The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Narita International Airport Terminal 3 Agency: NIKKEN SEKKEI / Tokyo + Ryohin Keikaku / Tokyo + PARTY / Tokyo Client: Narita International Airport Corporation Category: Consumer - Environmental / Immersive Design / Wayfinding
The Tribal Rapport Field Guide Agency: IMPACT BBDO / Dubai Client: Mercedes-Benz Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Shapes Agency: emuni llp. / Tokyo Client: Earth & Salt Category: Consumer - Collateral Design / Posters - Series
Loading Agency: emuni llp. / Tokyo Client: Rapyard Category: Consumer - Collateral Design / Posters - Series
World Table Tennis Championships 2015 Agency: DENTSU INC. / Tokyo Client: TV Tokyo Category: Consumer - Collateral Design / Posters - Series
Musical Instruments Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Dabur Gastrina Category: Consumer - Collateral Design / Posters - Series
Celebrating 50 Years in Brazil Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Nissin Ajinomoto Category: Consumer - Collateral Design / Posters - Series
Resilient Thinking Agency: Hakuhodo.Inc / Tokyo Client: Comexposium Japan Category: Consumer - Collateral Design / Posters - Series
The Fifth Continent Agency: The Chase / Preston Client: Rob Walker Category: Consumer - Brand Identity / Single Element
H55 1999?2015 Agency: H55 / Singapore Client: H55 Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Horrible Things Agency: Ultra Creative / Minneapolis Client: Ultra Creative Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Narcos - Cokenomics Agency: Mistress / Los Angeles Client: Netflix - Narcos Category: Consumer - Data Visualization / Infographics (Charts, Maps, Graphs)
Holograms for Freedom Agency: DDB Spain / Madrid Client: No somos delito (We are not crime) Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
The Last Shot Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Safety Truck Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires Client: Samsung Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Sounds of the City Agency: ROSAPARK / PARIS Client: Thalys Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Painting of Paints Agency: DENTSU INC. / Tokyo + TOHOKUSHINSHA FILM CORPORATION / Tokyo + Sakano photo office / Tokyo + ADBRAIN Inc. / Tokyo Client: Turner Colour Works Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Royal Cuts Agency: PPM BRASIL / SAO PAULO Client: Tendall Grill Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Disappearing Animals Agency: Grabarz & Partner / Hamburg Client: Robin Wood Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Star Wars Modern Agency: Mattson Creative / Irvine Client: Lucasfilm Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Blockbuster Box Agency: Ogilvy & Mather Group HK / Hong Kong + Brand Union HK / Hong Kong Client: Pizza Hut Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Make Sense of the Present Agency: OpenCo - The Open Collaboration / Johannesburg Client: Apartheid Museum Category: Craft - Photography - Single or Series / Photography - Single or Series
World Table Tennis Championships 2015 Agency: DENTSU INC. / Tokyo Client: TV Tokyo Category: Craft - Photography - Single or Series / Photography - Single or Series
Commit to Something Agency: Wieden+Kennedy / New York + Art Partners / New York Client: Equinox Category: Craft - Photography - Single or Series / Photography - Single or Series
Sounds of the City Agency: ROSAPARK / PARIS Client: Thalys Category: Consumer - Environmental / Immersive Design / Ambient Media - Series
Speaking Images 2015 Agency: Serviceplan / Munich Client: World Press Photo Category: Innovation - Publication Design / Publication Design
Paper Agency: RPA / Santa Monica + RESET CONTENT / Santa Monica Client: American Honda Motor Category: Craft - Animation - Single or Series / Animation - Single or Series
Doors Agency: Buck Design / New York Client: Alcoholics Anonymous Category: Craft - Animation - Single or Series / Animation - Single or Series
The Letter Agency: Heimat / Berlin Client: OTTO Category: Craft - Animation - Single or Series / Animation - Single or Series
Year In Search 2015 Agency: 72andSunny / Los Angeles Client: Google Category: Consumer - Broadcast & Moving Image / Short Films & Videos
Our Family Knows Glasses Agency: Design Army / Washington, DC Client: Georgetown Optician Category: Consumer - Broadcast & Moving Image / Short Films & Videos
Dream On Agency: Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco Client: Adobe Category: Consumer - Broadcast & Moving Image / Short Films & Videos
Blueprint of Typographic Landscape Agency: Grand Deluxe / Matsuyama Client: Hori Architect Category: Craft - Typography - Single or Series / Typography - Single or Series
Sushi Fonts Agency: HAKUHODO Inc. / Tokyo Client: Tsukiji Tama Sushi Category: Craft - Typography - Single or Series / Typography - Single or Series
Celebrating 50 Years in Brazil Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Nissin Ajinomoto Category: Craft - Typography - Single or Series / Typography - Single or Series
TAKAO 599 MUSEUM Agency: Daikoku Design Institute, the Nippon Design Center, inc. / Tokyo Client: Hachioji Category: Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series
Blockbuster Box Agency: Ogilvy & Mather Group HK / Hong Kong + Brand Union HK / Hong Kong Client: Pizza Hut Category: Innovation - Package Design / Package Design
I Am A Witness Agency: Goodby Silverstein & Partners / San Francisco + Moonbot Studios / Shreveport + Mutato Muzika / West Hollywood Client: Ad Council Category: Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)
Printed By Somerset Agency: Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto Client: Somerset Graphics Category: Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)
7 Letters Agency: &Larry / Singapore + Chuan Pictures / Singapore + Tate Anzur / Singapore Client: Chuan Pictures Category: Consumer - Publication Design / Book Layout Design
Words of Protest Agency: Concrete Design Communications / Toronto Client: Wayward Arts Category: Consumer - Publication Design / Book Layout Design
The Last Wish Agency: Cheil Worldwide / Seoul Client: Samsung Category: CSR - Data Visualization / Data Visualization
Raid® "Roach Restaurants" Agency: Energy BBDO / Chicago Client: S.C. Johnson Category: Consumer - Collateral Design / Promotional Items - Single or Series
Define the Difference Agency: Ogilvy Group Thailand / Bangkok Client: Noble Development Public Category: Consumer - Collateral Design / Promotional Items - Single or Series
A2C Agency: lg2boutique / Montréal + lg2fabrique / Montréal Client: A2C Category: Consumer - Brand Identity / Logo
Safety Truck Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires Client: Samsung Category: CSR - Environmental / Immersive Design / Environmental / Immersive Design
Volvo LifePaint Agency: Grey / London + Albedo100 / Malmö Client: Volvo Car UK Category: CSR - Environmental / Immersive Design / Environmental / Immersive Design
Wheaties Redesign Agency: Jones Knowles Ritchie / NY Client: General Mills Category: Consumer - Brand Identity / Rebranding
Budweiser Redesign Agency: Jones Knowles Ritchie / New York City Client: Budweiser Category: Consumer - Brand Identity / Rebranding
A2C Agency: lg2boutique / Montréal + lg2fabrique / Montréal Client: A2C Category: Consumer - Brand Identity / Rebranding

2016 Design Gold Pencil

NIKKEN SEKKEI / Tokyo + Ryohin Keikaku / Tokyo + PARTY / Tokyo

Narita International Airport Corporation

Narita International Airport Terminal 3

Consumer - Environmental / Immersive Design / Wayfinding

DE16036G

2016 Design Silver Pencil

IMPACT BBDO / Dubai

Mercedes-Benz

The Tribal Rapport Field Guide

Consumer - Collateral Design / Booklets, Brochures & Product Catalogues

DE16011S

2016 Design Gold Pencil

emuni llp. / Tokyo

Earth & Salt

Shapes

Consumer - Collateral Design / Posters - Series

DE16001G

2016 Design Gold Pencil

emuni llp. / Tokyo

Rapyard

Loading

Consumer - Collateral Design / Posters - Series

DE16002G

2016 Design Silver Pencil

DENTSU INC. / Tokyo

TV Tokyo

World Table Tennis Championships 2015

Consumer - Collateral Design / Posters - Series

DE16003S

2016 Design Silver Pencil

MCCANN WORLDGROUP INDIA / Mumbai

Dabur Gastrina

Musical Instruments

Consumer - Collateral Design / Posters - Series

DE16004S

2016 Design Bronze Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Nissin Ajinomoto

Celebrating 50 Years in Brazil

Consumer - Collateral Design / Posters - Series

DE16005B

2016 Design Bronze Pencil

Hakuhodo.Inc / Tokyo

Comexposium Japan

Resilient Thinking

Consumer - Collateral Design / Posters - Series

DE16006B

2016 Design Silver Pencil

The Chase / Preston

Rob Walker

The Fifth Continent

Consumer - Brand Identity / Single Element

DE16012S

2016 Design Silver Pencil

H55 / Singapore

H55

H55 1999?2015

Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series

DE16022S

2016 Design Silver Pencil

Ultra Creative / Minneapolis

Ultra Creative

Horrible Things

Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series

DE16023S

2016 Design Bronze Pencil

Mistress / Los Angeles

Netflix - Narcos

Narcos - Cokenomics

Consumer - Data Visualization / Infographics (Charts, Maps, Graphs)

DE16019B

2016 Design Gold Pencil

DDB Spain / Madrid

No somos delito (We are not crime)

Holograms for Freedom

Innovation - Environmental / Immersive Design / Environmental / Immersive Design

DE16056G

2016 Design Silver Pencil

AKQA / San Francisco + LOS YORK / Los Angeles

Jordan Brand

The Last Shot

Innovation - Environmental / Immersive Design / Environmental / Immersive Design

DE16057S

2016 Design Silver Pencil

Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires

Samsung

Safety Truck

Innovation - Environmental / Immersive Design / Environmental / Immersive Design

DE16058S

2016 Design Bronze Pencil

ROSAPARK / PARIS

Thalys

Sounds of the City

Innovation - Environmental / Immersive Design / Environmental / Immersive Design

DE16059B

2016 Design Gold Pencil

DENTSU INC. / Tokyo + TOHOKUSHINSHA FILM CORPORATION / Tokyo + Sakano photo office / Tokyo + ADBRAIN Inc. / Tokyo

Turner Colour Works

Painting of Paints

Craft - Illustration - Single or Series / Illustration - Single or Series

DE16068G

2016 Design Silver Pencil

PPM BRASIL / SAO PAULO

Tendall Grill

Royal Cuts

Craft - Illustration - Single or Series / Illustration - Single or Series

DE16069S

2016 Design Bronze Pencil

Grabarz & Partner / Hamburg

Robin Wood

Disappearing Animals

Craft - Illustration - Single or Series / Illustration - Single or Series

DE16070B

2016 Design Bronze Pencil

Mattson Creative / Irvine

Lucasfilm

Star Wars Modern

Craft - Illustration - Single or Series / Illustration - Single or Series

DE16071B

2016 Design Bronze Pencil

Ogilvy & Mather Group HK / Hong Kong + Brand Union HK / Hong Kong

Pizza Hut

Blockbuster Box

Craft - Illustration - Single or Series / Illustration - Single or Series

DE16072B

2016 Design Gold Pencil

OpenCo - The Open Collaboration / Johannesburg

Apartheid Museum

Make Sense of the Present

Craft - Photography - Single or Series / Photography - Single or Series

DE16065G

2016 Design Silver Pencil

DENTSU INC. / Tokyo

TV Tokyo

World Table Tennis Championships 2015

Craft - Photography - Single or Series / Photography - Single or Series

DE16066S

2016 Design Silver Pencil

Wieden+Kennedy / New York + Art Partners / New York

Equinox

Commit to Something

Craft - Photography - Single or Series / Photography - Single or Series

DE16067S

2016 Design Gold Pencil

ROSAPARK / PARIS

Thalys

Sounds of the City

Consumer - Environmental / Immersive Design / Ambient Media - Series

DE16029G

2016 Design Bronze Pencil

Serviceplan / Munich

World Press Photo

Speaking Images 2015

Innovation - Publication Design / Publication Design

DE16055B

2016 Design Gold Pencil

RPA / Santa Monica + RESET CONTENT / Santa Monica

American Honda Motor

Paper

Craft - Animation - Single or Series / Animation - Single or Series

DE16076G

2016 Design Silver Pencil

Buck Design / New York

Alcoholics Anonymous

Doors

Craft - Animation - Single or Series / Animation - Single or Series

DE16077S

2016 Design Bronze Pencil

Heimat / Berlin

OTTO

The Letter

Craft - Animation - Single or Series / Animation - Single or Series

DE16078B

2016 Design Silver Pencil

72andSunny / Los Angeles

Google

Year In Search 2015

Consumer - Broadcast & Moving Image / Short Films & Videos

DE16037S

2016 Design Bronze Pencil

Design Army / Washington, DC

Georgetown Optician

Our Family Knows Glasses

Consumer - Broadcast & Moving Image / Short Films & Videos

DE16038B

2016 Design Bronze Pencil

Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco

Adobe

Dream On

Consumer - Broadcast & Moving Image / Short Films & Videos

DE16039B

2016 Design Gold Pencil

Grand Deluxe / Matsuyama

Hori Architect

Blueprint of Typographic Landscape

Craft - Typography - Single or Series / Typography - Single or Series

DE16073G

2016 Design Gold Pencil

HAKUHODO Inc. / Tokyo

Tsukiji Tama Sushi

Sushi Fonts

Craft - Typography - Single or Series / Typography - Single or Series

DE16074G

2016 Design Silver Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Nissin Ajinomoto

Celebrating 50 Years in Brazil

Craft - Typography - Single or Series / Typography - Single or Series

DE16075S

2016 Design Bronze Pencil

Daikoku Design Institute, the Nippon Design Center, inc. / Tokyo

Hachioji

TAKAO 599 MUSEUM

Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series

DE16046B

2016 Design Silver Pencil

Ogilvy & Mather Group HK / Hong Kong + Brand Union HK / Hong Kong

Pizza Hut

Blockbuster Box

Innovation - Package Design / Package Design

DE16061S

2016 Design Silver Pencil

Goodby Silverstein & Partners / San Francisco + Moonbot Studios / Shreveport + Mutato Muzika / West Hollywood

Ad Council

I Am A Witness

Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)

DE16053S

2016 Design Bronze Pencil

Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto

Somerset Graphics

Printed By Somerset

Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)

DE16054B

2016 Design Silver Pencil

&Larry / Singapore + Chuan Pictures / Singapore + Tate Anzur / Singapore

Chuan Pictures

7 Letters

Consumer - Publication Design / Book Layout Design

DE16020S

2016 Design Bronze Pencil

Concrete Design Communications / Toronto

Wayward Arts

Words of Protest

Consumer - Publication Design / Book Layout Design

DE16021B

2016 Design Bronze Pencil

Cheil Worldwide / Seoul

Samsung

The Last Wish

CSR - Data Visualization / Data Visualization

DE16040B

2016 Design Bronze Pencil

Energy BBDO / Chicago

S.C. Johnson

Raid® "Roach Restaurants"

Consumer - Collateral Design / Promotional Items - Single or Series

DE16009B

2016 Design Bronze Pencil

Ogilvy Group Thailand / Bangkok

Noble Development Public

Define the Difference

Consumer - Collateral Design / Promotional Items - Single or Series

DE16010B

2016 Design Bronze Pencil

lg2boutique / Montréal + lg2fabrique / Montréal

A2C

A2C

Consumer - Brand Identity / Logo

DE16015B

2016 Design Gold Pencil

Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires

Samsung

Safety Truck

CSR - Environmental / Immersive Design / Environmental / Immersive Design

DE16041G

2016 Design Silver Pencil

Grey / London + Albedo100 / Malmö

Volvo Car UK

Volvo LifePaint

CSR - Environmental / Immersive Design / Environmental / Immersive Design

DE16042S

2016 Design Silver Pencil

Jones Knowles Ritchie / NY

General Mills

Wheaties Redesign

Consumer - Brand Identity / Rebranding

DE16016S

2016 Design Bronze Pencil

Jones Knowles Ritchie / New York City

Budweiser

Budweiser Redesign

Consumer - Brand Identity / Rebranding

DE16017B

2016 Design Bronze Pencil

lg2boutique / Montréal + lg2fabrique / Montréal

A2C

A2C

Consumer - Brand Identity / Rebranding

DE16018B

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