The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

Samsung KalimaLock
Agency: Cheil Mena / Dubai + KRDS / Paris + Milkshake Media / Dubai
Client: Samsung Gulf Electronics Category: CSR - Mobile / Mobile


Always BackMeApp
Agency: Leo Burnett Co. Srl / Milan
Client: Procter & Gamble Category: CSR - Mobile / Mobile


Subaru Environmental Website featuring the National Parks Zero Landfill Initiative
Agency: Carmichael Lynch / Minneapolis + RESN / Amsterdam
Client: Subaru of America Category: Craft - Information Architecture / Information Architecture


Inside Abbey Road
Agency: Google Creative Lab / London + Stinkdigital / London
Client: Google Category: Craft - Information Architecture / Information Architecture


Kinduct
Agency: R/GA / New York + LA Dodgers / Los Angeles + Kinduct / Halifax
Client: Kinduct Technologies Category: Consumer - Cross-Channel / Utility


Spotify Discover Weekly
Agency: Spotify / New York
Client: Spotify Category: Consumer - Cross-Channel / Utility


Bob Dylan - Studio A Revisited
Agency: Havas Worldwide / New York + Studio 6 / New York
Client: Legacy Recordings/Sony Music Category: Innovation - Web / Web


Shop With the Force
Agency: Zambezi / Culver City + Active Theory / Venice
Client: Stance Category: Innovation - Web / Web


Subaru Environmental Website featuring the National Parks Zero Landfill Initiative
Agency: Carmichael Lynch / Minneapolis + RESN / Amsterdam
Client: Subaru of America Category: CSR - Web / Web


'Missing Child' Lock Screens
Agency: Cheil / Hong Kong
Client: Save The Children Category: Non-Profit - Mobile / Mobile


The NYSCI Noticing Tools
Agency: Local Projects / New York
Client: New York Hall of Science Category: Non-Profit - Mobile / Mobile


Moving Through Glass
Agency: SS+K / New York + Firefall Pro / New York + Walking Productions / Brooklyn
Client: Mark Morris Dance Group Category: Non-Profit - Mobile / Mobile


Clever Kash
Agency: Saatchi & Saatchi / Auckland
Client: ASB Category: Consumer - Cross-Channel / User Experience


Unboxed
Agency: BBH / London + Wellcom / London + 750mph / London
Client: Clarks Category: Consumer - Web / User Experience


Masahiromaruyama.com
Agency: Dentsu / Tokyo + Dentsu Utama / Kuala Lumpur
Client: Masahiro Maruyama Category: Consumer - Web / User Experience


Sons of Gallipoli
Agency: Jam3 / Toronto + Modiki / Istanbul
Client: Kale, Modiki Category: Consumer - Web / User Experience


Saints & Strangers
Agency: MullenLowe U.S. / Boston
Client: National Geographic Channel Category: Consumer - Web / User Experience


Life Unpaused
Agency: Cossette / Toronto
Client: SickKids Foundation Category: Non-Profit - Web / Web


The One Who Will End Cancer
Agency: M&C Saatchi / Sydney + Toby and Pete / Sydney
Client: Australian Cancer Research Foundation Category: Non-Profit - Web / Web


Antonymous - the Digital Smoke Bomb
Agency: Serviceplan / Munich + Plan.Net / Munich
Client: Piratenpartei Deutschland Category: Non-Profit - Web / Web


Time Flies with Delta Studio
Agency: AKQA / Atlanta
Client: Delta Air Lines Category: Consumer - Web / Utility


FieldLevel
Agency: R/GA / New York + LA Dodgers / Los Angeles + FieldLevel / Los Angeles
Client: FieldLevel Category: Consumer - Web / Utility


The 2015 Mustang Customizer
Agency: Team / Detroit + Jam3 / Toronto
Client: Ford Category: Consumer - Web / Utility


Prototyping System for Regional Economy and Society Bigdata Visualization System
Agency: Cabinet Secretariat, Japan / Tokyo + TEIKOKU DATABANK, LTD. / Tokyo + takram design enginnering / Tokyo
Client: The Small and Medium Enterprise Agency, Japan + Cabinet Secretariat, Japan Category: Craft - Data Visualization / Data Visualization


Backup Memory
Agency: 3SG BBDO / Tunis + PixelTrade / Tunis
Client: Samsung Category: Consumer - Mobile / Utility


ADF Active
Agency: Havas Worldwide Australia / Sydney
Client: Defence Force Recruiting Category: Consumer - Mobile / Utility


Awair
Agency: R/GA / New York + Bitfinder / Palo Alto
Client: Bitfinder Category: Consumer - Mobile / Utility


NatWest Apple Watch
Agency: SapientNitro / London
Client: NatWest Category: Consumer - Mobile / Utility


The 2015 Mustang Customizer
Agency: Team / Detroit + Jam3 / Toronto
Client: Ford Category: Consumer - Mobile / Utility


Teladoc Member App
Agency: DigitasLBi North America / New York
Client: Teladoc Category: Consumer - Mobile / User Experience


Smiles Trip Book
Agency: FCB BRASIL / SAO PAULO
Client: Smiles Category: Consumer - Mobile / User Experience


Kit Mail Hologram
Agency: J. Walter Thompson Japan / Tokyo
Client: Nestle Japan / Japan Post Category: Consumer - Mobile / User Experience


Make Up Genius
Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris
Client: L'Oréal Paris Category: Consumer - Mobile / User Experience


Wilson X Connected Basketball
Agency: Phenomenon / Los Angeles
Client: Wilson Sporting Goods Category: Consumer - Mobile / User Experience


Lufthansa Apple Watch App
Agency: SapientNitro / Munich
Client: Lufthansa Category: Consumer - Mobile / User Experience


The Les Paul Skill Check
Agency: Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich
Client: Gibson Guitar Category: Consumer - Mobile / User Experience


The Match
Agency: Serviceplan / Munich + Plan.Net / Munich
Client: Sky Deutschland Fernsehen Category: Consumer - Mobile / User Experience


Smiles Trip Book
Agency: FCB BRASIL / SAO PAULO
Client: Smiles Category: Innovation - Mobile / Mobile


Samsung Smart Playboard
Agency: Leo Burnett Co. Srl / Milan
Client: Samsung Electronics Italy Category: Innovation - Mobile / Mobile


Kinetic
Agency: R/GA / New York + Kinetic / New York
Client: One Million Metrics Category: Innovation - Mobile / Mobile


LISNR
Agency: R/GA / New York + LISNR / New York
Client: LISNR Category: Innovation - Mobile / Mobile


Clever Kash
Agency: Saatchi & Saatchi / Auckland
Client: ASB Bank Category: Innovation - Mobile / Mobile


SPEED CHESS
Agency: Bascule Inc. / Tokyo + DENTSU INC. / Tokyo + Salvo Inc. / Tokyo
Client: Team Speed Chess Category: Craft - Interface Design / Interface Design


Subaru Environmental Website featuring the National Parks Zero Landfill Initiative
Agency: Carmichael Lynch / Minneapolis + RESN / Amsterdam
Client: Subaru of America Category: Craft - Interface Design / Interface Design


Award:
2016 UX / UI Merit Award
Agency:
Cheil Mena / Dubai + KRDS / Paris + Milkshake Media / Dubai
Client:
Samsung Gulf Electronics
Title:
Samsung KalimaLock
Category:
CSR - Mobile / Mobile
Annual ID:
UX16049M

Award:
2016 UX / UI Merit Award
Agency:
Leo Burnett Co. Srl / Milan
Client:
Procter & Gamble
Title:
Always BackMeApp
Category:
CSR - Mobile / Mobile
Annual ID:
UX16050M

Award:
2016 UX / UI Merit Award
Agency:
Carmichael Lynch / Minneapolis + RESN / Amsterdam
Client:
Subaru of America
Title:
Subaru Environmental Website featuring the National Parks Zero Landfill Initiative
Category:
Craft - Information Architecture / Information Architecture
Annual ID:
UX16066M

Award:
2016 UX / UI Merit Award
Agency:
Google Creative Lab / London + Stinkdigital / London
Client:
Google
Title:
Inside Abbey Road
Category:
Craft - Information Architecture / Information Architecture
Annual ID:
UX16067M

Award:
2016 UX / UI Merit Award
Agency:
R/GA / New York + LA Dodgers / Los Angeles + Kinduct / Halifax
Client:
Kinduct Technologies
Title:
Kinduct
Category:
Consumer - Cross-Channel / Utility
Annual ID:
UX16045M

Award:
2016 UX / UI Merit Award
Agency:
Spotify / New York
Client:
Spotify
Title:
Spotify Discover Weekly
Category:
Consumer - Cross-Channel / Utility
Annual ID:
UX16046M

Award:
2016 UX / UI Merit Award
Agency:
Havas Worldwide / New York + Studio 6 / New York
Client:
Legacy Recordings/Sony Music
Title:
Bob Dylan - Studio A Revisited
Category:
Innovation - Web / Web
Annual ID:
UX16059M

Award:
2016 UX / UI Merit Award
Agency:
Zambezi / Culver City + Active Theory / Venice
Client:
Stance
Title:
Shop With the Force
Category:
Innovation - Web / Web
Annual ID:
UX16060M

Award:
2016 UX / UI Merit Award
Agency:
Carmichael Lynch / Minneapolis + RESN / Amsterdam
Client:
Subaru of America
Title:
Subaru Environmental Website featuring the National Parks Zero Landfill Initiative
Category:
CSR - Web / Web
Annual ID:
UX16048M

Award:
2016 UX / UI Merit Award
Agency:
Cheil / Hong Kong
Client:
Save The Children
Title:
'Missing Child' Lock Screens
Category:
Non-Profit - Mobile / Mobile
Annual ID:
UX16055M

Award:
2016 UX / UI Merit Award
Agency:
LDC / SĂ£o Paulo
Client:
nfscan
Title:
nfscan
Category:
Non-Profit - Mobile / Mobile
Annual ID:
UX16056M

Award:
2016 UX / UI Merit Award
Agency:
Local Projects / New York
Client:
New York Hall of Science
Title:
The NYSCI Noticing Tools
Category:
Non-Profit - Mobile / Mobile
Annual ID:
UX16057M

Award:
2016 UX / UI Merit Award
Agency:
SS+K / New York + Firefall Pro / New York + Walking Productions / Brooklyn
Client:
Mark Morris Dance Group
Title:
Moving Through Glass
Category:
Non-Profit - Mobile / Mobile
Annual ID:
UX16058M

Award:
2016 UX / UI Merit Award
Agency:
Saatchi & Saatchi / Auckland
Client:
ASB
Title:
Clever Kash
Category:
Consumer - Cross-Channel / User Experience
Annual ID:
UX16047M

Award:
2016 UX / UI Merit Award
Agency:
BBH / London + Wellcom / London + 750mph / London
Client:
Clarks
Title:
Unboxed
Category:
Consumer - Web / User Experience
Annual ID:
UX16024M

Award:
2016 UX / UI Merit Award
Agency:
CP+B / LA
Client:
PayPal / Airbnb
Title:
Meet Halfway
Category:
Consumer - Web / User Experience
Annual ID:
UX16025M

Award:
2016 UX / UI Merit Award
Agency:
Dentsu / Tokyo + Dentsu Utama / Kuala Lumpur
Client:
Masahiro Maruyama
Title:
Masahiromaruyama.com
Category:
Consumer - Web / User Experience
Annual ID:
UX16026M

Award:
2016 UX / UI Merit Award
Agency:
Deutsch / Los Angeles
Client:
Taco Bell
Title:
Ta.co
Category:
Consumer - Web / User Experience
Annual ID:
UX16027M

Award:
2016 UX / UI Merit Award
Agency:
Jam3 / Toronto + Modiki / Istanbul
Client:
Kale, Modiki
Title:
Sons of Gallipoli
Category:
Consumer - Web / User Experience
Annual ID:
UX16028M

Award:
2016 UX / UI Merit Award
Agency:
MullenLowe U.S. / Boston
Client:
National Geographic Channel
Title:
Saints & Strangers
Category:
Consumer - Web / User Experience
Annual ID:
UX16029M

Award:
2016 UX / UI Merit Award
Agency:
BBDO / New York
Client:
Autism Speaks
Title:
The MSSNG Project
Category:
Non-Profit - Web / Web
Annual ID:
UX16051M

Award:
2016 UX / UI Merit Award
Agency:
Cossette / Toronto
Client:
SickKids Foundation
Title:
Life Unpaused
Category:
Non-Profit - Web / Web
Annual ID:
UX16052M

Award:
2016 UX / UI Merit Award
Agency:
M&C Saatchi / Sydney + Toby and Pete / Sydney
Client:
Australian Cancer Research Foundation
Title:
The One Who Will End Cancer
Category:
Non-Profit - Web / Web
Annual ID:
UX16053M

Award:
2016 UX / UI Merit Award
Agency:
Serviceplan / Munich + Plan.Net / Munich
Client:
Piratenpartei Deutschland
Title:
Antonymous - the Digital Smoke Bomb
Category:
Non-Profit - Web / Web
Annual ID:
UX16054M

Award:
2016 UX / UI Merit Award
Agency:
AKQA / Atlanta
Client:
Delta Air Lines
Title:
Time Flies with Delta Studio
Category:
Consumer - Web / Utility
Annual ID:
UX16021M

Award:
2016 UX / UI Merit Award
Agency:
R/GA / New York + LA Dodgers / Los Angeles + FieldLevel / Los Angeles
Client:
FieldLevel
Title:
FieldLevel
Category:
Consumer - Web / Utility
Annual ID:
UX16022M

Award:
2016 UX / UI Merit Award
Agency:
Team / Detroit + Jam3 / Toronto
Client:
Ford
Title:
The 2015 Mustang Customizer
Category:
Consumer - Web / Utility
Annual ID:
UX16023M

Award:
2016 UX / UI Merit Award
Agency:
Cabinet Secretariat, Japan / Tokyo + TEIKOKU DATABANK, LTD. / Tokyo + takram design enginnering / Tokyo
Client:
The Small and Medium Enterprise Agency, Japan + Cabinet Secretariat, Japan
Title:
Prototyping System for Regional Economy and Society Bigdata Visualization System
Category:
Craft - Data Visualization / Data Visualization
Annual ID:
UX16068M

Award:
2016 UX / UI Merit Award
Agency:
3SG BBDO / Tunis + PixelTrade / Tunis
Client:
Samsung
Title:
Backup Memory
Category:
Consumer - Mobile / Utility
Annual ID:
UX16030M

Award:
2016 UX / UI Merit Award
Agency:
Havas Worldwide Australia / Sydney
Client:
Defence Force Recruiting
Title:
ADF Active
Category:
Consumer - Mobile / Utility
Annual ID:
UX16031M

Award:
2016 UX / UI Merit Award
Agency:
R/GA / New York + Bitfinder / Palo Alto
Client:
Bitfinder
Title:
Awair
Category:
Consumer - Mobile / Utility
Annual ID:
UX16032M

Award:
2016 UX / UI Merit Award
Agency:
Razorfish GmbH / Berlin
Client:
UBS
Title:
UBS Planet Art
Category:
Consumer - Mobile / Utility
Annual ID:
UX16033M

Award:
2016 UX / UI Merit Award
Agency:
SapientNitro / London
Client:
NatWest
Title:
NatWest Apple Watch
Category:
Consumer - Mobile / Utility
Annual ID:
UX16034M

Award:
2016 UX / UI Merit Award
Agency:
Team / Detroit + Jam3 / Toronto
Client:
Ford
Title:
The 2015 Mustang Customizer
Category:
Consumer - Mobile / Utility
Annual ID:
UX16035M

Award:
2016 UX / UI Merit Award
Agency:
DigitasLBi North America / New York
Client:
Teladoc
Title:
Teladoc Member App
Category:
Consumer - Mobile / User Experience
Annual ID:
UX16036M

Award:
2016 UX / UI Merit Award
Agency:
FCB BRASIL / SAO PAULO
Client:
Smiles
Title:
Smiles Trip Book
Category:
Consumer - Mobile / User Experience
Annual ID:
UX16037M

Award:
2016 UX / UI Merit Award
Agency:
Google / New York
Client:
Google
Title:
Primer
Category:
Consumer - Mobile / User Experience
Annual ID:
UX16038M

Award:
2016 UX / UI Merit Award
Agency:
J. Walter Thompson Japan / Tokyo
Client:
Nestle Japan / Japan Post
Title:
Kit Mail Hologram
Category:
Consumer - Mobile / User Experience
Annual ID:
UX16039M

Award:
2016 UX / UI Merit Award
Agency:
McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris
Client:
L'Oréal Paris
Title:
Make Up Genius
Category:
Consumer - Mobile / User Experience
Annual ID:
UX16040M

Award:
2016 UX / UI Merit Award
Agency:
Phenomenon / Los Angeles
Client:
Wilson Sporting Goods
Title:
Wilson X Connected Basketball
Category:
Consumer - Mobile / User Experience
Annual ID:
UX16041M

Award:
2016 UX / UI Merit Award
Agency:
SapientNitro / Munich
Client:
Lufthansa
Title:
Lufthansa Apple Watch App
Category:
Consumer - Mobile / User Experience
Annual ID:
UX16042M

Award:
2016 UX / UI Merit Award
Agency:
Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich
Client:
Gibson Guitar
Title:
The Les Paul Skill Check
Category:
Consumer - Mobile / User Experience
Annual ID:
UX16043M

Award:
2016 UX / UI Merit Award
Agency:
Serviceplan / Munich + Plan.Net / Munich
Client:
Sky Deutschland Fernsehen
Title:
The Match
Category:
Consumer - Mobile / User Experience
Annual ID:
UX16044M

Award:
2016 UX / UI Merit Award
Agency:
FCB BRASIL / SAO PAULO
Client:
Smiles
Title:
Smiles Trip Book
Category:
Innovation - Mobile / Mobile
Annual ID:
UX16061M

Award:
2016 UX / UI Merit Award
Agency:
Leo Burnett Co. Srl / Milan
Client:
Samsung Electronics Italy
Title:
Samsung Smart Playboard
Category:
Innovation - Mobile / Mobile
Annual ID:
UX16062M

Award:
2016 UX / UI Merit Award
Agency:
R/GA / New York + Kinetic / New York
Client:
One Million Metrics
Title:
Kinetic
Category:
Innovation - Mobile / Mobile
Annual ID:
UX16063M

Award:
2016 UX / UI Merit Award
Agency:
R/GA / New York + LISNR / New York
Client:
LISNR
Title:
LISNR
Category:
Innovation - Mobile / Mobile
Annual ID:
UX16064M

Award:
2016 UX / UI Merit Award
Agency:
Saatchi & Saatchi / Auckland
Client:
ASB Bank
Title:
Clever Kash
Category:
Innovation - Mobile / Mobile
Annual ID:
UX16065M

Award:
2016 UX / UI Merit Award
Agency:
Bascule Inc. / Tokyo + DENTSU INC. / Tokyo + Salvo Inc. / Tokyo
Client:
Team Speed Chess
Title:
SPEED CHESS
Category:
Craft - Interface Design / Interface Design
Annual ID:
UX16069M
