The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Wheaties Redesign Agency: Jones Knowles Ritchie / New York Client: General Mills Category: Consumer - Brand Identity / Single Element
Zolt Logo Agency: fuseproject / San Francisco Client: Zolt Category: Consumer - Brand Identity / Logo
HORI Agency: Grand Deluxe / Matsuyama Client: Hori Architect Category: Consumer - Brand Identity / Logo
Daiichi Fruit Agency: Grand Deluxe / Matsuyama Client: Daiichi Fruit Category: Consumer - Brand Identity / Logo
The Visual Sound Logo Agency: Heye GmbH / Munich Client: Munich Philharmonic Category: Consumer - Brand Identity / Logo
The Freshest Orange Juice Brand Agency: Marcel / Paris Client: Intermarché Category: Consumer - Brand Identity / Logo
King Koin Launderette Logo Agency: Rethink / Toronto, Montreal, Vancouver Client: King Koin Launderette Category: Consumer - Brand Identity / Logo
Barcode Visual Identity Agency: ANTI / Oslo Client: Oslo S Utvikling, DNB Eiendom, KLP Eiendom, Braathen Eiendom Category: Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)
Past Agency: Grid Worldwide / Johannesburg Client: PAST Category: Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series
2015 Brand Identity Refresh Agency: Rethink / Toronto/Montreal/Vancouver + Vista Print / Vancouver Client: Universal Outreach Foundation Category: Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series
14th Edition of Montreal Wine Passion Festival - Wine For Thought Agency: Sid Lee / Montréal Client: Maisonneuve-Rosemont Hospital Foundation Category: Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series
The Message from the Lungs Agency: BBDO / BANGKOK Client: Thai Health Promotion Foundation Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
The 2 Euro T-Shirt - A social Experiment Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin + Ketchum Pleon / Berlin Client: Fashion Revolution Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Piano of Unification Agency: Cheil Worldwide / Seoul Client: Ministry of Unification Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Priceless Traps Agency: Geometry Global / Bogotá Client: Ministry of Environment and sustainability Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Mt. Fuji Rubbish Billboards Agency: Ogilvy & Mather Japan GK / Tokyo Client: The Fujisan Club Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Fountain Against Torture Agency: Scholz & Friends / Berlin Client: Amnesty International Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Inferno Agency: Jung von Matt AG / Vienna + Salon Alpin / Vienna Client: Falter Newspaper Category: Craft - Animation - Single or Series / Animation - Single or Series
Great Thinking Inside Agency: RPA / Santa Monica + Nexus / London, UK + Time Based Arts / London, UK + Squeak E Clean Productions / Los Angeles Client: American Honda Motor Category: Craft - Animation - Single or Series / Animation - Single or Series
The Color Eater | Adobe Creative Cloud?s Philosophy Video Agency: Tokyu Agency / TOTB / Tokyo + kaibutsu / Tokyo + Spoon. / Tokyo Client: Adobe Systems Category: Craft - Animation - Single or Series / Animation - Single or Series
Lily & the Snowman Agency: Zulu Alpha Kilo / Toronto Client: Cineplex Category: Craft - Animation - Single or Series / Animation - Single or Series
smart parking ramps Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin Client: Daimler /smart MBD Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Celebrating 50 Years in Brazil Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Nissin Ajinomoto Category: Craft - Illustration - Single or Series / Illustration - Single or Series
ANIMAZING JAPANESE PATTERN Agency: HAKUHODO / Osaka Client: Comexposium Japan Category: Craft - Illustration - Single or Series / Illustration - Single or Series
King Agency: J Walter Thompson / Mumbai Client: Godrej & Boyce Manufacturing Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Music for Memory Project Agency: J. Walter Thompson Canada / Toronto Client: Alzheimer Society of Toronto Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Musical Instruments Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Dabur Gastrina Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Whatever 9 ? por Ecuadoor Agency: Rocket & Wink / Hamburg Client: Rocket & Wink Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Whatever 8 ? Infinity Agency: Rocket & Wink / Hamburg Client: Rocket & Wink Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Never Stop Riding Agency: the community / Miami Client: City of Buenos Aires Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Plant Lamp Agency: FCB Mayo / Lima Client: University of Engineering and Technology Category: Innovation - Collateral Design / Collateral Design
Handle on Hygiene Agency: Geometry Global / Dubai + Memac Ogilvy / Dubai Client: Unilever Category: Innovation - Collateral Design / Collateral Design
The Gun Shop Agency: Grey / New York + Rival School Pictures / New York Client: States United to Prevent Gun Violence Category: Innovation - Collateral Design / Collateral Design
Test and Drive Agency: J Walter Thompson / New Delhi Client: Amarsons Category: Innovation - Collateral Design / Collateral Design
Advice Wipes Agency: McCann / New York + O Positive / New York Client: Tommee Tippee Category: Innovation - Collateral Design / Collateral Design
ANTI-RAPE SONIC TORCH Agency: REDIFFUSION Y&R / MUMBAI Client: Eveready Industries India Category: Innovation - Collateral Design / Collateral Design
True Wetsuits Agency: TBWA HAKUHODO / TOKYO + TAIYO KIKAKU / TOKYO + AID-DCC / TOKYO,OSAKA + MATERIAL / TOKYO Client: Quiksilver Japan Category: Innovation - Collateral Design / Collateral Design
Volvo LifePaint Agency: Grey / London + Albedo100 / Malmö Client: Volvo Car UK Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
mt expo 2015 Agency: iyamadesign inc. / Tokyo Client: Kamoi kakoshi Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
mt expo yokohama Agency: iyamadesign inc. / Tokyo Client: Kamoi kakoshi Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
A Living River Agency: J. Walter Thompson / London Client: HSBC Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
37 Days Agency: Leo Burnett / Saint-Denis + Quad / Clichy Client: Atlantic Group Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
The Shape of Imagination Agency: Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore Client: LEGO Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Nike Kobe X Campaign ? The Temple of Deadly Quickness Agency: Wieden+Kennedy / Shanghai + E|D|C / Shanghai + Dreamone / Shanghai + WisPark / Shanghai Client: Nike China Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
The Universe in the Mind ? Promoting the Science Literary Award ? Agency: DENTSU INC. / Tokyo + Creative Power Unit / Tokyo Client: Nikkei Category: Consumer - Collateral Design / Posters - Single
Be Prepared Agency: GREYNJ United / Bangkok + GREY Group / Singapore + GREY Group / Worldwide Client: Tic Tac Category: Consumer - Collateral Design / Posters - Single
French Horn Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Dabur Gastrina Category: Consumer - Collateral Design / Posters - Single
Flugelhorn Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Dabur Gastrina Category: Consumer - Collateral Design / Posters - Single
Philips LED Day Light - Storm Agency: Ogilvy & Mather India / Gurgaon Client: Philips India Category: Consumer - Collateral Design / Posters - Single
Japanese Harmony Agency: HAKUHODO / Tokyo + Suntory Business Expert Limited / Tokyo + SUN-AD Company Limited / Tokyo Client: Suntory Holdings Category: Consumer - Collateral Design / Posters - Single

2016 Design Merit Award

Jones Knowles Ritchie / New York

General Mills

Wheaties Redesign

Consumer - Brand Identity / Single Element

DE16113M

2016 Design Merit Award

fuseproject / San Francisco

Zolt

Zolt Logo

Consumer - Brand Identity / Logo

DE16119M

2016 Design Merit Award

Grand Deluxe / Matsuyama

Hori Architect

HORI

Consumer - Brand Identity / Logo

DE16120M

2016 Design Merit Award

Grand Deluxe / Matsuyama

Daiichi Fruit

Daiichi Fruit

Consumer - Brand Identity / Logo

DE16121M

2016 Design Merit Award

Heye GmbH / Munich

Munich Philharmonic

The Visual Sound Logo

Consumer - Brand Identity / Logo

DE16122M

2016 Design Merit Award

Marcel / Paris

Intermarché

The Freshest Orange Juice Brand

Consumer - Brand Identity / Logo

DE16123M

2016 Design Merit Award

Rethink / Toronto, Montreal, Vancouver

King Koin Launderette

King Koin Launderette Logo

Consumer - Brand Identity / Logo

DE16124M

2016 Design Merit Award

ANTI / Oslo

Oslo S Utvikling, DNB Eiendom, KLP Eiendom, Braathen Eiendom

Barcode Visual Identity

Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)

DE16224M

2016 Design Merit Award

Grid Worldwide / Johannesburg

PAST

Past

Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series

DE16206M

2016 Design Merit Award

Rethink / Toronto/Montreal/Vancouver + Vista Print / Vancouver

Universal Outreach Foundation

2015 Brand Identity Refresh

Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series

DE16207M

2016 Design Merit Award

Sid Lee / Montréal

Maisonneuve-Rosemont Hospital Foundation

14th Edition of Montreal Wine Passion Festival - Wine For Thought

Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series

DE16208M

2016 Design Merit Award

BBDO / BANGKOK

Thai Health Promotion Foundation

The Message from the Lungs

Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design

DE16209M

2016 Design Merit Award

BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin + Ketchum Pleon / Berlin

Fashion Revolution

The 2 Euro T-Shirt - A social Experiment

Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design

DE16210M

2016 Design Merit Award

Cheil Worldwide / Seoul

Ministry of Unification

Piano of Unification

Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design

DE16211M

2016 Design Merit Award

Geometry Global / Bogotá

Ministry of Environment and sustainability

Priceless Traps

Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design

DE16212M

2016 Design Merit Award

Ogilvy & Mather Japan GK / Tokyo

The Fujisan Club

Mt. Fuji Rubbish Billboards

Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design

DE16213M

2016 Design Merit Award

Scholz & Friends / Berlin

Amnesty International

Fountain Against Torture

Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design

DE16214M

2016 Design Merit Award

Jung von Matt AG / Vienna + Salon Alpin / Vienna

Falter Newspaper

Inferno

Craft - Animation - Single or Series / Animation - Single or Series

DE16267M

2016 Design Merit Award

RPA / Santa Monica + Nexus / London, UK + Time Based Arts / London, UK + Squeak E Clean Productions / Los Angeles

American Honda Motor

Great Thinking Inside

Craft - Animation - Single or Series / Animation - Single or Series

DE16268M

2016 Design Merit Award

Tokyu Agency / TOTB / Tokyo + kaibutsu / Tokyo + Spoon. / Tokyo

Adobe Systems

The Color Eater | Adobe Creative Cloud?s Philosophy Video

Craft - Animation - Single or Series / Animation - Single or Series

DE16269M

2016 Design Merit Award

Zulu Alpha Kilo / Toronto

Cineplex

Lily & the Snowman

Craft - Animation - Single or Series / Animation - Single or Series

DE16270M

2016 Design Merit Award

BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin

Daimler /smart MBD

smart parking ramps

Craft - Illustration - Single or Series / Illustration - Single or Series

DE16253M

2016 Design Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Nissin Ajinomoto

Celebrating 50 Years in Brazil

Craft - Illustration - Single or Series / Illustration - Single or Series

DE16254M

2016 Design Merit Award

HAKUHODO / Osaka

Comexposium Japan

ANIMAZING JAPANESE PATTERN

Craft - Illustration - Single or Series / Illustration - Single or Series

DE16255M

2016 Design Merit Award

J Walter Thompson / Mumbai

Godrej & Boyce Manufacturing

King

Craft - Illustration - Single or Series / Illustration - Single or Series

DE16256M

2016 Design Merit Award

J. Walter Thompson Canada / Toronto

Alzheimer Society of Toronto

Music for Memory Project

Craft - Illustration - Single or Series / Illustration - Single or Series

DE16257M

2016 Design Merit Award

MCCANN WORLDGROUP INDIA / Mumbai

Dabur Gastrina

Musical Instruments

Craft - Illustration - Single or Series / Illustration - Single or Series

DE16258M

2016 Design Merit Award

Rocket & Wink / Hamburg

Rocket & Wink

Whatever 9 ? por Ecuadoor

Craft - Illustration - Single or Series / Illustration - Single or Series

DE16259M

2016 Design Merit Award

Rocket & Wink / Hamburg

Rocket & Wink

Whatever 8 ? Infinity

Craft - Illustration - Single or Series / Illustration - Single or Series

DE16260M

2016 Design Merit Award

the community / Miami

City of Buenos Aires

Never Stop Riding

Craft - Illustration - Single or Series / Illustration - Single or Series

DE16261M

2016 Design Merit Award

FCB Mayo / Lima

University of Engineering and Technology

Plant Lamp

Innovation - Collateral Design / Collateral Design

DE16217M

2016 Design Merit Award

Geometry Global / Dubai + Memac Ogilvy / Dubai

Unilever

Handle on Hygiene

Innovation - Collateral Design / Collateral Design

DE16218M

2016 Design Merit Award

Grey / New York + Rival School Pictures / New York

States United to Prevent Gun Violence

The Gun Shop

Innovation - Collateral Design / Collateral Design

DE16219M

2016 Design Merit Award

J Walter Thompson / New Delhi

Amarsons

Test and Drive

Innovation - Collateral Design / Collateral Design

DE16220M

2016 Design Merit Award

McCann / New York + O Positive / New York

Tommee Tippee

Advice Wipes

Innovation - Collateral Design / Collateral Design

DE16221M

2016 Design Merit Award

REDIFFUSION Y&R / MUMBAI

Eveready Industries India

ANTI-RAPE SONIC TORCH

Innovation - Collateral Design / Collateral Design

DE16222M

2016 Design Merit Award

TBWA HAKUHODO / TOKYO + TAIYO KIKAKU / TOKYO + AID-DCC / TOKYO,OSAKA + MATERIAL / TOKYO

Quiksilver Japan

True Wetsuits

Innovation - Collateral Design / Collateral Design

DE16223M

2016 Design Merit Award

Grey / London + Albedo100 / Malmö

Volvo Car UK

Volvo LifePaint

Innovation - Environmental / Immersive Design / Environmental / Immersive Design

DE16228M

2016 Design Merit Award

iyamadesign inc. / Tokyo

Kamoi kakoshi

mt expo 2015

Innovation - Environmental / Immersive Design / Environmental / Immersive Design

DE16229M

2016 Design Merit Award

iyamadesign inc. / Tokyo

Kamoi kakoshi

mt expo yokohama

Innovation - Environmental / Immersive Design / Environmental / Immersive Design

DE16230M

2016 Design Merit Award

J. Walter Thompson / London

HSBC

A Living River

Innovation - Environmental / Immersive Design / Environmental / Immersive Design

DE16231M

2016 Design Merit Award

Leo Burnett / Saint-Denis + Quad / Clichy

Atlantic Group

37 Days

Innovation - Environmental / Immersive Design / Environmental / Immersive Design

DE16232M

2016 Design Merit Award

Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore

LEGO

The Shape of Imagination

Innovation - Environmental / Immersive Design / Environmental / Immersive Design

DE16233M

2016 Design Merit Award

Wieden+Kennedy / Shanghai + E|D|C / Shanghai + Dreamone / Shanghai + WisPark / Shanghai

Nike China

Nike Kobe X Campaign ? The Temple of Deadly Quickness

Innovation - Environmental / Immersive Design / Environmental / Immersive Design

DE16234M

2016 Design Merit Award

DENTSU INC. / Tokyo + Creative Power Unit / Tokyo

Nikkei

The Universe in the Mind ? Promoting the Science Literary Award ?

Consumer - Collateral Design / Posters - Single

DE16079M

2016 Design Merit Award

GREYNJ United / Bangkok + GREY Group / Singapore + GREY Group / Worldwide

Tic Tac

Be Prepared

Consumer - Collateral Design / Posters - Single

DE16080M

2016 Design Merit Award

MCCANN WORLDGROUP INDIA / Mumbai

Dabur Gastrina

French Horn

Consumer - Collateral Design / Posters - Single

DE16081M

2016 Design Merit Award

MCCANN WORLDGROUP INDIA / Mumbai

Dabur Gastrina

Flugelhorn

Consumer - Collateral Design / Posters - Single

DE16082M

2016 Design Merit Award

Ogilvy & Mather India / Gurgaon

Philips India

Philips LED Day Light - Storm

Consumer - Collateral Design / Posters - Single

DE16083M

2016 Design Merit Award

HAKUHODO / Tokyo + Suntory Business Expert Limited / Tokyo + SUN-AD Company Limited / Tokyo

Suntory Holdings

Japanese Harmony

Consumer - Collateral Design / Posters - Single

DE16084M

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