The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

ENTER NOW

Award

Agency

Client

Title

Category

Annual ID

Studies of Graphic Design Agency: DENTSU INC. / Tokyo + Creative Power Unit / Tokyo Client: The Yoshida Hideo Memorial Foundation Category: Consumer - Publication Design / Magazine Cover Design
Rubbish Famzine- The Incomplete Herbarium and other Garden CIty Exploits Agency: Kinetic / Singapore + HOLYCRAP.SG / SINGAPORE Client: Holycrap.sg Category: Consumer - Publication Design / Magazine Cover Design
The Universe in the Mind ? Promoting the Science Literary Award ? Agency: DENTSU INC. / Tokyo + Creative Power Unit / Tokyo Client: Nikkei Category: Consumer - Collateral Design / Posters - Single
Be Prepared Agency: GREYNJ United / Bangkok + GREY Group / Singapore + GREY Group / Worldwide Client: Tic Tac Category: Consumer - Collateral Design / Posters - Single
French Horn Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Dabur Gastrina Category: Consumer - Collateral Design / Posters - Single
Flugelhorn Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Dabur Gastrina Category: Consumer - Collateral Design / Posters - Single
Philips LED Day Light - Storm Agency: Ogilvy & Mather India / Gurgaon Client: Philips India Category: Consumer - Collateral Design / Posters - Single
Japanese Harmony Agency: HAKUHODO / Tokyo + Suntory Business Expert Limited / Tokyo + SUN-AD Company Limited / Tokyo Client: Suntory Holdings Category: Consumer - Collateral Design / Posters - Single
smart parking ramps Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin Client: Daimler /smart MBD Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Celebrating 50 Years in Brazil Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Nissin Ajinomoto Category: Craft - Illustration - Single or Series / Illustration - Single or Series
ANIMAZING JAPANESE PATTERN Agency: HAKUHODO / Osaka Client: Comexposium Japan Category: Craft - Illustration - Single or Series / Illustration - Single or Series
King Agency: J Walter Thompson / Mumbai Client: Godrej & Boyce Manufacturing Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Music for Memory Project Agency: J. Walter Thompson Canada / Toronto Client: Alzheimer Society of Toronto Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Musical Instruments Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Dabur Gastrina Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Whatever 9 ? por Ecuadoor Agency: Rocket & Wink / Hamburg Client: Rocket & Wink Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Whatever 8 ? Infinity Agency: Rocket & Wink / Hamburg Client: Rocket & Wink Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Never Stop Riding Agency: the community / Miami Client: City of Buenos Aires Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Fashion Intelligence Index Agency: McCANN & SPENCER / Hong Kong Client: Hang Lung Properties Category: Consumer - Data Visualization / User Generated Content
The House of Clicks Agency: Hemnet / Stockholm + Prime - A Weber Shandwick Company / Stockholm + United Minds / Stockholm + Tham & Videgård Arkitekter / Stockholm Client: Hemnet Category: Consumer - Data Visualization / User Generated Content
The Harley Davidson Tea Set Agency: 303 MullenLowe / Sydney Client: Harley Davidson Category: Consumer - Collateral Design / Promotional Items - Single or Series
Football or Father Agency: BBDO / Belgium Client: Love Condom Category: Consumer - Collateral Design / Promotional Items - Single or Series
The Professionals Collection Agency: CP+B / Boulder Client: Fruit of the Loom Category: Consumer - Collateral Design / Promotional Items - Single or Series
Handle on Hygiene Agency: Geometry Global / Dubai + Memac Ogilvy / Dubai Client: Unilever Category: Consumer - Collateral Design / Promotional Items - Single or Series
Smith Menu Agency: Leo Burnett / Toronto Client: Smith Restaurant + Bar Category: Consumer - Collateral Design / Promotional Items - Single or Series
True Wetsuits Agency: TBWA HAKUHODO / TOKYO + TAIYO KIKAKU / TOKYO + AID-DCC / TOKYO,OSAKA + MATERIAL / TOKYO Client: Quiksilver Japan Category: Consumer - Collateral Design / Promotional Items - Single or Series
The New Desk Phone Agency: TBWA\ / Singapore + eg+ worldwide / SIngapore Client: TBWA Singapore Category: Consumer - Collateral Design / Promotional Items - Single or Series
Pure Design Agency: DENTSU INC. / Tokyo + Creative Power Unit / Tokyo Client: Yoshida Hideo Memorial Foundation_Advertising Museum Tokyo Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Paper Sample Coaster Agency: DENTSU INC. / Tokyo + DENTSU KYUSHU INC. / Fukuoka Client: Heiwa Paper Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Flypaper Agency: FCB / Chicago Client: Boeing Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Posters of Nakagawa Masashichi Shoten 300th anniversary Agency: good design company / Tokyo Client: Nakagawa Masashichi Shoten Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Less Car. More Space. Agency: Ogilvy & Mather Group HK / Hong Kong Client: Mercedes-Benz Hong Kong Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
A Parisian Winter Tale Agency: Scholz & Friends / Berlin Client: Montblanc Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
The Message from the Lungs Agency: BBDO / BANGKOK Client: Thai Health Promotion Foundation Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
The 2 Euro T-Shirt - A social Experiment Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin + Ketchum Pleon / Berlin Client: Fashion Revolution Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Piano of Unification Agency: Cheil Worldwide / Seoul Client: Ministry of Unification Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Priceless Traps Agency: Geometry Global / Bogotá Client: Ministry of Environment and sustainability Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Mt. Fuji Rubbish Billboards Agency: Ogilvy & Mather Japan GK / Tokyo Client: The Fujisan Club Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Fountain Against Torture Agency: Scholz & Friends / Berlin Client: Amnesty International Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Inferno Agency: Jung von Matt AG / Vienna + Salon Alpin / Vienna Client: Falter Newspaper Category: Craft - Animation - Single or Series / Animation - Single or Series
Great Thinking Inside Agency: RPA / Santa Monica + Nexus / London, UK + Time Based Arts / London, UK + Squeak E Clean Productions / Los Angeles Client: American Honda Motor Category: Craft - Animation - Single or Series / Animation - Single or Series
The Color Eater | Adobe Creative Cloud?s Philosophy Video Agency: Tokyu Agency / TOTB / Tokyo + kaibutsu / Tokyo + Spoon. / Tokyo Client: Adobe Systems Category: Craft - Animation - Single or Series / Animation - Single or Series
Lily & the Snowman Agency: Zulu Alpha Kilo / Toronto Client: Cineplex Category: Craft - Animation - Single or Series / Animation - Single or Series
The Last Shot Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Consumer - Environmental / Immersive Design / Indoor Spaces
Yoshiaki Irobe: WALL Agency: Nippon Design Center, Inc. / Tokyo + Type Project Inc. / Tokyo Client: Ginza Graphic Gallery Category: Consumer - Environmental / Immersive Design / Indoor Spaces
Stop Motion Agency: One Plus Partnership Limited / Hong Kong Client: Hubei Insun Cinema Film Category: Consumer - Environmental / Immersive Design / Indoor Spaces
Kat Von D?s Live Face Mapping Agency: Wildbytes / New York Client: Sephora Category: Consumer - Environmental / Immersive Design / Indoor Spaces
Pay It Forward Agency: Column Five / Irvine Client: Column Five Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Whatever 9 ? por Ecuadoor Agency: Rocket & Wink / Hamburg Client: Rocket & Wink Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Whatever 8 ? Infinity Agency: Rocket & Wink / Hamburg Client: Rocket & Wink Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Typeworth Educational Series Posters Agency: Typeworth / Brooklyn Client: Typeworth Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series

2016 Design Merit Award

DENTSU INC. / Tokyo + Creative Power Unit / Tokyo

The Yoshida Hideo Memorial Foundation

Studies of Graphic Design

Consumer - Publication Design / Magazine Cover Design

DE16137M

2016 Design Merit Award

Kinetic / Singapore + HOLYCRAP.SG / SINGAPORE

Holycrap.sg

Rubbish Famzine- The Incomplete Herbarium and other Garden CIty Exploits

Consumer - Publication Design / Magazine Cover Design

DE16138M

2016 Design Merit Award

DENTSU INC. / Tokyo + Creative Power Unit / Tokyo

Nikkei

The Universe in the Mind ? Promoting the Science Literary Award ?

Consumer - Collateral Design / Posters - Single

DE16079M

2016 Design Merit Award

GREYNJ United / Bangkok + GREY Group / Singapore + GREY Group / Worldwide

Tic Tac

Be Prepared

Consumer - Collateral Design / Posters - Single

DE16080M

2016 Design Merit Award

MCCANN WORLDGROUP INDIA / Mumbai

Dabur Gastrina

French Horn

Consumer - Collateral Design / Posters - Single

DE16081M

2016 Design Merit Award

MCCANN WORLDGROUP INDIA / Mumbai

Dabur Gastrina

Flugelhorn

Consumer - Collateral Design / Posters - Single

DE16082M

2016 Design Merit Award

Ogilvy & Mather India / Gurgaon

Philips India

Philips LED Day Light - Storm

Consumer - Collateral Design / Posters - Single

DE16083M

2016 Design Merit Award

HAKUHODO / Tokyo + Suntory Business Expert Limited / Tokyo + SUN-AD Company Limited / Tokyo

Suntory Holdings

Japanese Harmony

Consumer - Collateral Design / Posters - Single

DE16084M

2016 Design Merit Award

BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin

Daimler /smart MBD

smart parking ramps

Craft - Illustration - Single or Series / Illustration - Single or Series

DE16253M

2016 Design Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Nissin Ajinomoto

Celebrating 50 Years in Brazil

Craft - Illustration - Single or Series / Illustration - Single or Series

DE16254M

2016 Design Merit Award

HAKUHODO / Osaka

Comexposium Japan

ANIMAZING JAPANESE PATTERN

Craft - Illustration - Single or Series / Illustration - Single or Series

DE16255M

2016 Design Merit Award

J Walter Thompson / Mumbai

Godrej & Boyce Manufacturing

King

Craft - Illustration - Single or Series / Illustration - Single or Series

DE16256M

2016 Design Merit Award

J. Walter Thompson Canada / Toronto

Alzheimer Society of Toronto

Music for Memory Project

Craft - Illustration - Single or Series / Illustration - Single or Series

DE16257M

2016 Design Merit Award

MCCANN WORLDGROUP INDIA / Mumbai

Dabur Gastrina

Musical Instruments

Craft - Illustration - Single or Series / Illustration - Single or Series

DE16258M

2016 Design Merit Award

Rocket & Wink / Hamburg

Rocket & Wink

Whatever 9 ? por Ecuadoor

Craft - Illustration - Single or Series / Illustration - Single or Series

DE16259M

2016 Design Merit Award

Rocket & Wink / Hamburg

Rocket & Wink

Whatever 8 ? Infinity

Craft - Illustration - Single or Series / Illustration - Single or Series

DE16260M

2016 Design Merit Award

the community / Miami

City of Buenos Aires

Never Stop Riding

Craft - Illustration - Single or Series / Illustration - Single or Series

DE16261M

2016 Design Merit Award

McCANN & SPENCER / Hong Kong

Hang Lung Properties

Fashion Intelligence Index

Consumer - Data Visualization / User Generated Content

DE16127M

2016 Design Merit Award

Hemnet / Stockholm + Prime - A Weber Shandwick Company / Stockholm + United Minds / Stockholm + Tham & Videgård Arkitekter / Stockholm

Hemnet

The House of Clicks

Consumer - Data Visualization / User Generated Content

DE16128M

2016 Design Merit Award

303 MullenLowe / Sydney

Harley Davidson

The Harley Davidson Tea Set

Consumer - Collateral Design / Promotional Items - Single or Series

DE16100M

2016 Design Merit Award

BBDO / Belgium

Love Condom

Football or Father

Consumer - Collateral Design / Promotional Items - Single or Series

DE16101M

2016 Design Merit Award

CP+B / Boulder

Fruit of the Loom

The Professionals Collection

Consumer - Collateral Design / Promotional Items - Single or Series

DE16102M

2016 Design Merit Award

Geometry Global / Dubai + Memac Ogilvy / Dubai

Unilever

Handle on Hygiene

Consumer - Collateral Design / Promotional Items - Single or Series

DE16103M

2016 Design Merit Award

Leo Burnett / Toronto

Smith Restaurant + Bar

Smith Menu

Consumer - Collateral Design / Promotional Items - Single or Series

DE16104M

2016 Design Merit Award

TBWA HAKUHODO / TOKYO + TAIYO KIKAKU / TOKYO + AID-DCC / TOKYO,OSAKA + MATERIAL / TOKYO

Quiksilver Japan

True Wetsuits

Consumer - Collateral Design / Promotional Items - Single or Series

DE16105M

2016 Design Merit Award

TBWA\ / Singapore + eg+ worldwide / SIngapore

TBWA Singapore

The New Desk Phone

Consumer - Collateral Design / Promotional Items - Single or Series

DE16106M

2016 Design Merit Award

DENTSU INC. / Tokyo + Creative Power Unit / Tokyo

Yoshida Hideo Memorial Foundation_Advertising Museum Tokyo

Pure Design

Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series

DE16241M

2016 Design Merit Award

DENTSU INC. / Tokyo + DENTSU KYUSHU INC. / Fukuoka

Heiwa Paper

Paper Sample Coaster

Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series

DE16242M

2016 Design Merit Award

FCB / Chicago

Boeing

Flypaper

Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series

DE16243M

2016 Design Merit Award

good design company / Tokyo

Nakagawa Masashichi Shoten

Posters of Nakagawa Masashichi Shoten 300th anniversary

Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series

DE16244M

2016 Design Merit Award

Ogilvy & Mather Group HK / Hong Kong

Mercedes-Benz Hong Kong

Less Car. More Space.

Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series

DE16245M

2016 Design Merit Award

Scholz & Friends / Berlin

Montblanc

A Parisian Winter Tale

Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series

DE16246M

2016 Design Merit Award

BBDO / BANGKOK

Thai Health Promotion Foundation

The Message from the Lungs

Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design

DE16209M

2016 Design Merit Award

BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin + Ketchum Pleon / Berlin

Fashion Revolution

The 2 Euro T-Shirt - A social Experiment

Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design

DE16210M

2016 Design Merit Award

Cheil Worldwide / Seoul

Ministry of Unification

Piano of Unification

Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design

DE16211M

2016 Design Merit Award

Geometry Global / Bogotá

Ministry of Environment and sustainability

Priceless Traps

Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design

DE16212M

2016 Design Merit Award

Ogilvy & Mather Japan GK / Tokyo

The Fujisan Club

Mt. Fuji Rubbish Billboards

Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design

DE16213M

2016 Design Merit Award

Scholz & Friends / Berlin

Amnesty International

Fountain Against Torture

Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design

DE16214M

2016 Design Merit Award

Jung von Matt AG / Vienna + Salon Alpin / Vienna

Falter Newspaper

Inferno

Craft - Animation - Single or Series / Animation - Single or Series

DE16267M

2016 Design Merit Award

RPA / Santa Monica + Nexus / London, UK + Time Based Arts / London, UK + Squeak E Clean Productions / Los Angeles

American Honda Motor

Great Thinking Inside

Craft - Animation - Single or Series / Animation - Single or Series

DE16268M

2016 Design Merit Award

Tokyu Agency / TOTB / Tokyo + kaibutsu / Tokyo + Spoon. / Tokyo

Adobe Systems

The Color Eater | Adobe Creative Cloud?s Philosophy Video

Craft - Animation - Single or Series / Animation - Single or Series

DE16269M

2016 Design Merit Award

Zulu Alpha Kilo / Toronto

Cineplex

Lily & the Snowman

Craft - Animation - Single or Series / Animation - Single or Series

DE16270M

2016 Design Merit Award

AKQA / San Francisco + LOS YORK / Los Angeles

Jordan Brand

The Last Shot

Consumer - Environmental / Immersive Design / Indoor Spaces

DE16169M

2016 Design Merit Award

Nippon Design Center, Inc. / Tokyo + Type Project Inc. / Tokyo

Ginza Graphic Gallery

Yoshiaki Irobe: WALL

Consumer - Environmental / Immersive Design / Indoor Spaces

DE16170M

2016 Design Merit Award

One Plus Partnership Limited / Hong Kong

Hubei Insun Cinema Film

Stop Motion

Consumer - Environmental / Immersive Design / Indoor Spaces

DE16171M

2016 Design Merit Award

Wildbytes / New York

Sephora

Kat Von D?s Live Face Mapping

Consumer - Environmental / Immersive Design / Indoor Spaces

DE16172M

2016 Design Merit Award

Column Five / Irvine

Column Five

Pay It Forward

Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series

DE16142M

2016 Design Merit Award

Rocket & Wink / Hamburg

Rocket & Wink

Whatever 9 ? por Ecuadoor

Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series

DE16143M

2016 Design Merit Award

Rocket & Wink / Hamburg

Rocket & Wink

Whatever 8 ? Infinity

Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series

DE16144M

2016 Design Merit Award

Typeworth / Brooklyn

Typeworth

Typeworth Educational Series Posters

Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series

DE16145M

Follow Us