immersive Design / Wayfinding

DE16036G

2016 Design Gold Pencil

Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires

Samsung

Safety Truck

CSR - Environmental / Immersive Design / Environmental / Immersive Design

DE16041G

2016 Design Gold Pencil

BULLET Inc. / Tokyo + Wakyo Shouten Co. Ltd. / Tokyo

Imayotsukasa Sake Brewery

Japanese Sake KOI

Consumer - Package Design / Single or Series

DE16024G

2016 Design Gold Pencil

Leo Burnett Germany / Frankfurt

mymuesli

OH!-Saft - Squeeze Bottles

Consumer - Package Design / Single or Series

DE16025G

2016 Design Gold Pencil

emuni llp. / Tokyo

Earth & Salt

Shapes

Consumer - Collateral Design / Posters - Series

DE16001G

2016 Design Gold Pencil

emuni llp. / Tokyo

Rapyard

Loading

Consumer - Collateral Design / Posters - Series

DE16002G

2016 Design Gold Pencil

AKQA / San Francisco + LOS YORK / Los Angeles

Jordan Brand

The Last Shot

Consumer - Environmental / Immersive Design / Brand Installations

DE16033G

2016 Design Gold Pencil

iyamadesign inc. / Tokyo

Kamoi kakoshi

mt expo yokohama

Consumer - Environmental / Immersive Design / Brand Installations

DE16034G

2016 Design Gold Pencil

iyamadesign inc. / Tokyo

Kamoi kakoshi

mt expo 2015

Consumer - Environmental / Immersive Design / Indoor Spaces

DE16030G

2016 Design Gold Pencil

Grand Deluxe / Matsuyama

Hori Architect

Blueprint of Typographic Landscape

Craft - Typography - Single or Series / Typography - Single or Series

DE16073G

2016 Design Gold Pencil

HAKUHODO Inc. / Tokyo

Tsukiji Tama Sushi

Sushi Fonts

Craft - Typography - Single or Series / Typography - Single or Series

DE16074G

2016 Design Gold Pencil

RPA / Santa Monica + RESET CONTENT / Santa Monica

American Honda Motor

Paper

Craft - Animation - Single or Series / Animation - Single or Series

DE16076G

2016 Design Gold Pencil

Dentsu Inc. / Tokyo

Kokuyo

Nameless Paints

Innovation - Package Design / Package Design

DE16060G

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