The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.






Annual ID

RE:Shakespeare Agency: Cheil Worldwide, / London + UNIT9 / London Client: Samsung Electronics & The Royal Shakespeare Company Category: Consumer - Mobile / Utility
Lufthansa Apple Watch App Agency: SapientNitro / Munich Client: Lufthansa Category: Consumer - Mobile / Utility
Clever Kash Agency: Saatchi & Saatchi / Auckland Client: ASB Bank Category: Consumer - Cross-Channel / Utility
Because Recollection Agency: 84. / Paris Client: Because Music Category: Consumer - Web / User Experience
Google Shopping Insights Agency: Grow / Norfolk Client: Google Category: Craft - Data Visualization / Data Visualization
FocusMotion Agency: R/GA / New York + LA Dodgers / Los Angeles + Focus Motion / Los Angeles Client: FocusMotion Category: Innovation - Mobile / Mobile

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