The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Pure Design
Agency: DENTSU INC. / Tokyo + Creative Power Unit / Tokyo + TYO Inc. / Tokyo
Client: Yoshida Hideo Memorial Foundation_Advertising Museum Tokyo Category: Non-Profit - Broadcast & Moving Image / Broadcast & Moving Image
News Anchor with the Back to Audience
Agency: Tian Yu Kong Advertising Agency / Shanghai
Client: Shanghai QingCongquan Training Center Category: Non-Profit - Broadcast & Moving Image / Broadcast & Moving Image
Wayward Arts
Agency: Blok Design / Toronto
Client: Flash Reproductions Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Genius Table 'Meanwhile In Kyoto'
Agency: DENTSU INC. / TOKYO + Creative Power Unit / TOKYO
Client: Kyoto University Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Pearl-Brand Book 2
Agency: DENTSU Inc. / Tokyo + PEN.Inc. / Tokyo + Creative Power Unit / Tokyo
Client: Keio University Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Moormann Work report
Agency: jaeger & jaeger / Ueberlingen
Client: Nils Holger Moormann Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Stamp Passport Book for Izu Peninsula
Agency: Peace Graphics / Nagoya
Client: JTB Japan Travel Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Plant Lamp
Agency: FCB Mayo / Lima
Client: University of Engineering and Technology Category: Innovation - Collateral Design / Collateral Design
Handle on Hygiene
Agency: Geometry Global / Dubai + Memac Ogilvy / Dubai
Client: Unilever Category: Innovation - Collateral Design / Collateral Design
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York
Client: States United to Prevent Gun Violence Category: Innovation - Collateral Design / Collateral Design
Test and Drive
Agency: J Walter Thompson / New Delhi
Client: Amarsons Category: Innovation - Collateral Design / Collateral Design
Advice Wipes
Agency: McCann / New York + O Positive / New York
Client: Tommee Tippee Category: Innovation - Collateral Design / Collateral Design
ANTI-RAPE SONIC TORCH
Agency: REDIFFUSION Y&R / MUMBAI
Client: Eveready Industries India Category: Innovation - Collateral Design / Collateral Design
True Wetsuits
Agency: TBWA HAKUHODO / TOKYO + TAIYO KIKAKU / TOKYO + AID-DCC / TOKYO,OSAKA + MATERIAL / TOKYO
Client: Quiksilver Japan Category: Innovation - Collateral Design / Collateral Design
Wheaties Redesign
Agency: Jones Knowles Ritchie / New York
Client: General Mills Category: Consumer - Brand Identity / Single Element
Morgan Stanley Digital Signage Times Square
Agency: Bloomberg Marketing Studio / New York + Framestore / London
Client: Morgan Stanley Category: Innovation - Data Visualization / Data Visualization
Move Forward
Agency: denkwerk GmbH / Cologne/Berlin
Client: Moovel Group Category: Innovation - Data Visualization / Data Visualization
Heartbeat
Agency: M&C Saatchi / Sydney + Rapid Films / Sydney + Tricky Jigsaw / Sydney
Client: Lexus Australia Category: Consumer - Data Visualization / Interactive / Responsive
Flower Lush in Roppongi Hills 1
Agency: AD&D / Tokyo
Client: Mori Building Category: Consumer - Collateral Design / Posters - Series
Flower Lush in Roppongi Hills 2
Agency: AD&D / Tokyo
Client: Mori Building Category: Consumer - Collateral Design / Posters - Series
Moving Day
Agency: Cossette / Montreal
Client: McDonalds Category: Consumer - Collateral Design / Posters - Series
Slice of Heartland
Agency: DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + DENTSU CREATIVE X INC. / Tokyo
Client: Kirin Company Category: Consumer - Collateral Design / Posters - Series
Game Spot Palo
Agency: DENTSU INC. / Tokyo
Client: Aeon Fantasy Category: Consumer - Collateral Design / Posters - Series
IKEA. It?s that affordable.
Agency: Memac Ogilvy & Mather / Dubai + Memac Ogilvy & Mather / Jeddah
Client: IKEA Category: Consumer - Collateral Design / Posters - Series
Coca-Cola Contour 100 Posters
Agency: Turner Duckworth Design: London & / San Francisco + Turner Duckworth Design: & San Francisco / London
Client: The Coca-Cola Company Category: Consumer - Collateral Design / Posters - Series
The Harley Davidson Tea Set
Agency: 303 MullenLowe / Sydney
Client: Harley Davidson Category: Consumer - Collateral Design / Promotional Items - Single or Series
Football or Father
Agency: BBDO / Belgium
Client: Love Condom Category: Consumer - Collateral Design / Promotional Items - Single or Series
The Professionals Collection
Agency: CP+B / Boulder
Client: Fruit of the Loom Category: Consumer - Collateral Design / Promotional Items - Single or Series
Handle on Hygiene
Agency: Geometry Global / Dubai + Memac Ogilvy / Dubai
Client: Unilever Category: Consumer - Collateral Design / Promotional Items - Single or Series
Smith Menu
Agency: Leo Burnett / Toronto
Client: Smith Restaurant + Bar Category: Consumer - Collateral Design / Promotional Items - Single or Series
True Wetsuits
Agency: TBWA HAKUHODO / TOKYO + TAIYO KIKAKU / TOKYO + AID-DCC / TOKYO,OSAKA + MATERIAL / TOKYO
Client: Quiksilver Japan Category: Consumer - Collateral Design / Promotional Items - Single or Series
The New Desk Phone
Agency: TBWA\ / Singapore + eg+ worldwide / SIngapore
Client: TBWA Singapore Category: Consumer - Collateral Design / Promotional Items - Single or Series
Studies of Graphic Design
Agency: DENTSU INC. / Tokyo + Creative Power Unit / Tokyo
Client: The Yoshida Hideo Memorial Foundation Category: Consumer - Publication Design / Magazine Cover Design
Rubbish Famzine- The Incomplete Herbarium and other Garden CIty Exploits
Agency: Kinetic / Singapore + HOLYCRAP.SG / SINGAPORE
Client: Holycrap.sg Category: Consumer - Publication Design / Magazine Cover Design
Paint With Accuracy
Agency: Deutsch / New York
Client: Purdy Category: Consumer - Environmental / Immersive Design / Ambient Media - Single
Nbatm
Agency: FCB / Toronto + BMO / Toronto
Client: BMO Category: Consumer - Environmental / Immersive Design / Ambient Media - Single
Burger Arena
Agency: Leo Burnett Germany / Frankfurt + Thjnk AG / Hamburg
Client: McDonald's Category: Consumer - Environmental / Immersive Design / Ambient Media - Single
Chin-up
Agency: lg2 / Toronto
Client: Nike Category: Consumer - Environmental / Immersive Design / Ambient Media - Single
Barcode Visual Identity
Agency: ANTI / Oslo
Client: Oslo S Utvikling, DNB Eiendom, KLP Eiendom, Braathen Eiendom Category: Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)
Inferno
Agency: Jung von Matt AG / Vienna + Salon Alpin / Vienna
Client: Falter Newspaper Category: Craft - Animation - Single or Series / Animation - Single or Series
Great Thinking Inside
Agency: RPA / Santa Monica + Nexus / London, UK + Time Based Arts / London, UK + Squeak E Clean Productions / Los Angeles
Client: American Honda Motor Category: Craft - Animation - Single or Series / Animation - Single or Series
The Color Eater | Adobe Creative Cloud?s Philosophy Video
Agency: Tokyu Agency / TOTB / Tokyo + kaibutsu / Tokyo + Spoon. / Tokyo
Client: Adobe Systems Category: Craft - Animation - Single or Series / Animation - Single or Series
Lily & the Snowman
Agency: Zulu Alpha Kilo / Toronto
Client: Cineplex Category: Craft - Animation - Single or Series / Animation - Single or Series
Shopping List
Agency: Depot WPF / Moscow
Client: Ambar Moscow Category: Consumer - Package Design / Product Line
San Grams
Agency: Draft Co.,Ltd. / Tokyo,JAPAN
Client: Marumatsu Tea Category: Consumer - Package Design / Product Line
"THE" Products
Agency: good design company / Tokyo
Client: THE Category: Consumer - Package Design / Product Line
Lissage Men
Agency: Samurai / Tokyo
Client: Kanebo Cosmetics Category: Consumer - Package Design / Product Line
One Obsession
Agency: Eleven, Inc. / San Francisco
Client: Oakley Category: Craft - Photography - Single or Series / Photography - Single or Series
Jeep Was Here
Agency: Ogilvy & Mather Group HK / Hong Kong
Client: JPFreek Adventure Publications Category: Craft - Photography - Single or Series / Photography - Single or Series
Philips LED Day Light - Storm
Agency: Ogilvy & Mather India / Gurgaon
Client: Philips India Category: Craft - Photography - Single or Series / Photography - Single or Series
Award:
2016 Design Merit Award
Agency:
DENTSU INC. / Tokyo + Creative Power Unit / Tokyo + TYO Inc. / Tokyo
Client:
Yoshida Hideo Memorial Foundation_Advertising Museum Tokyo
Title:
Pure Design
Category:
Non-Profit - Broadcast & Moving Image / Broadcast & Moving Image
Annual ID:
DE16215M
Award:
2016 Design Merit Award
Agency:
Tian Yu Kong Advertising Agency / Shanghai
Client:
Shanghai QingCongquan Training Center
Title:
News Anchor with the Back to Audience
Category:
Non-Profit - Broadcast & Moving Image / Broadcast & Moving Image
Annual ID:
DE16216M
Award:
2016 Design Merit Award
Agency:
Blok Design / Toronto
Client:
Flash Reproductions
Title:
Wayward Arts
Category:
Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Annual ID:
DE16108M
Award:
2016 Design Merit Award
Agency:
DENTSU INC. / TOKYO + Creative Power Unit / TOKYO
Client:
Kyoto University
Title:
Genius Table 'Meanwhile In Kyoto'
Category:
Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Annual ID:
DE16109M
Award:
2016 Design Merit Award
Agency:
DENTSU Inc. / Tokyo + PEN.Inc. / Tokyo + Creative Power Unit / Tokyo
Client:
Keio University
Title:
Pearl-Brand Book 2
Category:
Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Annual ID:
DE16110M
Award:
2016 Design Merit Award
Agency:
jaeger & jaeger / Ueberlingen
Client:
Nils Holger Moormann
Title:
Moormann Work report
Category:
Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Annual ID:
DE16111M
Award:
2016 Design Merit Award
Agency:
Peace Graphics / Nagoya
Client:
JTB Japan Travel
Title:
Stamp Passport Book for Izu Peninsula
Category:
Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Annual ID:
DE16112M
Award:
2016 Design Merit Award
Agency:
FCB Mayo / Lima
Client:
University of Engineering and Technology
Title:
Plant Lamp
Category:
Innovation - Collateral Design / Collateral Design
Annual ID:
DE16217M
Award:
2016 Design Merit Award
Agency:
Geometry Global / Dubai + Memac Ogilvy / Dubai
Client:
Unilever
Title:
Handle on Hygiene
Category:
Innovation - Collateral Design / Collateral Design
Annual ID:
DE16218M
Award:
2016 Design Merit Award
Agency:
Grey / New York + Rival School Pictures / New York
Client:
States United to Prevent Gun Violence
Title:
The Gun Shop
Category:
Innovation - Collateral Design / Collateral Design
Annual ID:
DE16219M
Award:
2016 Design Merit Award
Agency:
J Walter Thompson / New Delhi
Client:
Amarsons
Title:
Test and Drive
Category:
Innovation - Collateral Design / Collateral Design
Annual ID:
DE16220M
Award:
2016 Design Merit Award
Agency:
McCann / New York + O Positive / New York
Client:
Tommee Tippee
Title:
Advice Wipes
Category:
Innovation - Collateral Design / Collateral Design
Annual ID:
DE16221M
Award:
2016 Design Merit Award
Agency:
REDIFFUSION Y&R / MUMBAI
Client:
Eveready Industries India
Title:
ANTI-RAPE SONIC TORCH
Category:
Innovation - Collateral Design / Collateral Design
Annual ID:
DE16222M
Award:
2016 Design Merit Award
Agency:
TBWA HAKUHODO / TOKYO + TAIYO KIKAKU / TOKYO + AID-DCC / TOKYO,OSAKA + MATERIAL / TOKYO
Client:
Quiksilver Japan
Title:
True Wetsuits
Category:
Innovation - Collateral Design / Collateral Design
Annual ID:
DE16223M
Award:
2016 Design Merit Award
Agency:
Jones Knowles Ritchie / New York
Client:
General Mills
Title:
Wheaties Redesign
Category:
Consumer - Brand Identity / Single Element
Annual ID:
DE16113M
Award:
2016 Design Merit Award
Agency:
Bloomberg Marketing Studio / New York + Framestore / London
Client:
Morgan Stanley
Title:
Morgan Stanley Digital Signage Times Square
Category:
Innovation - Data Visualization / Data Visualization
Annual ID:
DE16225M
Award:
2016 Design Merit Award
Agency:
denkwerk GmbH / Cologne/Berlin
Client:
Moovel Group
Title:
Move Forward
Category:
Innovation - Data Visualization / Data Visualization
Annual ID:
DE16226M
Award:
2016 Design Merit Award
Agency:
M&C Saatchi / Sydney + Rapid Films / Sydney + Tricky Jigsaw / Sydney
Client:
Lexus Australia
Title:
Heartbeat
Category:
Consumer - Data Visualization / Interactive / Responsive
Annual ID:
DE16129M
Award:
2016 Design Merit Award
Agency:
AD&D / Tokyo
Client:
Mori Building
Title:
Flower Lush in Roppongi Hills 1
Category:
Consumer - Collateral Design / Posters - Series
Annual ID:
DE16085M
Award:
2016 Design Merit Award
Agency:
AD&D / Tokyo
Client:
Mori Building
Title:
Flower Lush in Roppongi Hills 2
Category:
Consumer - Collateral Design / Posters - Series
Annual ID:
DE16086M
Award:
2016 Design Merit Award
Agency:
Cossette / Montreal
Client:
McDonalds
Title:
Moving Day
Category:
Consumer - Collateral Design / Posters - Series
Annual ID:
DE16087M
Award:
2016 Design Merit Award
Agency:
DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + DENTSU CREATIVE X INC. / Tokyo
Client:
Kirin Company
Title:
Slice of Heartland
Category:
Consumer - Collateral Design / Posters - Series
Annual ID:
DE16088M
Award:
2016 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
Aeon Fantasy
Title:
Game Spot Palo
Category:
Consumer - Collateral Design / Posters - Series
Annual ID:
DE16089M
Award:
2016 Design Merit Award
Agency:
Memac Ogilvy & Mather / Dubai + Memac Ogilvy & Mather / Jeddah
Client:
IKEA
Title:
IKEA. It?s that affordable.
Category:
Consumer - Collateral Design / Posters - Series
Annual ID:
DE16090M
Award:
2016 Design Merit Award
Agency:
Turner Duckworth Design: London & / San Francisco + Turner Duckworth Design: & San Francisco / London
Client:
The Coca-Cola Company
Title:
Coca-Cola Contour 100 Posters
Category:
Consumer - Collateral Design / Posters - Series
Annual ID:
DE16091M
Award:
2016 Design Merit Award
Agency:
303 MullenLowe / Sydney
Client:
Harley Davidson
Title:
The Harley Davidson Tea Set
Category:
Consumer - Collateral Design / Promotional Items - Single or Series
Annual ID:
DE16100M
Award:
2016 Design Merit Award
Agency:
BBDO / Belgium
Client:
Love Condom
Title:
Football or Father
Category:
Consumer - Collateral Design / Promotional Items - Single or Series
Annual ID:
DE16101M
Award:
2016 Design Merit Award
Agency:
CP+B / Boulder
Client:
Fruit of the Loom
Title:
The Professionals Collection
Category:
Consumer - Collateral Design / Promotional Items - Single or Series
Annual ID:
DE16102M
Award:
2016 Design Merit Award
Agency:
Geometry Global / Dubai + Memac Ogilvy / Dubai
Client:
Unilever
Title:
Handle on Hygiene
Category:
Consumer - Collateral Design / Promotional Items - Single or Series
Annual ID:
DE16103M
Award:
2016 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
Smith Restaurant + Bar
Title:
Smith Menu
Category:
Consumer - Collateral Design / Promotional Items - Single or Series
Annual ID:
DE16104M
Award:
2016 Design Merit Award
Agency:
TBWA HAKUHODO / TOKYO + TAIYO KIKAKU / TOKYO + AID-DCC / TOKYO,OSAKA + MATERIAL / TOKYO
Client:
Quiksilver Japan
Title:
True Wetsuits
Category:
Consumer - Collateral Design / Promotional Items - Single or Series
Annual ID:
DE16105M
Award:
2016 Design Merit Award
Agency:
TBWA\ / Singapore + eg+ worldwide / SIngapore
Client:
TBWA Singapore
Title:
The New Desk Phone
Category:
Consumer - Collateral Design / Promotional Items - Single or Series
Annual ID:
DE16106M
Award:
2016 Design Merit Award
Agency:
DENTSU INC. / Tokyo + Creative Power Unit / Tokyo
Client:
The Yoshida Hideo Memorial Foundation
Title:
Studies of Graphic Design
Category:
Consumer - Publication Design / Magazine Cover Design
Annual ID:
DE16137M
Award:
2016 Design Merit Award
Agency:
Kinetic / Singapore + HOLYCRAP.SG / SINGAPORE
Client:
Holycrap.sg
Title:
Rubbish Famzine- The Incomplete Herbarium and other Garden CIty Exploits
Category:
Consumer - Publication Design / Magazine Cover Design
Annual ID:
DE16138M
Award:
2016 Design Merit Award
Agency:
Deutsch / New York
Client:
Purdy
Title:
Paint With Accuracy
Category:
Consumer - Environmental / Immersive Design / Ambient Media - Single
Annual ID:
DE16163M
Award:
2016 Design Merit Award
Agency:
FCB / Toronto + BMO / Toronto
Client:
BMO
Title:
Nbatm
Category:
Consumer - Environmental / Immersive Design / Ambient Media - Single
Annual ID:
DE16164M
Award:
2016 Design Merit Award
Agency:
Leo Burnett Germany / Frankfurt + Thjnk AG / Hamburg
Client:
McDonald's
Title:
Burger Arena
Category:
Consumer - Environmental / Immersive Design / Ambient Media - Single
Annual ID:
DE16165M
Award:
2016 Design Merit Award
Agency:
lg2 / Toronto
Client:
Nike
Title:
Chin-up
Category:
Consumer - Environmental / Immersive Design / Ambient Media - Single
Annual ID:
DE16166M
Award:
2016 Design Merit Award
Agency:
ANTI / Oslo
Client:
Oslo S Utvikling, DNB Eiendom, KLP Eiendom, Braathen Eiendom
Title:
Barcode Visual Identity
Category:
Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)
Annual ID:
DE16224M
Award:
2016 Design Merit Award
Agency:
Jung von Matt AG / Vienna + Salon Alpin / Vienna
Client:
Falter Newspaper
Title:
Inferno
Category:
Craft - Animation - Single or Series / Animation - Single or Series
Annual ID:
DE16267M
Award:
2016 Design Merit Award
Agency:
RPA / Santa Monica + Nexus / London, UK + Time Based Arts / London, UK + Squeak E Clean Productions / Los Angeles
Client:
American Honda Motor
Title:
Great Thinking Inside
Category:
Craft - Animation - Single or Series / Animation - Single or Series
Annual ID:
DE16268M
Award:
2016 Design Merit Award
Agency:
Tokyu Agency / TOTB / Tokyo + kaibutsu / Tokyo + Spoon. / Tokyo
Client:
Adobe Systems
Title:
The Color Eater | Adobe Creative Cloud?s Philosophy Video
Category:
Craft - Animation - Single or Series / Animation - Single or Series
Annual ID:
DE16269M
Award:
2016 Design Merit Award
Agency:
Zulu Alpha Kilo / Toronto
Client:
Cineplex
Title:
Lily & the Snowman
Category:
Craft - Animation - Single or Series / Animation - Single or Series
Annual ID:
DE16270M
Award:
2016 Design Merit Award
Agency:
Depot WPF / Moscow
Client:
Ambar Moscow
Title:
Shopping List
Category:
Consumer - Package Design / Product Line
Annual ID:
DE16159M
Award:
2016 Design Merit Award
Agency:
Draft Co.,Ltd. / Tokyo,JAPAN
Client:
Marumatsu Tea
Title:
San Grams
Category:
Consumer - Package Design / Product Line
Annual ID:
DE16160M
Award:
2016 Design Merit Award
Agency:
good design company / Tokyo
Client:
THE
Title:
"THE" Products
Category:
Consumer - Package Design / Product Line
Annual ID:
DE16161M
Award:
2016 Design Merit Award
Agency:
Samurai / Tokyo
Client:
Kanebo Cosmetics
Title:
Lissage Men
Category:
Consumer - Package Design / Product Line
Annual ID:
DE16162M
Award:
2016 Design Merit Award
Agency:
Eleven, Inc. / San Francisco
Client:
Oakley
Title:
One Obsession
Category:
Craft - Photography - Single or Series / Photography - Single or Series
Annual ID:
DE16247M
Award:
2016 Design Merit Award
Agency:
Ogilvy & Mather Group HK / Hong Kong
Client:
JPFreek Adventure Publications
Title:
Jeep Was Here
Category:
Craft - Photography - Single or Series / Photography - Single or Series
Annual ID:
DE16248M
Award:
2016 Design Merit Award
Agency:
Ogilvy & Mather India / Gurgaon
Client:
Philips India
Title:
Philips LED Day Light - Storm
Category:
Craft - Photography - Single or Series / Photography - Single or Series
Annual ID:
DE16249M
