The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Pure Design Agency: DENTSU INC. / Tokyo + Creative Power Unit / Tokyo + TYO Inc. / Tokyo Client: Yoshida Hideo Memorial Foundation_Advertising Museum Tokyo Category: Non-Profit - Broadcast & Moving Image / Broadcast & Moving Image
News Anchor with the Back to Audience Agency: Tian Yu Kong Advertising Agency / Shanghai Client: Shanghai QingCongquan Training Center Category: Non-Profit - Broadcast & Moving Image / Broadcast & Moving Image
Wayward Arts Agency: Blok Design / Toronto Client: Flash Reproductions Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Genius Table 'Meanwhile In Kyoto' Agency: DENTSU INC. / TOKYO + Creative Power Unit / TOKYO Client: Kyoto University Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Pearl-Brand Book 2 Agency: DENTSU Inc. / Tokyo + PEN.Inc. / Tokyo + Creative Power Unit / Tokyo Client: Keio University Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Moormann Work report Agency: jaeger & jaeger / Ueberlingen Client: Nils Holger Moormann Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Stamp Passport Book for Izu Peninsula Agency: Peace Graphics / Nagoya Client: JTB Japan Travel Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Plant Lamp Agency: FCB Mayo / Lima Client: University of Engineering and Technology Category: Innovation - Collateral Design / Collateral Design
Handle on Hygiene Agency: Geometry Global / Dubai + Memac Ogilvy / Dubai Client: Unilever Category: Innovation - Collateral Design / Collateral Design
The Gun Shop Agency: Grey / New York + Rival School Pictures / New York Client: States United to Prevent Gun Violence Category: Innovation - Collateral Design / Collateral Design
Test and Drive Agency: J Walter Thompson / New Delhi Client: Amarsons Category: Innovation - Collateral Design / Collateral Design
Advice Wipes Agency: McCann / New York + O Positive / New York Client: Tommee Tippee Category: Innovation - Collateral Design / Collateral Design
ANTI-RAPE SONIC TORCH Agency: REDIFFUSION Y&R / MUMBAI Client: Eveready Industries India Category: Innovation - Collateral Design / Collateral Design
True Wetsuits Agency: TBWA HAKUHODO / TOKYO + TAIYO KIKAKU / TOKYO + AID-DCC / TOKYO,OSAKA + MATERIAL / TOKYO Client: Quiksilver Japan Category: Innovation - Collateral Design / Collateral Design
Wheaties Redesign Agency: Jones Knowles Ritchie / New York Client: General Mills Category: Consumer - Brand Identity / Single Element
Morgan Stanley Digital Signage Times Square Agency: Bloomberg Marketing Studio / New York + Framestore / London Client: Morgan Stanley Category: Innovation - Data Visualization / Data Visualization
Move Forward Agency: denkwerk GmbH / Cologne/Berlin Client: Moovel Group Category: Innovation - Data Visualization / Data Visualization
Heartbeat Agency: M&C Saatchi / Sydney + Rapid Films / Sydney + Tricky Jigsaw / Sydney Client: Lexus Australia Category: Consumer - Data Visualization / Interactive / Responsive
Flower Lush in Roppongi Hills 1 Agency: AD&D / Tokyo Client: Mori Building Category: Consumer - Collateral Design / Posters - Series
Flower Lush in Roppongi Hills 2 Agency: AD&D / Tokyo Client: Mori Building Category: Consumer - Collateral Design / Posters - Series
Moving Day Agency: Cossette / Montreal Client: McDonalds Category: Consumer - Collateral Design / Posters - Series
Slice of Heartland Agency: DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + DENTSU CREATIVE X INC. / Tokyo Client: Kirin Company Category: Consumer - Collateral Design / Posters - Series
Game Spot Palo Agency: DENTSU INC. / Tokyo Client: Aeon Fantasy Category: Consumer - Collateral Design / Posters - Series
IKEA. It?s that affordable. Agency: Memac Ogilvy & Mather / Dubai + Memac Ogilvy & Mather / Jeddah Client: IKEA Category: Consumer - Collateral Design / Posters - Series
Coca-Cola Contour 100 Posters Agency: Turner Duckworth Design: London & / San Francisco + Turner Duckworth Design: & San Francisco / London Client: The Coca-Cola Company Category: Consumer - Collateral Design / Posters - Series
The Harley Davidson Tea Set Agency: 303 MullenLowe / Sydney Client: Harley Davidson Category: Consumer - Collateral Design / Promotional Items - Single or Series
Football or Father Agency: BBDO / Belgium Client: Love Condom Category: Consumer - Collateral Design / Promotional Items - Single or Series
The Professionals Collection Agency: CP+B / Boulder Client: Fruit of the Loom Category: Consumer - Collateral Design / Promotional Items - Single or Series
Handle on Hygiene Agency: Geometry Global / Dubai + Memac Ogilvy / Dubai Client: Unilever Category: Consumer - Collateral Design / Promotional Items - Single or Series
Smith Menu Agency: Leo Burnett / Toronto Client: Smith Restaurant + Bar Category: Consumer - Collateral Design / Promotional Items - Single or Series
True Wetsuits Agency: TBWA HAKUHODO / TOKYO + TAIYO KIKAKU / TOKYO + AID-DCC / TOKYO,OSAKA + MATERIAL / TOKYO Client: Quiksilver Japan Category: Consumer - Collateral Design / Promotional Items - Single or Series
The New Desk Phone Agency: TBWA\ / Singapore + eg+ worldwide / SIngapore Client: TBWA Singapore Category: Consumer - Collateral Design / Promotional Items - Single or Series
Studies of Graphic Design Agency: DENTSU INC. / Tokyo + Creative Power Unit / Tokyo Client: The Yoshida Hideo Memorial Foundation Category: Consumer - Publication Design / Magazine Cover Design
Rubbish Famzine- The Incomplete Herbarium and other Garden CIty Exploits Agency: Kinetic / Singapore + HOLYCRAP.SG / SINGAPORE Client: Holycrap.sg Category: Consumer - Publication Design / Magazine Cover Design
Paint With Accuracy Agency: Deutsch / New York Client: Purdy Category: Consumer - Environmental / Immersive Design / Ambient Media - Single
Nbatm Agency: FCB / Toronto + BMO / Toronto Client: BMO Category: Consumer - Environmental / Immersive Design / Ambient Media - Single
Burger Arena Agency: Leo Burnett Germany / Frankfurt + Thjnk AG / Hamburg Client: McDonald's Category: Consumer - Environmental / Immersive Design / Ambient Media - Single
Chin-up Agency: lg2 / Toronto Client: Nike Category: Consumer - Environmental / Immersive Design / Ambient Media - Single
Barcode Visual Identity Agency: ANTI / Oslo Client: Oslo S Utvikling, DNB Eiendom, KLP Eiendom, Braathen Eiendom Category: Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)
Inferno Agency: Jung von Matt AG / Vienna + Salon Alpin / Vienna Client: Falter Newspaper Category: Craft - Animation - Single or Series / Animation - Single or Series
Great Thinking Inside Agency: RPA / Santa Monica + Nexus / London, UK + Time Based Arts / London, UK + Squeak E Clean Productions / Los Angeles Client: American Honda Motor Category: Craft - Animation - Single or Series / Animation - Single or Series
The Color Eater | Adobe Creative Cloud?s Philosophy Video Agency: Tokyu Agency / TOTB / Tokyo + kaibutsu / Tokyo + Spoon. / Tokyo Client: Adobe Systems Category: Craft - Animation - Single or Series / Animation - Single or Series
Lily & the Snowman Agency: Zulu Alpha Kilo / Toronto Client: Cineplex Category: Craft - Animation - Single or Series / Animation - Single or Series
Shopping List Agency: Depot WPF / Moscow Client: Ambar Moscow Category: Consumer - Package Design / Product Line
San Grams Agency: Draft Co.,Ltd. / Tokyo,JAPAN Client: Marumatsu Tea Category: Consumer - Package Design / Product Line
"THE" Products Agency: good design company / Tokyo Client: THE Category: Consumer - Package Design / Product Line
Lissage Men Agency: Samurai / Tokyo Client: Kanebo Cosmetics Category: Consumer - Package Design / Product Line
One Obsession Agency: Eleven, Inc. / San Francisco Client: Oakley Category: Craft - Photography - Single or Series / Photography - Single or Series
Jeep Was Here Agency: Ogilvy & Mather Group HK / Hong Kong Client: JPFreek Adventure Publications Category: Craft - Photography - Single or Series / Photography - Single or Series
Philips LED Day Light - Storm Agency: Ogilvy & Mather India / Gurgaon Client: Philips India Category: Craft - Photography - Single or Series / Photography - Single or Series

2016 Design Merit Award

DENTSU INC. / Tokyo + Creative Power Unit / Tokyo + TYO Inc. / Tokyo

Yoshida Hideo Memorial Foundation_Advertising Museum Tokyo

Pure Design

Non-Profit - Broadcast & Moving Image / Broadcast & Moving Image

DE16215M

2016 Design Merit Award

Tian Yu Kong Advertising Agency / Shanghai

Shanghai QingCongquan Training Center

News Anchor with the Back to Audience

Non-Profit - Broadcast & Moving Image / Broadcast & Moving Image

DE16216M

2016 Design Merit Award

Blok Design / Toronto

Flash Reproductions

Wayward Arts

Consumer - Collateral Design / Booklets, Brochures & Product Catalogues

DE16108M

2016 Design Merit Award

DENTSU INC. / TOKYO + Creative Power Unit / TOKYO

Kyoto University

Genius Table 'Meanwhile In Kyoto'

Consumer - Collateral Design / Booklets, Brochures & Product Catalogues

DE16109M

2016 Design Merit Award

DENTSU Inc. / Tokyo + PEN.Inc. / Tokyo + Creative Power Unit / Tokyo

Keio University

Pearl-Brand Book 2

Consumer - Collateral Design / Booklets, Brochures & Product Catalogues

DE16110M

2016 Design Merit Award

jaeger & jaeger / Ueberlingen

Nils Holger Moormann

Moormann Work report

Consumer - Collateral Design / Booklets, Brochures & Product Catalogues

DE16111M

2016 Design Merit Award

Peace Graphics / Nagoya

JTB Japan Travel

Stamp Passport Book for Izu Peninsula

Consumer - Collateral Design / Booklets, Brochures & Product Catalogues

DE16112M

2016 Design Merit Award

FCB Mayo / Lima

University of Engineering and Technology

Plant Lamp

Innovation - Collateral Design / Collateral Design

DE16217M

2016 Design Merit Award

Geometry Global / Dubai + Memac Ogilvy / Dubai

Unilever

Handle on Hygiene

Innovation - Collateral Design / Collateral Design

DE16218M

2016 Design Merit Award

Grey / New York + Rival School Pictures / New York

States United to Prevent Gun Violence

The Gun Shop

Innovation - Collateral Design / Collateral Design

DE16219M

2016 Design Merit Award

J Walter Thompson / New Delhi

Amarsons

Test and Drive

Innovation - Collateral Design / Collateral Design

DE16220M

2016 Design Merit Award

McCann / New York + O Positive / New York

Tommee Tippee

Advice Wipes

Innovation - Collateral Design / Collateral Design

DE16221M

2016 Design Merit Award

REDIFFUSION Y&R / MUMBAI

Eveready Industries India

ANTI-RAPE SONIC TORCH

Innovation - Collateral Design / Collateral Design

DE16222M

2016 Design Merit Award

TBWA HAKUHODO / TOKYO + TAIYO KIKAKU / TOKYO + AID-DCC / TOKYO,OSAKA + MATERIAL / TOKYO

Quiksilver Japan

True Wetsuits

Innovation - Collateral Design / Collateral Design

DE16223M

2016 Design Merit Award

Jones Knowles Ritchie / New York

General Mills

Wheaties Redesign

Consumer - Brand Identity / Single Element

DE16113M

2016 Design Merit Award

Bloomberg Marketing Studio / New York + Framestore / London

Morgan Stanley

Morgan Stanley Digital Signage Times Square

Innovation - Data Visualization / Data Visualization

DE16225M

2016 Design Merit Award

denkwerk GmbH / Cologne/Berlin

Moovel Group

Move Forward

Innovation - Data Visualization / Data Visualization

DE16226M

2016 Design Merit Award

M&C Saatchi / Sydney + Rapid Films / Sydney + Tricky Jigsaw / Sydney

Lexus Australia

Heartbeat

Consumer - Data Visualization / Interactive / Responsive

DE16129M

2016 Design Merit Award

AD&D / Tokyo

Mori Building

Flower Lush in Roppongi Hills 1

Consumer - Collateral Design / Posters - Series

DE16085M

2016 Design Merit Award

AD&D / Tokyo

Mori Building

Flower Lush in Roppongi Hills 2

Consumer - Collateral Design / Posters - Series

DE16086M

2016 Design Merit Award

Cossette / Montreal

McDonalds

Moving Day

Consumer - Collateral Design / Posters - Series

DE16087M

2016 Design Merit Award

DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + DENTSU CREATIVE X INC. / Tokyo

Kirin Company

Slice of Heartland

Consumer - Collateral Design / Posters - Series

DE16088M

2016 Design Merit Award

DENTSU INC. / Tokyo

Aeon Fantasy

Game Spot Palo

Consumer - Collateral Design / Posters - Series

DE16089M

2016 Design Merit Award

Memac Ogilvy & Mather / Dubai + Memac Ogilvy & Mather / Jeddah

IKEA

IKEA. It?s that affordable.

Consumer - Collateral Design / Posters - Series

DE16090M

2016 Design Merit Award

Turner Duckworth Design: London & / San Francisco + Turner Duckworth Design: & San Francisco / London

The Coca-Cola Company

Coca-Cola Contour 100 Posters

Consumer - Collateral Design / Posters - Series

DE16091M

2016 Design Merit Award

303 MullenLowe / Sydney

Harley Davidson

The Harley Davidson Tea Set

Consumer - Collateral Design / Promotional Items - Single or Series

DE16100M

2016 Design Merit Award

BBDO / Belgium

Love Condom

Football or Father

Consumer - Collateral Design / Promotional Items - Single or Series

DE16101M

2016 Design Merit Award

CP+B / Boulder

Fruit of the Loom

The Professionals Collection

Consumer - Collateral Design / Promotional Items - Single or Series

DE16102M

2016 Design Merit Award

Geometry Global / Dubai + Memac Ogilvy / Dubai

Unilever

Handle on Hygiene

Consumer - Collateral Design / Promotional Items - Single or Series

DE16103M

2016 Design Merit Award

Leo Burnett / Toronto

Smith Restaurant + Bar

Smith Menu

Consumer - Collateral Design / Promotional Items - Single or Series

DE16104M

2016 Design Merit Award

TBWA HAKUHODO / TOKYO + TAIYO KIKAKU / TOKYO + AID-DCC / TOKYO,OSAKA + MATERIAL / TOKYO

Quiksilver Japan

True Wetsuits

Consumer - Collateral Design / Promotional Items - Single or Series

DE16105M

2016 Design Merit Award

TBWA\ / Singapore + eg+ worldwide / SIngapore

TBWA Singapore

The New Desk Phone

Consumer - Collateral Design / Promotional Items - Single or Series

DE16106M

2016 Design Merit Award

DENTSU INC. / Tokyo + Creative Power Unit / Tokyo

The Yoshida Hideo Memorial Foundation

Studies of Graphic Design

Consumer - Publication Design / Magazine Cover Design

DE16137M

2016 Design Merit Award

Kinetic / Singapore + HOLYCRAP.SG / SINGAPORE

Holycrap.sg

Rubbish Famzine- The Incomplete Herbarium and other Garden CIty Exploits

Consumer - Publication Design / Magazine Cover Design

DE16138M

2016 Design Merit Award

Deutsch / New York

Purdy

Paint With Accuracy

Consumer - Environmental / Immersive Design / Ambient Media - Single

DE16163M

2016 Design Merit Award

FCB / Toronto + BMO / Toronto

BMO

Nbatm

Consumer - Environmental / Immersive Design / Ambient Media - Single

DE16164M

2016 Design Merit Award

Leo Burnett Germany / Frankfurt + Thjnk AG / Hamburg

McDonald's

Burger Arena

Consumer - Environmental / Immersive Design / Ambient Media - Single

DE16165M

2016 Design Merit Award

lg2 / Toronto

Nike

Chin-up

Consumer - Environmental / Immersive Design / Ambient Media - Single

DE16166M

2016 Design Merit Award

ANTI / Oslo

Oslo S Utvikling, DNB Eiendom, KLP Eiendom, Braathen Eiendom

Barcode Visual Identity

Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)

DE16224M

2016 Design Merit Award

Jung von Matt AG / Vienna + Salon Alpin / Vienna

Falter Newspaper

Inferno

Craft - Animation - Single or Series / Animation - Single or Series

DE16267M

2016 Design Merit Award

RPA / Santa Monica + Nexus / London, UK + Time Based Arts / London, UK + Squeak E Clean Productions / Los Angeles

American Honda Motor

Great Thinking Inside

Craft - Animation - Single or Series / Animation - Single or Series

DE16268M

2016 Design Merit Award

Tokyu Agency / TOTB / Tokyo + kaibutsu / Tokyo + Spoon. / Tokyo

Adobe Systems

The Color Eater | Adobe Creative Cloud?s Philosophy Video

Craft - Animation - Single or Series / Animation - Single or Series

DE16269M

2016 Design Merit Award

Zulu Alpha Kilo / Toronto

Cineplex

Lily & the Snowman

Craft - Animation - Single or Series / Animation - Single or Series

DE16270M

2016 Design Merit Award

Depot WPF / Moscow

Ambar Moscow

Shopping List

Consumer - Package Design / Product Line

DE16159M

2016 Design Merit Award

Draft Co.,Ltd. / Tokyo,JAPAN

Marumatsu Tea

San Grams

Consumer - Package Design / Product Line

DE16160M

2016 Design Merit Award

good design company / Tokyo

THE

"THE" Products

Consumer - Package Design / Product Line

DE16161M

2016 Design Merit Award

Samurai / Tokyo

Kanebo Cosmetics

Lissage Men

Consumer - Package Design / Product Line

DE16162M

2016 Design Merit Award

Eleven, Inc. / San Francisco

Oakley

One Obsession

Craft - Photography - Single or Series / Photography - Single or Series

DE16247M

2016 Design Merit Award

Ogilvy & Mather Group HK / Hong Kong

JPFreek Adventure Publications

Jeep Was Here

Craft - Photography - Single or Series / Photography - Single or Series

DE16248M

2016 Design Merit Award

Ogilvy & Mather India / Gurgaon

Philips India

Philips LED Day Light - Storm

Craft - Photography - Single or Series / Photography - Single or Series

DE16249M

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