The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Nameless Paints
Agency: Dentsu Inc. / Tokyo
Client: Kokuyo Category: Innovation - Package Design / Package Design
Shapes
Agency: emuni llp. / Tokyo
Client: Earth & Salt Category: Consumer - Collateral Design / Posters - Series
Loading
Agency: emuni llp. / Tokyo
Client: Rapyard Category: Consumer - Collateral Design / Posters - Series
World Table Tennis Championships 2015
Agency: DENTSU INC. / Tokyo
Client: TV Tokyo Category: Consumer - Collateral Design / Posters - Series
Musical Instruments
Agency: MCCANN WORLDGROUP INDIA / Mumbai
Client: Dabur Gastrina Category: Consumer - Collateral Design / Posters - Series
Celebrating 50 Years in Brazil
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Nissin Ajinomoto Category: Consumer - Collateral Design / Posters - Series
Resilient Thinking
Agency: Hakuhodo.Inc / Tokyo
Client: Comexposium Japan Category: Consumer - Collateral Design / Posters - Series
I Am A Witness
Agency: Goodby Silverstein & Partners / San Francisco + Moonbot Studios / Shreveport + Mutato Muzika / West Hollywood
Client: Ad Council Category: Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)
Printed By Somerset
Agency: Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto
Client: Somerset Graphics Category: Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)
Speaking Images 2015
Agency: Serviceplan / Munich
Client: World Press Photo Category: Innovation - Publication Design / Publication Design
7 Letters
Agency: &Larry / Singapore + Chuan Pictures / Singapore + Tate Anzur / Singapore
Client: Chuan Pictures Category: Consumer - Publication Design / Book Layout Design
Words of Protest
Agency: Concrete Design Communications / Toronto
Client: Wayward Arts Category: Consumer - Publication Design / Book Layout Design
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles
Client: Jordan Brand Category: Consumer - Environmental / Immersive Design / Brand Installations
mt expo yokohama
Agency: iyamadesign inc. / Tokyo
Client: Kamoi kakoshi Category: Consumer - Environmental / Immersive Design / Brand Installations
Skittles Holiday Pawn Shop
Agency: BBDO / Toronto
Client: Wrigley Canada Category: Consumer - Environmental / Immersive Design / Brand Installations
The Fifth Continent
Agency: The Chase / Preston
Client: Rob Walker Category: Consumer - Brand Identity / Single Element
TAKAO 599 MUSEUM
Agency: Daikoku Design Institute, the Nippon Design Center, inc. / Tokyo
Client: Hachioji Category: Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series
Holograms for Freedom
Agency: DDB Spain / Madrid
Client: No somos delito (We are not crime) Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles
Client: Jordan Brand Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Safety Truck
Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires
Client: Samsung Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Sounds of the City
Agency: ROSAPARK / PARIS
Client: Thalys Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
mt expo 2015
Agency: iyamadesign inc. / Tokyo
Client: Kamoi kakoshi Category: Consumer - Environmental / Immersive Design / Indoor Spaces
BMW xWalk
Agency: Serviceplan / Munich + Serviceplan Middle East / Dubai
Client: BMW Group Middle East Category: Consumer - Environmental / Immersive Design / Indoor Spaces
The Last Wish
Agency: Cheil Worldwide / Seoul
Client: Samsung Category: CSR - Data Visualization / Data Visualization
Make Sense of the Present
Agency: OpenCo - The Open Collaboration / Johannesburg
Client: Apartheid Museum Category: Craft - Photography - Single or Series / Photography - Single or Series
World Table Tennis Championships 2015
Agency: DENTSU INC. / Tokyo
Client: TV Tokyo Category: Craft - Photography - Single or Series / Photography - Single or Series
Commit to Something
Agency: Wieden+Kennedy / New York + Art Partners / New York
Client: Equinox Category: Craft - Photography - Single or Series / Photography - Single or Series
Blockbuster Box
Agency: Ogilvy & Mather Group HK / Hong Kong + Brand Union HK / Hong Kong
Client: Pizza Hut Category: Innovation - Package Design / Package Design
H55 1999?2015
Agency: H55 / Singapore
Client: H55 Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Horrible Things
Agency: Ultra Creative / Minneapolis
Client: Ultra Creative Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
The Tribal Rapport Field Guide
Agency: IMPACT BBDO / Dubai
Client: Mercedes-Benz Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
The Shape of Imagination
Agency: Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore
Client: LEGO Category: Consumer - Collateral Design / P.O.P. & In-Store - Single
The Freshest Orange Juice Brand
Agency: Marcel / Paris
Client: Intermarché Category: Consumer - Collateral Design / P.O.P. & In-Store - Single
A2C
Agency: lg2boutique / Montréal + lg2fabrique / Montréal
Client: A2C Category: Consumer - Brand Identity / Logo
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York
Client: States United to Prevent Gun Violence Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Love Has No Labels
Agency: R/GA / New York
Client: Ad Council Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Kite
Agency: MCCANN WORLDGROUP INDIA / Mumbai
Client: Jivdaya Charitable Trust Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
The Unforgotten
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Dreams of Dalí
Agency: Goodby Silverstein & Partners / San Francisco
Client: The Dalí Museum Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Raid® "Roach Restaurants"
Agency: Energy BBDO / Chicago
Client: S.C. Johnson Category: Consumer - Collateral Design / Promotional Items - Single or Series
Define the Difference
Agency: Ogilvy Group Thailand / Bangkok
Client: Noble Development Public Category: Consumer - Collateral Design / Promotional Items - Single or Series
Painting of Paints
Agency: DENTSU INC. / Tokyo + TOHOKUSHINSHA FILM CORPORATION / Tokyo + Sakano photo office / Tokyo + ADBRAIN Inc. / Tokyo
Client: Turner Colour Works Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Royal Cuts
Agency: PPM BRASIL / SAO PAULO
Client: Tendall Grill Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Disappearing Animals
Agency: Grabarz & Partner / Hamburg
Client: Robin Wood Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Star Wars Modern
Agency: Mattson Creative / Irvine
Client: Lucasfilm Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Blockbuster Box
Agency: Ogilvy & Mather Group HK / Hong Kong + Brand Union HK / Hong Kong
Client: Pizza Hut Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Game Spot Palo
Agency: Dentsu Inc. / Tokyo
Client: Aeon Fantasy Category: Consumer - Brand Identity / Series
PR%F Identity
Agency: WAX / Calgary
Client: Proof Cocktails & Curiosities Category: Consumer - Brand Identity / Series
Unforgotten Soldiers
Agency: DDB Group New Zealand / Auckland
Client: SKY TV Category: Consumer - Environmental / Immersive Design / Outdoor Spaces
Wheaties Redesign
Agency: Jones Knowles Ritchie / NY
Client: General Mills Category: Consumer - Brand Identity / Rebranding
Award:
2016 Design Gold Pencil
Agency:
Dentsu Inc. / Tokyo
Client:
Kokuyo
Title:
Nameless Paints
Category:
Innovation - Package Design / Package Design
Annual ID:
DE16060G
Award:
2016 Design Gold Pencil
Agency:
emuni llp. / Tokyo
Client:
Earth & Salt
Title:
Shapes
Category:
Consumer - Collateral Design / Posters - Series
Annual ID:
DE16001G
Award:
2016 Design Gold Pencil
Agency:
emuni llp. / Tokyo
Client:
Rapyard
Title:
Loading
Category:
Consumer - Collateral Design / Posters - Series
Annual ID:
DE16002G
Award:
2016 Design Silver Pencil
Agency:
DENTSU INC. / Tokyo
Client:
TV Tokyo
Title:
World Table Tennis Championships 2015
Category:
Consumer - Collateral Design / Posters - Series
Annual ID:
DE16003S
Award:
2016 Design Silver Pencil
Agency:
MCCANN WORLDGROUP INDIA / Mumbai
Client:
Dabur Gastrina
Title:
Musical Instruments
Category:
Consumer - Collateral Design / Posters - Series
Annual ID:
DE16004S
Award:
2016 Design Bronze Pencil
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Nissin Ajinomoto
Title:
Celebrating 50 Years in Brazil
Category:
Consumer - Collateral Design / Posters - Series
Annual ID:
DE16005B
Award:
2016 Design Bronze Pencil
Agency:
Hakuhodo.Inc / Tokyo
Client:
Comexposium Japan
Title:
Resilient Thinking
Category:
Consumer - Collateral Design / Posters - Series
Annual ID:
DE16006B
Award:
2016 Design Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco + Moonbot Studios / Shreveport + Mutato Muzika / West Hollywood
Client:
Ad Council
Title:
I Am A Witness
Category:
Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)
Annual ID:
DE16053S
Award:
2016 Design Bronze Pencil
Agency:
Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto
Client:
Somerset Graphics
Title:
Printed By Somerset
Category:
Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)
Annual ID:
DE16054B
Award:
2016 Design Bronze Pencil
Agency:
Serviceplan / Munich
Client:
World Press Photo
Title:
Speaking Images 2015
Category:
Innovation - Publication Design / Publication Design
Annual ID:
DE16055B
Award:
2016 Design Silver Pencil
Agency:
&Larry / Singapore + Chuan Pictures / Singapore + Tate Anzur / Singapore
Client:
Chuan Pictures
Title:
7 Letters
Category:
Consumer - Publication Design / Book Layout Design
Annual ID:
DE16020S
Award:
2016 Design Bronze Pencil
Agency:
Concrete Design Communications / Toronto
Client:
Wayward Arts
Title:
Words of Protest
Category:
Consumer - Publication Design / Book Layout Design
Annual ID:
DE16021B
Award:
2016 Design Gold Pencil
Agency:
AKQA / San Francisco + LOS YORK / Los Angeles
Client:
Jordan Brand
Title:
The Last Shot
Category:
Consumer - Environmental / Immersive Design / Brand Installations
Annual ID:
DE16033G
Award:
2016 Design Gold Pencil
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi kakoshi
Title:
mt expo yokohama
Category:
Consumer - Environmental / Immersive Design / Brand Installations
Annual ID:
DE16034G
Award:
2016 Design Bronze Pencil
Agency:
BBDO / Toronto
Client:
Wrigley Canada
Title:
Skittles Holiday Pawn Shop
Category:
Consumer - Environmental / Immersive Design / Brand Installations
Annual ID:
DE16035B
Award:
2016 Design Silver Pencil
Agency:
The Chase / Preston
Client:
Rob Walker
Title:
The Fifth Continent
Category:
Consumer - Brand Identity / Single Element
Annual ID:
DE16012S
Award:
2016 Design Bronze Pencil
Agency:
Daikoku Design Institute, the Nippon Design Center, inc. / Tokyo
Client:
Hachioji
Title:
TAKAO 599 MUSEUM
Category:
Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series
Annual ID:
DE16046B
Award:
2016 Design Gold Pencil
Agency:
DDB Spain / Madrid
Client:
No somos delito (We are not crime)
Title:
Holograms for Freedom
Category:
Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16056G
Award:
2016 Design Silver Pencil
Agency:
AKQA / San Francisco + LOS YORK / Los Angeles
Client:
Jordan Brand
Title:
The Last Shot
Category:
Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16057S
Award:
2016 Design Silver Pencil
Agency:
Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires
Client:
Samsung
Title:
Safety Truck
Category:
Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16058S
Award:
2016 Design Bronze Pencil
Agency:
ROSAPARK / PARIS
Client:
Thalys
Title:
Sounds of the City
Category:
Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16059B
Award:
2016 Design Gold Pencil
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi kakoshi
Title:
mt expo 2015
Category:
Consumer - Environmental / Immersive Design / Indoor Spaces
Annual ID:
DE16030G
Award:
2016 Design Bronze Pencil
Agency:
Serviceplan / Munich + Serviceplan Middle East / Dubai
Client:
BMW Group Middle East
Title:
BMW xWalk
Category:
Consumer - Environmental / Immersive Design / Indoor Spaces
Annual ID:
DE16031B
Award:
2016 Design Bronze Pencil
Agency:
Cheil Worldwide / Seoul
Client:
Samsung
Title:
The Last Wish
Category:
CSR - Data Visualization / Data Visualization
Annual ID:
DE16040B
Award:
2016 Design Gold Pencil
Agency:
OpenCo - The Open Collaboration / Johannesburg
Client:
Apartheid Museum
Title:
Make Sense of the Present
Category:
Craft - Photography - Single or Series / Photography - Single or Series
Annual ID:
DE16065G
Award:
2016 Design Silver Pencil
Agency:
DENTSU INC. / Tokyo
Client:
TV Tokyo
Title:
World Table Tennis Championships 2015
Category:
Craft - Photography - Single or Series / Photography - Single or Series
Annual ID:
DE16066S
Award:
2016 Design Silver Pencil
Agency:
Wieden+Kennedy / New York + Art Partners / New York
Client:
Equinox
Title:
Commit to Something
Category:
Craft - Photography - Single or Series / Photography - Single or Series
Annual ID:
DE16067S
Award:
2016 Design Silver Pencil
Agency:
Ogilvy & Mather Group HK / Hong Kong + Brand Union HK / Hong Kong
Client:
Pizza Hut
Title:
Blockbuster Box
Category:
Innovation - Package Design / Package Design
Annual ID:
DE16061S
Award:
2016 Design Silver Pencil
Agency:
H55 / Singapore
Client:
H55
Title:
H55 1999?2015
Category:
Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Annual ID:
DE16022S
Award:
2016 Design Silver Pencil
Agency:
Ultra Creative / Minneapolis
Client:
Ultra Creative
Title:
Horrible Things
Category:
Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Annual ID:
DE16023S
Award:
2016 Design Silver Pencil
Agency:
IMPACT BBDO / Dubai
Client:
Mercedes-Benz
Title:
The Tribal Rapport Field Guide
Category:
Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Annual ID:
DE16011S
Award:
2016 Design Silver Pencil
Agency:
Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore
Client:
LEGO
Title:
The Shape of Imagination
Category:
Consumer - Collateral Design / P.O.P. & In-Store - Single
Annual ID:
DE16007S
Award:
2016 Design Bronze Pencil
Agency:
Marcel / Paris
Client:
Intermarché
Title:
The Freshest Orange Juice Brand
Category:
Consumer - Collateral Design / P.O.P. & In-Store - Single
Annual ID:
DE16008B
Award:
2016 Design Bronze Pencil
Agency:
lg2boutique / Montréal + lg2fabrique / Montréal
Client:
A2C
Title:
A2C
Category:
Consumer - Brand Identity / Logo
Annual ID:
DE16015B
Award:
2016 Design Gold Pencil
Agency:
Grey / New York + Rival School Pictures / New York
Client:
States United to Prevent Gun Violence
Title:
The Gun Shop
Category:
Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16047G
Award:
2016 Design Gold Pencil
Agency:
R/GA / New York
Client:
Ad Council
Title:
Love Has No Labels
Category:
Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16048G
Award:
2016 Design Silver Pencil
Agency:
MCCANN WORLDGROUP INDIA / Mumbai
Client:
Jivdaya Charitable Trust
Title:
Kite
Category:
Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16049S
Award:
2016 Design Bronze Pencil
Agency:
FCB / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
The Unforgotten
Category:
Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16050B
Award:
2016 Design Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
The Dalí Museum
Title:
Dreams of Dalí
Category:
Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16051B
Award:
2016 Design Bronze Pencil
Agency:
Energy BBDO / Chicago
Client:
S.C. Johnson
Title:
Raid® "Roach Restaurants"
Category:
Consumer - Collateral Design / Promotional Items - Single or Series
Annual ID:
DE16009B
Award:
2016 Design Bronze Pencil
Agency:
Ogilvy Group Thailand / Bangkok
Client:
Noble Development Public
Title:
Define the Difference
Category:
Consumer - Collateral Design / Promotional Items - Single or Series
Annual ID:
DE16010B
Award:
2016 Design Gold Pencil
Agency:
DENTSU INC. / Tokyo + TOHOKUSHINSHA FILM CORPORATION / Tokyo + Sakano photo office / Tokyo + ADBRAIN Inc. / Tokyo
Client:
Turner Colour Works
Title:
Painting of Paints
Category:
Craft - Illustration - Single or Series / Illustration - Single or Series
Annual ID:
DE16068G
Award:
2016 Design Silver Pencil
Agency:
PPM BRASIL / SAO PAULO
Client:
Tendall Grill
Title:
Royal Cuts
Category:
Craft - Illustration - Single or Series / Illustration - Single or Series
Annual ID:
DE16069S
Award:
2016 Design Bronze Pencil
Agency:
Grabarz & Partner / Hamburg
Client:
Robin Wood
Title:
Disappearing Animals
Category:
Craft - Illustration - Single or Series / Illustration - Single or Series
Annual ID:
DE16070B
Award:
2016 Design Bronze Pencil
Agency:
Mattson Creative / Irvine
Client:
Lucasfilm
Title:
Star Wars Modern
Category:
Craft - Illustration - Single or Series / Illustration - Single or Series
Annual ID:
DE16071B
Award:
2016 Design Bronze Pencil
Agency:
Ogilvy & Mather Group HK / Hong Kong + Brand Union HK / Hong Kong
Client:
Pizza Hut
Title:
Blockbuster Box
Category:
Craft - Illustration - Single or Series / Illustration - Single or Series
Annual ID:
DE16072B
Award:
2016 Design Silver Pencil
Agency:
Dentsu Inc. / Tokyo
Client:
Aeon Fantasy
Title:
Game Spot Palo
Category:
Consumer - Brand Identity / Series
Annual ID:
DE16013S
Award:
2016 Design Bronze Pencil
Agency:
WAX / Calgary
Client:
Proof Cocktails & Curiosities
Title:
PR%F Identity
Category:
Consumer - Brand Identity / Series
Annual ID:
DE16014B
Award:
2016 Design Gold Pencil
Agency:
DDB Group New Zealand / Auckland
Client:
SKY TV
Title:
Unforgotten Soldiers
Category:
Consumer - Environmental / Immersive Design / Outdoor Spaces
Annual ID:
DE16032G
Award:
2016 Design Silver Pencil
Agency:
Jones Knowles Ritchie / NY
Client:
General Mills
Title:
Wheaties Redesign
Category:
Consumer - Brand Identity / Rebranding
Annual ID:
DE16016S
