The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Inspiring Spirit
Agency: Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore
Client: Scoot Category: Consumer - Brands, Products & Services / Integrated Campaign
Straight Outta
Agency: R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles
Client: Beats By Dr. Dre Category: Consumer - Brands, Products & Services / User Generated Content
#AllTreesAreBeautiful
Agency: Arnold Worldwide / New York + Havas Worldwide / New York
Client: Reese's Category: Craft - Response / Real-Time Activity / Response / Real-Time Activity
Inspiring Spirit
Agency: Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore
Client: Scoot Category: Craft - Brand Voice / Brand Voice
Groceries Not Guns
Agency: Grey Canada / Toronto
Client: Moms Demand Action for Gun Sense in America Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
#MyFutureIsMineToSave
Agency: Ogilvy & Mather,Taipei / Taipei city
Client: Far EasTone Telecommunications Company Category: CSR - Brands, Products & Services / Brands, Products & Services
#MaPlaceEstDansLaSalle
Agency: FRED & FARID / PARIS + KILLDEATH / PARIS
Client: Prodiss Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Beauty Tips by Reshma
Agency: Ogilvy & Mather / Mumbai, India
Client: Make Love Not Scars Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Love Has No Labels
Agency: R/GA / New York
Client: Ad Council Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Donate The Hate - The Involuntary Online Donation
Agency: Grabarz & Partner / Hamburg + ZDK Gesellschaft Demokratische Kultur gGmbH / Berlin
Client: ZDK - Gesellschaft Demokratische Kultur Category: Craft - Response / Real-Time Activity / Response / Real-Time Activity
Ariel - Share The Load
Agency: BBDO India / Mumbai
Client: P&G India Category: Consumer - Brands, Products & Services / Integrated Campaign
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client: REI Category: Consumer - Brands, Products & Services / Integrated Campaign
Color for the Colorblind
Agency: FCB / Chicago, IL
Client: Valspar Category: Consumer - Brands, Products & Services / Community Building
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York
Client: states United to Prevent Gun Violence Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
The Tweeting Pothole
Agency: P4 Ogilvy & Mather / Panama
Client: Medcom Category: CSR - Brands, Products & Services / Brands, Products & Services
Lucy the Robot
Agency: Atomic 212 / Sydney
Client: Double Robotics Category: Consumer - Brands, Products & Services / Media Relations
Missing Type
Agency: Engine / London
Client: Engine Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Security Moms
Agency: Ogilvy Brasil / São Paulo + Academia de Filmes / São Paulo + Jamute / São Paulo
Client: Sport Clube do Recife Category: Consumer - Brands, Products & Services / Events & Experiential
Rich Kids of Instagram
Agency: MCCANN / Bucharest + MRM//MCCANN / Bucharest + UM ROMANIA / Bucharest
Client: KFC Romania Category: Consumer - Brands, Products & Services / User Generated Content
#MaPlaceEstDansLaSalle
Agency: FRED & FARID / PARIS + KILLDEATH / PARIS
Client: Prodiss Category: Craft - Brand Voice / Brand Voice
Technology & Stuff
Agency: Commonwealth//McCann / Detroit
Client: Chevrolet Category: Consumer - Brands, Products & Services / Integrated Campaign
Sizzl
Agency: 360i / New York
Client: Oscar Mayer Category: Consumer - Brands, Products & Services / Community Building
Rainbows
Agency: Goodby Silverstein & Partners / San Francisco
Client: Doritos Category: Consumer - Brands, Products & Services / Community Building
#TheReal10
Agency: Rethink / Toronto/Montreal/Vancouver + WONGDOODY / Los Angeles + RMW Music / Toronto
Client: AAUW Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Intimate Words
Agency: Leo Burnett México / Mexico City + Postal Films / Mexico City
Client: Procter & Gamble Category: CSR - Brands, Products & Services / Brands, Products & Services
Equal Future
Agency: Whybin\TBWA Group / Melbourne
Client: ANZ Category: CSR - Brands, Products & Services / Brands, Products & Services
The Unconventional Oven
Agency: DDB Group / Melbourne
Client: Kidsafe Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Lucy the Robot
Agency: Atomic 212 / Sydney
Client: Double Robotics Category: Consumer - Brands, Products & Services / Events & Experiential
Skittles Holiday Pawn Shop
Agency: BBDO / Toronto + Harbinger / Toronto
Client: Wrigley Canada Category: Consumer - Brands, Products & Services / Events & Experiential
The Art of Waiting
Agency: GREY BRASIL / São Paulo
Client: Reclame Aqui Category: Consumer - Brands, Products & Services / Events & Experiential
A Message to Space
Agency: INNOCEAN Worldwide / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul
Client: Hyundai Motor Company Category: Consumer - Brands, Products & Services / Events & Experiential
Le Big Swim
Agency: Ogilvy & Mather / London
Client: Heineken Category: Consumer - Brands, Products & Services / Events & Experiential
Don't Drink and Dive
Agency: Trygg-Hansa / Stockholm + Prime - A Weber Shandwick Company / Stockholm + Folke Film / Stockholm
Client: Trygg-Hansa Category: CSR - Corporate Communications / Corporate Communications
Great Chinese Names for Great Britain
Agency: Ogilvy / Beijing
Client: Visit Britain Category: Consumer - Brands, Products & Services / User Generated Content
Chicken Tweet Betty
Agency: Marketforce / Perth
Client: Chicken Treat Category: Craft - Response / Real-Time Activity / Response / Real-Time Activity
Real McCann vs Mad Men McCann
Agency: McCann Worldgroup / New York
Client: McCann Worldgroup Category: Craft - Response / Real-Time Activity / Response / Real-Time Activity
#NOTCOMINGSOON
Agency: FRED & FARID / NEW YORK + MOONWALK FILMS / PARIS
Client: Remy Cointreau / Louis XIII Category: Craft - Brand Voice / Brand Voice
Feel Every Smile
Agency: J. Walter Thompson / London
Client: Listerine Category: Craft - Brand Voice / Brand Voice
Intimate Words
Agency: Leo Burnett México / Mexico City + Postal Films / Mexico City
Client: Procter & Gamble Category: Craft - Brand Voice / Brand Voice
Advice Wipes
Agency: McCann / New York + O Positive / New York
Client: Tommee Tippee Category: Craft - Brand Voice / Brand Voice
Wishes for Baby
Agency: Weber Shandwick / New York, Boston
Client: Fisher-Price Category: Craft - Brand Voice / Brand Voice
RelockLove
Agency: Marcel / Paris
Client: Orange Category: Consumer - Corporate Communications / Corporate Communications
The Skippable Wishes
Agency: Marcel / Paris
Client: Publicis Groupe Category: Consumer - Corporate Communications / Corporate Communications
Real McCann vs Mad Men McCann
Agency: McCann Worldgroup / New York
Client: McCann Worldgroup Category: Consumer - Corporate Communications / Corporate Communications
Home for Christmas
Agency: Jung von Matt AG / Hamburg
Client: EDEKA Zentrale Category: Consumer - Brands, Products & Services / Integrated Campaign
Saudi Women's Online March
Agency: Leo Burnett / Beirut
Client: Always/Procter & Gamble Category: Consumer - Brands, Products & Services / Community Building
Advice Wipes
Agency: McCann / New York + O Positive / New York
Client: Tommee Tippee Category: Consumer - Brands, Products & Services / Community Building
The Unconventional Oven
Agency: DDB Group / Melbourne
Client: Kidsafe Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Holograms for Freedom
Agency: DDB Spain / Madrid
Client: No somos delito (We are not crime) Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Award:
2016 Public Relations Gold Pencil
Agency:
Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore
Client:
Scoot
Title:
Inspiring Spirit
Category:
Consumer - Brands, Products & Services / Integrated Campaign
Annual ID:
PR16008G
Award:
2016 Public Relations Gold Pencil
Agency:
R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles
Client:
Beats By Dr. Dre
Title:
Straight Outta
Category:
Consumer - Brands, Products & Services / User Generated Content
Annual ID:
PR16006G
Award:
2016 Public Relations Gold Pencil
Agency:
Arnold Worldwide / New York + Havas Worldwide / New York
Client:
Reese's
Title:
#AllTreesAreBeautiful
Category:
Craft - Response / Real-Time Activity / Response / Real-Time Activity
Annual ID:
PR16026G
Award:
2016 Public Relations Gold Pencil
Agency:
Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore
Client:
Scoot
Title:
Inspiring Spirit
Category:
Craft - Brand Voice / Brand Voice
Annual ID:
PR16024G
Award:
2016 Public Relations Gold Pencil
Agency:
Grey Canada / Toronto
Client:
Moms Demand Action for Gun Sense in America
Title:
Groceries Not Guns
Category:
Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Annual ID:
PR16021G
Award:
2016 Public Relations Gold Pencil
Agency:
Ogilvy & Mather,Taipei / Taipei city
Client:
Far EasTone Telecommunications Company
Title:
#MyFutureIsMineToSave
Category:
CSR - Brands, Products & Services / Brands, Products & Services
Annual ID:
PR16012G
Award:
2016 Public Relations Gold Pencil
Agency:
FRED & FARID / PARIS + KILLDEATH / PARIS
Client:
Prodiss
Title:
#MaPlaceEstDansLaSalle
Category:
Non-Profit - Brands, Products & Services / Brands, Products & Services
Annual ID:
PR16016G
Award:
2016 Public Relations Gold Pencil
Agency:
Ogilvy & Mather / Mumbai, India
Client:
Make Love Not Scars
Title:
Beauty Tips by Reshma
Category:
Non-Profit - Brands, Products & Services / Brands, Products & Services
Annual ID:
PR16017G
Award:
2016 Public Relations Gold Pencil
Agency:
R/GA / New York
Client:
Ad Council
Title:
Love Has No Labels
Category:
Non-Profit - Brands, Products & Services / Brands, Products & Services
Annual ID:
PR16018G
Award:
2016 Public Relations Silver Pencil
Agency:
Grabarz & Partner / Hamburg + ZDK Gesellschaft Demokratische Kultur gGmbH / Berlin
Client:
ZDK - Gesellschaft Demokratische Kultur
Title:
Donate The Hate - The Involuntary Online Donation
Category:
Craft - Response / Real-Time Activity / Response / Real-Time Activity
Annual ID:
PR16027S
Award:
2016 Public Relations Silver Pencil
Agency:
BBDO India / Mumbai
Client:
P&G India
Title:
Ariel - Share The Load
Category:
Consumer - Brands, Products & Services / Integrated Campaign
Annual ID:
PR16009S
Award:
2016 Public Relations Silver Pencil
Agency:
Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client:
REI
Title:
#OptOutside
Category:
Consumer - Brands, Products & Services / Integrated Campaign
Annual ID:
PR16010S
Award:
2016 Public Relations Silver Pencil
Agency:
FCB / Chicago, IL
Client:
Valspar
Title:
Color for the Colorblind
Category:
Consumer - Brands, Products & Services / Community Building
Annual ID:
PR16003S
Award:
2016 Public Relations Silver Pencil
Agency:
Grey / New York + Rival School Pictures / New York
Client:
states United to Prevent Gun Violence
Title:
The Gun Shop
Category:
Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Annual ID:
PR16022S
Award:
2016 Public Relations Silver Pencil
Agency:
P4 Ogilvy & Mather / Panama
Client:
Medcom
Title:
The Tweeting Pothole
Category:
CSR - Brands, Products & Services / Brands, Products & Services
Annual ID:
PR16013S
Award:
2016 Public Relations Silver Pencil
Agency:
Atomic 212 / Sydney
Client:
Double Robotics
Title:
Lucy the Robot
Category:
Consumer - Brands, Products & Services / Media Relations
Annual ID:
PR16001S
Award:
2016 Public Relations Silver Pencil
Agency:
Engine / London
Client:
Engine
Title:
Missing Type
Category:
Non-Profit - Brands, Products & Services / Brands, Products & Services
Annual ID:
PR16019S
Award:
2016 Public Relations Bronze Pencil
Agency:
Ogilvy Brasil / São Paulo + Academia de Filmes / São Paulo + Jamute / São Paulo
Client:
Sport Clube do Recife
Title:
Security Moms
Category:
Consumer - Brands, Products & Services / Events & Experiential
Annual ID:
PR16002B
Award:
2016 Public Relations Bronze Pencil
Agency:
MCCANN / Bucharest + MRM//MCCANN / Bucharest + UM ROMANIA / Bucharest
Client:
KFC Romania
Title:
Rich Kids of Instagram
Category:
Consumer - Brands, Products & Services / User Generated Content
Annual ID:
PR16007B
Award:
2016 Public Relations Bronze Pencil
Agency:
FRED & FARID / PARIS + KILLDEATH / PARIS
Client:
Prodiss
Title:
#MaPlaceEstDansLaSalle
Category:
Craft - Brand Voice / Brand Voice
Annual ID:
PR16025B
Award:
2016 Public Relations Bronze Pencil
Agency:
Commonwealth//McCann / Detroit
Client:
Chevrolet
Title:
Technology & Stuff
Category:
Consumer - Brands, Products & Services / Integrated Campaign
Annual ID:
PR16011B
Award:
2016 Public Relations Bronze Pencil
Agency:
360i / New York
Client:
Oscar Mayer
Title:
Sizzl
Category:
Consumer - Brands, Products & Services / Community Building
Annual ID:
PR16004B
Award:
2016 Public Relations Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Doritos
Title:
Rainbows
Category:
Consumer - Brands, Products & Services / Community Building
Annual ID:
PR16005B
Award:
2016 Public Relations Bronze Pencil
Agency:
Rethink / Toronto/Montreal/Vancouver + WONGDOODY / Los Angeles + RMW Music / Toronto
Client:
AAUW
Title:
#TheReal10
Category:
Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Annual ID:
PR16023B
Award:
2016 Public Relations Bronze Pencil
Agency:
Leo Burnett México / Mexico City + Postal Films / Mexico City
Client:
Procter & Gamble
Title:
Intimate Words
Category:
CSR - Brands, Products & Services / Brands, Products & Services
Annual ID:
PR16014B
Award:
2016 Public Relations Bronze Pencil
Agency:
Whybin\TBWA Group / Melbourne
Client:
ANZ
Title:
Equal Future
Category:
CSR - Brands, Products & Services / Brands, Products & Services
Annual ID:
PR16015B
Award:
2016 Public Relations Bronze Pencil
Agency:
DDB Group / Melbourne
Client:
Kidsafe
Title:
The Unconventional Oven
Category:
Non-Profit - Brands, Products & Services / Brands, Products & Services
Annual ID:
PR16020B
Award:
2016 Public Relations Merit Award
Agency:
Atomic 212 / Sydney
Client:
Double Robotics
Title:
Lucy the Robot
Category:
Consumer - Brands, Products & Services / Events & Experiential
Annual ID:
PR16032M
Award:
2016 Public Relations Merit Award
Agency:
BBDO / Toronto + Harbinger / Toronto
Client:
Wrigley Canada
Title:
Skittles Holiday Pawn Shop
Category:
Consumer - Brands, Products & Services / Events & Experiential
Annual ID:
PR16033M
Award:
2016 Public Relations Merit Award
Agency:
GREY BRASIL / São Paulo
Client:
Reclame Aqui
Title:
The Art of Waiting
Category:
Consumer - Brands, Products & Services / Events & Experiential
Annual ID:
PR16034M
Award:
2016 Public Relations Merit Award
Agency:
INNOCEAN Worldwide / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul
Client:
Hyundai Motor Company
Title:
A Message to Space
Category:
Consumer - Brands, Products & Services / Events & Experiential
Annual ID:
PR16035M
Award:
2016 Public Relations Merit Award
Agency:
Ogilvy & Mather / London
Client:
Heineken
Title:
Le Big Swim
Category:
Consumer - Brands, Products & Services / Events & Experiential
Annual ID:
PR16036M
Award:
2016 Public Relations Merit Award
Agency:
Trygg-Hansa / Stockholm + Prime - A Weber Shandwick Company / Stockholm + Folke Film / Stockholm
Client:
Trygg-Hansa
Title:
Don't Drink and Dive
Category:
CSR - Corporate Communications / Corporate Communications
Annual ID:
PR16049M
Award:
2016 Public Relations Merit Award
Agency:
Ogilvy / Beijing
Client:
Visit Britain
Title:
Great Chinese Names for Great Britain
Category:
Consumer - Brands, Products & Services / User Generated Content
Annual ID:
PR16039M
Award:
2016 Public Relations Merit Award
Agency:
Marketforce / Perth
Client:
Chicken Treat
Title:
Chicken Tweet Betty
Category:
Craft - Response / Real-Time Activity / Response / Real-Time Activity
Annual ID:
PR16074M
Award:
2016 Public Relations Merit Award
Agency:
McCann Worldgroup / New York
Client:
McCann Worldgroup
Title:
Real McCann vs Mad Men McCann
Category:
Craft - Response / Real-Time Activity / Response / Real-Time Activity
Annual ID:
PR16075M
Award:
2016 Public Relations Merit Award
Agency:
Engine / London
Client:
Engine
Title:
Missing Type
Category:
Craft - Brand Voice / Brand Voice
Annual ID:
PR16068M
Award:
2016 Public Relations Merit Award
Agency:
FRED & FARID / NEW YORK + MOONWALK FILMS / PARIS
Client:
Remy Cointreau / Louis XIII
Title:
#NOTCOMINGSOON
Category:
Craft - Brand Voice / Brand Voice
Annual ID:
PR16069M
Award:
2016 Public Relations Merit Award
Agency:
J. Walter Thompson / London
Client:
Listerine
Title:
Feel Every Smile
Category:
Craft - Brand Voice / Brand Voice
Annual ID:
PR16070M
Award:
2016 Public Relations Merit Award
Agency:
Leo Burnett México / Mexico City + Postal Films / Mexico City
Client:
Procter & Gamble
Title:
Intimate Words
Category:
Craft - Brand Voice / Brand Voice
Annual ID:
PR16071M
Award:
2016 Public Relations Merit Award
Agency:
McCann / New York + O Positive / New York
Client:
Tommee Tippee
Title:
Advice Wipes
Category:
Craft - Brand Voice / Brand Voice
Annual ID:
PR16072M
Award:
2016 Public Relations Merit Award
Agency:
Weber Shandwick / New York, Boston
Client:
Fisher-Price
Title:
Wishes for Baby
Category:
Craft - Brand Voice / Brand Voice
Annual ID:
PR16073M
Award:
2016 Public Relations Merit Award
Agency:
Marcel / Paris
Client:
Orange
Title:
RelockLove
Category:
Consumer - Corporate Communications / Corporate Communications
Annual ID:
PR16041M
Award:
2016 Public Relations Merit Award
Agency:
Marcel / Paris
Client:
Publicis Groupe
Title:
The Skippable Wishes
Category:
Consumer - Corporate Communications / Corporate Communications
Annual ID:
PR16042M
Award:
2016 Public Relations Merit Award
Agency:
McCann Worldgroup / New York
Client:
McCann Worldgroup
Title:
Real McCann vs Mad Men McCann
Category:
Consumer - Corporate Communications / Corporate Communications
Annual ID:
PR16043M
Award:
2016 Public Relations Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
EDEKA Zentrale
Title:
Home for Christmas
Category:
Consumer - Brands, Products & Services / Integrated Campaign
Annual ID:
PR16040M
Award:
2016 Public Relations Merit Award
Agency:
Leo Burnett / Beirut
Client:
Always/Procter & Gamble
Title:
Saudi Women's Online March
Category:
Consumer - Brands, Products & Services / Community Building
Annual ID:
PR16037M
Award:
2016 Public Relations Merit Award
Agency:
McCann / New York + O Positive / New York
Client:
Tommee Tippee
Title:
Advice Wipes
Category:
Consumer - Brands, Products & Services / Community Building
Annual ID:
PR16038M
Award:
2016 Public Relations Merit Award
Agency:
DDB Group / Melbourne
Client:
Kidsafe
Title:
The Unconventional Oven
Category:
Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Annual ID:
PR16054M
Award:
2016 Public Relations Merit Award
Agency:
DDB Spain / Madrid
Client:
No somos delito (We are not crime)
Title:
Holograms for Freedom
Category:
Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Annual ID:
PR16055M
