The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Prototyping System for Regional Economy and Society Bigdata Visualization System Agency: Cabinet Secretariat, Japan / Tokyo + TEIKOKU DATABANK, LTD. / Tokyo + takram design enginnering / Tokyo Client: The Small and Medium Enterprise Agency, Japan + Cabinet Secretariat, Japan Category: Craft - Data Visualization / Data Visualization
Subaru Environmental Website featuring the National Parks Zero Landfill Initiative Agency: Carmichael Lynch / Minneapolis + RESN / Amsterdam Client: Subaru of America Category: CSR - Web / Web
Teladoc Member App Agency: DigitasLBi North America / New York Client: Teladoc Category: Consumer - Mobile / User Experience
Smiles Trip Book Agency: FCB BRASIL / SAO PAULO Client: Smiles Category: Consumer - Mobile / User Experience
Primer Agency: Google / New York Client: Google Category: Consumer - Mobile / User Experience
Kit Mail Hologram Agency: J. Walter Thompson Japan / Tokyo Client: Nestle Japan / Japan Post Category: Consumer - Mobile / User Experience
Make Up Genius Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris Client: L'Oréal Paris Category: Consumer - Mobile / User Experience
Wilson X Connected Basketball Agency: Phenomenon / Los Angeles Client: Wilson Sporting Goods Category: Consumer - Mobile / User Experience
Lufthansa Apple Watch App Agency: SapientNitro / Munich Client: Lufthansa Category: Consumer - Mobile / User Experience
The Les Paul Skill Check Agency: Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich Client: Gibson Guitar Category: Consumer - Mobile / User Experience
The Match Agency: Serviceplan / Munich + Plan.Net / Munich Client: Sky Deutschland Fernsehen Category: Consumer - Mobile / User Experience
Samsung KalimaLock Agency: Cheil Mena / Dubai + KRDS / Paris + Milkshake Media / Dubai Client: Samsung Gulf Electronics Category: CSR - Mobile / Mobile
Always BackMeApp Agency: Leo Burnett Co. Srl / Milan Client: Procter & Gamble Category: CSR - Mobile / Mobile
Kinduct Agency: R/GA / New York + LA Dodgers / Los Angeles + Kinduct / Halifax Client: Kinduct Technologies Category: Consumer - Cross-Channel / Utility
Spotify Discover Weekly Agency: Spotify / New York Client: Spotify Category: Consumer - Cross-Channel / Utility
Unboxed Agency: BBH / London + Wellcom / London + 750mph / London Client: Clarks Category: Consumer - Web / User Experience
Meet Halfway Agency: CP+B / LA Client: PayPal / Airbnb Category: Consumer - Web / User Experience
Masahiromaruyama.com Agency: Dentsu / Tokyo + Dentsu Utama / Kuala Lumpur Client: Masahiro Maruyama Category: Consumer - Web / User Experience
Ta.co Agency: Deutsch / Los Angeles Client: Taco Bell Category: Consumer - Web / User Experience
Sons of Gallipoli Agency: Jam3 / Toronto + Modiki / Istanbul Client: Kale, Modiki Category: Consumer - Web / User Experience
Saints & Strangers Agency: MullenLowe U.S. / Boston Client: National Geographic Channel Category: Consumer - Web / User Experience
Subaru Environmental Website featuring the National Parks Zero Landfill Initiative Agency: Carmichael Lynch / Minneapolis + RESN / Amsterdam Client: Subaru of America Category: Craft - Information Architecture / Information Architecture
Inside Abbey Road Agency: Google Creative Lab / London + Stinkdigital / London Client: Google Category: Craft - Information Architecture / Information Architecture
'Missing Child' Lock Screens Agency: Cheil / Hong Kong Client: Save The Children Category: Non-Profit - Mobile / Mobile
nfscan Agency: LDC / São Paulo Client: nfscan Category: Non-Profit - Mobile / Mobile
The NYSCI Noticing Tools Agency: Local Projects / New York Client: New York Hall of Science Category: Non-Profit - Mobile / Mobile
Moving Through Glass Agency: SS+K / New York + Firefall Pro / New York + Walking Productions / Brooklyn Client: Mark Morris Dance Group Category: Non-Profit - Mobile / Mobile
SPEED CHESS Agency: Bascule Inc. / Tokyo + DENTSU INC. / Tokyo + Salvo Inc. / Tokyo Client: Team Speed Chess Category: Craft - Interface Design / Interface Design
Subaru Environmental Website featuring the National Parks Zero Landfill Initiative Agency: Carmichael Lynch / Minneapolis + RESN / Amsterdam Client: Subaru of America Category: Craft - Interface Design / Interface Design
Krispy Kreme - E-Commerce Store Agency: Digital Arts Network / Sydney + Krispy Kreme / Sydney Client: Krispy Kreme Category: Craft - Interface Design / Interface Design
Primer Agency: Google / New York Client: Google Category: Craft - Interface Design / Interface Design
Inside Abbey Road Agency: Google Creative Lab / London + Stinkdigital / London Client: Google Category: Craft - Interface Design / Interface Design
ADF Active Agency: Havas Worldwide Australia / Sydney Client: Defence Force Recruiting Category: Craft - Interface Design / Interface Design
Sons of Gallipoli Agency: Jam3 / Toronto + Modiki / Istanbul Client: Kale, Modiki Category: Craft - Interface Design / Interface Design
Saints & Strangers Agency: MullenLowe U.S. / Boston Client: National Geographic Channel Category: Craft - Interface Design / Interface Design
Beagle - a tool for creating better proposals Agency: Spring/Summer / Copenhagen Client: Podio Category: Craft - Interface Design / Interface Design
Spotify - Year in Music 2015 Agency: Stinkdigital / New York Client: Spotify Category: Craft - Interface Design / Interface Design
The MSSNG Project Agency: BBDO / New York Client: Autism Speaks Category: Non-Profit - Web / Web
Life Unpaused Agency: Cossette / Toronto Client: SickKids Foundation Category: Non-Profit - Web / Web
The One Who Will End Cancer Agency: M&C Saatchi / Sydney + Toby and Pete / Sydney Client: Australian Cancer Research Foundation Category: Non-Profit - Web / Web
Antonymous - the Digital Smoke Bomb Agency: Serviceplan / Munich + Plan.Net / Munich Client: Piratenpartei Deutschland Category: Non-Profit - Web / Web
Clever Kash Agency: Saatchi & Saatchi / Auckland Client: ASB Category: Consumer - Cross-Channel / User Experience
Backup Memory Agency: 3SG BBDO / Tunis + PixelTrade / Tunis Client: Samsung Category: Consumer - Mobile / Utility
ADF Active Agency: Havas Worldwide Australia / Sydney Client: Defence Force Recruiting Category: Consumer - Mobile / Utility
Awair Agency: R/GA / New York + Bitfinder / Palo Alto Client: Bitfinder Category: Consumer - Mobile / Utility
UBS Planet Art Agency: Razorfish GmbH / Berlin Client: UBS Category: Consumer - Mobile / Utility
NatWest Apple Watch Agency: SapientNitro / London Client: NatWest Category: Consumer - Mobile / Utility
The 2015 Mustang Customizer Agency: Team / Detroit + Jam3 / Toronto Client: Ford Category: Consumer - Mobile / Utility
Time Flies with Delta Studio Agency: AKQA / Atlanta Client: Delta Air Lines Category: Consumer - Web / Utility
FieldLevel Agency: R/GA / New York + LA Dodgers / Los Angeles + FieldLevel / Los Angeles Client: FieldLevel Category: Consumer - Web / Utility

2016 UX / UI Merit Award

Cabinet Secretariat, Japan / Tokyo + TEIKOKU DATABANK, LTD. / Tokyo + takram design enginnering / Tokyo

The Small and Medium Enterprise Agency, Japan + Cabinet Secretariat, Japan

Prototyping System for Regional Economy and Society Bigdata Visualization System

Craft - Data Visualization / Data Visualization

UX16068M

2016 UX / UI Merit Award

Carmichael Lynch / Minneapolis + RESN / Amsterdam

Subaru of America

Subaru Environmental Website featuring the National Parks Zero Landfill Initiative

CSR - Web / Web

UX16048M

2016 UX / UI Merit Award

DigitasLBi North America / New York

Teladoc

Teladoc Member App

Consumer - Mobile / User Experience

UX16036M

2016 UX / UI Merit Award

FCB BRASIL / SAO PAULO

Smiles

Smiles Trip Book

Consumer - Mobile / User Experience

UX16037M

2016 UX / UI Merit Award

Google / New York

Google

Primer

Consumer - Mobile / User Experience

UX16038M

2016 UX / UI Merit Award

J. Walter Thompson Japan / Tokyo

Nestle Japan / Japan Post

Kit Mail Hologram

Consumer - Mobile / User Experience

UX16039M

2016 UX / UI Merit Award

McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris

L'Oréal Paris

Make Up Genius

Consumer - Mobile / User Experience

UX16040M

2016 UX / UI Merit Award

Phenomenon / Los Angeles

Wilson Sporting Goods

Wilson X Connected Basketball

Consumer - Mobile / User Experience

UX16041M

2016 UX / UI Merit Award

SapientNitro / Munich

Lufthansa

Lufthansa Apple Watch App

Consumer - Mobile / User Experience

UX16042M

2016 UX / UI Merit Award

Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich

Gibson Guitar

The Les Paul Skill Check

Consumer - Mobile / User Experience

UX16043M

2016 UX / UI Merit Award

Serviceplan / Munich + Plan.Net / Munich

Sky Deutschland Fernsehen

The Match

Consumer - Mobile / User Experience

UX16044M

2016 UX / UI Merit Award

Cheil Mena / Dubai + KRDS / Paris + Milkshake Media / Dubai

Samsung Gulf Electronics

Samsung KalimaLock

CSR - Mobile / Mobile

UX16049M

2016 UX / UI Merit Award

Leo Burnett Co. Srl / Milan

Procter & Gamble

Always BackMeApp

CSR - Mobile / Mobile

UX16050M

2016 UX / UI Merit Award

R/GA / New York + LA Dodgers / Los Angeles + Kinduct / Halifax

Kinduct Technologies

Kinduct

Consumer - Cross-Channel / Utility

UX16045M

2016 UX / UI Merit Award

Spotify / New York

Spotify

Spotify Discover Weekly

Consumer - Cross-Channel / Utility

UX16046M

2016 UX / UI Merit Award

BBH / London + Wellcom / London + 750mph / London

Clarks

Unboxed

Consumer - Web / User Experience

UX16024M

2016 UX / UI Merit Award

CP+B / LA

PayPal / Airbnb

Meet Halfway

Consumer - Web / User Experience

UX16025M

2016 UX / UI Merit Award

Dentsu / Tokyo + Dentsu Utama / Kuala Lumpur

Masahiro Maruyama

Masahiromaruyama.com

Consumer - Web / User Experience

UX16026M

2016 UX / UI Merit Award

Deutsch / Los Angeles

Taco Bell

Ta.co

Consumer - Web / User Experience

UX16027M

2016 UX / UI Merit Award

Jam3 / Toronto + Modiki / Istanbul

Kale, Modiki

Sons of Gallipoli

Consumer - Web / User Experience

UX16028M

2016 UX / UI Merit Award

MullenLowe U.S. / Boston

National Geographic Channel

Saints & Strangers

Consumer - Web / User Experience

UX16029M

2016 UX / UI Merit Award

Carmichael Lynch / Minneapolis + RESN / Amsterdam

Subaru of America

Subaru Environmental Website featuring the National Parks Zero Landfill Initiative

Craft - Information Architecture / Information Architecture

UX16066M

2016 UX / UI Merit Award

Google Creative Lab / London + Stinkdigital / London

Google

Inside Abbey Road

Craft - Information Architecture / Information Architecture

UX16067M

2016 UX / UI Merit Award

Cheil / Hong Kong

Save The Children

'Missing Child' Lock Screens

Non-Profit - Mobile / Mobile

UX16055M

2016 UX / UI Merit Award

LDC / São Paulo

nfscan

nfscan

Non-Profit - Mobile / Mobile

UX16056M

2016 UX / UI Merit Award

Local Projects / New York

New York Hall of Science

The NYSCI Noticing Tools

Non-Profit - Mobile / Mobile

UX16057M

2016 UX / UI Merit Award

SS+K / New York + Firefall Pro / New York + Walking Productions / Brooklyn

Mark Morris Dance Group

Moving Through Glass

Non-Profit - Mobile / Mobile

UX16058M

2016 UX / UI Merit Award

Bascule Inc. / Tokyo + DENTSU INC. / Tokyo + Salvo Inc. / Tokyo

Team Speed Chess

SPEED CHESS

Craft - Interface Design / Interface Design

UX16069M

2016 UX / UI Merit Award

Carmichael Lynch / Minneapolis + RESN / Amsterdam

Subaru of America

Subaru Environmental Website featuring the National Parks Zero Landfill Initiative

Craft - Interface Design / Interface Design

UX16070M

2016 UX / UI Merit Award

Digital Arts Network / Sydney + Krispy Kreme / Sydney

Krispy Kreme

Krispy Kreme - E-Commerce Store

Craft - Interface Design / Interface Design

UX16071M

2016 UX / UI Merit Award

Google / New York

Google

Primer

Craft - Interface Design / Interface Design

UX16072M

2016 UX / UI Merit Award

Google Creative Lab / London + Stinkdigital / London

Google

Inside Abbey Road

Craft - Interface Design / Interface Design

UX16073M

2016 UX / UI Merit Award

Havas Worldwide Australia / Sydney

Defence Force Recruiting

ADF Active

Craft - Interface Design / Interface Design

UX16074M

2016 UX / UI Merit Award

Jam3 / Toronto + Modiki / Istanbul

Kale, Modiki

Sons of Gallipoli

Craft - Interface Design / Interface Design

UX16075M

2016 UX / UI Merit Award

MullenLowe U.S. / Boston

National Geographic Channel

Saints & Strangers

Craft - Interface Design / Interface Design

UX16076M

2016 UX / UI Merit Award

Spring/Summer / Copenhagen

Podio

Beagle - a tool for creating better proposals

Craft - Interface Design / Interface Design

UX16077M

2016 UX / UI Merit Award

Stinkdigital / New York

Spotify

Spotify - Year in Music 2015

Craft - Interface Design / Interface Design

UX16078M

2016 UX / UI Merit Award

BBDO / New York

Autism Speaks

The MSSNG Project

Non-Profit - Web / Web

UX16051M

2016 UX / UI Merit Award

Cossette / Toronto

SickKids Foundation

Life Unpaused

Non-Profit - Web / Web

UX16052M

2016 UX / UI Merit Award

M&C Saatchi / Sydney + Toby and Pete / Sydney

Australian Cancer Research Foundation

The One Who Will End Cancer

Non-Profit - Web / Web

UX16053M

2016 UX / UI Merit Award

Serviceplan / Munich + Plan.Net / Munich

Piratenpartei Deutschland

Antonymous - the Digital Smoke Bomb

Non-Profit - Web / Web

UX16054M

2016 UX / UI Merit Award

Saatchi & Saatchi / Auckland

ASB

Clever Kash

Consumer - Cross-Channel / User Experience

UX16047M

2016 UX / UI Merit Award

3SG BBDO / Tunis + PixelTrade / Tunis

Samsung

Backup Memory

Consumer - Mobile / Utility

UX16030M

2016 UX / UI Merit Award

Havas Worldwide Australia / Sydney

Defence Force Recruiting

ADF Active

Consumer - Mobile / Utility

UX16031M

2016 UX / UI Merit Award

R/GA / New York + Bitfinder / Palo Alto

Bitfinder

Awair

Consumer - Mobile / Utility

UX16032M

2016 UX / UI Merit Award

Razorfish GmbH / Berlin

UBS

UBS Planet Art

Consumer - Mobile / Utility

UX16033M

2016 UX / UI Merit Award

SapientNitro / London

NatWest

NatWest Apple Watch

Consumer - Mobile / Utility

UX16034M

2016 UX / UI Merit Award

Team / Detroit + Jam3 / Toronto

Ford

The 2015 Mustang Customizer

Consumer - Mobile / Utility

UX16035M

2016 UX / UI Merit Award

AKQA / Atlanta

Delta Air Lines

Time Flies with Delta Studio

Consumer - Web / Utility

UX16021M

2016 UX / UI Merit Award

R/GA / New York + LA Dodgers / Los Angeles + FieldLevel / Los Angeles

FieldLevel

FieldLevel

Consumer - Web / Utility

UX16022M

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