The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

ENTER NOW

Award

Agency

Client

Title

Category

Annual ID

#NYCTAKEOFF Agency: MullenLowe U.S. / Boston Client: JetBlue Category: Consumer - Environmental / Immersive Design / Ambient Media - Series
Champions League Pubs Agency: OgilvyOne / London Client: BT Sport Category: Consumer - Environmental / Immersive Design / Ambient Media - Series
Fashion Intelligence Index Agency: McCANN & SPENCER / Hong Kong Client: Hang Lung Properties Category: Consumer - Data Visualization / User Generated Content
The House of Clicks Agency: Hemnet / Stockholm + Prime - A Weber Shandwick Company / Stockholm + United Minds / Stockholm + Tham & Videgård Arkitekter / Stockholm Client: Hemnet Category: Consumer - Data Visualization / User Generated Content
The Universe in the Mind ? Promoting the Science Literary Award ? Agency: DENTSU INC. / Tokyo + Creative Power Unit / Tokyo Client: Nikkei Category: Consumer - Collateral Design / Posters - Single
Be Prepared Agency: GREYNJ United / Bangkok + GREY Group / Singapore + GREY Group / Worldwide Client: Tic Tac Category: Consumer - Collateral Design / Posters - Single
French Horn Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Dabur Gastrina Category: Consumer - Collateral Design / Posters - Single
Flugelhorn Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Dabur Gastrina Category: Consumer - Collateral Design / Posters - Single
Philips LED Day Light - Storm Agency: Ogilvy & Mather India / Gurgaon Client: Philips India Category: Consumer - Collateral Design / Posters - Single
Japanese Harmony Agency: HAKUHODO / Tokyo + Suntory Business Expert Limited / Tokyo + SUN-AD Company Limited / Tokyo Client: Suntory Holdings Category: Consumer - Collateral Design / Posters - Single
Heartbeat Agency: M&C Saatchi / Sydney + Rapid Films / Sydney + Tricky Jigsaw / Sydney Client: Lexus Australia Category: Consumer - Data Visualization / Interactive / Responsive
Barcode Visual Identity Agency: ANTI / Oslo Client: Oslo S Utvikling, DNB Eiendom, KLP Eiendom, Braathen Eiendom Category: Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)
Sensus. The First Braille Comic in the World. Agency: Havas S&E / Mexico + Arena / Mexico + Man on the Moon / Mexico Client: Nacional Monte de Piedad Category: Innovation - Publication Design / Publication Design
"X" Agency: Cossette / Montreal Client: Amnesty International Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Hashtag for Freedom Agency: Cossette / Montreal Client: Amnesty International Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Tie-wrap Agency: Cossette / Montreal Client: Amnesty International Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Endangered Love Agency: DDB / New York Client: WCFF Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Pure Design Agency: DENTSU INC. / Tokyo + Creative Power Unit / Tokyo Client: Yoshida Hideo Memorial Foundation_Advertising Museum Tokyo Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Reduce garbage for Ise Bay Agency: DENTSU WEST JAPAN INC. / Kanazawa + DENTSU MEITETSU COMMUNICATIONS INC. / Nagoya Client: Mie Prefecture Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Priceless Traps Agency: Geometry Global / Bogotá Client: Ministry of Environment and sustainability Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
All From One Agency: Grid Worldwide / Johannesburg Client: PAST Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Music for Memory Project Agency: J. Walter Thompson Canada / Toronto Client: Alzheimer Society of Toronto Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Shedding Light on What Matters Agency: J. Walter Thompson Canada / Toronto Client: Toronto PFLAG Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
It Happens Here Agency: Ogilvy & Mather / London Client: 28 Too Many Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Mein Kampf - Against Racism Agency: Ogilvy Germany / Client: Gesicht Zeigen! Association For A Cosmopolitan, Liberal-Minded Germany Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Make Sense of the Present Agency: OpenCo - The Open Collaboration / Johannesburg Client: Apartheid Museum Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
ONEMI Radio Agency: SHACKLETON / Santiago de Chile Client: ONEMI Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Never Stop Riding Agency: the community / Miami Client: City of Buenos Aires Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
One Obsession Agency: Eleven, Inc. / San Francisco Client: Oakley Category: Craft - Photography - Single or Series / Photography - Single or Series
Jeep Was Here Agency: Ogilvy & Mather Group HK / Hong Kong Client: JPFreek Adventure Publications Category: Craft - Photography - Single or Series / Photography - Single or Series
Philips LED Day Light - Storm Agency: Ogilvy & Mather India / Gurgaon Client: Philips India Category: Craft - Photography - Single or Series / Photography - Single or Series
If Your Partner Turns out to be a Tyrant Agency: Publicis Communications Schweiz AG / Zurich Client: Frauenzentrale Zurich Category: Craft - Photography - Single or Series / Photography - Single or Series
World Gallery Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Craft - Photography - Single or Series / Photography - Single or Series
1000 Years of Less Ordinary Agency: Wieden+Kennedy / London + Wyatt Clarke & Jones / London Client: Brown-Forman / Finlandia Category: Craft - Photography - Single or Series / Photography - Single or Series
Nike "Engine" - CHRLX Agency: CHRLX / New York City Client: Nike Category: Consumer - Broadcast & Moving Image / Broadcast Design - Single or Series
Resilient Thinking Agency: Hakuhodo.Inc / Tokyo Client: Comexposium Japan Category: Consumer - Broadcast & Moving Image / Broadcast Design - Single or Series
37 Days Agency: Leo Burnett / Saint-Denis + Quad / Clichy Client: Atlantic Group Category: Consumer - Environmental / Immersive Design / Brand Installations
Netflix Festival Agency: Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris + Parallel / Paris Client: Netflix Category: Consumer - Environmental / Immersive Design / Brand Installations
Wheaties Redesign Agency: Jones Knowles Ritchie / New York Client: General Mills Category: Consumer - Brand Identity / Single Element
This magazine is designed to be suitable for the young Agency: &Larry / Singapore + Por Avion / Singapore Client: Enlightenment Category: Consumer - Publication Design / Magazine Layout Design
Start Spreading the News Agency: Design Army / Washington, DC Client: Washingtonian Bride & Groom Category: Consumer - Publication Design / Magazine Layout Design
Rubbish Famzine- The Incomplete Herbarium and other Garden CIty Exploits Agency: Kinetic / Singapore + HOLYCRAP.SG / SINGAPORE Client: Holycrap.sg Category: Consumer - Publication Design / Magazine Layout Design
Beck's Scratchbottle Agency: BBDO Group Germany GmbH / Berlin + BBDO GmbH / Berlin Client: Anheuser-Busch InBev Category: Innovation - Package Design / Package Design
Hiroshima Peace Recycling Agency: Chugoku Shikoku Hakuhodo Inc. / Hiroshima + Penguin Graphics / Hiroshima Client: Hagukuminosato Category: Innovation - Package Design / Package Design
Pro Vision Agency: GPY&R / Melbourne Client: Oakley Category: Innovation - Package Design / Package Design
Just Agency: Leo Burnett / Sydney + Allen Printers / Sydney + Cojo / Sydney Client: World Wildlife Fund Category: Innovation - Package Design / Package Design
Define the Difference Agency: Ogilvy Group Thailand / Bangkok Client: Noble Development Public Category: Innovation - Package Design / Package Design
Stillhouse Packaging Agency: Sandstrom Partners / Portland Client: Stillhouse Spirits Company Category: Innovation - Package Design / Package Design
Capo Capo Aperitivo Agency: Concrete Design Communications / Toronto Client: Capo Capo Category: Consumer - Brand Identity / Series
Kinu Agency: HAKUHODO INC. / Tokyo Client: ART Category: Consumer - Brand Identity / Series

2016 Design Merit Award

MullenLowe U.S. / Boston

JetBlue

#NYCTAKEOFF

Consumer - Environmental / Immersive Design / Ambient Media - Series

DE16167M

2016 Design Merit Award

OgilvyOne / London

BT Sport

Champions League Pubs

Consumer - Environmental / Immersive Design / Ambient Media - Series

DE16168M

2016 Design Merit Award

McCANN & SPENCER / Hong Kong

Hang Lung Properties

Fashion Intelligence Index

Consumer - Data Visualization / User Generated Content

DE16127M

2016 Design Merit Award

Hemnet / Stockholm + Prime - A Weber Shandwick Company / Stockholm + United Minds / Stockholm + Tham & Videgård Arkitekter / Stockholm

Hemnet

The House of Clicks

Consumer - Data Visualization / User Generated Content

DE16128M

2016 Design Merit Award

DENTSU INC. / Tokyo + Creative Power Unit / Tokyo

Nikkei

The Universe in the Mind ? Promoting the Science Literary Award ?

Consumer - Collateral Design / Posters - Single

DE16079M

2016 Design Merit Award

GREYNJ United / Bangkok + GREY Group / Singapore + GREY Group / Worldwide

Tic Tac

Be Prepared

Consumer - Collateral Design / Posters - Single

DE16080M

2016 Design Merit Award

MCCANN WORLDGROUP INDIA / Mumbai

Dabur Gastrina

French Horn

Consumer - Collateral Design / Posters - Single

DE16081M

2016 Design Merit Award

MCCANN WORLDGROUP INDIA / Mumbai

Dabur Gastrina

Flugelhorn

Consumer - Collateral Design / Posters - Single

DE16082M

2016 Design Merit Award

Ogilvy & Mather India / Gurgaon

Philips India

Philips LED Day Light - Storm

Consumer - Collateral Design / Posters - Single

DE16083M

2016 Design Merit Award

HAKUHODO / Tokyo + Suntory Business Expert Limited / Tokyo + SUN-AD Company Limited / Tokyo

Suntory Holdings

Japanese Harmony

Consumer - Collateral Design / Posters - Single

DE16084M

2016 Design Merit Award

M&C Saatchi / Sydney + Rapid Films / Sydney + Tricky Jigsaw / Sydney

Lexus Australia

Heartbeat

Consumer - Data Visualization / Interactive / Responsive

DE16129M

2016 Design Merit Award

ANTI / Oslo

Oslo S Utvikling, DNB Eiendom, KLP Eiendom, Braathen Eiendom

Barcode Visual Identity

Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)

DE16224M

2016 Design Merit Award

Havas S&E / Mexico + Arena / Mexico + Man on the Moon / Mexico

Nacional Monte de Piedad

Sensus. The First Braille Comic in the World.

Innovation - Publication Design / Publication Design

DE16227M

2016 Design Merit Award

Cossette / Montreal

Amnesty International

"X"

Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series

DE16191M

2016 Design Merit Award

Cossette / Montreal

Amnesty International

Hashtag for Freedom

Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series

DE16192M

2016 Design Merit Award

Cossette / Montreal

Amnesty International

Tie-wrap

Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series

DE16193M

2016 Design Merit Award

DDB / New York

WCFF

Endangered Love

Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series

DE16194M

2016 Design Merit Award

DENTSU INC. / Tokyo + Creative Power Unit / Tokyo

Yoshida Hideo Memorial Foundation_Advertising Museum Tokyo

Pure Design

Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series

DE16195M

2016 Design Merit Award

DENTSU WEST JAPAN INC. / Kanazawa + DENTSU MEITETSU COMMUNICATIONS INC. / Nagoya

Mie Prefecture

Reduce garbage for Ise Bay

Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series

DE16196M

2016 Design Merit Award

Geometry Global / Bogotá

Ministry of Environment and sustainability

Priceless Traps

Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series

DE16197M

2016 Design Merit Award

Grid Worldwide / Johannesburg

PAST

All From One

Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series

DE16198M

2016 Design Merit Award

J. Walter Thompson Canada / Toronto

Alzheimer Society of Toronto

Music for Memory Project

Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series

DE16199M

2016 Design Merit Award

J. Walter Thompson Canada / Toronto

Toronto PFLAG

Shedding Light on What Matters

Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series

DE16200M

2016 Design Merit Award

Ogilvy & Mather / London

28 Too Many

It Happens Here

Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series

DE16201M

2016 Design Merit Award

Ogilvy Germany /

Gesicht Zeigen! Association For A Cosmopolitan, Liberal-Minded Germany

Mein Kampf - Against Racism

Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series

DE16202M

2016 Design Merit Award

OpenCo - The Open Collaboration / Johannesburg

Apartheid Museum

Make Sense of the Present

Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series

DE16203M

2016 Design Merit Award

SHACKLETON / Santiago de Chile

ONEMI

ONEMI Radio

Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series

DE16204M

2016 Design Merit Award

the community / Miami

City of Buenos Aires

Never Stop Riding

Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series

DE16205M

2016 Design Merit Award

Eleven, Inc. / San Francisco

Oakley

One Obsession

Craft - Photography - Single or Series / Photography - Single or Series

DE16247M

2016 Design Merit Award

Ogilvy & Mather Group HK / Hong Kong

JPFreek Adventure Publications

Jeep Was Here

Craft - Photography - Single or Series / Photography - Single or Series

DE16248M

2016 Design Merit Award

Ogilvy & Mather India / Gurgaon

Philips India

Philips LED Day Light - Storm

Craft - Photography - Single or Series / Photography - Single or Series

DE16249M

2016 Design Merit Award

Publicis Communications Schweiz AG / Zurich

Frauenzentrale Zurich

If Your Partner Turns out to be a Tyrant

Craft - Photography - Single or Series / Photography - Single or Series

DE16250M

2016 Design Merit Award

TBWA\Media Arts Lab / Los Angeles

Apple

World Gallery

Craft - Photography - Single or Series / Photography - Single or Series

DE16251M

2016 Design Merit Award

Wieden+Kennedy / London + Wyatt Clarke & Jones / London

Brown-Forman / Finlandia

1000 Years of Less Ordinary

Craft - Photography - Single or Series / Photography - Single or Series

DE16252M

2016 Design Merit Award

CHRLX / New York City

Nike

Nike "Engine" - CHRLX

Consumer - Broadcast & Moving Image / Broadcast Design - Single or Series

DE16177M

2016 Design Merit Award

Hakuhodo.Inc / Tokyo

Comexposium Japan

Resilient Thinking

Consumer - Broadcast & Moving Image / Broadcast Design - Single or Series

DE16178M

2016 Design Merit Award

Leo Burnett / Saint-Denis + Quad / Clichy

Atlantic Group

37 Days

Consumer - Environmental / Immersive Design / Brand Installations

DE16174M

2016 Design Merit Award

Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris + Parallel / Paris

Netflix

Netflix Festival

Consumer - Environmental / Immersive Design / Brand Installations

DE16175M

2016 Design Merit Award

Jones Knowles Ritchie / New York

General Mills

Wheaties Redesign

Consumer - Brand Identity / Single Element

DE16113M

2016 Design Merit Award

&Larry / Singapore + Por Avion / Singapore

Enlightenment

This magazine is designed to be suitable for the young

Consumer - Publication Design / Magazine Layout Design

DE16139M

2016 Design Merit Award

Design Army / Washington, DC

Washingtonian Bride & Groom

Start Spreading the News

Consumer - Publication Design / Magazine Layout Design

DE16140M

2016 Design Merit Award

Kinetic / Singapore + HOLYCRAP.SG / SINGAPORE

Holycrap.sg

Rubbish Famzine- The Incomplete Herbarium and other Garden CIty Exploits

Consumer - Publication Design / Magazine Layout Design

DE16141M

2016 Design Merit Award

BBDO Group Germany GmbH / Berlin + BBDO GmbH / Berlin

Anheuser-Busch InBev

Beck's Scratchbottle

Innovation - Package Design / Package Design

DE16235M

2016 Design Merit Award

Chugoku Shikoku Hakuhodo Inc. / Hiroshima + Penguin Graphics / Hiroshima

Hagukuminosato

Hiroshima Peace Recycling

Innovation - Package Design / Package Design

DE16236M

2016 Design Merit Award

GPY&R / Melbourne

Oakley

Pro Vision

Innovation - Package Design / Package Design

DE16237M

2016 Design Merit Award

Leo Burnett / Sydney + Allen Printers / Sydney + Cojo / Sydney

World Wildlife Fund

Just

Innovation - Package Design / Package Design

DE16238M

2016 Design Merit Award

Ogilvy Group Thailand / Bangkok

Noble Development Public

Define the Difference

Innovation - Package Design / Package Design

DE16239M

2016 Design Merit Award

Sandstrom Partners / Portland

Stillhouse Spirits Company

Stillhouse Packaging

Innovation - Package Design / Package Design

DE16240M

2016 Design Merit Award

Concrete Design Communications / Toronto

Capo Capo

Capo Capo Aperitivo

Consumer - Brand Identity / Series

DE16114M

2016 Design Merit Award

HAKUHODO INC. / Tokyo

ART

Kinu

Consumer - Brand Identity / Series

DE16115M

Follow Us