The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Wheaties Redesign
Agency: Jones Knowles Ritchie / New York
Client: General Mills Category: Consumer - Brand Identity / Single Element
Zolt Logo
Agency: fuseproject / San Francisco
Client: Zolt Category: Consumer - Brand Identity / Logo
HORI
Agency: Grand Deluxe / Matsuyama
Client: Hori Architect Category: Consumer - Brand Identity / Logo
Daiichi Fruit
Agency: Grand Deluxe / Matsuyama
Client: Daiichi Fruit Category: Consumer - Brand Identity / Logo
The Visual Sound Logo
Agency: Heye GmbH / Munich
Client: Munich Philharmonic Category: Consumer - Brand Identity / Logo
The Freshest Orange Juice Brand
Agency: Marcel / Paris
Client: Intermarché Category: Consumer - Brand Identity / Logo
King Koin Launderette Logo
Agency: Rethink / Toronto, Montreal, Vancouver
Client: King Koin Launderette Category: Consumer - Brand Identity / Logo
Barcode Visual Identity
Agency: ANTI / Oslo
Client: Oslo S Utvikling, DNB Eiendom, KLP Eiendom, Braathen Eiendom Category: Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)
Past
Agency: Grid Worldwide / Johannesburg
Client: PAST Category: Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series
2015 Brand Identity Refresh
Agency: Rethink / Toronto/Montreal/Vancouver + Vista Print / Vancouver
Client: Universal Outreach Foundation Category: Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series
14th Edition of Montreal Wine Passion Festival - Wine For Thought
Agency: Sid Lee / Montréal
Client: Maisonneuve-Rosemont Hospital Foundation Category: Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series
The Message from the Lungs
Agency: BBDO / BANGKOK
Client: Thai Health Promotion Foundation Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
The 2 Euro T-Shirt - A social Experiment
Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin + Ketchum Pleon / Berlin
Client: Fashion Revolution Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Piano of Unification
Agency: Cheil Worldwide / Seoul
Client: Ministry of Unification Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Priceless Traps
Agency: Geometry Global / Bogotá
Client: Ministry of Environment and sustainability Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Mt. Fuji Rubbish Billboards
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: The Fujisan Club Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Fountain Against Torture
Agency: Scholz & Friends / Berlin
Client: Amnesty International Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Inferno
Agency: Jung von Matt AG / Vienna + Salon Alpin / Vienna
Client: Falter Newspaper Category: Craft - Animation - Single or Series / Animation - Single or Series
Great Thinking Inside
Agency: RPA / Santa Monica + Nexus / London, UK + Time Based Arts / London, UK + Squeak E Clean Productions / Los Angeles
Client: American Honda Motor Category: Craft - Animation - Single or Series / Animation - Single or Series
The Color Eater | Adobe Creative Cloud?s Philosophy Video
Agency: Tokyu Agency / TOTB / Tokyo + kaibutsu / Tokyo + Spoon. / Tokyo
Client: Adobe Systems Category: Craft - Animation - Single or Series / Animation - Single or Series
Lily & the Snowman
Agency: Zulu Alpha Kilo / Toronto
Client: Cineplex Category: Craft - Animation - Single or Series / Animation - Single or Series
smart parking ramps
Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin
Client: Daimler /smart MBD Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Celebrating 50 Years in Brazil
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Nissin Ajinomoto Category: Craft - Illustration - Single or Series / Illustration - Single or Series
ANIMAZING JAPANESE PATTERN
Agency: HAKUHODO / Osaka
Client: Comexposium Japan Category: Craft - Illustration - Single or Series / Illustration - Single or Series
King
Agency: J Walter Thompson / Mumbai
Client: Godrej & Boyce Manufacturing Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Music for Memory Project
Agency: J. Walter Thompson Canada / Toronto
Client: Alzheimer Society of Toronto Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Musical Instruments
Agency: MCCANN WORLDGROUP INDIA / Mumbai
Client: Dabur Gastrina Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Whatever 9 ? por Ecuadoor
Agency: Rocket & Wink / Hamburg
Client: Rocket & Wink Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Whatever 8 ? Infinity
Agency: Rocket & Wink / Hamburg
Client: Rocket & Wink Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Never Stop Riding
Agency: the community / Miami
Client: City of Buenos Aires Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Plant Lamp
Agency: FCB Mayo / Lima
Client: University of Engineering and Technology Category: Innovation - Collateral Design / Collateral Design
Handle on Hygiene
Agency: Geometry Global / Dubai + Memac Ogilvy / Dubai
Client: Unilever Category: Innovation - Collateral Design / Collateral Design
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York
Client: States United to Prevent Gun Violence Category: Innovation - Collateral Design / Collateral Design
Test and Drive
Agency: J Walter Thompson / New Delhi
Client: Amarsons Category: Innovation - Collateral Design / Collateral Design
Advice Wipes
Agency: McCann / New York + O Positive / New York
Client: Tommee Tippee Category: Innovation - Collateral Design / Collateral Design
ANTI-RAPE SONIC TORCH
Agency: REDIFFUSION Y&R / MUMBAI
Client: Eveready Industries India Category: Innovation - Collateral Design / Collateral Design
True Wetsuits
Agency: TBWA HAKUHODO / TOKYO + TAIYO KIKAKU / TOKYO + AID-DCC / TOKYO,OSAKA + MATERIAL / TOKYO
Client: Quiksilver Japan Category: Innovation - Collateral Design / Collateral Design
Volvo LifePaint
Agency: Grey / London + Albedo100 / Malmö
Client: Volvo Car UK Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
mt expo 2015
Agency: iyamadesign inc. / Tokyo
Client: Kamoi kakoshi Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
mt expo yokohama
Agency: iyamadesign inc. / Tokyo
Client: Kamoi kakoshi Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
A Living River
Agency: J. Walter Thompson / London
Client: HSBC Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
37 Days
Agency: Leo Burnett / Saint-Denis + Quad / Clichy
Client: Atlantic Group Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
The Shape of Imagination
Agency: Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore
Client: LEGO Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Nike Kobe X Campaign ? The Temple of Deadly Quickness
Agency: Wieden+Kennedy / Shanghai + E|D|C / Shanghai + Dreamone / Shanghai + WisPark / Shanghai
Client: Nike China Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
The Universe in the Mind ? Promoting the Science Literary Award ?
Agency: DENTSU INC. / Tokyo + Creative Power Unit / Tokyo
Client: Nikkei Category: Consumer - Collateral Design / Posters - Single
Be Prepared
Agency: GREYNJ United / Bangkok + GREY Group / Singapore + GREY Group / Worldwide
Client: Tic Tac Category: Consumer - Collateral Design / Posters - Single
French Horn
Agency: MCCANN WORLDGROUP INDIA / Mumbai
Client: Dabur Gastrina Category: Consumer - Collateral Design / Posters - Single
Flugelhorn
Agency: MCCANN WORLDGROUP INDIA / Mumbai
Client: Dabur Gastrina Category: Consumer - Collateral Design / Posters - Single
Philips LED Day Light - Storm
Agency: Ogilvy & Mather India / Gurgaon
Client: Philips India Category: Consumer - Collateral Design / Posters - Single
Japanese Harmony
Agency: HAKUHODO / Tokyo + Suntory Business Expert Limited / Tokyo + SUN-AD Company Limited / Tokyo
Client: Suntory Holdings Category: Consumer - Collateral Design / Posters - Single
Award:
2016 Design Merit Award
Agency:
Jones Knowles Ritchie / New York
Client:
General Mills
Title:
Wheaties Redesign
Category:
Consumer - Brand Identity / Single Element
Annual ID:
DE16113M
Award:
2016 Design Merit Award
Agency:
fuseproject / San Francisco
Client:
Zolt
Title:
Zolt Logo
Category:
Consumer - Brand Identity / Logo
Annual ID:
DE16119M
Award:
2016 Design Merit Award
Agency:
Grand Deluxe / Matsuyama
Client:
Hori Architect
Title:
HORI
Category:
Consumer - Brand Identity / Logo
Annual ID:
DE16120M
Award:
2016 Design Merit Award
Agency:
Grand Deluxe / Matsuyama
Client:
Daiichi Fruit
Title:
Daiichi Fruit
Category:
Consumer - Brand Identity / Logo
Annual ID:
DE16121M
Award:
2016 Design Merit Award
Agency:
Heye GmbH / Munich
Client:
Munich Philharmonic
Title:
The Visual Sound Logo
Category:
Consumer - Brand Identity / Logo
Annual ID:
DE16122M
Award:
2016 Design Merit Award
Agency:
Marcel / Paris
Client:
Intermarché
Title:
The Freshest Orange Juice Brand
Category:
Consumer - Brand Identity / Logo
Annual ID:
DE16123M
Award:
2016 Design Merit Award
Agency:
Rethink / Toronto, Montreal, Vancouver
Client:
King Koin Launderette
Title:
King Koin Launderette Logo
Category:
Consumer - Brand Identity / Logo
Annual ID:
DE16124M
Award:
2016 Design Merit Award
Agency:
ANTI / Oslo
Client:
Oslo S Utvikling, DNB Eiendom, KLP Eiendom, Braathen Eiendom
Title:
Barcode Visual Identity
Category:
Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)
Annual ID:
DE16224M
Award:
2016 Design Merit Award
Agency:
Grid Worldwide / Johannesburg
Client:
PAST
Title:
Past
Category:
Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series
Annual ID:
DE16206M
Award:
2016 Design Merit Award
Agency:
Rethink / Toronto/Montreal/Vancouver + Vista Print / Vancouver
Client:
Universal Outreach Foundation
Title:
2015 Brand Identity Refresh
Category:
Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series
Annual ID:
DE16207M
Award:
2016 Design Merit Award
Agency:
Sid Lee / Montréal
Client:
Maisonneuve-Rosemont Hospital Foundation
Title:
14th Edition of Montreal Wine Passion Festival - Wine For Thought
Category:
Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series
Annual ID:
DE16208M
Award:
2016 Design Merit Award
Agency:
BBDO / BANGKOK
Client:
Thai Health Promotion Foundation
Title:
The Message from the Lungs
Category:
Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16209M
Award:
2016 Design Merit Award
Agency:
BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin + Ketchum Pleon / Berlin
Client:
Fashion Revolution
Title:
The 2 Euro T-Shirt - A social Experiment
Category:
Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16210M
Award:
2016 Design Merit Award
Agency:
Cheil Worldwide / Seoul
Client:
Ministry of Unification
Title:
Piano of Unification
Category:
Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16211M
Award:
2016 Design Merit Award
Agency:
Geometry Global / Bogotá
Client:
Ministry of Environment and sustainability
Title:
Priceless Traps
Category:
Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16212M
Award:
2016 Design Merit Award
Agency:
Ogilvy & Mather Japan GK / Tokyo
Client:
The Fujisan Club
Title:
Mt. Fuji Rubbish Billboards
Category:
Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16213M
Award:
2016 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Amnesty International
Title:
Fountain Against Torture
Category:
Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16214M
Award:
2016 Design Merit Award
Agency:
Jung von Matt AG / Vienna + Salon Alpin / Vienna
Client:
Falter Newspaper
Title:
Inferno
Category:
Craft - Animation - Single or Series / Animation - Single or Series
Annual ID:
DE16267M
Award:
2016 Design Merit Award
Agency:
RPA / Santa Monica + Nexus / London, UK + Time Based Arts / London, UK + Squeak E Clean Productions / Los Angeles
Client:
American Honda Motor
Title:
Great Thinking Inside
Category:
Craft - Animation - Single or Series / Animation - Single or Series
Annual ID:
DE16268M
Award:
2016 Design Merit Award
Agency:
Tokyu Agency / TOTB / Tokyo + kaibutsu / Tokyo + Spoon. / Tokyo
Client:
Adobe Systems
Title:
The Color Eater | Adobe Creative Cloud?s Philosophy Video
Category:
Craft - Animation - Single or Series / Animation - Single or Series
Annual ID:
DE16269M
Award:
2016 Design Merit Award
Agency:
Zulu Alpha Kilo / Toronto
Client:
Cineplex
Title:
Lily & the Snowman
Category:
Craft - Animation - Single or Series / Animation - Single or Series
Annual ID:
DE16270M
Award:
2016 Design Merit Award
Agency:
BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin
Client:
Daimler /smart MBD
Title:
smart parking ramps
Category:
Craft - Illustration - Single or Series / Illustration - Single or Series
Annual ID:
DE16253M
Award:
2016 Design Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Nissin Ajinomoto
Title:
Celebrating 50 Years in Brazil
Category:
Craft - Illustration - Single or Series / Illustration - Single or Series
Annual ID:
DE16254M
Award:
2016 Design Merit Award
Agency:
HAKUHODO / Osaka
Client:
Comexposium Japan
Title:
ANIMAZING JAPANESE PATTERN
Category:
Craft - Illustration - Single or Series / Illustration - Single or Series
Annual ID:
DE16255M
Award:
2016 Design Merit Award
Agency:
J Walter Thompson / Mumbai
Client:
Godrej & Boyce Manufacturing
Title:
King
Category:
Craft - Illustration - Single or Series / Illustration - Single or Series
Annual ID:
DE16256M
Award:
2016 Design Merit Award
Agency:
J. Walter Thompson Canada / Toronto
Client:
Alzheimer Society of Toronto
Title:
Music for Memory Project
Category:
Craft - Illustration - Single or Series / Illustration - Single or Series
Annual ID:
DE16257M
Award:
2016 Design Merit Award
Agency:
MCCANN WORLDGROUP INDIA / Mumbai
Client:
Dabur Gastrina
Title:
Musical Instruments
Category:
Craft - Illustration - Single or Series / Illustration - Single or Series
Annual ID:
DE16258M
Award:
2016 Design Merit Award
Agency:
Rocket & Wink / Hamburg
Client:
Rocket & Wink
Title:
Whatever 9 ? por Ecuadoor
Category:
Craft - Illustration - Single or Series / Illustration - Single or Series
Annual ID:
DE16259M
Award:
2016 Design Merit Award
Agency:
Rocket & Wink / Hamburg
Client:
Rocket & Wink
Title:
Whatever 8 ? Infinity
Category:
Craft - Illustration - Single or Series / Illustration - Single or Series
Annual ID:
DE16260M
Award:
2016 Design Merit Award
Agency:
the community / Miami
Client:
City of Buenos Aires
Title:
Never Stop Riding
Category:
Craft - Illustration - Single or Series / Illustration - Single or Series
Annual ID:
DE16261M
Award:
2016 Design Merit Award
Agency:
FCB Mayo / Lima
Client:
University of Engineering and Technology
Title:
Plant Lamp
Category:
Innovation - Collateral Design / Collateral Design
Annual ID:
DE16217M
Award:
2016 Design Merit Award
Agency:
Geometry Global / Dubai + Memac Ogilvy / Dubai
Client:
Unilever
Title:
Handle on Hygiene
Category:
Innovation - Collateral Design / Collateral Design
Annual ID:
DE16218M
Award:
2016 Design Merit Award
Agency:
Grey / New York + Rival School Pictures / New York
Client:
States United to Prevent Gun Violence
Title:
The Gun Shop
Category:
Innovation - Collateral Design / Collateral Design
Annual ID:
DE16219M
Award:
2016 Design Merit Award
Agency:
J Walter Thompson / New Delhi
Client:
Amarsons
Title:
Test and Drive
Category:
Innovation - Collateral Design / Collateral Design
Annual ID:
DE16220M
Award:
2016 Design Merit Award
Agency:
McCann / New York + O Positive / New York
Client:
Tommee Tippee
Title:
Advice Wipes
Category:
Innovation - Collateral Design / Collateral Design
Annual ID:
DE16221M
Award:
2016 Design Merit Award
Agency:
REDIFFUSION Y&R / MUMBAI
Client:
Eveready Industries India
Title:
ANTI-RAPE SONIC TORCH
Category:
Innovation - Collateral Design / Collateral Design
Annual ID:
DE16222M
Award:
2016 Design Merit Award
Agency:
TBWA HAKUHODO / TOKYO + TAIYO KIKAKU / TOKYO + AID-DCC / TOKYO,OSAKA + MATERIAL / TOKYO
Client:
Quiksilver Japan
Title:
True Wetsuits
Category:
Innovation - Collateral Design / Collateral Design
Annual ID:
DE16223M
Award:
2016 Design Merit Award
Agency:
Grey / London + Albedo100 / Malmö
Client:
Volvo Car UK
Title:
Volvo LifePaint
Category:
Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16228M
Award:
2016 Design Merit Award
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi kakoshi
Title:
mt expo 2015
Category:
Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16229M
Award:
2016 Design Merit Award
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi kakoshi
Title:
mt expo yokohama
Category:
Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16230M
Award:
2016 Design Merit Award
Agency:
J. Walter Thompson / London
Client:
HSBC
Title:
A Living River
Category:
Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16231M
Award:
2016 Design Merit Award
Agency:
Leo Burnett / Saint-Denis + Quad / Clichy
Client:
Atlantic Group
Title:
37 Days
Category:
Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16232M
Award:
2016 Design Merit Award
Agency:
Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore
Client:
LEGO
Title:
The Shape of Imagination
Category:
Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16233M
Award:
2016 Design Merit Award
Agency:
Wieden+Kennedy / Shanghai + E|D|C / Shanghai + Dreamone / Shanghai + WisPark / Shanghai
Client:
Nike China
Title:
Nike Kobe X Campaign ? The Temple of Deadly Quickness
Category:
Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16234M
Award:
2016 Design Merit Award
Agency:
DENTSU INC. / Tokyo + Creative Power Unit / Tokyo
Client:
Nikkei
Title:
The Universe in the Mind ? Promoting the Science Literary Award ?
Category:
Consumer - Collateral Design / Posters - Single
Annual ID:
DE16079M
Award:
2016 Design Merit Award
Agency:
GREYNJ United / Bangkok + GREY Group / Singapore + GREY Group / Worldwide
Client:
Tic Tac
Title:
Be Prepared
Category:
Consumer - Collateral Design / Posters - Single
Annual ID:
DE16080M
Award:
2016 Design Merit Award
Agency:
MCCANN WORLDGROUP INDIA / Mumbai
Client:
Dabur Gastrina
Title:
French Horn
Category:
Consumer - Collateral Design / Posters - Single
Annual ID:
DE16081M
Award:
2016 Design Merit Award
Agency:
MCCANN WORLDGROUP INDIA / Mumbai
Client:
Dabur Gastrina
Title:
Flugelhorn
Category:
Consumer - Collateral Design / Posters - Single
Annual ID:
DE16082M
Award:
2016 Design Merit Award
Agency:
Ogilvy & Mather India / Gurgaon
Client:
Philips India
Title:
Philips LED Day Light - Storm
Category:
Consumer - Collateral Design / Posters - Single
Annual ID:
DE16083M
Award:
2016 Design Merit Award
Agency:
HAKUHODO / Tokyo + Suntory Business Expert Limited / Tokyo + SUN-AD Company Limited / Tokyo
Client:
Suntory Holdings
Title:
Japanese Harmony
Category:
Consumer - Collateral Design / Posters - Single
Annual ID:
DE16084M
