The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Barcode Visual Identity Agency: ANTI / Oslo Client: Oslo S Utvikling, DNB Eiendom, KLP Eiendom, Braathen Eiendom Category: Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)
The Universe in the Mind ? Promoting the Science Literary Award ? Agency: DENTSU INC. / Tokyo + Creative Power Unit / Tokyo Client: Nikkei Category: Consumer - Collateral Design / Posters - Single
Be Prepared Agency: GREYNJ United / Bangkok + GREY Group / Singapore + GREY Group / Worldwide Client: Tic Tac Category: Consumer - Collateral Design / Posters - Single
French Horn Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Dabur Gastrina Category: Consumer - Collateral Design / Posters - Single
Flugelhorn Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Dabur Gastrina Category: Consumer - Collateral Design / Posters - Single
Philips LED Day Light - Storm Agency: Ogilvy & Mather India / Gurgaon Client: Philips India Category: Consumer - Collateral Design / Posters - Single
Japanese Harmony Agency: Hakuhodo Inc. / Tokyo + Suntory Business Expert Limited / Tokyo + SUN-AD Company Limited / Tokyo Client: Suntory Holdings Category: Consumer - Collateral Design / Posters - Single
Pure Design Agency: DENTSU INC. / Tokyo + Creative Power Unit / Tokyo Client: Yoshida Hideo Memorial Foundation_Advertising Museum Tokyo Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Paper Sample Coaster Agency: DENTSU INC. / Tokyo + DENTSU KYUSHU INC. / Fukuoka Client: Heiwa Paper Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Flypaper Agency: FCB / Chicago Client: Boeing Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Posters of Nakagawa Masashichi Shoten 300th anniversary Agency: good design company / Tokyo Client: Nakagawa Masashichi Shoten Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Less Car. More Space. Agency: Ogilvy & Mather Group HK / Hong Kong Client: Mercedes-Benz Hong Kong Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
A Parisian Winter Tale Agency: Scholz & Friends / Berlin Client: Montblanc Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
"X" Agency: Cossette / Montreal Client: Amnesty International Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Hashtag for Freedom Agency: Cossette / Montreal Client: Amnesty International Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Tie-wrap Agency: Cossette / Montreal Client: Amnesty International Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Endangered Love Agency: DDB / New York Client: WCFF Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Pure Design Agency: DENTSU INC. / Tokyo + Creative Power Unit / Tokyo Client: Yoshida Hideo Memorial Foundation_Advertising Museum Tokyo Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Reduce garbage for Ise Bay Agency: DENTSU WEST JAPAN INC. / Kanazawa + DENTSU MEITETSU COMMUNICATIONS INC. / Nagoya Client: Mie Prefecture Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Priceless Traps Agency: Geometry Global / Bogotá Client: Ministry of Environment and sustainability Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
All From One Agency: Grid Worldwide / Johannesburg Client: PAST Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Music for Memory Project Agency: J. Walter Thompson Canada / Toronto Client: Alzheimer Society of Toronto Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Shedding Light on What Matters Agency: J. Walter Thompson Canada / Toronto Client: Toronto PFLAG Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
It Happens Here Agency: Ogilvy & Mather / London Client: 28 Too Many Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Mein Kampf - Against Racism Agency: Ogilvy Germany / Client: Gesicht Zeigen! Association For A Cosmopolitan, Liberal-Minded Germany Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Make Sense of the Present Agency: OpenCo - The Open Collaboration / Johannesburg Client: Apartheid Museum Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
ONEMI Radio Agency: SHACKLETON / Santiago de Chile Client: ONEMI Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Never Stop Riding Agency: the community / Miami Client: City of Buenos Aires Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Handle on Hygiene Agency: Geometry Global / Dubai + Memac Ogilvy / Dubai Client: Unilever Category: Consumer - Collateral Design / P.O.P. & In-Store - Single
Valentine Kiss Agency: GREYNJ United / Bangkok + GREY Group / Singapore + GREY Group / Worldwide Client: Tic Tac Category: Consumer - Collateral Design / P.O.P. & In-Store - Single
The Floating Bottles Agency: Ogilvy Germany / Client: Coca-Cola Category: Consumer - Collateral Design / P.O.P. & In-Store - Single
Vintage Label Series Agency: 72andSunny NL / Amsterdam Client: Carlsberg Category: Consumer - Package Design / Single or Series
Capo Capo Aperitivo Agency: Concrete Design Communications / Toronto Client: Capo Capo Category: Consumer - Package Design / Single or Series
Magouemon Agency: cosmos / Tokyo Client: Magouemon Category: Consumer - Package Design / Single or Series
Chiyonokame Agency: cosmos / Tokyo Client: Chiyonokame-Shuzo Category: Consumer - Package Design / Single or Series
TEA TIME STORIES Agency: HAKUHODO Inc. / Tokyo Client: em-company Category: Consumer - Package Design / Single or Series
Brooks Cider Agency: Hall / Oakland Client: Brooks Cider Category: Consumer - Package Design / Single or Series
Ichimaru Soy Sauce Agency: J inc. / TOKYO + ENJIN inc. / TOKYO Client: Marusan Foods Category: Consumer - Package Design / Single or Series
Budweiser Redesign Agency: Jones Knowles Ritchie / New York Client: Budweiser Category: Consumer - Package Design / Single or Series
KNOCK for B_t Vodka Agency: KNOCK, inc / Minneapolis Client: B_t Vodka Category: Consumer - Package Design / Single or Series
Hi Milk Agency: L3 Branding Experience Design Center / Beijing Client: Inner Mongolia Mengniu Dairy Category: Consumer - Package Design / Single or Series
The Dumbbell Headphone Packaging Agency: Scholz & Friends / Berlin Client: Panasonic Category: Consumer - Package Design / Single or Series
Instant Noodle Novels Agency: Serviceplan / Munich Client: Bernbacher Category: Consumer - Package Design / Single or Series
Printed By Somerset Agency: Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto Client: Somerset Graphics Category: Consumer - Brand Identity / Rebranding
Whole Foods Market Rebrand Agency: Office / San Francisco + Whole Foods Market / Austin Client: Whole Foods Market Category: Consumer - Brand Identity / Rebranding
B.A. Loonman Agency: Dollar Shave Club / Venice + DS REPS / Santa Monica Client: Dollar Shave Club Category: Consumer - Broadcast & Moving Image / Short Films & Videos
Lily & the Snowman Agency: Zulu Alpha Kilo / Toronto Client: Cineplex Category: Consumer - Broadcast & Moving Image / Short Films & Videos
Play the Bridge Agency: Special / Auckland Client: 2degrees Category: Consumer - Environmental / Immersive Design / Outdoor Spaces
The Burger Report Agency: thjnk ag & Leo Burnett / Munich Client: McDonald´s Germany Category: Consumer - Collateral Design / Annual Reports & Corporate Sustainability Reports
Paint With Accuracy Agency: Deutsch / New York Client: Purdy Category: Consumer - Environmental / Immersive Design / Ambient Media - Single

2016 Design Merit Award

ANTI / Oslo

Oslo S Utvikling, DNB Eiendom, KLP Eiendom, Braathen Eiendom

Barcode Visual Identity

Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)

DE16224M

2016 Design Merit Award

DENTSU INC. / Tokyo + Creative Power Unit / Tokyo

Nikkei

The Universe in the Mind ? Promoting the Science Literary Award ?

Consumer - Collateral Design / Posters - Single

DE16079M

2016 Design Merit Award

GREYNJ United / Bangkok + GREY Group / Singapore + GREY Group / Worldwide

Tic Tac

Be Prepared

Consumer - Collateral Design / Posters - Single

DE16080M

2016 Design Merit Award

MCCANN WORLDGROUP INDIA / Mumbai

Dabur Gastrina

French Horn

Consumer - Collateral Design / Posters - Single

DE16081M

2016 Design Merit Award

MCCANN WORLDGROUP INDIA / Mumbai

Dabur Gastrina

Flugelhorn

Consumer - Collateral Design / Posters - Single

DE16082M

2016 Design Merit Award

Ogilvy & Mather India / Gurgaon

Philips India

Philips LED Day Light - Storm

Consumer - Collateral Design / Posters - Single

DE16083M

2016 Design Merit Award

Hakuhodo Inc. / Tokyo + Suntory Business Expert Limited / Tokyo + SUN-AD Company Limited / Tokyo

Suntory Holdings

Japanese Harmony

Consumer - Collateral Design / Posters - Single

DE16084M

2016 Design Merit Award

DENTSU INC. / Tokyo + Creative Power Unit / Tokyo

Yoshida Hideo Memorial Foundation_Advertising Museum Tokyo

Pure Design

Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series

DE16241M

2016 Design Merit Award

DENTSU INC. / Tokyo + DENTSU KYUSHU INC. / Fukuoka

Heiwa Paper

Paper Sample Coaster

Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series

DE16242M

2016 Design Merit Award

FCB / Chicago

Boeing

Flypaper

Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series

DE16243M

2016 Design Merit Award

good design company / Tokyo

Nakagawa Masashichi Shoten

Posters of Nakagawa Masashichi Shoten 300th anniversary

Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series

DE16244M

2016 Design Merit Award

Ogilvy & Mather Group HK / Hong Kong

Mercedes-Benz Hong Kong

Less Car. More Space.

Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series

DE16245M

2016 Design Merit Award

Scholz & Friends / Berlin

Montblanc

A Parisian Winter Tale

Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series

DE16246M

2016 Design Merit Award

Cossette / Montreal

Amnesty International

"X"

Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series

DE16191M

2016 Design Merit Award

Cossette / Montreal

Amnesty International

Hashtag for Freedom

Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series

DE16192M

2016 Design Merit Award

Cossette / Montreal

Amnesty International

Tie-wrap

Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series

DE16193M

2016 Design Merit Award

DDB / New York

WCFF

Endangered Love

Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series

DE16194M

2016 Design Merit Award

DENTSU INC. / Tokyo + Creative Power Unit / Tokyo

Yoshida Hideo Memorial Foundation_Advertising Museum Tokyo

Pure Design

Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series

DE16195M

2016 Design Merit Award

DENTSU WEST JAPAN INC. / Kanazawa + DENTSU MEITETSU COMMUNICATIONS INC. / Nagoya

Mie Prefecture

Reduce garbage for Ise Bay

Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series

DE16196M

2016 Design Merit Award

Geometry Global / Bogotá

Ministry of Environment and sustainability

Priceless Traps

Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series

DE16197M

2016 Design Merit Award

Grid Worldwide / Johannesburg

PAST

All From One

Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series

DE16198M

2016 Design Merit Award

J. Walter Thompson Canada / Toronto

Alzheimer Society of Toronto

Music for Memory Project

Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series

DE16199M

2016 Design Merit Award

J. Walter Thompson Canada / Toronto

Toronto PFLAG

Shedding Light on What Matters

Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series

DE16200M

2016 Design Merit Award

Ogilvy & Mather / London

28 Too Many

It Happens Here

Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series

DE16201M

2016 Design Merit Award

Ogilvy Germany /

Gesicht Zeigen! Association For A Cosmopolitan, Liberal-Minded Germany

Mein Kampf - Against Racism

Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series

DE16202M

2016 Design Merit Award

OpenCo - The Open Collaboration / Johannesburg

Apartheid Museum

Make Sense of the Present

Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series

DE16203M

2016 Design Merit Award

SHACKLETON / Santiago de Chile

ONEMI

ONEMI Radio

Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series

DE16204M

2016 Design Merit Award

the community / Miami

City of Buenos Aires

Never Stop Riding

Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series

DE16205M

2016 Design Merit Award

Geometry Global / Dubai + Memac Ogilvy / Dubai

Unilever

Handle on Hygiene

Consumer - Collateral Design / P.O.P. & In-Store - Single

DE16092M

2016 Design Merit Award

GREYNJ United / Bangkok + GREY Group / Singapore + GREY Group / Worldwide

Tic Tac

Valentine Kiss

Consumer - Collateral Design / P.O.P. & In-Store - Single

DE16093M

2016 Design Merit Award

Ogilvy Germany /

Coca-Cola

The Floating Bottles

Consumer - Collateral Design / P.O.P. & In-Store - Single

DE16094M

2016 Design Merit Award

72andSunny NL / Amsterdam

Carlsberg

Vintage Label Series

Consumer - Package Design / Single or Series

DE16147M

2016 Design Merit Award

Concrete Design Communications / Toronto

Capo Capo

Capo Capo Aperitivo

Consumer - Package Design / Single or Series

DE16148M

2016 Design Merit Award

cosmos / Tokyo

Magouemon

Magouemon

Consumer - Package Design / Single or Series

DE16149M

2016 Design Merit Award

cosmos / Tokyo

Chiyonokame-Shuzo

Chiyonokame

Consumer - Package Design / Single or Series

DE16150M

2016 Design Merit Award

HAKUHODO Inc. / Tokyo

em-company

TEA TIME STORIES

Consumer - Package Design / Single or Series

DE16151M

2016 Design Merit Award

Hall / Oakland

Brooks Cider

Brooks Cider

Consumer - Package Design / Single or Series

DE16152M

2016 Design Merit Award

J inc. / TOKYO + ENJIN inc. / TOKYO

Marusan Foods

Ichimaru Soy Sauce

Consumer - Package Design / Single or Series

DE16153M

2016 Design Merit Award

Jones Knowles Ritchie / New York

Budweiser

Budweiser Redesign

Consumer - Package Design / Single or Series

DE16154M

2016 Design Merit Award

KNOCK, inc / Minneapolis

B_t Vodka

KNOCK for B_t Vodka

Consumer - Package Design / Single or Series

DE16155M

2016 Design Merit Award

L3 Branding Experience Design Center / Beijing

Inner Mongolia Mengniu Dairy

Hi Milk

Consumer - Package Design / Single or Series

DE16156M

2016 Design Merit Award

Scholz & Friends / Berlin

Panasonic

The Dumbbell Headphone Packaging

Consumer - Package Design / Single or Series

DE16157M

2016 Design Merit Award

Serviceplan / Munich

Bernbacher

Instant Noodle Novels

Consumer - Package Design / Single or Series

DE16158M

2016 Design Merit Award

Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto

Somerset Graphics

Printed By Somerset

Consumer - Brand Identity / Rebranding

DE16125M

2016 Design Merit Award

Office / San Francisco + Whole Foods Market / Austin

Whole Foods Market

Whole Foods Market Rebrand

Consumer - Brand Identity / Rebranding

DE16126M

2016 Design Merit Award

Dollar Shave Club / Venice + DS REPS / Santa Monica

Dollar Shave Club

B.A. Loonman

Consumer - Broadcast & Moving Image / Short Films & Videos

DE16179M

2016 Design Merit Award

Zulu Alpha Kilo / Toronto

Cineplex

Lily & the Snowman

Consumer - Broadcast & Moving Image / Short Films & Videos

DE16180M

2016 Design Merit Award

Special / Auckland

2degrees

Play the Bridge

Consumer - Environmental / Immersive Design / Outdoor Spaces

DE16173M

2016 Design Merit Award

thjnk ag & Leo Burnett / Munich

McDonald´s Germany

The Burger Report

Consumer - Collateral Design / Annual Reports & Corporate Sustainability Reports

DE16107M

2016 Design Merit Award

Deutsch / New York

Purdy

Paint With Accuracy

Consumer - Environmental / Immersive Design / Ambient Media - Single

DE16163M

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