The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Sensus. The First Braille Comic in the World. Agency: Havas S&E / Mexico + Arena / Mexico + Man on the Moon / Mexico Client: Nacional Monte de Piedad Category: Innovation - Publication Design / Publication Design
Pure Design Agency: DENTSU INC. / Tokyo + Creative Power Unit / Tokyo Client: Yoshida Hideo Memorial Foundation_Advertising Museum Tokyo Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Paper Sample Coaster Agency: DENTSU INC. / Tokyo + DENTSU KYUSHU INC. / Fukuoka Client: Heiwa Paper Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Flypaper Agency: FCB / Chicago Client: Boeing Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Posters of Nakagawa Masashichi Shoten 300th anniversary Agency: good design company / Tokyo Client: Nakagawa Masashichi Shoten Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Less Car. More Space. Agency: Ogilvy & Mather Group HK / Hong Kong Client: Mercedes-Benz Hong Kong Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
A Parisian Winter Tale Agency: Scholz & Friends / Berlin Client: Montblanc Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Past Agency: Grid Worldwide / Johannesburg Client: PAST Category: Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series
2015 Brand Identity Refresh Agency: Rethink + Vista Print / Vancouver Client: Universal Outreach Foundation Category: Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series
14th Edition of Montreal Wine Passion Festival - Wine For Thought Agency: Sid Lee / Montréal Client: Maisonneuve-Rosemont Hospital Foundation Category: Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series
#NYCTAKEOFF Agency: MullenLowe U.S. / Boston Client: JetBlue Category: Consumer - Environmental / Immersive Design / Ambient Media - Series
Champions League Pubs Agency: OgilvyOne / London Client: BT Sport Category: Consumer - Environmental / Immersive Design / Ambient Media - Series
Volvo LifePaint Agency: Grey / London + Albedo100 / Malmö Client: Volvo Car UK Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
mt expo 2015 Agency: iyamadesign inc. / Tokyo Client: Kamoi kakoshi Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
mt expo yokohama Agency: iyamadesign inc. / Tokyo Client: Kamoi kakoshi Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
A Living River Agency: J. Walter Thompson / London Client: HSBC Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
37 Days Agency: Leo Burnett / Saint-Denis + Quad / Clichy Client: Atlantic Group Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
The Shape of Imagination Agency: Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore Client: LEGO Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Nike Kobe X Campaign ? The Temple of Deadly Quickness Agency: Wieden+Kennedy / Shanghai + E|D|C / Shanghai + Dreamone / Shanghai + WisPark / Shanghai Client: Nike China Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Heartbeat Agency: M&C Saatchi / Sydney + Rapid Films / Sydney + Tricky Jigsaw / Sydney Client: Lexus Australia Category: Consumer - Data Visualization / Interactive / Responsive
Enchantment of Handwriting Agency: Day Day Up Design Consultancy Client: Phoenix Fine Arts Publishing Category: Consumer - Publication Design / Book Layout Design
Insatiably Learning Agency: Qu minmin & Jiang qian / Nanjing Client: Phoenix Fine Arts Publishing Category: Consumer - Publication Design / Book Layout Design
GDC15 Agency: T-Change Design Co.,Ltd / Nanjing Client: Shenzhen Graphic Design Association (SGDA) Category: Consumer - Publication Design / Book Layout Design
Den Blå Planet Agency: ATELIER BRÜCKNER / Stuttgart + Yoke Interaction Design / Copenhagen + Jesper Kongshaug / Copenhagen Client: Danmarks Akvarium Category: Consumer - Environmental / Immersive Design / Wayfinding
Wayward Arts Agency: Blok Design / Toronto Client: Flash Reproductions Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Genius Table 'Meanwhile In Kyoto' Agency: DENTSU INC. / TOKYO + Creative Power Unit / TOKYO Client: Kyoto University Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Pearl-Brand Book 2 Agency: DENTSU Inc. / Tokyo + PEN.Inc. / Tokyo + Creative Power Unit / Tokyo Client: Keio University Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Moormann Work report Agency: jaeger & jaeger / Ueberlingen Client: Nils Holger Moormann Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Stamp Passport Book for Izu Peninsula Agency: Peace Graphics / Nagoya Client: JTB Japan Travel Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
37 Days Agency: Leo Burnett / Saint-Denis + Quad / Clichy Client: Atlantic Group Category: Consumer - Environmental / Immersive Design / Brand Installations
Netflix Festival Agency: Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris + Parallel / Paris Client: Netflix Category: Consumer - Environmental / Immersive Design / Brand Installations
Barcode Visual Identity Agency: ANTI / Oslo Client: Oslo S Utvikling, DNB Eiendom, KLP Eiendom, Braathen Eiendom Category: Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)
smart parking ramps Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin Client: Daimler /smart MBD Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Celebrating 50 Years in Brazil Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Nissin Ajinomoto Category: Craft - Illustration - Single or Series / Illustration - Single or Series
ANIMAZING JAPANESE PATTERN Agency: HAKUHODO / Osaka Client: Comexposium Japan Category: Craft - Illustration - Single or Series / Illustration - Single or Series
King Agency: J Walter Thompson / Mumbai Client: Godrej & Boyce Manufacturing Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Music for Memory Project Agency: J. Walter Thompson Canada / Toronto Client: Alzheimer Society of Toronto Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Musical Instruments Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Dabur Gastrina Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Whatever 9 ? por Ecuadoor Agency: Rocket & Wink / Hamburg Client: Rocket & Wink Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Whatever 8 ? Infinity Agency: Rocket & Wink / Hamburg Client: Rocket & Wink Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Never Stop Riding Agency: the community / Miami Client: City of Buenos Aires Category: Craft - Illustration - Single or Series / Illustration - Single or Series
The Burger Report Agency: thjnk ag & Leo Burnett / Munich Client: McDonald´s Germany Category: Consumer - Collateral Design / Annual Reports & Corporate Sustainability Reports
The Message from the Lungs Agency: BBDO / BANGKOK Client: Thai Health Promotion Foundation Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
The 2 Euro T-Shirt - A social Experiment Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin + Ketchum Pleon / Berlin Client: Fashion Revolution Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Piano of Unification Agency: Cheil Worldwide / Seoul Client: Ministry of Unification Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Priceless Traps Agency: Geometry Global / Bogotá Client: Ministry of Environment and sustainability Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Mt. Fuji Rubbish Billboards Agency: Ogilvy & Mather Japan GK / Tokyo Client: The Fujisan Club Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Fountain Against Torture Agency: Scholz & Friends / Berlin Client: Amnesty International Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
The Last Shot Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Consumer - Environmental / Immersive Design / Indoor Spaces
Yoshiaki Irobe: WALL Agency: Nippon Design Center, Inc. / Tokyo + Type Project Inc. / Tokyo Client: Ginza Graphic Gallery Category: Consumer - Environmental / Immersive Design / Indoor Spaces

2016 Design Merit Award

Havas S&E / Mexico + Arena / Mexico + Man on the Moon / Mexico

Nacional Monte de Piedad

Sensus. The First Braille Comic in the World.

Innovation - Publication Design / Publication Design

DE16227M

2016 Design Merit Award

DENTSU INC. / Tokyo + Creative Power Unit / Tokyo

Yoshida Hideo Memorial Foundation_Advertising Museum Tokyo

Pure Design

Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series

DE16241M

2016 Design Merit Award

DENTSU INC. / Tokyo + DENTSU KYUSHU INC. / Fukuoka

Heiwa Paper

Paper Sample Coaster

Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series

DE16242M

2016 Design Merit Award

FCB / Chicago

Boeing

Flypaper

Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series

DE16243M

2016 Design Merit Award

good design company / Tokyo

Nakagawa Masashichi Shoten

Posters of Nakagawa Masashichi Shoten 300th anniversary

Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series

DE16244M

2016 Design Merit Award

Ogilvy & Mather Group HK / Hong Kong

Mercedes-Benz Hong Kong

Less Car. More Space.

Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series

DE16245M

2016 Design Merit Award

Scholz & Friends / Berlin

Montblanc

A Parisian Winter Tale

Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series

DE16246M

2016 Design Merit Award

Grid Worldwide / Johannesburg

PAST

Past

Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series

DE16206M

2016 Design Merit Award

Rethink + Vista Print / Vancouver

Universal Outreach Foundation

2015 Brand Identity Refresh

Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series

DE16207M

2016 Design Merit Award

Sid Lee / Montréal

Maisonneuve-Rosemont Hospital Foundation

14th Edition of Montreal Wine Passion Festival - Wine For Thought

Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series

DE16208M

2016 Design Merit Award

MullenLowe U.S. / Boston

JetBlue

#NYCTAKEOFF

Consumer - Environmental / Immersive Design / Ambient Media - Series

DE16167M

2016 Design Merit Award

OgilvyOne / London

BT Sport

Champions League Pubs

Consumer - Environmental / Immersive Design / Ambient Media - Series

DE16168M

2016 Design Merit Award

Grey / London + Albedo100 / Malmö

Volvo Car UK

Volvo LifePaint

Innovation - Environmental / Immersive Design / Environmental / Immersive Design

DE16228M

2016 Design Merit Award

iyamadesign inc. / Tokyo

Kamoi kakoshi

mt expo 2015

Innovation - Environmental / Immersive Design / Environmental / Immersive Design

DE16229M

2016 Design Merit Award

iyamadesign inc. / Tokyo

Kamoi kakoshi

mt expo yokohama

Innovation - Environmental / Immersive Design / Environmental / Immersive Design

DE16230M

2016 Design Merit Award

J. Walter Thompson / London

HSBC

A Living River

Innovation - Environmental / Immersive Design / Environmental / Immersive Design

DE16231M

2016 Design Merit Award

Leo Burnett / Saint-Denis + Quad / Clichy

Atlantic Group

37 Days

Innovation - Environmental / Immersive Design / Environmental / Immersive Design

DE16232M

2016 Design Merit Award

Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore

LEGO

The Shape of Imagination

Innovation - Environmental / Immersive Design / Environmental / Immersive Design

DE16233M

2016 Design Merit Award

Wieden+Kennedy / Shanghai + E|D|C / Shanghai + Dreamone / Shanghai + WisPark / Shanghai

Nike China

Nike Kobe X Campaign ? The Temple of Deadly Quickness

Innovation - Environmental / Immersive Design / Environmental / Immersive Design

DE16234M

2016 Design Merit Award

M&C Saatchi / Sydney + Rapid Films / Sydney + Tricky Jigsaw / Sydney

Lexus Australia

Heartbeat

Consumer - Data Visualization / Interactive / Responsive

DE16129M

2016 Design Merit Award

Day Day Up Design Consultancy

Phoenix Fine Arts Publishing

Enchantment of Handwriting

Consumer - Publication Design / Book Layout Design

DE16134M

2016 Design Merit Award

Qu minmin & Jiang qian / Nanjing

Phoenix Fine Arts Publishing

Insatiably Learning

Consumer - Publication Design / Book Layout Design

DE16135M

2016 Design Merit Award

T-Change Design Co.,Ltd / Nanjing

Shenzhen Graphic Design Association (SGDA)

GDC15

Consumer - Publication Design / Book Layout Design

DE16136M

2016 Design Merit Award

ATELIER BRÜCKNER / Stuttgart + Yoke Interaction Design / Copenhagen + Jesper Kongshaug / Copenhagen

Danmarks Akvarium

Den Blå Planet

Consumer - Environmental / Immersive Design / Wayfinding

DE16176M

2016 Design Merit Award

Blok Design / Toronto

Flash Reproductions

Wayward Arts

Consumer - Collateral Design / Booklets, Brochures & Product Catalogues

DE16108M

2016 Design Merit Award

DENTSU INC. / TOKYO + Creative Power Unit / TOKYO

Kyoto University

Genius Table 'Meanwhile In Kyoto'

Consumer - Collateral Design / Booklets, Brochures & Product Catalogues

DE16109M

2016 Design Merit Award

DENTSU Inc. / Tokyo + PEN.Inc. / Tokyo + Creative Power Unit / Tokyo

Keio University

Pearl-Brand Book 2

Consumer - Collateral Design / Booklets, Brochures & Product Catalogues

DE16110M

2016 Design Merit Award

jaeger & jaeger / Ueberlingen

Nils Holger Moormann

Moormann Work report

Consumer - Collateral Design / Booklets, Brochures & Product Catalogues

DE16111M

2016 Design Merit Award

Peace Graphics / Nagoya

JTB Japan Travel

Stamp Passport Book for Izu Peninsula

Consumer - Collateral Design / Booklets, Brochures & Product Catalogues

DE16112M

2016 Design Merit Award

Leo Burnett / Saint-Denis + Quad / Clichy

Atlantic Group

37 Days

Consumer - Environmental / Immersive Design / Brand Installations

DE16174M

2016 Design Merit Award

Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris + Parallel / Paris

Netflix

Netflix Festival

Consumer - Environmental / Immersive Design / Brand Installations

DE16175M

2016 Design Merit Award

ANTI / Oslo

Oslo S Utvikling, DNB Eiendom, KLP Eiendom, Braathen Eiendom

Barcode Visual Identity

Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)

DE16224M

2016 Design Merit Award

BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin

Daimler /smart MBD

smart parking ramps

Craft - Illustration - Single or Series / Illustration - Single or Series

DE16253M

2016 Design Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Nissin Ajinomoto

Celebrating 50 Years in Brazil

Craft - Illustration - Single or Series / Illustration - Single or Series

DE16254M

2016 Design Merit Award

HAKUHODO / Osaka

Comexposium Japan

ANIMAZING JAPANESE PATTERN

Craft - Illustration - Single or Series / Illustration - Single or Series

DE16255M

2016 Design Merit Award

J Walter Thompson / Mumbai

Godrej & Boyce Manufacturing

King

Craft - Illustration - Single or Series / Illustration - Single or Series

DE16256M

2016 Design Merit Award

J. Walter Thompson Canada / Toronto

Alzheimer Society of Toronto

Music for Memory Project

Craft - Illustration - Single or Series / Illustration - Single or Series

DE16257M

2016 Design Merit Award

MCCANN WORLDGROUP INDIA / Mumbai

Dabur Gastrina

Musical Instruments

Craft - Illustration - Single or Series / Illustration - Single or Series

DE16258M

2016 Design Merit Award

Rocket & Wink / Hamburg

Rocket & Wink

Whatever 9 ? por Ecuadoor

Craft - Illustration - Single or Series / Illustration - Single or Series

DE16259M

2016 Design Merit Award

Rocket & Wink / Hamburg

Rocket & Wink

Whatever 8 ? Infinity

Craft - Illustration - Single or Series / Illustration - Single or Series

DE16260M

2016 Design Merit Award

the community / Miami

City of Buenos Aires

Never Stop Riding

Craft - Illustration - Single or Series / Illustration - Single or Series

DE16261M

2016 Design Merit Award

thjnk ag & Leo Burnett / Munich

McDonald´s Germany

The Burger Report

Consumer - Collateral Design / Annual Reports & Corporate Sustainability Reports

DE16107M

2016 Design Merit Award

BBDO / BANGKOK

Thai Health Promotion Foundation

The Message from the Lungs

Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design

DE16209M

2016 Design Merit Award

BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin + Ketchum Pleon / Berlin

Fashion Revolution

The 2 Euro T-Shirt - A social Experiment

Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design

DE16210M

2016 Design Merit Award

Cheil Worldwide / Seoul

Ministry of Unification

Piano of Unification

Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design

DE16211M

2016 Design Merit Award

Geometry Global / Bogotá

Ministry of Environment and sustainability

Priceless Traps

Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design

DE16212M

2016 Design Merit Award

Ogilvy & Mather Japan GK / Tokyo

The Fujisan Club

Mt. Fuji Rubbish Billboards

Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design

DE16213M

2016 Design Merit Award

Scholz & Friends / Berlin

Amnesty International

Fountain Against Torture

Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design

DE16214M

2016 Design Merit Award

AKQA / San Francisco + LOS YORK / Los Angeles

Jordan Brand

The Last Shot

Consumer - Environmental / Immersive Design / Indoor Spaces

DE16169M

2016 Design Merit Award

Nippon Design Center, Inc. / Tokyo + Type Project Inc. / Tokyo

Ginza Graphic Gallery

Yoshiaki Irobe: WALL

Consumer - Environmental / Immersive Design / Indoor Spaces

DE16170M

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