The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Google Shopping Insights Agency: Grow / Norfolk Client: Google Category: Consumer - Web / Utility
Hello Pizza Agency: Fcb Brasil / São Paulo Client: CNA Category: Consumer - Cross-Channel / Utility
Clever Kash Agency: Saatchi & Saatchi / Auckland Client: ASB Bank Category: Consumer - Cross-Channel / Utility
Wilson X Connected Basketball Agency: Phenomenon / Los Angeles Client: Wilson Sporting Goods Category: Innovation - Mobile / Mobile
Lightsaber Escape: A Chrome Experiment Agency: 72andSunny / Los Angeles + Unit9 / London Client: Google, Disney, Industrial Light & Magic, Lucasfilm Category: Innovation - Mobile / Mobile
FocusMotion Agency: R/GA / New York + LA Dodgers / Los Angeles + Focus Motion / Los Angeles Client: FocusMotion Category: Innovation - Mobile / Mobile
The Slow Down GPS Agency: Forsman & Bodenfors / Gothenburg + Stopp / Stockholm + OMD / Stockholm Client: IF Insurance Category: CSR - Mobile / Mobile
Teladoc Member App Agency: DigitasLBi North America / New York Client: Teladoc Category: Consumer - Mobile / Utility
RE:Shakespeare Agency: Cheil Worldwide, / London + UNIT9 / London Client: Samsung Electronics & The Royal Shakespeare Company Category: Consumer - Mobile / Utility
Lufthansa Apple Watch App Agency: SapientNitro / Munich Client: Lufthansa Category: Consumer - Mobile / Utility
Don't Look Away Agency: AKQA / Sao Paulo + AKQA / London Client: Usher Category: CSR - Web / Web
Google Shopping Insights Agency: Grow / Norfolk Client: Google Category: Craft - Data Visualization / Data Visualization
BBQ Cultures Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam Client: Weber/Uncle Grey Category: Craft - Interface Design / Interface Design
Owlet Agency: R/GA / New York + Owlet / Provo Client: Owlet Baby Care Category: Consumer - Mobile / User Experience
Holograms for Freedom Agency: DDB Spain / Madrid Client: No somos delito (We are not crime) Category: Non-Profit - Cross-Channel / Cross-Channel
Samsung Smart Playboard Agency: Leo Burnett Co. Srl / Milan Client: Samsung Electronics Italy Category: Consumer - Cross-Channel / User Experience
Inside Abbey Road Agency: Google Creative Lab / London + Stinkdigital / London Client: Google Category: Consumer - Web / User Experience
The New Eurosport Player Agency: Work & Co / Brooklyn, NY Client: Eurosport Category: Consumer - Web / User Experience
Because Recollection Agency: 84. / Paris Client: Because Music Category: Consumer - Web / User Experience
Time Flies with Delta Studio Agency: AKQA / Atlanta Client: Delta Air Lines Category: Consumer - Web / Utility
FieldLevel Agency: R/GA / New York + LA Dodgers / Los Angeles + FieldLevel / Los Angeles Client: FieldLevel Category: Consumer - Web / Utility
The 2015 Mustang Customizer Agency: Team / Detroit + Jam3 / Toronto Client: Ford Category: Consumer - Web / Utility
Kinduct Agency: R/GA / New York + LA Dodgers / Los Angeles + Kinduct / Halifax Client: Kinduct Technologies Category: Consumer - Cross-Channel / Utility
Spotify Discover Weekly Agency: Spotify / New York Client: Spotify Category: Consumer - Cross-Channel / Utility
Smiles Trip Book Agency: FCB BRASIL / SAO PAULO Client: Smiles Category: Innovation - Mobile / Mobile
Samsung Smart Playboard Agency: Leo Burnett Co. Srl / Milan Client: Samsung Electronics Italy Category: Innovation - Mobile / Mobile
Kinetic Agency: R/GA / New York + Kinetic / New York Client: One Million Metrics Category: Innovation - Mobile / Mobile
LISNR Agency: R/GA / New York + LISNR / New York Client: LISNR Category: Innovation - Mobile / Mobile
Clever Kash Agency: Saatchi & Saatchi / Auckland Client: ASB Bank Category: Innovation - Mobile / Mobile
Samsung KalimaLock Agency: Cheil Mena / Dubai + KRDS / Paris + Milkshake Media / Dubai Client: Samsung Gulf Electronics Category: CSR - Mobile / Mobile
Always BackMeApp Agency: Leo Burnett Co. Srl / Milan Client: Procter & Gamble Category: CSR - Mobile / Mobile
Subaru Environmental Website featuring the National Parks Zero Landfill Initiative Agency: Carmichael Lynch / Minneapolis + RESN / Amsterdam Client: Subaru of America Category: Craft - Information Architecture / Information Architecture
Inside Abbey Road Agency: Google Creative Lab / London + Stinkdigital / London Client: Google Category: Craft - Information Architecture / Information Architecture
Backup Memory Agency: 3SG BBDO / Tunis + PixelTrade / Tunis Client: Samsung Category: Consumer - Mobile / Utility
ADF Active Agency: Havas Worldwide Australia / Sydney Client: Defence Force Recruiting Category: Consumer - Mobile / Utility
Awair Agency: R/GA / New York + Bitfinder / Palo Alto Client: Bitfinder Category: Consumer - Mobile / Utility
UBS Planet Art Agency: Razorfish GmbH / Berlin Client: UBS Category: Consumer - Mobile / Utility
NatWest Apple Watch Agency: SapientNitro / London Client: NatWest Category: Consumer - Mobile / Utility
The 2015 Mustang Customizer Agency: Team / Detroit + Jam3 / Toronto Client: Ford Category: Consumer - Mobile / Utility
Subaru Environmental Website featuring the National Parks Zero Landfill Initiative Agency: Carmichael Lynch / Minneapolis + RESN / Amsterdam Client: Subaru of America Category: CSR - Web / Web
Prototyping System for Regional Economy and Society Bigdata Visualization System Agency: Cabinet Secretariat, Japan / Tokyo + TEIKOKU DATABANK, LTD. / Tokyo + takram design enginnering / Tokyo Client: The Small and Medium Enterprise Agency, Japan + Cabinet Secretariat, Japan Category: Craft - Data Visualization / Data Visualization
'Missing Child' Lock Screens Agency: Cheil / Hong Kong Client: Save The Children Category: Non-Profit - Mobile / Mobile
nfscan Agency: LDC / São Paulo Client: nfscan Category: Non-Profit - Mobile / Mobile
The NYSCI Noticing Tools Agency: Local Projects / New York Client: New York Hall of Science Category: Non-Profit - Mobile / Mobile
Moving Through Glass Agency: SS+K / New York + Firefall Pro / New York + Walking Productions / Brooklyn Client: Mark Morris Dance Group Category: Non-Profit - Mobile / Mobile
SPEED CHESS Agency: Bascule Inc. / Tokyo + DENTSU INC. / Tokyo + Salvo Inc. / Tokyo Client: Team Speed Chess Category: Craft - Interface Design / Interface Design
Subaru Environmental Website featuring the National Parks Zero Landfill Initiative Agency: Carmichael Lynch / Minneapolis + RESN / Amsterdam Client: Subaru of America Category: Craft - Interface Design / Interface Design
Krispy Kreme - E-Commerce Store Agency: Digital Arts Network / Sydney + Krispy Kreme / Sydney Client: Krispy Kreme Category: Craft - Interface Design / Interface Design
Primer Agency: Google / New York Client: Google Category: Craft - Interface Design / Interface Design
Inside Abbey Road Agency: Google Creative Lab / London + Stinkdigital / London Client: Google Category: Craft - Interface Design / Interface Design

2016 UX / UI Silver Pencil

Grow / Norfolk

Google

Google Shopping Insights

Consumer - Web / Utility

UX16001S

2016 UX / UI Silver Pencil

Fcb Brasil / São Paulo

CNA

Hello Pizza

Consumer - Cross-Channel / Utility

UX16010S

2016 UX / UI Bronze Pencil

Saatchi & Saatchi / Auckland

ASB Bank

Clever Kash

Consumer - Cross-Channel / Utility

UX16011B

2016 UX / UI Gold Pencil

Phenomenon / Los Angeles

Wilson Sporting Goods

Wilson X Connected Basketball

Innovation - Mobile / Mobile

UX16016G

2016 UX / UI Silver Pencil

72andSunny / Los Angeles + Unit9 / London

Google, Disney, Industrial Light & Magic, Lucasfilm

Lightsaber Escape: A Chrome Experiment

Innovation - Mobile / Mobile

UX16017S

2016 UX / UI Bronze Pencil

R/GA / New York + LA Dodgers / Los Angeles + Focus Motion / Los Angeles

FocusMotion

FocusMotion

Innovation - Mobile / Mobile

UX16018B

2016 UX / UI Silver Pencil

Forsman & Bodenfors / Gothenburg + Stopp / Stockholm + OMD / Stockholm

IF Insurance

The Slow Down GPS

CSR - Mobile / Mobile

UX16014S

2016 UX / UI Gold Pencil

DigitasLBi North America / New York

Teladoc

Teladoc Member App

Consumer - Mobile / Utility

UX16005G

2016 UX / UI Bronze Pencil

Cheil Worldwide, / London + UNIT9 / London

Samsung Electronics & The Royal Shakespeare Company

RE:Shakespeare

Consumer - Mobile / Utility

UX16007B

2016 UX / UI Bronze Pencil

SapientNitro / Munich

Lufthansa

Lufthansa Apple Watch App

Consumer - Mobile / Utility

UX16008B

2016 UX / UI Gold Pencil

AKQA / Sao Paulo + AKQA / London

Usher

Don't Look Away

CSR - Web / Web

UX16013G

2016 UX / UI Bronze Pencil

Grow / Norfolk

Google

Google Shopping Insights

Craft - Data Visualization / Data Visualization

UX16019B

2016 UX / UI Gold Pencil

Uncle Grey / Copenhagen + MediaMonks / Amsterdam

Weber/Uncle Grey

BBQ Cultures

Craft - Interface Design / Interface Design

UX16020G

2016 UX / UI Silver Pencil

R/GA / New York + Owlet / Provo

Owlet Baby Care

Owlet

Consumer - Mobile / User Experience

UX16009S

2016 UX / UI Gold Pencil

DDB Spain / Madrid

No somos delito (We are not crime)

Holograms for Freedom

Non-Profit - Cross-Channel / Cross-Channel

UX16015G

2016 UX / UI Silver Pencil

Leo Burnett Co. Srl / Milan

Samsung Electronics Italy

Samsung Smart Playboard

Consumer - Cross-Channel / User Experience

UX16012S

2016 UX / UI Silver Pencil

Google Creative Lab / London + Stinkdigital / London

Google

Inside Abbey Road

Consumer - Web / User Experience

UX16002S

2016 UX / UI Silver Pencil

Work & Co / Brooklyn, NY

Eurosport

The New Eurosport Player

Consumer - Web / User Experience

UX16003S

2016 UX / UI Bronze Pencil

84. / Paris

Because Music

Because Recollection

Consumer - Web / User Experience

UX16004B

2016 UX / UI Merit Award

AKQA / Atlanta

Delta Air Lines

Time Flies with Delta Studio

Consumer - Web / Utility

UX16021M

2016 UX / UI Merit Award

R/GA / New York + LA Dodgers / Los Angeles + FieldLevel / Los Angeles

FieldLevel

FieldLevel

Consumer - Web / Utility

UX16022M

2016 UX / UI Merit Award

Team / Detroit + Jam3 / Toronto

Ford

The 2015 Mustang Customizer

Consumer - Web / Utility

UX16023M

2016 UX / UI Merit Award

R/GA / New York + LA Dodgers / Los Angeles + Kinduct / Halifax

Kinduct Technologies

Kinduct

Consumer - Cross-Channel / Utility

UX16045M

2016 UX / UI Merit Award

Spotify / New York

Spotify

Spotify Discover Weekly

Consumer - Cross-Channel / Utility

UX16046M

2016 UX / UI Merit Award

FCB BRASIL / SAO PAULO

Smiles

Smiles Trip Book

Innovation - Mobile / Mobile

UX16061M

2016 UX / UI Merit Award

Leo Burnett Co. Srl / Milan

Samsung Electronics Italy

Samsung Smart Playboard

Innovation - Mobile / Mobile

UX16062M

2016 UX / UI Merit Award

R/GA / New York + Kinetic / New York

One Million Metrics

Kinetic

Innovation - Mobile / Mobile

UX16063M

2016 UX / UI Merit Award

R/GA / New York + LISNR / New York

LISNR

LISNR

Innovation - Mobile / Mobile

UX16064M

2016 UX / UI Merit Award

Saatchi & Saatchi / Auckland

ASB Bank

Clever Kash

Innovation - Mobile / Mobile

UX16065M

2016 UX / UI Merit Award

Cheil Mena / Dubai + KRDS / Paris + Milkshake Media / Dubai

Samsung Gulf Electronics

Samsung KalimaLock

CSR - Mobile / Mobile

UX16049M

2016 UX / UI Merit Award

Leo Burnett Co. Srl / Milan

Procter & Gamble

Always BackMeApp

CSR - Mobile / Mobile

UX16050M

2016 UX / UI Merit Award

Carmichael Lynch / Minneapolis + RESN / Amsterdam

Subaru of America

Subaru Environmental Website featuring the National Parks Zero Landfill Initiative

Craft - Information Architecture / Information Architecture

UX16066M

2016 UX / UI Merit Award

Google Creative Lab / London + Stinkdigital / London

Google

Inside Abbey Road

Craft - Information Architecture / Information Architecture

UX16067M

2016 UX / UI Merit Award

3SG BBDO / Tunis + PixelTrade / Tunis

Samsung

Backup Memory

Consumer - Mobile / Utility

UX16030M

2016 UX / UI Merit Award

Havas Worldwide Australia / Sydney

Defence Force Recruiting

ADF Active

Consumer - Mobile / Utility

UX16031M

2016 UX / UI Merit Award

R/GA / New York + Bitfinder / Palo Alto

Bitfinder

Awair

Consumer - Mobile / Utility

UX16032M

2016 UX / UI Merit Award

Razorfish GmbH / Berlin

UBS

UBS Planet Art

Consumer - Mobile / Utility

UX16033M

2016 UX / UI Merit Award

SapientNitro / London

NatWest

NatWest Apple Watch

Consumer - Mobile / Utility

UX16034M

2016 UX / UI Merit Award

Team / Detroit + Jam3 / Toronto

Ford

The 2015 Mustang Customizer

Consumer - Mobile / Utility

UX16035M

2016 UX / UI Merit Award

Carmichael Lynch / Minneapolis + RESN / Amsterdam

Subaru of America

Subaru Environmental Website featuring the National Parks Zero Landfill Initiative

CSR - Web / Web

UX16048M

2016 UX / UI Merit Award

Cabinet Secretariat, Japan / Tokyo + TEIKOKU DATABANK, LTD. / Tokyo + takram design enginnering / Tokyo

The Small and Medium Enterprise Agency, Japan + Cabinet Secretariat, Japan

Prototyping System for Regional Economy and Society Bigdata Visualization System

Craft - Data Visualization / Data Visualization

UX16068M

2016 UX / UI Merit Award

Cheil / Hong Kong

Save The Children

'Missing Child' Lock Screens

Non-Profit - Mobile / Mobile

UX16055M

2016 UX / UI Merit Award

LDC / São Paulo

nfscan

nfscan

Non-Profit - Mobile / Mobile

UX16056M

2016 UX / UI Merit Award

Local Projects / New York

New York Hall of Science

The NYSCI Noticing Tools

Non-Profit - Mobile / Mobile

UX16057M

2016 UX / UI Merit Award

SS+K / New York + Firefall Pro / New York + Walking Productions / Brooklyn

Mark Morris Dance Group

Moving Through Glass

Non-Profit - Mobile / Mobile

UX16058M

2016 UX / UI Merit Award

Bascule Inc. / Tokyo + DENTSU INC. / Tokyo + Salvo Inc. / Tokyo

Team Speed Chess

SPEED CHESS

Craft - Interface Design / Interface Design

UX16069M

2016 UX / UI Merit Award

Carmichael Lynch / Minneapolis + RESN / Amsterdam

Subaru of America

Subaru Environmental Website featuring the National Parks Zero Landfill Initiative

Craft - Interface Design / Interface Design

UX16070M

2016 UX / UI Merit Award

Digital Arts Network / Sydney + Krispy Kreme / Sydney

Krispy Kreme

Krispy Kreme - E-Commerce Store

Craft - Interface Design / Interface Design

UX16071M

2016 UX / UI Merit Award

Google / New York

Google

Primer

Craft - Interface Design / Interface Design

UX16072M

2016 UX / UI Merit Award

Google Creative Lab / London + Stinkdigital / London

Google

Inside Abbey Road

Craft - Interface Design / Interface Design

UX16073M

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