The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Samsung KalimaLock Agency: Cheil Mena / Dubai + KRDS / Paris + Milkshake Media / Dubai Client: Samsung Gulf Electronics Category: CSR - Mobile / Mobile
Always BackMeApp Agency: Leo Burnett Co. Srl / Milan Client: Procter & Gamble Category: CSR - Mobile / Mobile
Unboxed Agency: BBH / London + Wellcom / London + 750mph / London Client: Clarks Category: Consumer - Web / User Experience
Meet Halfway Agency: CP+B / LA Client: PayPal / Airbnb Category: Consumer - Web / User Experience
Masahiromaruyama.com Agency: Dentsu / Tokyo + Dentsu Utama / Kuala Lumpur Client: Masahiro Maruyama Category: Consumer - Web / User Experience
Ta.co Agency: Deutsch / Los Angeles Client: Taco Bell Category: Consumer - Web / User Experience
Sons of Gallipoli Agency: Jam3 / Toronto + Modiki / Istanbul Client: Kale, Modiki Category: Consumer - Web / User Experience
Saints & Strangers Agency: MullenLowe U.S. / Boston Client: National Geographic Channel Category: Consumer - Web / User Experience
Backup Memory Agency: 3SG BBDO / Tunis + PixelTrade / Tunis Client: Samsung Category: Consumer - Mobile / Utility
ADF Active Agency: Havas Worldwide Australia / Sydney Client: Defence Force Recruiting Category: Consumer - Mobile / Utility
Awair Agency: R/GA / New York + Bitfinder / Palo Alto Client: Bitfinder Category: Consumer - Mobile / Utility
UBS Planet Art Agency: Razorfish GmbH / Berlin Client: UBS Category: Consumer - Mobile / Utility
NatWest Apple Watch Agency: SapientNitro / London Client: NatWest Category: Consumer - Mobile / Utility
The 2015 Mustang Customizer Agency: Team / Detroit + Jam3 / Toronto Client: Ford Category: Consumer - Mobile / Utility
Kinduct Agency: R/GA / New York + LA Dodgers / Los Angeles + Kinduct / Halifax Client: Kinduct Technologies Category: Consumer - Cross-Channel / Utility
Spotify Discover Weekly Agency: Spotify / New York Client: Spotify Category: Consumer - Cross-Channel / Utility
Subaru Environmental Website featuring the National Parks Zero Landfill Initiative Agency: Carmichael Lynch / Minneapolis + RESN / Amsterdam Client: Subaru of America Category: CSR - Web / Web
The MSSNG Project Agency: BBDO / New York Client: Autism Speaks Category: Non-Profit - Web / Web
Life Unpaused Agency: Cossette / Toronto Client: SickKids Foundation Category: Non-Profit - Web / Web
The One Who Will End Cancer Agency: M&C Saatchi / Sydney + Toby and Pete / Sydney Client: Australian Cancer Research Foundation Category: Non-Profit - Web / Web
Antonymous - the Digital Smoke Bomb Agency: Serviceplan / Munich + Plan.Net / Munich Client: Piratenpartei Deutschland Category: Non-Profit - Web / Web
Teladoc Member App Agency: DigitasLBi North America / New York Client: Teladoc Category: Consumer - Mobile / User Experience
Smiles Trip Book Agency: FCB BRASIL / SAO PAULO Client: Smiles Category: Consumer - Mobile / User Experience
Primer Agency: Google / New York Client: Google Category: Consumer - Mobile / User Experience
Kit Mail Hologram Agency: J. Walter Thompson Japan / Tokyo Client: Nestle Japan / Japan Post Category: Consumer - Mobile / User Experience
Make Up Genius Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris Client: L'Oréal Paris Category: Consumer - Mobile / User Experience
Wilson X Connected Basketball Agency: Phenomenon / Los Angeles Client: Wilson Sporting Goods Category: Consumer - Mobile / User Experience
Lufthansa Apple Watch App Agency: SapientNitro / Munich Client: Lufthansa Category: Consumer - Mobile / User Experience
The Les Paul Skill Check Agency: Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich Client: Gibson Guitar Category: Consumer - Mobile / User Experience
The Match Agency: Serviceplan / Munich + Plan.Net / Munich Client: Sky Deutschland Fernsehen Category: Consumer - Mobile / User Experience
Time Flies with Delta Studio Agency: AKQA / Atlanta Client: Delta Air Lines Category: Consumer - Web / Utility
FieldLevel Agency: R/GA / New York + LA Dodgers / Los Angeles + FieldLevel / Los Angeles Client: FieldLevel Category: Consumer - Web / Utility
The 2015 Mustang Customizer Agency: Team / Detroit + Jam3 / Toronto Client: Ford Category: Consumer - Web / Utility
'Missing Child' Lock Screens Agency: Cheil / Hong Kong Client: Save The Children Category: Non-Profit - Mobile / Mobile
nfscan Agency: LDC / São Paulo Client: nfscan Category: Non-Profit - Mobile / Mobile
The NYSCI Noticing Tools Agency: Local Projects / New York Client: New York Hall of Science Category: Non-Profit - Mobile / Mobile
Moving Through Glass Agency: SS+K / New York + Firefall Pro / New York + Walking Productions / Brooklyn Client: Mark Morris Dance Group Category: Non-Profit - Mobile / Mobile
Smiles Trip Book Agency: FCB BRASIL / SAO PAULO Client: Smiles Category: Innovation - Mobile / Mobile
Samsung Smart Playboard Agency: Leo Burnett Co. Srl / Milan Client: Samsung Electronics Italy Category: Innovation - Mobile / Mobile
Kinetic Agency: R/GA / New York + Kinetic / New York Client: One Million Metrics Category: Innovation - Mobile / Mobile
LISNR Agency: R/GA / New York + LISNR / New York Client: LISNR Category: Innovation - Mobile / Mobile
Clever Kash Agency: Saatchi & Saatchi / Auckland Client: ASB Bank Category: Innovation - Mobile / Mobile
Prototyping System for Regional Economy and Society Bigdata Visualization System Agency: Cabinet Secretariat, Japan / Tokyo + TEIKOKU DATABANK, LTD. / Tokyo + takram design enginnering / Tokyo Client: The Small and Medium Enterprise Agency, Japan + Cabinet Secretariat, Japan Category: Craft - Data Visualization / Data Visualization
Bob Dylan - Studio A Revisited Agency: Havas Worldwide / New York + Studio 6 / New York Client: Legacy Recordings/Sony Music Category: Innovation - Web / Web
Shop With the Force Agency: Zambezi / Culver City + Active Theory / Venice Client: Stance Category: Innovation - Web / Web
SPEED CHESS Agency: Bascule Inc. / Tokyo + DENTSU INC. / Tokyo + Salvo Inc. / Tokyo Client: Team Speed Chess Category: Craft - Interface Design / Interface Design
Subaru Environmental Website featuring the National Parks Zero Landfill Initiative Agency: Carmichael Lynch / Minneapolis + RESN / Amsterdam Client: Subaru of America Category: Craft - Interface Design / Interface Design
Krispy Kreme - E-Commerce Store Agency: Digital Arts Network / Sydney + Krispy Kreme / Sydney Client: Krispy Kreme Category: Craft - Interface Design / Interface Design
Primer Agency: Google / New York Client: Google Category: Craft - Interface Design / Interface Design
Inside Abbey Road Agency: Google Creative Lab / London + Stinkdigital / London Client: Google Category: Craft - Interface Design / Interface Design

2016 UX / UI Merit Award

Cheil Mena / Dubai + KRDS / Paris + Milkshake Media / Dubai

Samsung Gulf Electronics

Samsung KalimaLock

CSR - Mobile / Mobile

UX16049M

2016 UX / UI Merit Award

Leo Burnett Co. Srl / Milan

Procter & Gamble

Always BackMeApp

CSR - Mobile / Mobile

UX16050M

2016 UX / UI Merit Award

BBH / London + Wellcom / London + 750mph / London

Clarks

Unboxed

Consumer - Web / User Experience

UX16024M

2016 UX / UI Merit Award

CP+B / LA

PayPal / Airbnb

Meet Halfway

Consumer - Web / User Experience

UX16025M

2016 UX / UI Merit Award

Dentsu / Tokyo + Dentsu Utama / Kuala Lumpur

Masahiro Maruyama

Masahiromaruyama.com

Consumer - Web / User Experience

UX16026M

2016 UX / UI Merit Award

Deutsch / Los Angeles

Taco Bell

Ta.co

Consumer - Web / User Experience

UX16027M

2016 UX / UI Merit Award

Jam3 / Toronto + Modiki / Istanbul

Kale, Modiki

Sons of Gallipoli

Consumer - Web / User Experience

UX16028M

2016 UX / UI Merit Award

MullenLowe U.S. / Boston

National Geographic Channel

Saints & Strangers

Consumer - Web / User Experience

UX16029M

2016 UX / UI Merit Award

3SG BBDO / Tunis + PixelTrade / Tunis

Samsung

Backup Memory

Consumer - Mobile / Utility

UX16030M

2016 UX / UI Merit Award

Havas Worldwide Australia / Sydney

Defence Force Recruiting

ADF Active

Consumer - Mobile / Utility

UX16031M

2016 UX / UI Merit Award

R/GA / New York + Bitfinder / Palo Alto

Bitfinder

Awair

Consumer - Mobile / Utility

UX16032M

2016 UX / UI Merit Award

Razorfish GmbH / Berlin

UBS

UBS Planet Art

Consumer - Mobile / Utility

UX16033M

2016 UX / UI Merit Award

SapientNitro / London

NatWest

NatWest Apple Watch

Consumer - Mobile / Utility

UX16034M

2016 UX / UI Merit Award

Team / Detroit + Jam3 / Toronto

Ford

The 2015 Mustang Customizer

Consumer - Mobile / Utility

UX16035M

2016 UX / UI Merit Award

R/GA / New York + LA Dodgers / Los Angeles + Kinduct / Halifax

Kinduct Technologies

Kinduct

Consumer - Cross-Channel / Utility

UX16045M

2016 UX / UI Merit Award

Spotify / New York

Spotify

Spotify Discover Weekly

Consumer - Cross-Channel / Utility

UX16046M

2016 UX / UI Merit Award

Carmichael Lynch / Minneapolis + RESN / Amsterdam

Subaru of America

Subaru Environmental Website featuring the National Parks Zero Landfill Initiative

CSR - Web / Web

UX16048M

2016 UX / UI Merit Award

BBDO / New York

Autism Speaks

The MSSNG Project

Non-Profit - Web / Web

UX16051M

2016 UX / UI Merit Award

Cossette / Toronto

SickKids Foundation

Life Unpaused

Non-Profit - Web / Web

UX16052M

2016 UX / UI Merit Award

M&C Saatchi / Sydney + Toby and Pete / Sydney

Australian Cancer Research Foundation

The One Who Will End Cancer

Non-Profit - Web / Web

UX16053M

2016 UX / UI Merit Award

Serviceplan / Munich + Plan.Net / Munich

Piratenpartei Deutschland

Antonymous - the Digital Smoke Bomb

Non-Profit - Web / Web

UX16054M

2016 UX / UI Merit Award

DigitasLBi North America / New York

Teladoc

Teladoc Member App

Consumer - Mobile / User Experience

UX16036M

2016 UX / UI Merit Award

FCB BRASIL / SAO PAULO

Smiles

Smiles Trip Book

Consumer - Mobile / User Experience

UX16037M

2016 UX / UI Merit Award

Google / New York

Google

Primer

Consumer - Mobile / User Experience

UX16038M

2016 UX / UI Merit Award

J. Walter Thompson Japan / Tokyo

Nestle Japan / Japan Post

Kit Mail Hologram

Consumer - Mobile / User Experience

UX16039M

2016 UX / UI Merit Award

McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris

L'Oréal Paris

Make Up Genius

Consumer - Mobile / User Experience

UX16040M

2016 UX / UI Merit Award

Phenomenon / Los Angeles

Wilson Sporting Goods

Wilson X Connected Basketball

Consumer - Mobile / User Experience

UX16041M

2016 UX / UI Merit Award

SapientNitro / Munich

Lufthansa

Lufthansa Apple Watch App

Consumer - Mobile / User Experience

UX16042M

2016 UX / UI Merit Award

Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich

Gibson Guitar

The Les Paul Skill Check

Consumer - Mobile / User Experience

UX16043M

2016 UX / UI Merit Award

Serviceplan / Munich + Plan.Net / Munich

Sky Deutschland Fernsehen

The Match

Consumer - Mobile / User Experience

UX16044M

2016 UX / UI Merit Award

AKQA / Atlanta

Delta Air Lines

Time Flies with Delta Studio

Consumer - Web / Utility

UX16021M

2016 UX / UI Merit Award

R/GA / New York + LA Dodgers / Los Angeles + FieldLevel / Los Angeles

FieldLevel

FieldLevel

Consumer - Web / Utility

UX16022M

2016 UX / UI Merit Award

Team / Detroit + Jam3 / Toronto

Ford

The 2015 Mustang Customizer

Consumer - Web / Utility

UX16023M

2016 UX / UI Merit Award

Cheil / Hong Kong

Save The Children

'Missing Child' Lock Screens

Non-Profit - Mobile / Mobile

UX16055M

2016 UX / UI Merit Award

LDC / São Paulo

nfscan

nfscan

Non-Profit - Mobile / Mobile

UX16056M

2016 UX / UI Merit Award

Local Projects / New York

New York Hall of Science

The NYSCI Noticing Tools

Non-Profit - Mobile / Mobile

UX16057M

2016 UX / UI Merit Award

SS+K / New York + Firefall Pro / New York + Walking Productions / Brooklyn

Mark Morris Dance Group

Moving Through Glass

Non-Profit - Mobile / Mobile

UX16058M

2016 UX / UI Merit Award

FCB BRASIL / SAO PAULO

Smiles

Smiles Trip Book

Innovation - Mobile / Mobile

UX16061M

2016 UX / UI Merit Award

Leo Burnett Co. Srl / Milan

Samsung Electronics Italy

Samsung Smart Playboard

Innovation - Mobile / Mobile

UX16062M

2016 UX / UI Merit Award

R/GA / New York + Kinetic / New York

One Million Metrics

Kinetic

Innovation - Mobile / Mobile

UX16063M

2016 UX / UI Merit Award

R/GA / New York + LISNR / New York

LISNR

LISNR

Innovation - Mobile / Mobile

UX16064M

2016 UX / UI Merit Award

Saatchi & Saatchi / Auckland

ASB Bank

Clever Kash

Innovation - Mobile / Mobile

UX16065M

2016 UX / UI Merit Award

Cabinet Secretariat, Japan / Tokyo + TEIKOKU DATABANK, LTD. / Tokyo + takram design enginnering / Tokyo

The Small and Medium Enterprise Agency, Japan + Cabinet Secretariat, Japan

Prototyping System for Regional Economy and Society Bigdata Visualization System

Craft - Data Visualization / Data Visualization

UX16068M

2016 UX / UI Merit Award

Havas Worldwide / New York + Studio 6 / New York

Legacy Recordings/Sony Music

Bob Dylan - Studio A Revisited

Innovation - Web / Web

UX16059M

2016 UX / UI Merit Award

Zambezi / Culver City + Active Theory / Venice

Stance

Shop With the Force

Innovation - Web / Web

UX16060M

2016 UX / UI Merit Award

Bascule Inc. / Tokyo + DENTSU INC. / Tokyo + Salvo Inc. / Tokyo

Team Speed Chess

SPEED CHESS

Craft - Interface Design / Interface Design

UX16069M

2016 UX / UI Merit Award

Carmichael Lynch / Minneapolis + RESN / Amsterdam

Subaru of America

Subaru Environmental Website featuring the National Parks Zero Landfill Initiative

Craft - Interface Design / Interface Design

UX16070M

2016 UX / UI Merit Award

Digital Arts Network / Sydney + Krispy Kreme / Sydney

Krispy Kreme

Krispy Kreme - E-Commerce Store

Craft - Interface Design / Interface Design

UX16071M

2016 UX / UI Merit Award

Google / New York

Google

Primer

Craft - Interface Design / Interface Design

UX16072M

2016 UX / UI Merit Award

Google Creative Lab / London + Stinkdigital / London

Google

Inside Abbey Road

Craft - Interface Design / Interface Design

UX16073M

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