The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Lucy the Robot Agency: Atomic 212 / Sydney Client: Double Robotics Category: Consumer - Brands, Products & Services / Events & Experiential
Skittles Holiday Pawn Shop Agency: BBDO / Toronto + Harbinger / Toronto Client: Wrigley Canada Category: Consumer - Brands, Products & Services / Events & Experiential
The Art of Waiting Agency: GREY BRASIL / São Paulo Client: Reclame Aqui Category: Consumer - Brands, Products & Services / Events & Experiential
A Message to Space Agency: INNOCEAN Worldwide / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul Client: Hyundai Motor Company Category: Consumer - Brands, Products & Services / Events & Experiential
Le Big Swim Agency: Ogilvy & Mather / London Client: Heineken Category: Consumer - Brands, Products & Services / Events & Experiential
#AllTreesAreBeautiful Agency: Arnold Worldwide / New York + Havas Worldwide / New York Client: Reese's Category: Consumer - Brands, Products & Services / Media Relations
Technology & Stuff Agency: Commonwealth//McCann / Detroit Client: Chevrolet Category: Consumer - Brands, Products & Services / Media Relations
Inspiring Spirit Agency: Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore + Publicis / Singapore Client: Scoot Category: Consumer - Brands, Products & Services / Media Relations
The Guy Who Cut Everything in Half Agency: Serviceplan / Munich Client: Deutscher Anwaltverein Category: Consumer - Brands, Products & Services / Media Relations
Great Chinese Names for Great Britain Agency: Ogilvy / Beijing Client: Visit Britain Category: Consumer - Brands, Products & Services / User Generated Content
Home for Christmas Agency: Jung von Matt AG / Hamburg Client: EDEKA Zentrale Category: Consumer - Brands, Products & Services / Integrated Campaign
Saudi Women's Online March Agency: Leo Burnett / Beirut Client: Always/Procter & Gamble Category: Consumer - Brands, Products & Services / Community Building
Advice Wipes Agency: McCann / New York + O Positive / New York Client: Tommee Tippee Category: Consumer - Brands, Products & Services / Community Building

2016 Public Relations Merit Award

Atomic 212 / Sydney

Double Robotics

Lucy the Robot

Consumer - Brands, Products & Services / Events & Experiential

PR16032M

2016 Public Relations Merit Award

BBDO / Toronto + Harbinger / Toronto

Wrigley Canada

Skittles Holiday Pawn Shop

Consumer - Brands, Products & Services / Events & Experiential

PR16033M

2016 Public Relations Merit Award

GREY BRASIL / São Paulo

Reclame Aqui

The Art of Waiting

Consumer - Brands, Products & Services / Events & Experiential

PR16034M

2016 Public Relations Merit Award

INNOCEAN Worldwide / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul

Hyundai Motor Company

A Message to Space

Consumer - Brands, Products & Services / Events & Experiential

PR16035M

2016 Public Relations Merit Award

Ogilvy & Mather / London

Heineken

Le Big Swim

Consumer - Brands, Products & Services / Events & Experiential

PR16036M

2016 Public Relations Merit Award

Arnold Worldwide / New York + Havas Worldwide / New York

Reese's

#AllTreesAreBeautiful

Consumer - Brands, Products & Services / Media Relations

PR16028M

2016 Public Relations Merit Award

Commonwealth//McCann / Detroit

Chevrolet

Technology & Stuff

Consumer - Brands, Products & Services / Media Relations

PR16029M

2016 Public Relations Merit Award

Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore + Publicis / Singapore

Scoot

Inspiring Spirit

Consumer - Brands, Products & Services / Media Relations

PR16030M

2016 Public Relations Merit Award

Serviceplan / Munich

Deutscher Anwaltverein

The Guy Who Cut Everything in Half

Consumer - Brands, Products & Services / Media Relations

PR16031M

2016 Public Relations Merit Award

Ogilvy / Beijing

Visit Britain

Great Chinese Names for Great Britain

Consumer - Brands, Products & Services / User Generated Content

PR16039M

2016 Public Relations Merit Award

Jung von Matt AG / Hamburg

EDEKA Zentrale

Home for Christmas

Consumer - Brands, Products & Services / Integrated Campaign

PR16040M

2016 Public Relations Merit Award

Leo Burnett / Beirut

Always/Procter & Gamble

Saudi Women's Online March

Consumer - Brands, Products & Services / Community Building

PR16037M

2016 Public Relations Merit Award

McCann / New York + O Positive / New York

Tommee Tippee

Advice Wipes

Consumer - Brands, Products & Services / Community Building

PR16038M

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