The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Flower Lush in Roppongi Hills 1
Agency: AD&D / Tokyo
Client: Mori Building Category: Consumer - Collateral Design / Posters - Series
Flower Lush in Roppongi Hills 2
Agency: AD&D / Tokyo
Client: Mori Building Category: Consumer - Collateral Design / Posters - Series
Moving Day
Agency: Cossette / Montreal
Client: McDonalds Category: Consumer - Collateral Design / Posters - Series
Slice of Heartland
Agency: DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + DENTSU CREATIVE X INC. / Tokyo
Client: Kirin Company Category: Consumer - Collateral Design / Posters - Series
Game Spot Palo
Agency: DENTSU INC. / Tokyo
Client: Aeon Fantasy Category: Consumer - Collateral Design / Posters - Series
IKEA. It?s that affordable.
Agency: Memac Ogilvy & Mather / Dubai + Memac Ogilvy & Mather / Jeddah
Client: IKEA Category: Consumer - Collateral Design / Posters - Series
Coca-Cola Contour 100 Posters
Agency: Turner Duckworth Design: London & / San Francisco + Turner Duckworth Design: & San Francisco / London
Client: The Coca-Cola Company Category: Consumer - Collateral Design / Posters - Series
Handle on Hygiene
Agency: Geometry Global / Dubai + Memac Ogilvy / Dubai
Client: Unilever Category: Consumer - Collateral Design / P.O.P. & In-Store - Single
Valentine Kiss
Agency: GREYNJ United / Bangkok + GREY Group / Singapore + GREY Group / Worldwide
Client: Tic Tac Category: Consumer - Collateral Design / P.O.P. & In-Store - Single
The Floating Bottles
Agency: Ogilvy Germany /
Client: Coca-Cola Category: Consumer - Collateral Design / P.O.P. & In-Store - Single
Vintage Label Series
Agency: 72andSunny NL / Amsterdam
Client: Carlsberg Category: Consumer - Package Design / Single or Series
Capo Capo Aperitivo
Agency: Concrete Design Communications / Toronto
Client: Capo Capo Category: Consumer - Package Design / Single or Series
Magouemon
Agency: cosmos / Tokyo
Client: Magouemon Category: Consumer - Package Design / Single or Series
Chiyonokame
Agency: cosmos / Tokyo
Client: Chiyonokame-Shuzo Category: Consumer - Package Design / Single or Series
TEA TIME STORIES
Agency: HAKUHODO Inc. / Tokyo
Client: em-company Category: Consumer - Package Design / Single or Series
Brooks Cider
Agency: Hall / Oakland
Client: Brooks Cider Category: Consumer - Package Design / Single or Series
Ichimaru Soy Sauce
Agency: J inc. / TOKYO + ENJIN inc. / TOKYO
Client: Marusan Foods Category: Consumer - Package Design / Single or Series
Budweiser Redesign
Agency: Jones Knowles Ritchie / New York
Client: Budweiser Category: Consumer - Package Design / Single or Series
KNOCK for B_t Vodka
Agency: KNOCK, inc / Minneapolis
Client: B_t Vodka Category: Consumer - Package Design / Single or Series
Hi Milk
Agency: L3 Branding Experience Design Center / Beijing
Client: Inner Mongolia Mengniu Dairy Category: Consumer - Package Design / Single or Series
The Dumbbell Headphone Packaging
Agency: Scholz & Friends / Berlin
Client: Panasonic Category: Consumer - Package Design / Single or Series
Instant Noodle Novels
Agency: Serviceplan / Munich
Client: Bernbacher Category: Consumer - Package Design / Single or Series
Spur Museum of Mode
Agency: DENTSU INC. / Tokyo + TAKI CORPORATION / Tokyo
Client: Isetan Mitsukoshi Category: Consumer - Collateral Design / P.O.P. & In-Store - Series
Flypaper
Agency: FCB / Chicago
Client: Boeing Category: Consumer - Collateral Design / P.O.P. & In-Store - Series
IKEA. It's that affordable.
Agency: Memac Ogilvy & Mather / Dubai + Memac Ogilvy & Mather / Jeddah
Client: IKEA Category: Consumer - Collateral Design / P.O.P. & In-Store - Series
Define the Difference
Agency: Ogilvy Group Thailand / Bangkok
Client: Noble Development Public Category: Consumer - Collateral Design / P.O.P. & In-Store - Series
Pure White
Agency: Saatchi & Saatchi / UAE
Client: P&G Category: Consumer - Collateral Design / P.O.P. & In-Store - Series
Wayward Arts
Agency: Blok Design / Toronto
Client: Flash Reproductions Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Genius Table 'Meanwhile In Kyoto'
Agency: DENTSU INC. / TOKYO + Creative Power Unit / TOKYO
Client: Kyoto University Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Pearl-Brand Book 2
Agency: DENTSU Inc. / Tokyo + PEN.Inc. / Tokyo + Creative Power Unit / Tokyo
Client: Keio University Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Moormann Work report
Agency: jaeger & jaeger / Ueberlingen
Client: Nils Holger Moormann Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Stamp Passport Book for Izu Peninsula
Agency: Peace Graphics / Nagoya
Client: JTB Japan Travel Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
The Message from the Lungs
Agency: BBDO / BANGKOK
Client: Thai Health Promotion Foundation Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
The 2 Euro T-Shirt - A social Experiment
Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin + Ketchum Pleon / Berlin
Client: Fashion Revolution Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Piano of Unification
Agency: Cheil Worldwide / Seoul
Client: Ministry of Unification Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Priceless Traps
Agency: Geometry Global / Bogotá
Client: Ministry of Environment and sustainability Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Mt. Fuji Rubbish Billboards
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: The Fujisan Club Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Fountain Against Torture
Agency: Scholz & Friends / Berlin
Client: Amnesty International Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Enchantment of Handwriting
Agency: Day Day Up Design Consultancy
Client: Phoenix Fine Arts Publishing Category: Consumer - Publication Design / Book Layout Design
Insatiably Learning
Agency: Qu minmin & Jiang qian / Nanjing
Client: Phoenix Fine Arts Publishing Category: Consumer - Publication Design / Book Layout Design
GDC15
Agency: T-Change Design Co.,Ltd / Nanjing
Client: Shenzhen Graphic Design Association (SGDA) Category: Consumer - Publication Design / Book Layout Design
37 Days
Agency: Leo Burnett / Saint-Denis + Quad / Clichy
Client: Atlantic Group Category: Consumer - Environmental / Immersive Design / Brand Installations
Netflix Festival
Agency: Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris + Parallel / Paris
Client: Netflix Category: Consumer - Environmental / Immersive Design / Brand Installations
Paint With Accuracy
Agency: Deutsch / New York
Client: Purdy Category: Consumer - Environmental / Immersive Design / Ambient Media - Single
Nbatm
Agency: FCB / Toronto + BMO / Toronto
Client: BMO Category: Consumer - Environmental / Immersive Design / Ambient Media - Single
Burger Arena
Agency: Leo Burnett Germany / Frankfurt + Thjnk AG / Hamburg
Client: McDonald's Category: Consumer - Environmental / Immersive Design / Ambient Media - Single
Chin-up
Agency: lg2 / Toronto
Client: Nike Category: Consumer - Environmental / Immersive Design / Ambient Media - Single
Pure Design
Agency: DENTSU INC. / Tokyo + Creative Power Unit / Tokyo
Client: Yoshida Hideo Memorial Foundation_Advertising Museum Tokyo Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Paper Sample Coaster
Agency: DENTSU INC. / Tokyo + DENTSU KYUSHU INC. / Fukuoka
Client: Heiwa Paper Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Flypaper
Agency: FCB / Chicago
Client: Boeing Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Award:
2016 Design Merit Award
Agency:
AD&D / Tokyo
Client:
Mori Building
Title:
Flower Lush in Roppongi Hills 1
Category:
Consumer - Collateral Design / Posters - Series
Annual ID:
DE16085M
Award:
2016 Design Merit Award
Agency:
AD&D / Tokyo
Client:
Mori Building
Title:
Flower Lush in Roppongi Hills 2
Category:
Consumer - Collateral Design / Posters - Series
Annual ID:
DE16086M
Award:
2016 Design Merit Award
Agency:
Cossette / Montreal
Client:
McDonalds
Title:
Moving Day
Category:
Consumer - Collateral Design / Posters - Series
Annual ID:
DE16087M
Award:
2016 Design Merit Award
Agency:
DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + DENTSU CREATIVE X INC. / Tokyo
Client:
Kirin Company
Title:
Slice of Heartland
Category:
Consumer - Collateral Design / Posters - Series
Annual ID:
DE16088M
Award:
2016 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
Aeon Fantasy
Title:
Game Spot Palo
Category:
Consumer - Collateral Design / Posters - Series
Annual ID:
DE16089M
Award:
2016 Design Merit Award
Agency:
Memac Ogilvy & Mather / Dubai + Memac Ogilvy & Mather / Jeddah
Client:
IKEA
Title:
IKEA. It?s that affordable.
Category:
Consumer - Collateral Design / Posters - Series
Annual ID:
DE16090M
Award:
2016 Design Merit Award
Agency:
Turner Duckworth Design: London & / San Francisco + Turner Duckworth Design: & San Francisco / London
Client:
The Coca-Cola Company
Title:
Coca-Cola Contour 100 Posters
Category:
Consumer - Collateral Design / Posters - Series
Annual ID:
DE16091M
Award:
2016 Design Merit Award
Agency:
Geometry Global / Dubai + Memac Ogilvy / Dubai
Client:
Unilever
Title:
Handle on Hygiene
Category:
Consumer - Collateral Design / P.O.P. & In-Store - Single
Annual ID:
DE16092M
Award:
2016 Design Merit Award
Agency:
GREYNJ United / Bangkok + GREY Group / Singapore + GREY Group / Worldwide
Client:
Tic Tac
Title:
Valentine Kiss
Category:
Consumer - Collateral Design / P.O.P. & In-Store - Single
Annual ID:
DE16093M
Award:
2016 Design Merit Award
Agency:
Ogilvy Germany /
Client:
Coca-Cola
Title:
The Floating Bottles
Category:
Consumer - Collateral Design / P.O.P. & In-Store - Single
Annual ID:
DE16094M
Award:
2016 Design Merit Award
Agency:
72andSunny NL / Amsterdam
Client:
Carlsberg
Title:
Vintage Label Series
Category:
Consumer - Package Design / Single or Series
Annual ID:
DE16147M
Award:
2016 Design Merit Award
Agency:
Concrete Design Communications / Toronto
Client:
Capo Capo
Title:
Capo Capo Aperitivo
Category:
Consumer - Package Design / Single or Series
Annual ID:
DE16148M
Award:
2016 Design Merit Award
Agency:
cosmos / Tokyo
Client:
Magouemon
Title:
Magouemon
Category:
Consumer - Package Design / Single or Series
Annual ID:
DE16149M
Award:
2016 Design Merit Award
Agency:
cosmos / Tokyo
Client:
Chiyonokame-Shuzo
Title:
Chiyonokame
Category:
Consumer - Package Design / Single or Series
Annual ID:
DE16150M
Award:
2016 Design Merit Award
Agency:
HAKUHODO Inc. / Tokyo
Client:
em-company
Title:
TEA TIME STORIES
Category:
Consumer - Package Design / Single or Series
Annual ID:
DE16151M
Award:
2016 Design Merit Award
Agency:
Hall / Oakland
Client:
Brooks Cider
Title:
Brooks Cider
Category:
Consumer - Package Design / Single or Series
Annual ID:
DE16152M
Award:
2016 Design Merit Award
Agency:
J inc. / TOKYO + ENJIN inc. / TOKYO
Client:
Marusan Foods
Title:
Ichimaru Soy Sauce
Category:
Consumer - Package Design / Single or Series
Annual ID:
DE16153M
Award:
2016 Design Merit Award
Agency:
Jones Knowles Ritchie / New York
Client:
Budweiser
Title:
Budweiser Redesign
Category:
Consumer - Package Design / Single or Series
Annual ID:
DE16154M
Award:
2016 Design Merit Award
Agency:
KNOCK, inc / Minneapolis
Client:
B_t Vodka
Title:
KNOCK for B_t Vodka
Category:
Consumer - Package Design / Single or Series
Annual ID:
DE16155M
Award:
2016 Design Merit Award
Agency:
L3 Branding Experience Design Center / Beijing
Client:
Inner Mongolia Mengniu Dairy
Title:
Hi Milk
Category:
Consumer - Package Design / Single or Series
Annual ID:
DE16156M
Award:
2016 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Panasonic
Title:
The Dumbbell Headphone Packaging
Category:
Consumer - Package Design / Single or Series
Annual ID:
DE16157M
Award:
2016 Design Merit Award
Agency:
Serviceplan / Munich
Client:
Bernbacher
Title:
Instant Noodle Novels
Category:
Consumer - Package Design / Single or Series
Annual ID:
DE16158M
Award:
2016 Design Merit Award
Agency:
DENTSU INC. / Tokyo + TAKI CORPORATION / Tokyo
Client:
Isetan Mitsukoshi
Title:
Spur Museum of Mode
Category:
Consumer - Collateral Design / P.O.P. & In-Store - Series
Annual ID:
DE16095M
Award:
2016 Design Merit Award
Agency:
FCB / Chicago
Client:
Boeing
Title:
Flypaper
Category:
Consumer - Collateral Design / P.O.P. & In-Store - Series
Annual ID:
DE16096M
Award:
2016 Design Merit Award
Agency:
Memac Ogilvy & Mather / Dubai + Memac Ogilvy & Mather / Jeddah
Client:
IKEA
Title:
IKEA. It's that affordable.
Category:
Consumer - Collateral Design / P.O.P. & In-Store - Series
Annual ID:
DE16097M
Award:
2016 Design Merit Award
Agency:
Ogilvy Group Thailand / Bangkok
Client:
Noble Development Public
Title:
Define the Difference
Category:
Consumer - Collateral Design / P.O.P. & In-Store - Series
Annual ID:
DE16098M
Award:
2016 Design Merit Award
Agency:
Saatchi & Saatchi / UAE
Client:
P&G
Title:
Pure White
Category:
Consumer - Collateral Design / P.O.P. & In-Store - Series
Annual ID:
DE16099M
Award:
2016 Design Merit Award
Agency:
Blok Design / Toronto
Client:
Flash Reproductions
Title:
Wayward Arts
Category:
Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Annual ID:
DE16108M
Award:
2016 Design Merit Award
Agency:
DENTSU INC. / TOKYO + Creative Power Unit / TOKYO
Client:
Kyoto University
Title:
Genius Table 'Meanwhile In Kyoto'
Category:
Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Annual ID:
DE16109M
Award:
2016 Design Merit Award
Agency:
DENTSU Inc. / Tokyo + PEN.Inc. / Tokyo + Creative Power Unit / Tokyo
Client:
Keio University
Title:
Pearl-Brand Book 2
Category:
Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Annual ID:
DE16110M
Award:
2016 Design Merit Award
Agency:
jaeger & jaeger / Ueberlingen
Client:
Nils Holger Moormann
Title:
Moormann Work report
Category:
Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Annual ID:
DE16111M
Award:
2016 Design Merit Award
Agency:
Peace Graphics / Nagoya
Client:
JTB Japan Travel
Title:
Stamp Passport Book for Izu Peninsula
Category:
Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Annual ID:
DE16112M
Award:
2016 Design Merit Award
Agency:
BBDO / BANGKOK
Client:
Thai Health Promotion Foundation
Title:
The Message from the Lungs
Category:
Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16209M
Award:
2016 Design Merit Award
Agency:
BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin + Ketchum Pleon / Berlin
Client:
Fashion Revolution
Title:
The 2 Euro T-Shirt - A social Experiment
Category:
Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16210M
Award:
2016 Design Merit Award
Agency:
Cheil Worldwide / Seoul
Client:
Ministry of Unification
Title:
Piano of Unification
Category:
Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16211M
Award:
2016 Design Merit Award
Agency:
Geometry Global / Bogotá
Client:
Ministry of Environment and sustainability
Title:
Priceless Traps
Category:
Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16212M
Award:
2016 Design Merit Award
Agency:
Ogilvy & Mather Japan GK / Tokyo
Client:
The Fujisan Club
Title:
Mt. Fuji Rubbish Billboards
Category:
Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16213M
Award:
2016 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Amnesty International
Title:
Fountain Against Torture
Category:
Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16214M
Award:
2016 Design Merit Award
Agency:
Day Day Up Design Consultancy
Client:
Phoenix Fine Arts Publishing
Title:
Enchantment of Handwriting
Category:
Consumer - Publication Design / Book Layout Design
Annual ID:
DE16134M
Award:
2016 Design Merit Award
Agency:
Qu minmin & Jiang qian / Nanjing
Client:
Phoenix Fine Arts Publishing
Title:
Insatiably Learning
Category:
Consumer - Publication Design / Book Layout Design
Annual ID:
DE16135M
Award:
2016 Design Merit Award
Agency:
T-Change Design Co.,Ltd / Nanjing
Client:
Shenzhen Graphic Design Association (SGDA)
Title:
GDC15
Category:
Consumer - Publication Design / Book Layout Design
Annual ID:
DE16136M
Award:
2016 Design Merit Award
Agency:
Leo Burnett / Saint-Denis + Quad / Clichy
Client:
Atlantic Group
Title:
37 Days
Category:
Consumer - Environmental / Immersive Design / Brand Installations
Annual ID:
DE16174M
Award:
2016 Design Merit Award
Agency:
Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris + Parallel / Paris
Client:
Netflix
Title:
Netflix Festival
Category:
Consumer - Environmental / Immersive Design / Brand Installations
Annual ID:
DE16175M
Award:
2016 Design Merit Award
Agency:
Deutsch / New York
Client:
Purdy
Title:
Paint With Accuracy
Category:
Consumer - Environmental / Immersive Design / Ambient Media - Single
Annual ID:
DE16163M
Award:
2016 Design Merit Award
Agency:
FCB / Toronto + BMO / Toronto
Client:
BMO
Title:
Nbatm
Category:
Consumer - Environmental / Immersive Design / Ambient Media - Single
Annual ID:
DE16164M
Award:
2016 Design Merit Award
Agency:
Leo Burnett Germany / Frankfurt + Thjnk AG / Hamburg
Client:
McDonald's
Title:
Burger Arena
Category:
Consumer - Environmental / Immersive Design / Ambient Media - Single
Annual ID:
DE16165M
Award:
2016 Design Merit Award
Agency:
lg2 / Toronto
Client:
Nike
Title:
Chin-up
Category:
Consumer - Environmental / Immersive Design / Ambient Media - Single
Annual ID:
DE16166M
Award:
2016 Design Merit Award
Agency:
DENTSU INC. / Tokyo + Creative Power Unit / Tokyo
Client:
Yoshida Hideo Memorial Foundation_Advertising Museum Tokyo
Title:
Pure Design
Category:
Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Annual ID:
DE16241M
Award:
2016 Design Merit Award
Agency:
DENTSU INC. / Tokyo + DENTSU KYUSHU INC. / Fukuoka
Client:
Heiwa Paper
Title:
Paper Sample Coaster
Category:
Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Annual ID:
DE16242M
Award:
2016 Design Merit Award
Agency:
FCB / Chicago
Client:
Boeing
Title:
Flypaper
Category:
Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Annual ID:
DE16243M
