The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Make Up Genius
Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris
Client: L'Oréal Paris Category: Consumer - Mobile / Utility
Holograms for Freedom
Agency: DDB Spain / Madrid
Client: No somos delito (We are not crime) Category: Non-Profit - Cross-Channel / Cross-Channel
Wilson X Connected Basketball
Agency: Phenomenon / Los Angeles
Client: Wilson Sporting Goods Category: Innovation - Mobile / Mobile
BBQ Cultures
Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam
Client: Weber/Uncle Grey Category: Craft - Interface Design / Interface Design
Teladoc Member App
Agency: DigitasLBi North America / New York
Client: Teladoc Category: Consumer - Mobile / Utility
Make Up Genius
Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris
Client: L'Oréal Paris Category: Consumer - Mobile / Utility
Lightsaber Escape: A Chrome Experiment
Agency: 72andSunny / Los Angeles + Unit9 / London
Client: Google, Disney, Industrial Light & Magic, Lucasfilm Category: Innovation - Mobile / Mobile
Inside Abbey Road
Agency: Google Creative Lab / London + Stinkdigital / London
Client: Google Category: Consumer - Web / User Experience
The New Eurosport Player
Agency: Work & Co / Brooklyn, NY
Client: Eurosport Category: Consumer - Web / User Experience
The Slow Down GPS
Agency: Forsman & Bodenfors / Gothenburg + Stopp / Stockholm + OMD / Stockholm
Client: IF Insurance Category: CSR - Mobile / Mobile
Samsung Smart Playboard
Agency: Leo Burnett Co. Srl / Milan
Client: Samsung Electronics Italy Category: Consumer - Cross-Channel / User Experience
Owlet
Agency: R/GA / New York + Owlet / Provo
Client: Owlet Baby Care Category: Consumer - Mobile / User Experience
Google Shopping Insights
Agency: Grow / Norfolk
Client: Google Category: Craft - Data Visualization / Data Visualization
Clever Kash
Agency: Saatchi & Saatchi / Auckland
Client: ASB Bank Category: Consumer - Cross-Channel / Utility
FocusMotion
Agency: R/GA / New York + LA Dodgers / Los Angeles + Focus Motion / Los Angeles
Client: FocusMotion Category: Innovation - Mobile / Mobile
Because Recollection
Agency: 84. / Paris
Client: Because Music Category: Consumer - Web / User Experience
RE:Shakespeare
Agency: Cheil Worldwide, / London + UNIT9 / London
Client: Samsung Electronics & The Royal Shakespeare Company Category: Consumer - Mobile / Utility
Lufthansa Apple Watch App
Agency: SapientNitro / Munich
Client: Lufthansa Category: Consumer - Mobile / Utility
Prototyping System for Regional Economy and Society Bigdata Visualization System
Agency: Cabinet Secretariat, Japan / Tokyo + TEIKOKU DATABANK, LTD. / Tokyo + takram design enginnering / Tokyo
Client: The Small and Medium Enterprise Agency, Japan + Cabinet Secretariat, Japan Category: Craft - Data Visualization / Data Visualization
Kinduct
Agency: R/GA / New York + LA Dodgers / Los Angeles + Kinduct / Halifax
Client: Kinduct Technologies Category: Consumer - Cross-Channel / Utility
Spotify Discover Weekly
Agency: Spotify / New York
Client: Spotify Category: Consumer - Cross-Channel / Utility
Bob Dylan - Studio A Revisited
Agency: Havas Worldwide / New York + Studio 6 / New York
Client: Legacy Recordings/Sony Music Category: Innovation - Web / Web
Shop With the Force
Agency: Zambezi / Culver City + Active Theory / Venice
Client: Stance Category: Innovation - Web / Web
Time Flies with Delta Studio
Agency: AKQA / Atlanta
Client: Delta Air Lines Category: Consumer - Web / Utility
FieldLevel
Agency: R/GA / New York + LA Dodgers / Los Angeles + FieldLevel / Los Angeles
Client: FieldLevel Category: Consumer - Web / Utility
The 2015 Mustang Customizer
Agency: Team / Detroit + Jam3 / Toronto
Client: Ford Category: Consumer - Web / Utility
Smiles Trip Book
Agency: FCB BRASIL / SAO PAULO
Client: Smiles Category: Innovation - Mobile / Mobile
Samsung Smart Playboard
Agency: Leo Burnett Co. Srl / Milan
Client: Samsung Electronics Italy Category: Innovation - Mobile / Mobile
Kinetic
Agency: R/GA / New York + Kinetic / New York
Client: One Million Metrics Category: Innovation - Mobile / Mobile
LISNR
Agency: R/GA / New York + LISNR / New York
Client: LISNR Category: Innovation - Mobile / Mobile
Clever Kash
Agency: Saatchi & Saatchi / Auckland
Client: ASB Bank Category: Innovation - Mobile / Mobile
Unboxed
Agency: BBH / London + Wellcom / London + 750mph / London
Client: Clarks Category: Consumer - Web / User Experience
Masahiromaruyama.com
Agency: Dentsu / Tokyo + Dentsu Utama / Kuala Lumpur
Client: Masahiro Maruyama Category: Consumer - Web / User Experience
Sons of Gallipoli
Agency: Jam3 / Toronto + Modiki / Istanbul
Client: Kale, Modiki Category: Consumer - Web / User Experience
Saints & Strangers
Agency: MullenLowe U.S. / Boston
Client: National Geographic Channel Category: Consumer - Web / User Experience
Life Unpaused
Agency: Cossette / Toronto
Client: SickKids Foundation Category: Non-Profit - Web / Web
The One Who Will End Cancer
Agency: M&C Saatchi / Sydney + Toby and Pete / Sydney
Client: Australian Cancer Research Foundation Category: Non-Profit - Web / Web
Antonymous - the Digital Smoke Bomb
Agency: Serviceplan / Munich + Plan.Net / Munich
Client: Piratenpartei Deutschland Category: Non-Profit - Web / Web
'Missing Child' Lock Screens
Agency: Cheil / Hong Kong
Client: Save The Children Category: Non-Profit - Mobile / Mobile
The NYSCI Noticing Tools
Agency: Local Projects / New York
Client: New York Hall of Science Category: Non-Profit - Mobile / Mobile
Moving Through Glass
Agency: SS+K / New York + Firefall Pro / New York + Walking Productions / Brooklyn
Client: Mark Morris Dance Group Category: Non-Profit - Mobile / Mobile
SPEED CHESS
Agency: Bascule Inc. / Tokyo + DENTSU INC. / Tokyo + Salvo Inc. / Tokyo
Client: Team Speed Chess Category: Craft - Interface Design / Interface Design
Subaru Environmental Website featuring the National Parks Zero Landfill Initiative
Agency: Carmichael Lynch / Minneapolis + RESN / Amsterdam
Client: Subaru of America Category: Craft - Interface Design / Interface Design
Award:
2016 UX / UI Best of Discipline Pencil
Agency:
McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris
Client:
L'Oréal Paris
Title:
Make Up Genius
Category:
Consumer - Mobile / Utility
Annual ID:
UX16006G
Award:
2016 UX / UI Gold Pencil
Agency:
DDB Spain / Madrid
Client:
No somos delito (We are not crime)
Title:
Holograms for Freedom
Category:
Non-Profit - Cross-Channel / Cross-Channel
Annual ID:
UX16015G
Award:
2016 UX / UI Gold Pencil
Agency:
Phenomenon / Los Angeles
Client:
Wilson Sporting Goods
Title:
Wilson X Connected Basketball
Category:
Innovation - Mobile / Mobile
Annual ID:
UX16016G
Award:
2016 UX / UI Gold Pencil
Agency:
Uncle Grey / Copenhagen + MediaMonks / Amsterdam
Client:
Weber/Uncle Grey
Title:
BBQ Cultures
Category:
Craft - Interface Design / Interface Design
Annual ID:
UX16020G
Award:
2016 UX / UI Gold Pencil
Agency:
AKQA / Sao Paulo + AKQA / London
Client:
Usher
Title:
Don't Look Away
Category:
CSR - Web / Web
Annual ID:
UX16013G
Award:
2016 UX / UI Gold Pencil
Agency:
DigitasLBi North America / New York
Client:
Teladoc
Title:
Teladoc Member App
Category:
Consumer - Mobile / Utility
Annual ID:
UX16005G
Award:
2016 UX / UI Gold Pencil
Agency:
McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris
Client:
L'Oréal Paris
Title:
Make Up Genius
Category:
Consumer - Mobile / Utility
Annual ID:
UX16006G
Award:
2016 UX / UI Silver Pencil
Agency:
Fcb Brasil / São Paulo
Client:
CNA
Title:
Hello Pizza
Category:
Consumer - Cross-Channel / Utility
Annual ID:
UX16010S
Award:
2016 UX / UI Silver Pencil
Agency:
Grow / Norfolk
Client:
Google
Title:
Google Shopping Insights
Category:
Consumer - Web / Utility
Annual ID:
UX16001S
Award:
2016 UX / UI Silver Pencil
Agency:
72andSunny / Los Angeles + Unit9 / London
Client:
Google, Disney, Industrial Light & Magic, Lucasfilm
Title:
Lightsaber Escape: A Chrome Experiment
Category:
Innovation - Mobile / Mobile
Annual ID:
UX16017S
Award:
2016 UX / UI Silver Pencil
Agency:
Google Creative Lab / London + Stinkdigital / London
Client:
Google
Title:
Inside Abbey Road
Category:
Consumer - Web / User Experience
Annual ID:
UX16002S
Award:
2016 UX / UI Silver Pencil
Agency:
Work & Co / Brooklyn, NY
Client:
Eurosport
Title:
The New Eurosport Player
Category:
Consumer - Web / User Experience
Annual ID:
UX16003S
Award:
2016 UX / UI Silver Pencil
Agency:
Forsman & Bodenfors / Gothenburg + Stopp / Stockholm + OMD / Stockholm
Client:
IF Insurance
Title:
The Slow Down GPS
Category:
CSR - Mobile / Mobile
Annual ID:
UX16014S
Award:
2016 UX / UI Silver Pencil
Agency:
Leo Burnett Co. Srl / Milan
Client:
Samsung Electronics Italy
Title:
Samsung Smart Playboard
Category:
Consumer - Cross-Channel / User Experience
Annual ID:
UX16012S
Award:
2016 UX / UI Silver Pencil
Agency:
R/GA / New York + Owlet / Provo
Client:
Owlet Baby Care
Title:
Owlet
Category:
Consumer - Mobile / User Experience
Annual ID:
UX16009S
Award:
2016 UX / UI Bronze Pencil
Agency:
Grow / Norfolk
Client:
Google
Title:
Google Shopping Insights
Category:
Craft - Data Visualization / Data Visualization
Annual ID:
UX16019B
Award:
2016 UX / UI Bronze Pencil
Agency:
Saatchi & Saatchi / Auckland
Client:
ASB Bank
Title:
Clever Kash
Category:
Consumer - Cross-Channel / Utility
Annual ID:
UX16011B
Award:
2016 UX / UI Bronze Pencil
Agency:
R/GA / New York + LA Dodgers / Los Angeles + Focus Motion / Los Angeles
Client:
FocusMotion
Title:
FocusMotion
Category:
Innovation - Mobile / Mobile
Annual ID:
UX16018B
Award:
2016 UX / UI Bronze Pencil
Agency:
84. / Paris
Client:
Because Music
Title:
Because Recollection
Category:
Consumer - Web / User Experience
Annual ID:
UX16004B
Award:
2016 UX / UI Bronze Pencil
Agency:
Cheil Worldwide, / London + UNIT9 / London
Client:
Samsung Electronics & The Royal Shakespeare Company
Title:
RE:Shakespeare
Category:
Consumer - Mobile / Utility
Annual ID:
UX16007B
Award:
2016 UX / UI Bronze Pencil
Agency:
SapientNitro / Munich
Client:
Lufthansa
Title:
Lufthansa Apple Watch App
Category:
Consumer - Mobile / Utility
Annual ID:
UX16008B
Award:
2016 UX / UI Merit Award
Agency:
Cabinet Secretariat, Japan / Tokyo + TEIKOKU DATABANK, LTD. / Tokyo + takram design enginnering / Tokyo
Client:
The Small and Medium Enterprise Agency, Japan + Cabinet Secretariat, Japan
Title:
Prototyping System for Regional Economy and Society Bigdata Visualization System
Category:
Craft - Data Visualization / Data Visualization
Annual ID:
UX16068M
Award:
2016 UX / UI Merit Award
Agency:
R/GA / New York + LA Dodgers / Los Angeles + Kinduct / Halifax
Client:
Kinduct Technologies
Title:
Kinduct
Category:
Consumer - Cross-Channel / Utility
Annual ID:
UX16045M
Award:
2016 UX / UI Merit Award
Agency:
Spotify / New York
Client:
Spotify
Title:
Spotify Discover Weekly
Category:
Consumer - Cross-Channel / Utility
Annual ID:
UX16046M
Award:
2016 UX / UI Merit Award
Agency:
Havas Worldwide / New York + Studio 6 / New York
Client:
Legacy Recordings/Sony Music
Title:
Bob Dylan - Studio A Revisited
Category:
Innovation - Web / Web
Annual ID:
UX16059M
Award:
2016 UX / UI Merit Award
Agency:
Zambezi / Culver City + Active Theory / Venice
Client:
Stance
Title:
Shop With the Force
Category:
Innovation - Web / Web
Annual ID:
UX16060M
Award:
2016 UX / UI Merit Award
Agency:
AKQA / Atlanta
Client:
Delta Air Lines
Title:
Time Flies with Delta Studio
Category:
Consumer - Web / Utility
Annual ID:
UX16021M
Award:
2016 UX / UI Merit Award
Agency:
R/GA / New York + LA Dodgers / Los Angeles + FieldLevel / Los Angeles
Client:
FieldLevel
Title:
FieldLevel
Category:
Consumer - Web / Utility
Annual ID:
UX16022M
Award:
2016 UX / UI Merit Award
Agency:
Team / Detroit + Jam3 / Toronto
Client:
Ford
Title:
The 2015 Mustang Customizer
Category:
Consumer - Web / Utility
Annual ID:
UX16023M
Award:
2016 UX / UI Merit Award
Agency:
FCB BRASIL / SAO PAULO
Client:
Smiles
Title:
Smiles Trip Book
Category:
Innovation - Mobile / Mobile
Annual ID:
UX16061M
Award:
2016 UX / UI Merit Award
Agency:
Leo Burnett Co. Srl / Milan
Client:
Samsung Electronics Italy
Title:
Samsung Smart Playboard
Category:
Innovation - Mobile / Mobile
Annual ID:
UX16062M
Award:
2016 UX / UI Merit Award
Agency:
R/GA / New York + Kinetic / New York
Client:
One Million Metrics
Title:
Kinetic
Category:
Innovation - Mobile / Mobile
Annual ID:
UX16063M
Award:
2016 UX / UI Merit Award
Agency:
R/GA / New York + LISNR / New York
Client:
LISNR
Title:
LISNR
Category:
Innovation - Mobile / Mobile
Annual ID:
UX16064M
Award:
2016 UX / UI Merit Award
Agency:
Saatchi & Saatchi / Auckland
Client:
ASB Bank
Title:
Clever Kash
Category:
Innovation - Mobile / Mobile
Annual ID:
UX16065M
Award:
2016 UX / UI Merit Award
Agency:
BBH / London + Wellcom / London + 750mph / London
Client:
Clarks
Title:
Unboxed
Category:
Consumer - Web / User Experience
Annual ID:
UX16024M
Award:
2016 UX / UI Merit Award
Agency:
CP+B / LA
Client:
PayPal / Airbnb
Title:
Meet Halfway
Category:
Consumer - Web / User Experience
Annual ID:
UX16025M
Award:
2016 UX / UI Merit Award
Agency:
Dentsu / Tokyo + Dentsu Utama / Kuala Lumpur
Client:
Masahiro Maruyama
Title:
Masahiromaruyama.com
Category:
Consumer - Web / User Experience
Annual ID:
UX16026M
Award:
2016 UX / UI Merit Award
Agency:
Deutsch / Los Angeles
Client:
Taco Bell
Title:
Ta.co
Category:
Consumer - Web / User Experience
Annual ID:
UX16027M
Award:
2016 UX / UI Merit Award
Agency:
Jam3 / Toronto + Modiki / Istanbul
Client:
Kale, Modiki
Title:
Sons of Gallipoli
Category:
Consumer - Web / User Experience
Annual ID:
UX16028M
Award:
2016 UX / UI Merit Award
Agency:
MullenLowe U.S. / Boston
Client:
National Geographic Channel
Title:
Saints & Strangers
Category:
Consumer - Web / User Experience
Annual ID:
UX16029M
Award:
2016 UX / UI Merit Award
Agency:
BBDO / New York
Client:
Autism Speaks
Title:
The MSSNG Project
Category:
Non-Profit - Web / Web
Annual ID:
UX16051M
Award:
2016 UX / UI Merit Award
Agency:
Cossette / Toronto
Client:
SickKids Foundation
Title:
Life Unpaused
Category:
Non-Profit - Web / Web
Annual ID:
UX16052M
Award:
2016 UX / UI Merit Award
Agency:
M&C Saatchi / Sydney + Toby and Pete / Sydney
Client:
Australian Cancer Research Foundation
Title:
The One Who Will End Cancer
Category:
Non-Profit - Web / Web
Annual ID:
UX16053M
Award:
2016 UX / UI Merit Award
Agency:
Serviceplan / Munich + Plan.Net / Munich
Client:
Piratenpartei Deutschland
Title:
Antonymous - the Digital Smoke Bomb
Category:
Non-Profit - Web / Web
Annual ID:
UX16054M
Award:
2016 UX / UI Merit Award
Agency:
Cheil / Hong Kong
Client:
Save The Children
Title:
'Missing Child' Lock Screens
Category:
Non-Profit - Mobile / Mobile
Annual ID:
UX16055M
Award:
2016 UX / UI Merit Award
Agency:
LDC / São Paulo
Client:
nfscan
Title:
nfscan
Category:
Non-Profit - Mobile / Mobile
Annual ID:
UX16056M
Award:
2016 UX / UI Merit Award
Agency:
Local Projects / New York
Client:
New York Hall of Science
Title:
The NYSCI Noticing Tools
Category:
Non-Profit - Mobile / Mobile
Annual ID:
UX16057M
Award:
2016 UX / UI Merit Award
Agency:
SS+K / New York + Firefall Pro / New York + Walking Productions / Brooklyn
Client:
Mark Morris Dance Group
Title:
Moving Through Glass
Category:
Non-Profit - Mobile / Mobile
Annual ID:
UX16058M
Award:
2016 UX / UI Merit Award
Agency:
Bascule Inc. / Tokyo + DENTSU INC. / Tokyo + Salvo Inc. / Tokyo
Client:
Team Speed Chess
Title:
SPEED CHESS
Category:
Craft - Interface Design / Interface Design
Annual ID:
UX16069M
Award:
2016 UX / UI Merit Award
Agency:
Carmichael Lynch / Minneapolis + RESN / Amsterdam
Client:
Subaru of America
Title:
Subaru Environmental Website featuring the National Parks Zero Landfill Initiative
Category:
Craft - Interface Design / Interface Design
Annual ID:
UX16070M
