The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Past Agency: Grid Worldwide / Johannesburg Client: PAST Category: Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series
2015 Brand Identity Refresh Agency: Rethink / Toronto/Montreal/Vancouver + Vista Print / Vancouver Client: Universal Outreach Foundation Category: Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series
14th Edition of Montreal Wine Passion Festival - Wine For Thought Agency: Sid Lee / Montréal Client: Maisonneuve-Rosemont Hospital Foundation Category: Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series
B.A. Loonman Agency: Dollar Shave Club / Venice + DS REPS / Santa Monica Client: Dollar Shave Club Category: Consumer - Broadcast & Moving Image / Short Films & Videos
Lily & the Snowman Agency: Zulu Alpha Kilo / Toronto Client: Cineplex Category: Consumer - Broadcast & Moving Image / Short Films & Videos
This magazine is designed to be suitable for the young Agency: &Larry / Singapore + Por Avion / Singapore Client: Enlightenment Category: Consumer - Publication Design / Magazine Layout Design
Start Spreading the News Agency: Design Army / Washington, DC Client: Washingtonian Bride & Groom Category: Consumer - Publication Design / Magazine Layout Design
Rubbish Famzine- The Incomplete Herbarium and other Garden CIty Exploits Agency: Kinetic / Singapore + HOLYCRAP.SG / SINGAPORE Client: Holycrap.sg Category: Consumer - Publication Design / Magazine Layout Design
Beck's Scratchbottle Agency: BBDO Group Germany GmbH / Berlin + BBDO GmbH / Berlin Client: Anheuser-Busch InBev Category: Innovation - Package Design / Package Design
Hiroshima Peace Recycling Agency: Chugoku Shikoku Hakuhodo Inc. / Hiroshima + Penguin Graphics / Hiroshima Client: Hagukuminosato Category: Innovation - Package Design / Package Design
Pro Vision Agency: GPY&R / Melbourne Client: Oakley Category: Innovation - Package Design / Package Design
Just Agency: Leo Burnett / Sydney + Allen Printers / Sydney + Cojo / Sydney Client: World Wildlife Fund Category: Innovation - Package Design / Package Design
Define the Difference Agency: Ogilvy Group Thailand / Bangkok Client: Noble Development Public Category: Innovation - Package Design / Package Design
Stillhouse Packaging Agency: Sandstrom Partners / Portland Client: Stillhouse Spirits Company Category: Innovation - Package Design / Package Design
The Last Shot Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Consumer - Environmental / Immersive Design / Indoor Spaces
Yoshiaki Irobe: WALL Agency: Nippon Design Center, Inc. / Tokyo + Type Project Inc. / Tokyo Client: Ginza Graphic Gallery Category: Consumer - Environmental / Immersive Design / Indoor Spaces
Stop Motion Agency: One Plus Partnership Limited / Hong Kong Client: Hubei Insun Cinema Film Category: Consumer - Environmental / Immersive Design / Indoor Spaces
Kat Von D?s Live Face Mapping Agency: Wildbytes / New York Client: Sephora Category: Consumer - Environmental / Immersive Design / Indoor Spaces
Spur Museum of Mode Agency: DENTSU INC. / Tokyo + TAKI CORPORATION / Tokyo Client: Isetan Mitsukoshi Category: Consumer - Collateral Design / P.O.P. & In-Store - Series
Flypaper Agency: FCB / Chicago Client: Boeing Category: Consumer - Collateral Design / P.O.P. & In-Store - Series
IKEA. It's that affordable. Agency: Memac Ogilvy & Mather / Dubai + Memac Ogilvy & Mather / Jeddah Client: IKEA Category: Consumer - Collateral Design / P.O.P. & In-Store - Series
Define the Difference Agency: Ogilvy Group Thailand / Bangkok Client: Noble Development Public Category: Consumer - Collateral Design / P.O.P. & In-Store - Series
Pure White Agency: Saatchi & Saatchi / UAE Client: P&G Category: Consumer - Collateral Design / P.O.P. & In-Store - Series
One Obsession Agency: Eleven, Inc. / San Francisco Client: Oakley Category: Craft - Photography - Single or Series / Photography - Single or Series
Jeep Was Here Agency: Ogilvy & Mather Group HK / Hong Kong Client: JPFreek Adventure Publications Category: Craft - Photography - Single or Series / Photography - Single or Series
Philips LED Day Light - Storm Agency: Ogilvy & Mather India / Gurgaon Client: Philips India Category: Craft - Photography - Single or Series / Photography - Single or Series
If Your Partner Turns out to be a Tyrant Agency: Publicis Communications Schweiz AG / Zurich Client: Frauenzentrale Zurich Category: Craft - Photography - Single or Series / Photography - Single or Series
World Gallery Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Craft - Photography - Single or Series / Photography - Single or Series
1000 Years of Less Ordinary Agency: Wieden+Kennedy / London + Wyatt Clarke & Jones / London Client: Brown-Forman / Finlandia Category: Craft - Photography - Single or Series / Photography - Single or Series
Flower Lush in Roppongi Hills 1 Agency: AD&D / Tokyo Client: Mori Building Category: Consumer - Collateral Design / Posters - Series
Flower Lush in Roppongi Hills 2 Agency: AD&D / Tokyo Client: Mori Building Category: Consumer - Collateral Design / Posters - Series
Moving Day Agency: Cossette / Montreal Client: McDonalds Category: Consumer - Collateral Design / Posters - Series
Slice of Heartland Agency: DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + DENTSU CREATIVE X INC. / Tokyo Client: Kirin Company Category: Consumer - Collateral Design / Posters - Series
Game Spot Palo Agency: DENTSU INC. / Tokyo Client: Aeon Fantasy Category: Consumer - Collateral Design / Posters - Series
IKEA. It?s that affordable. Agency: Memac Ogilvy & Mather / Dubai + Memac Ogilvy & Mather / Jeddah Client: IKEA Category: Consumer - Collateral Design / Posters - Series
Coca-Cola Contour 100 Posters Agency: Turner Duckworth Design: London & / San Francisco + Turner Duckworth Design: & San Francisco / London Client: The Coca-Cola Company Category: Consumer - Collateral Design / Posters - Series
Capo Capo Aperitivo Agency: Concrete Design Communications / Toronto Client: Capo Capo Category: Consumer - Brand Identity / Series
Kinu Agency: HAKUHODO INC. / Tokyo Client: ART Category: Consumer - Brand Identity / Series
ACADEMY Corporate Agency: Jung von Matt AG / Hamburg Client: Jung von Matt Category: Consumer - Brand Identity / Series
Natrel Milk Bar Agency: lg2boutique / Montréal + lg2fabrique / Montréal Client: Natrel Category: Consumer - Brand Identity / Series
King Koin Launderette Stationery Agency: Rethink / Toronto, Montreal, Vancouver + Total Graphics / Vancouver Client: King Koin Launderette Category: Consumer - Brand Identity / Series
Nike "Engine" - CHRLX Agency: CHRLX / New York City Client: Nike Category: Consumer - Broadcast & Moving Image / Broadcast Design - Single or Series
Resilient Thinking Agency: Hakuhodo.Inc / Tokyo Client: Comexposium Japan Category: Consumer - Broadcast & Moving Image / Broadcast Design - Single or Series
Barcode Visual Identity Agency: ANTI / Oslo Client: Oslo S Utvikling, DNB Eiendom, KLP Eiendom, Braathen Eiendom Category: Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)
A Living River Agency: J. Walter Thompson / London Client: HSBC Category: CSR - Environmental / Immersive Design / Environmental / Immersive Design
Ideas for Change ATM Agency: Joe Public / Johannesburg Client: Nedbank Category: CSR - Environmental / Immersive Design / Environmental / Immersive Design
Piano Coin Donation Box Agency: Ogilvy & Mather,Taipei / Taipei city Client: President 7-11 Chain Store Category: CSR - Environmental / Immersive Design / Environmental / Immersive Design
Uber Safe Agency: Rethink / Toronto, Montreal, Vancouver + Someplace Nice / Toronto + Stacklab / Toronto Client: Uber Category: CSR - Environmental / Immersive Design / Environmental / Immersive Design
Sensus. The First Braille Comic in the World. Agency: Havas S&E / Mexico + Arena / Mexico + Man on the Moon / Mexico Client: Nacional Monte de Piedad Category: Innovation - Publication Design / Publication Design
Play the Bridge Agency: Special Group / Auckland Client: 2degrees Category: Consumer - Environmental / Immersive Design / Outdoor Spaces

2016 Design Merit Award

Grid Worldwide / Johannesburg

PAST

Past

Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series

DE16206M

2016 Design Merit Award

Rethink / Toronto/Montreal/Vancouver + Vista Print / Vancouver

Universal Outreach Foundation

2015 Brand Identity Refresh

Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series

DE16207M

2016 Design Merit Award

Sid Lee / Montréal

Maisonneuve-Rosemont Hospital Foundation

14th Edition of Montreal Wine Passion Festival - Wine For Thought

Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series

DE16208M

2016 Design Merit Award

Dollar Shave Club / Venice + DS REPS / Santa Monica

Dollar Shave Club

B.A. Loonman

Consumer - Broadcast & Moving Image / Short Films & Videos

DE16179M

2016 Design Merit Award

Zulu Alpha Kilo / Toronto

Cineplex

Lily & the Snowman

Consumer - Broadcast & Moving Image / Short Films & Videos

DE16180M

2016 Design Merit Award

&Larry / Singapore + Por Avion / Singapore

Enlightenment

This magazine is designed to be suitable for the young

Consumer - Publication Design / Magazine Layout Design

DE16139M

2016 Design Merit Award

Design Army / Washington, DC

Washingtonian Bride & Groom

Start Spreading the News

Consumer - Publication Design / Magazine Layout Design

DE16140M

2016 Design Merit Award

Kinetic / Singapore + HOLYCRAP.SG / SINGAPORE

Holycrap.sg

Rubbish Famzine- The Incomplete Herbarium and other Garden CIty Exploits

Consumer - Publication Design / Magazine Layout Design

DE16141M

2016 Design Merit Award

BBDO Group Germany GmbH / Berlin + BBDO GmbH / Berlin

Anheuser-Busch InBev

Beck's Scratchbottle

Innovation - Package Design / Package Design

DE16235M

2016 Design Merit Award

Chugoku Shikoku Hakuhodo Inc. / Hiroshima + Penguin Graphics / Hiroshima

Hagukuminosato

Hiroshima Peace Recycling

Innovation - Package Design / Package Design

DE16236M

2016 Design Merit Award

GPY&R / Melbourne

Oakley

Pro Vision

Innovation - Package Design / Package Design

DE16237M

2016 Design Merit Award

Leo Burnett / Sydney + Allen Printers / Sydney + Cojo / Sydney

World Wildlife Fund

Just

Innovation - Package Design / Package Design

DE16238M

2016 Design Merit Award

Ogilvy Group Thailand / Bangkok

Noble Development Public

Define the Difference

Innovation - Package Design / Package Design

DE16239M

2016 Design Merit Award

Sandstrom Partners / Portland

Stillhouse Spirits Company

Stillhouse Packaging

Innovation - Package Design / Package Design

DE16240M

2016 Design Merit Award

AKQA / San Francisco + LOS YORK / Los Angeles

Jordan Brand

The Last Shot

Consumer - Environmental / Immersive Design / Indoor Spaces

DE16169M

2016 Design Merit Award

Nippon Design Center, Inc. / Tokyo + Type Project Inc. / Tokyo

Ginza Graphic Gallery

Yoshiaki Irobe: WALL

Consumer - Environmental / Immersive Design / Indoor Spaces

DE16170M

2016 Design Merit Award

One Plus Partnership Limited / Hong Kong

Hubei Insun Cinema Film

Stop Motion

Consumer - Environmental / Immersive Design / Indoor Spaces

DE16171M

2016 Design Merit Award

Wildbytes / New York

Sephora

Kat Von D?s Live Face Mapping

Consumer - Environmental / Immersive Design / Indoor Spaces

DE16172M

2016 Design Merit Award

DENTSU INC. / Tokyo + TAKI CORPORATION / Tokyo

Isetan Mitsukoshi

Spur Museum of Mode

Consumer - Collateral Design / P.O.P. & In-Store - Series

DE16095M

2016 Design Merit Award

FCB / Chicago

Boeing

Flypaper

Consumer - Collateral Design / P.O.P. & In-Store - Series

DE16096M

2016 Design Merit Award

Memac Ogilvy & Mather / Dubai + Memac Ogilvy & Mather / Jeddah

IKEA

IKEA. It's that affordable.

Consumer - Collateral Design / P.O.P. & In-Store - Series

DE16097M

2016 Design Merit Award

Ogilvy Group Thailand / Bangkok

Noble Development Public

Define the Difference

Consumer - Collateral Design / P.O.P. & In-Store - Series

DE16098M

2016 Design Merit Award

Saatchi & Saatchi / UAE

P&G

Pure White

Consumer - Collateral Design / P.O.P. & In-Store - Series

DE16099M

2016 Design Merit Award

Eleven, Inc. / San Francisco

Oakley

One Obsession

Craft - Photography - Single or Series / Photography - Single or Series

DE16247M

2016 Design Merit Award

Ogilvy & Mather Group HK / Hong Kong

JPFreek Adventure Publications

Jeep Was Here

Craft - Photography - Single or Series / Photography - Single or Series

DE16248M

2016 Design Merit Award

Ogilvy & Mather India / Gurgaon

Philips India

Philips LED Day Light - Storm

Craft - Photography - Single or Series / Photography - Single or Series

DE16249M

2016 Design Merit Award

Publicis Communications Schweiz AG / Zurich

Frauenzentrale Zurich

If Your Partner Turns out to be a Tyrant

Craft - Photography - Single or Series / Photography - Single or Series

DE16250M

2016 Design Merit Award

TBWA\Media Arts Lab / Los Angeles

Apple

World Gallery

Craft - Photography - Single or Series / Photography - Single or Series

DE16251M

2016 Design Merit Award

Wieden+Kennedy / London + Wyatt Clarke & Jones / London

Brown-Forman / Finlandia

1000 Years of Less Ordinary

Craft - Photography - Single or Series / Photography - Single or Series

DE16252M

2016 Design Merit Award

AD&D / Tokyo

Mori Building

Flower Lush in Roppongi Hills 1

Consumer - Collateral Design / Posters - Series

DE16085M

2016 Design Merit Award

AD&D / Tokyo

Mori Building

Flower Lush in Roppongi Hills 2

Consumer - Collateral Design / Posters - Series

DE16086M

2016 Design Merit Award

Cossette / Montreal

McDonalds

Moving Day

Consumer - Collateral Design / Posters - Series

DE16087M

2016 Design Merit Award

DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + DENTSU CREATIVE X INC. / Tokyo

Kirin Company

Slice of Heartland

Consumer - Collateral Design / Posters - Series

DE16088M

2016 Design Merit Award

DENTSU INC. / Tokyo

Aeon Fantasy

Game Spot Palo

Consumer - Collateral Design / Posters - Series

DE16089M

2016 Design Merit Award

Memac Ogilvy & Mather / Dubai + Memac Ogilvy & Mather / Jeddah

IKEA

IKEA. It?s that affordable.

Consumer - Collateral Design / Posters - Series

DE16090M

2016 Design Merit Award

Turner Duckworth Design: London & / San Francisco + Turner Duckworth Design: & San Francisco / London

The Coca-Cola Company

Coca-Cola Contour 100 Posters

Consumer - Collateral Design / Posters - Series

DE16091M

2016 Design Merit Award

Concrete Design Communications / Toronto

Capo Capo

Capo Capo Aperitivo

Consumer - Brand Identity / Series

DE16114M

2016 Design Merit Award

HAKUHODO INC. / Tokyo

ART

Kinu

Consumer - Brand Identity / Series

DE16115M

2016 Design Merit Award

Jung von Matt AG / Hamburg

Jung von Matt

ACADEMY Corporate

Consumer - Brand Identity / Series

DE16116M

2016 Design Merit Award

lg2boutique / Montréal + lg2fabrique / Montréal

Natrel

Natrel Milk Bar

Consumer - Brand Identity / Series

DE16117M

2016 Design Merit Award

Rethink / Toronto, Montreal, Vancouver + Total Graphics / Vancouver

King Koin Launderette

King Koin Launderette Stationery

Consumer - Brand Identity / Series

DE16118M

2016 Design Merit Award

CHRLX / New York City

Nike

Nike "Engine" - CHRLX

Consumer - Broadcast & Moving Image / Broadcast Design - Single or Series

DE16177M

2016 Design Merit Award

Hakuhodo.Inc / Tokyo

Comexposium Japan

Resilient Thinking

Consumer - Broadcast & Moving Image / Broadcast Design - Single or Series

DE16178M

2016 Design Merit Award

ANTI / Oslo

Oslo S Utvikling, DNB Eiendom, KLP Eiendom, Braathen Eiendom

Barcode Visual Identity

Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)

DE16224M

2016 Design Merit Award

J. Walter Thompson / London

HSBC

A Living River

CSR - Environmental / Immersive Design / Environmental / Immersive Design

DE16186M

2016 Design Merit Award

Joe Public / Johannesburg

Nedbank

Ideas for Change ATM

CSR - Environmental / Immersive Design / Environmental / Immersive Design

DE16187M

2016 Design Merit Award

Ogilvy & Mather,Taipei / Taipei city

President 7-11 Chain Store

Piano Coin Donation Box

CSR - Environmental / Immersive Design / Environmental / Immersive Design

DE16188M

2016 Design Merit Award

Rethink / Toronto, Montreal, Vancouver + Someplace Nice / Toronto + Stacklab / Toronto

Uber

Uber Safe

CSR - Environmental / Immersive Design / Environmental / Immersive Design

DE16189M

2016 Design Merit Award

Havas S&E / Mexico + Arena / Mexico + Man on the Moon / Mexico

Nacional Monte de Piedad

Sensus. The First Braille Comic in the World.

Innovation - Publication Design / Publication Design

DE16227M

2016 Design Merit Award

Special Group / Auckland

2degrees

Play the Bridge

Consumer - Environmental / Immersive Design / Outdoor Spaces

DE16173M

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