The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Shapes Agency: emuni llp. / Tokyo Client: Earth & Salt Category: Consumer - Collateral Design / Posters - Series
Loading Agency: emuni llp. / Tokyo Client: Rapyard Category: Consumer - Collateral Design / Posters - Series
World Table Tennis Championships 2015 Agency: DENTSU INC. / Tokyo Client: TV Tokyo Category: Consumer - Collateral Design / Posters - Series
Musical Instruments Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Dabur Gastrina Category: Consumer - Collateral Design / Posters - Series
Celebrating 50 Years in Brazil Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Nissin Ajinomoto Category: Consumer - Collateral Design / Posters - Series
Resilient Thinking Agency: Hakuhodo.Inc / Tokyo Client: Comexposium Japan Category: Consumer - Collateral Design / Posters - Series
H55 1999?2015 Agency: H55 / Singapore Client: H55 Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Horrible Things Agency: Ultra Creative / Minneapolis Client: Ultra Creative Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
The Last Shot Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Consumer - Environmental / Immersive Design / Brand Installations
mt expo yokohama Agency: iyamadesign inc. / Tokyo Client: Kamoi kakoshi Category: Consumer - Environmental / Immersive Design / Brand Installations
Skittles Holiday Pawn Shop Agency: BBDO / Toronto Client: Wrigley Canada Category: Consumer - Environmental / Immersive Design / Brand Installations
7 Letters Agency: &Larry / Singapore + Chuan Pictures / Singapore + Tate Anzur / Singapore Client: Chuan Pictures Category: Consumer - Publication Design / Book Layout Design
Words of Protest Agency: Concrete Design Communications / Toronto Client: Wayward Arts Category: Consumer - Publication Design / Book Layout Design
Just Agency: Leo Burnett / Sydney Client: World Wildlife Fund Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Talk, Read, Sing Agency: Goodby, Silverstein and Partners / San Francisco Client: Bay Area Council Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Musashino Art University 2016 Agency: Daikoku Design Institute, the Nippon Design Center, inc. / Tokyo Client: Musashino Art University Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
A2C Agency: lg2boutique / Montréal + lg2fabrique / Montréal Client: A2C Category: Consumer - Brand Identity / Logo
The Beehive Billboard Agency: Saatchi & Saatchi NY / New York + H?L? / Venice + Beast / New York Client: General Mills Category: Consumer - Environmental / Immersive Design / Ambient Media - Single
The Shape of Imagination Agency: Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore Client: LEGO Category: Consumer - Collateral Design / P.O.P. & In-Store - Single
The Freshest Orange Juice Brand Agency: Marcel / Paris Client: Intermarché Category: Consumer - Collateral Design / P.O.P. & In-Store - Single
I Am A Witness Agency: Goodby Silverstein & Partners / San Francisco + Moonbot Studios / Shreveport + Mutato Muzika / West Hollywood Client: Ad Council Category: Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)
Printed By Somerset Agency: Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto Client: Somerset Graphics Category: Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)
Holograms for Freedom Agency: DDB Spain / Madrid Client: No somos delito (We are not crime) Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
The Last Shot Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Safety Truck Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires Client: Samsung Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Sounds of the City Agency: ROSAPARK / PARIS Client: Thalys Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Game Spot Palo Agency: Dentsu Inc. / Tokyo Client: Aeon Fantasy Category: Consumer - Brand Identity / Series
PR%F Identity Agency: WAX / Calgary Client: Proof Cocktails & Curiosities Category: Consumer - Brand Identity / Series
The Gun Shop Agency: Grey / New York + Rival School Pictures / New York Client: States United to Prevent Gun Violence Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Love Has No Labels Agency: R/GA / New York Client: Ad Council Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Kite Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Jivdaya Charitable Trust Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
The Unforgotten Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Dreams of Dalí Agency: Goodby Silverstein & Partners / San Francisco Client: The Dalí Museum Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Raid® "Roach Restaurants" Agency: Energy BBDO / Chicago Client: S.C. Johnson Category: Consumer - Collateral Design / Promotional Items - Single or Series
Define the Difference Agency: Ogilvy Group Thailand / Bangkok Client: Noble Development Public Category: Consumer - Collateral Design / Promotional Items - Single or Series
Unforgotten Soldiers Agency: DDB Group New Zealand / Auckland Client: SKY TV Category: Consumer - Environmental / Immersive Design / Outdoor Spaces
The Tribal Rapport Field Guide Agency: IMPACT BBDO / Dubai Client: Mercedes-Benz Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
The Last Wish Agency: Cheil Worldwide / Seoul Client: Samsung Category: CSR - Data Visualization / Data Visualization
Japanese Sake KOI Agency: BULLET Inc. / Tokyo + Wakyo Shouten Co. Ltd. / Tokyo Client: Imayotsukasa Sake Brewery Category: Consumer - Package Design / Single or Series
OH!-Saft - Squeeze Bottles Agency: Leo Burnett Germany / Frankfurt Client: mymuesli Category: Consumer - Package Design / Single or Series
Cola-NOBORI Agency: Hakuhodo Inc. / Tokyo Client: Coca-Cola (Japan) Category: Consumer - Package Design / Single or Series
Stillhouse Packaging Agency: Sandstrom Partners / Portland Client: Stillhouse Spirits Company Category: Consumer - Package Design / Single or Series
Sounds of the City Agency: ROSAPARK / PARIS Client: Thalys Category: Consumer - Environmental / Immersive Design / Ambient Media - Series
Blueprint of Typographic Landscape Agency: Grand Deluxe / Matsuyama Client: Hori Architect Category: Craft - Typography - Single or Series / Typography - Single or Series
Sushi Fonts Agency: HAKUHODO Inc. / Tokyo Client: Tsukiji Tama Sushi Category: Craft - Typography - Single or Series / Typography - Single or Series
Celebrating 50 Years in Brazil Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Nissin Ajinomoto Category: Craft - Typography - Single or Series / Typography - Single or Series
Blockbuster Box Agency: Ogilvy & Mather Group HK / Hong Kong + Brand Union HK / Hong Kong Client: Pizza Hut Category: Innovation - Package Design / Package Design
Safety Truck Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires Client: Samsung Category: CSR - Environmental / Immersive Design / Environmental / Immersive Design
Volvo LifePaint Agency: Grey / London + Albedo100 / Malmö Client: Volvo Car UK Category: CSR - Environmental / Immersive Design / Environmental / Immersive Design
Make Sense of the Present Agency: OpenCo - The Open Collaboration / Johannesburg Client: Apartheid Museum Category: Craft - Photography - Single or Series / Photography - Single or Series

2016 Design Gold Pencil

emuni llp. / Tokyo

Earth & Salt

Shapes

Consumer - Collateral Design / Posters - Series

DE16001G

2016 Design Gold Pencil

emuni llp. / Tokyo

Rapyard

Loading

Consumer - Collateral Design / Posters - Series

DE16002G

2016 Design Silver Pencil

DENTSU INC. / Tokyo

TV Tokyo

World Table Tennis Championships 2015

Consumer - Collateral Design / Posters - Series

DE16003S

2016 Design Silver Pencil

MCCANN WORLDGROUP INDIA / Mumbai

Dabur Gastrina

Musical Instruments

Consumer - Collateral Design / Posters - Series

DE16004S

2016 Design Bronze Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Nissin Ajinomoto

Celebrating 50 Years in Brazil

Consumer - Collateral Design / Posters - Series

DE16005B

2016 Design Bronze Pencil

Hakuhodo.Inc / Tokyo

Comexposium Japan

Resilient Thinking

Consumer - Collateral Design / Posters - Series

DE16006B

2016 Design Silver Pencil

H55 / Singapore

H55

H55 1999?2015

Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series

DE16022S

2016 Design Silver Pencil

Ultra Creative / Minneapolis

Ultra Creative

Horrible Things

Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series

DE16023S

2016 Design Gold Pencil

AKQA / San Francisco + LOS YORK / Los Angeles

Jordan Brand

The Last Shot

Consumer - Environmental / Immersive Design / Brand Installations

DE16033G

2016 Design Gold Pencil

iyamadesign inc. / Tokyo

Kamoi kakoshi

mt expo yokohama

Consumer - Environmental / Immersive Design / Brand Installations

DE16034G

2016 Design Bronze Pencil

BBDO / Toronto

Wrigley Canada

Skittles Holiday Pawn Shop

Consumer - Environmental / Immersive Design / Brand Installations

DE16035B

2016 Design Silver Pencil

&Larry / Singapore + Chuan Pictures / Singapore + Tate Anzur / Singapore

Chuan Pictures

7 Letters

Consumer - Publication Design / Book Layout Design

DE16020S

2016 Design Bronze Pencil

Concrete Design Communications / Toronto

Wayward Arts

Words of Protest

Consumer - Publication Design / Book Layout Design

DE16021B

2016 Design Silver Pencil

Leo Burnett / Sydney

World Wildlife Fund

Just

Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series

DE16043S

2016 Design Bronze Pencil

Goodby, Silverstein and Partners / San Francisco

Bay Area Council

Talk, Read, Sing

Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series

DE16044B

2016 Design Bronze Pencil

Daikoku Design Institute, the Nippon Design Center, inc. / Tokyo

Musashino Art University

Musashino Art University 2016

Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series

DE16045B

2016 Design Bronze Pencil

lg2boutique / Montréal + lg2fabrique / Montréal

A2C

A2C

Consumer - Brand Identity / Logo

DE16015B

2016 Design Bronze Pencil

Saatchi & Saatchi NY / New York + H?L? / Venice + Beast / New York

General Mills

The Beehive Billboard

Consumer - Environmental / Immersive Design / Ambient Media - Single

DE16028B

2016 Design Silver Pencil

Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore

LEGO

The Shape of Imagination

Consumer - Collateral Design / P.O.P. & In-Store - Single

DE16007S

2016 Design Bronze Pencil

Marcel / Paris

Intermarché

The Freshest Orange Juice Brand

Consumer - Collateral Design / P.O.P. & In-Store - Single

DE16008B

2016 Design Silver Pencil

Goodby Silverstein & Partners / San Francisco + Moonbot Studios / Shreveport + Mutato Muzika / West Hollywood

Ad Council

I Am A Witness

Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)

DE16053S

2016 Design Bronze Pencil

Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto

Somerset Graphics

Printed By Somerset

Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)

DE16054B

2016 Design Gold Pencil

DDB Spain / Madrid

No somos delito (We are not crime)

Holograms for Freedom

Innovation - Environmental / Immersive Design / Environmental / Immersive Design

DE16056G

2016 Design Silver Pencil

AKQA / San Francisco + LOS YORK / Los Angeles

Jordan Brand

The Last Shot

Innovation - Environmental / Immersive Design / Environmental / Immersive Design

DE16057S

2016 Design Silver Pencil

Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires

Samsung

Safety Truck

Innovation - Environmental / Immersive Design / Environmental / Immersive Design

DE16058S

2016 Design Bronze Pencil

ROSAPARK / PARIS

Thalys

Sounds of the City

Innovation - Environmental / Immersive Design / Environmental / Immersive Design

DE16059B

2016 Design Silver Pencil

Dentsu Inc. / Tokyo

Aeon Fantasy

Game Spot Palo

Consumer - Brand Identity / Series

DE16013S

2016 Design Bronze Pencil

WAX / Calgary

Proof Cocktails & Curiosities

PR%F Identity

Consumer - Brand Identity / Series

DE16014B

2016 Design Gold Pencil

Grey / New York + Rival School Pictures / New York

States United to Prevent Gun Violence

The Gun Shop

Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design

DE16047G

2016 Design Gold Pencil

R/GA / New York

Ad Council

Love Has No Labels

Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design

DE16048G

2016 Design Silver Pencil

MCCANN WORLDGROUP INDIA / Mumbai

Jivdaya Charitable Trust

Kite

Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design

DE16049S

2016 Design Bronze Pencil

FCB / Chicago

Illinois Council Against Handgun Violence

The Unforgotten

Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design

DE16050B

2016 Design Bronze Pencil

Goodby Silverstein & Partners / San Francisco

The Dalí Museum

Dreams of Dalí

Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design

DE16051B

2016 Design Bronze Pencil

Energy BBDO / Chicago

S.C. Johnson

Raid® "Roach Restaurants"

Consumer - Collateral Design / Promotional Items - Single or Series

DE16009B

2016 Design Bronze Pencil

Ogilvy Group Thailand / Bangkok

Noble Development Public

Define the Difference

Consumer - Collateral Design / Promotional Items - Single or Series

DE16010B

2016 Design Gold Pencil

DDB Group New Zealand / Auckland

SKY TV

Unforgotten Soldiers

Consumer - Environmental / Immersive Design / Outdoor Spaces

DE16032G

2016 Design Silver Pencil

IMPACT BBDO / Dubai

Mercedes-Benz

The Tribal Rapport Field Guide

Consumer - Collateral Design / Booklets, Brochures & Product Catalogues

DE16011S

2016 Design Bronze Pencil

Cheil Worldwide / Seoul

Samsung

The Last Wish

CSR - Data Visualization / Data Visualization

DE16040B

2016 Design Gold Pencil

BULLET Inc. / Tokyo + Wakyo Shouten Co. Ltd. / Tokyo

Imayotsukasa Sake Brewery

Japanese Sake KOI

Consumer - Package Design / Single or Series

DE16024G

2016 Design Gold Pencil

Leo Burnett Germany / Frankfurt

mymuesli

OH!-Saft - Squeeze Bottles

Consumer - Package Design / Single or Series

DE16025G

2016 Design Silver Pencil

Hakuhodo Inc. / Tokyo

Coca-Cola (Japan)

Cola-NOBORI

Consumer - Package Design / Single or Series

DE16026S

2016 Design Silver Pencil

Sandstrom Partners / Portland

Stillhouse Spirits Company

Stillhouse Packaging

Consumer - Package Design / Single or Series

DE16027S

2016 Design Gold Pencil

ROSAPARK / PARIS

Thalys

Sounds of the City

Consumer - Environmental / Immersive Design / Ambient Media - Series

DE16029G

2016 Design Gold Pencil

Grand Deluxe / Matsuyama

Hori Architect

Blueprint of Typographic Landscape

Craft - Typography - Single or Series / Typography - Single or Series

DE16073G

2016 Design Gold Pencil

HAKUHODO Inc. / Tokyo

Tsukiji Tama Sushi

Sushi Fonts

Craft - Typography - Single or Series / Typography - Single or Series

DE16074G

2016 Design Silver Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Nissin Ajinomoto

Celebrating 50 Years in Brazil

Craft - Typography - Single or Series / Typography - Single or Series

DE16075S

2016 Design Silver Pencil

Ogilvy & Mather Group HK / Hong Kong + Brand Union HK / Hong Kong

Pizza Hut

Blockbuster Box

Innovation - Package Design / Package Design

DE16061S

2016 Design Gold Pencil

Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires

Samsung

Safety Truck

CSR - Environmental / Immersive Design / Environmental / Immersive Design

DE16041G

2016 Design Silver Pencil

Grey / London + Albedo100 / Malmö

Volvo Car UK

Volvo LifePaint

CSR - Environmental / Immersive Design / Environmental / Immersive Design

DE16042S

2016 Design Gold Pencil

OpenCo - The Open Collaboration / Johannesburg

Apartheid Museum

Make Sense of the Present

Craft - Photography - Single or Series / Photography - Single or Series

DE16065G

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