The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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- Consumer - Brands, Products & Services
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Award
Agency
Client
Title
Category
Annual ID

RelockLove
Agency: Marcel / Paris
Client: Orange Category: Consumer - Corporate Communications / Corporate Communications


The Skippable Wishes
Agency: Marcel / Paris
Client: Publicis Groupe Category: Consumer - Corporate Communications / Corporate Communications


Real McCann vs Mad Men McCann
Agency: McCann Worldgroup / New York
Client: McCann Worldgroup Category: Consumer - Corporate Communications / Corporate Communications


Great Chinese Names for Great Britain
Agency: Ogilvy / Beijing
Client: Visit Britain Category: Consumer - Brands, Products & Services / User Generated Content


Donate A Face
Agency: Cheil India / Gurgaon
Client: Chhanv (Should these be CAPS?) Category: Non-Profit - Brands, Products & Services / Brands, Products & Services


Music vs Gun Violence
Agency: Leo Burnett / Chicago
Client: Chicago Ideas Category: Non-Profit - Brands, Products & Services / Brands, Products & Services


Pay With Blood
Agency: MCCANN BUCHARESt / Bucharest + UM ROMANIA / Bucharest
Client: Untold Festival And National Blood Donations Institute Category: Non-Profit - Brands, Products & Services / Brands, Products & Services


Living Memories
Agency: Y&R New Zealand / Wellington
Client: Brake - The Road Safety Charity Category: Non-Profit - Brands, Products & Services / Brands, Products & Services


Nivea Doll
Agency: FCB BRASIL / SAO PAULO
Client: BDF Nivea Brasil Category: Innovation - Innovation in Public Relations / Innovation in Public Relations


The Namechanger
Agency: Jung von Matt AG / Hamburg
Client: Deutsches Kinderhilfswerk Category: Innovation - Innovation in Public Relations / Innovation in Public Relations


Ashes
Agency: McCann / Madrid
Client: Campofrío Category: Innovation - Innovation in Public Relations / Innovation in Public Relations


The Marathon Walker
Agency: Ogilvy / Paris + Gang production / Paris
Client: Water for Africa Category: Innovation - Innovation in Public Relations / Innovation in Public Relations


The Face of Litter
Agency: Ogilvy & Mather Group HK / Hong Kong
Client: Hong Kong CleanUp Category: Innovation - Innovation in Public Relations / Innovation in Public Relations


Security Moms
Agency: Ogilvy Brasil / São Paulo + Academia de Filmes / São Paulo + Jamute / São Paulo
Client: Sport Clube do Recife Category: Innovation - Innovation in Public Relations / Innovation in Public Relations


The Tweeting Pothole
Agency: P4 Ogilvy & Mather / Panama
Client: Medcom Category: Innovation - Innovation in Public Relations / Innovation in Public Relations


The McWhopper Proposal
Agency: Y&R / New Zealand + DAVID / Miami
Client: Burger King Category: Innovation - Innovation in Public Relations / Innovation in Public Relations


#AllTreesAreBeautiful
Agency: Arnold Worldwide / New York + Havas Worldwide / New York
Client: Reese's Category: Consumer - Brands, Products & Services / Media Relations


Technology & Stuff
Agency: Commonwealth//McCann / Detroit
Client: Chevrolet Category: Consumer - Brands, Products & Services / Media Relations


Inspiring Spirit
Agency: Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore + Publicis / Singapore
Client: Scoot Category: Consumer - Brands, Products & Services / Media Relations


The Guy Who Cut Everything in Half
Agency: Serviceplan / Munich
Client: Deutscher Anwaltverein Category: Consumer - Brands, Products & Services / Media Relations


Lucy the Robot
Agency: Atomic 212 / Sydney
Client: Double Robotics Category: Consumer - Brands, Products & Services / Events & Experiential


Skittles Holiday Pawn Shop
Agency: BBDO / Toronto + Harbinger / Toronto
Client: Wrigley Canada Category: Consumer - Brands, Products & Services / Events & Experiential


The Art of Waiting
Agency: GREY BRASIL / São Paulo
Client: Reclame Aqui Category: Consumer - Brands, Products & Services / Events & Experiential


A Message to Space
Agency: INNOCEAN Worldwide / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul
Client: Hyundai Motor Company Category: Consumer - Brands, Products & Services / Events & Experiential


Le Big Swim
Agency: Ogilvy & Mather / London
Client: Heineken Category: Consumer - Brands, Products & Services / Events & Experiential


Chicken Tweet Betty
Agency: Marketforce / Perth
Client: Chicken Treat Category: Craft - Response / Real-Time Activity / Response / Real-Time Activity


Real McCann vs Mad Men McCann
Agency: McCann Worldgroup / New York
Client: McCann Worldgroup Category: Craft - Response / Real-Time Activity / Response / Real-Time Activity


SKINS Official FIFA Non-Sponsor
Agency: BBD Perfect Storm / London
Client: SKINS Category: CSR - Brands, Products & Services / Brands, Products & Services


Jesses Priced Out
Agency: DCX Growth Accelerator / NYC
Client: Jesse's Deli Category: CSR - Brands, Products & Services / Brands, Products & Services


Bell Let's Talk
Agency: lg2 / Montreal + lg2fabrique / Montreal
Client: Bell Category: CSR - Brands, Products & Services / Brands, Products & Services


Priceless Pets
Agency: NBS / Rio de Janeiro
Client: Purina / Quatro Patinhas Category: CSR - Brands, Products & Services / Brands, Products & Services


Don't Drink and Dive
Agency: Prime - A Weber Shandwick Company / Stockholm + Trygg-Hansa / Stockholm + Folke Film / Stockholm
Client: Trygg-Hansa Category: CSR - Brands, Products & Services / Brands, Products & Services


The Unconventional Oven
Agency: DDB Group / Melbourne
Client: Kidsafe Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying


Holograms for Freedom
Agency: DDB Spain / Madrid
Client: No somos delito (We are not crime) Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying


#MaPlaceEstDansLaSalle
Agency: FRED & FARID / PARIS + KILLDEATH / PARIS
Client: Prodiss Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying


805 Million Names
Agency: Forsman & Bodenfors / Gothenburg
Client: United Nations World Food Programme Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying


Give Mom Back Her Name
Agency: Impact BBDO / Dubai
Client: UN Women Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying


The Gay Sweater
Agency: Saatchi & Saatchi Canada / Toronto + Golin / Chicago + Republic / Toronto
Client: The Canadian Centre for Gender and Sexual Diversity Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying


Home for Christmas
Agency: Jung von Matt AG / Hamburg
Client: EDEKA Zentrale Category: Consumer - Brands, Products & Services / Integrated Campaign


Saudi Women's Online March
Agency: Leo Burnett / Beirut
Client: Always/Procter & Gamble Category: Consumer - Brands, Products & Services / Community Building


Advice Wipes
Agency: McCann / New York + O Positive / New York
Client: Tommee Tippee Category: Consumer - Brands, Products & Services / Community Building


#NOTCOMINGSOON
Agency: FRED & FARID / NEW YORK + MOONWALK FILMS / PARIS
Client: Remy Cointreau / Louis XIII Category: Craft - Brand Voice / Brand Voice


Feel Every Smile
Agency: J. Walter Thompson / London
Client: Listerine Category: Craft - Brand Voice / Brand Voice


Intimate Words
Agency: Leo Burnett México / Mexico City + Postal Films / Mexico City
Client: Procter & Gamble Category: Craft - Brand Voice / Brand Voice


Advice Wipes
Agency: McCann / New York + O Positive / New York
Client: Tommee Tippee Category: Craft - Brand Voice / Brand Voice


Wishes for Baby
Agency: Weber Shandwick / New York, Boston
Client: Fisher-Price Category: Craft - Brand Voice / Brand Voice


Don't Drink and Dive
Agency: Trygg-Hansa / Stockholm + Prime - A Weber Shandwick Company / Stockholm + Folke Film / Stockholm
Client: Trygg-Hansa Category: CSR - Corporate Communications / Corporate Communications


Award:
2016 Public Relations Merit Award
Agency:
Marcel / Paris
Client:
Orange
Title:
RelockLove
Category:
Consumer - Corporate Communications / Corporate Communications
Annual ID:
PR16041M

Award:
2016 Public Relations Merit Award
Agency:
Marcel / Paris
Client:
Publicis Groupe
Title:
The Skippable Wishes
Category:
Consumer - Corporate Communications / Corporate Communications
Annual ID:
PR16042M

Award:
2016 Public Relations Merit Award
Agency:
McCann Worldgroup / New York
Client:
McCann Worldgroup
Title:
Real McCann vs Mad Men McCann
Category:
Consumer - Corporate Communications / Corporate Communications
Annual ID:
PR16043M

Award:
2016 Public Relations Merit Award
Agency:
Ogilvy / Beijing
Client:
Visit Britain
Title:
Great Chinese Names for Great Britain
Category:
Consumer - Brands, Products & Services / User Generated Content
Annual ID:
PR16039M

Award:
2016 Public Relations Merit Award
Agency:
Cheil India / Gurgaon
Client:
Chhanv (Should these be CAPS?)
Title:
Donate A Face
Category:
Non-Profit - Brands, Products & Services / Brands, Products & Services
Annual ID:
PR16050M

Award:
2016 Public Relations Merit Award
Agency:
Leo Burnett / Chicago
Client:
Chicago Ideas
Title:
Music vs Gun Violence
Category:
Non-Profit - Brands, Products & Services / Brands, Products & Services
Annual ID:
PR16051M

Award:
2016 Public Relations Merit Award
Agency:
MCCANN BUCHARESt / Bucharest + UM ROMANIA / Bucharest
Client:
Untold Festival And National Blood Donations Institute
Title:
Pay With Blood
Category:
Non-Profit - Brands, Products & Services / Brands, Products & Services
Annual ID:
PR16052M

Award:
2016 Public Relations Merit Award
Agency:
Y&R New Zealand / Wellington
Client:
Brake - The Road Safety Charity
Title:
Living Memories
Category:
Non-Profit - Brands, Products & Services / Brands, Products & Services
Annual ID:
PR16053M

Award:
2016 Public Relations Merit Award
Agency:
FCB BRASIL / SAO PAULO
Client:
BDF Nivea Brasil
Title:
Nivea Doll
Category:
Innovation - Innovation in Public Relations / Innovation in Public Relations
Annual ID:
PR16060M

Award:
2016 Public Relations Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Deutsches Kinderhilfswerk
Title:
The Namechanger
Category:
Innovation - Innovation in Public Relations / Innovation in Public Relations
Annual ID:
PR16061M

Award:
2016 Public Relations Merit Award
Agency:
McCann / Madrid
Client:
Campofrío
Title:
Ashes
Category:
Innovation - Innovation in Public Relations / Innovation in Public Relations
Annual ID:
PR16062M

Award:
2016 Public Relations Merit Award
Agency:
Ogilvy / Paris + Gang production / Paris
Client:
Water for Africa
Title:
The Marathon Walker
Category:
Innovation - Innovation in Public Relations / Innovation in Public Relations
Annual ID:
PR16063M

Award:
2016 Public Relations Merit Award
Agency:
Ogilvy & Mather Group HK / Hong Kong
Client:
Hong Kong CleanUp
Title:
The Face of Litter
Category:
Innovation - Innovation in Public Relations / Innovation in Public Relations
Annual ID:
PR16064M

Award:
2016 Public Relations Merit Award
Agency:
Ogilvy Brasil / São Paulo + Academia de Filmes / São Paulo + Jamute / São Paulo
Client:
Sport Clube do Recife
Title:
Security Moms
Category:
Innovation - Innovation in Public Relations / Innovation in Public Relations
Annual ID:
PR16065M

Award:
2016 Public Relations Merit Award
Agency:
P4 Ogilvy & Mather / Panama
Client:
Medcom
Title:
The Tweeting Pothole
Category:
Innovation - Innovation in Public Relations / Innovation in Public Relations
Annual ID:
PR16066M

Award:
2016 Public Relations Merit Award
Agency:
Y&R / New Zealand + DAVID / Miami
Client:
Burger King
Title:
The McWhopper Proposal
Category:
Innovation - Innovation in Public Relations / Innovation in Public Relations
Annual ID:
PR16067M

Award:
2016 Public Relations Merit Award
Agency:
Arnold Worldwide / New York + Havas Worldwide / New York
Client:
Reese's
Title:
#AllTreesAreBeautiful
Category:
Consumer - Brands, Products & Services / Media Relations
Annual ID:
PR16028M

Award:
2016 Public Relations Merit Award
Agency:
Commonwealth//McCann / Detroit
Client:
Chevrolet
Title:
Technology & Stuff
Category:
Consumer - Brands, Products & Services / Media Relations
Annual ID:
PR16029M

Award:
2016 Public Relations Merit Award
Agency:
Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore + Publicis / Singapore
Client:
Scoot
Title:
Inspiring Spirit
Category:
Consumer - Brands, Products & Services / Media Relations
Annual ID:
PR16030M

Award:
2016 Public Relations Merit Award
Agency:
Serviceplan / Munich
Client:
Deutscher Anwaltverein
Title:
The Guy Who Cut Everything in Half
Category:
Consumer - Brands, Products & Services / Media Relations
Annual ID:
PR16031M

Award:
2016 Public Relations Merit Award
Agency:
Atomic 212 / Sydney
Client:
Double Robotics
Title:
Lucy the Robot
Category:
Consumer - Brands, Products & Services / Events & Experiential
Annual ID:
PR16032M

Award:
2016 Public Relations Merit Award
Agency:
BBDO / Toronto + Harbinger / Toronto
Client:
Wrigley Canada
Title:
Skittles Holiday Pawn Shop
Category:
Consumer - Brands, Products & Services / Events & Experiential
Annual ID:
PR16033M

Award:
2016 Public Relations Merit Award
Agency:
GREY BRASIL / São Paulo
Client:
Reclame Aqui
Title:
The Art of Waiting
Category:
Consumer - Brands, Products & Services / Events & Experiential
Annual ID:
PR16034M

Award:
2016 Public Relations Merit Award
Agency:
INNOCEAN Worldwide / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul
Client:
Hyundai Motor Company
Title:
A Message to Space
Category:
Consumer - Brands, Products & Services / Events & Experiential
Annual ID:
PR16035M

Award:
2016 Public Relations Merit Award
Agency:
Ogilvy & Mather / London
Client:
Heineken
Title:
Le Big Swim
Category:
Consumer - Brands, Products & Services / Events & Experiential
Annual ID:
PR16036M

Award:
2016 Public Relations Merit Award
Agency:
Marketforce / Perth
Client:
Chicken Treat
Title:
Chicken Tweet Betty
Category:
Craft - Response / Real-Time Activity / Response / Real-Time Activity
Annual ID:
PR16074M

Award:
2016 Public Relations Merit Award
Agency:
McCann Worldgroup / New York
Client:
McCann Worldgroup
Title:
Real McCann vs Mad Men McCann
Category:
Craft - Response / Real-Time Activity / Response / Real-Time Activity
Annual ID:
PR16075M

Award:
2016 Public Relations Merit Award
Agency:
BBD Perfect Storm / London
Client:
SKINS
Title:
SKINS Official FIFA Non-Sponsor
Category:
CSR - Brands, Products & Services / Brands, Products & Services
Annual ID:
PR16044M

Award:
2016 Public Relations Merit Award
Agency:
DCX Growth Accelerator / NYC
Client:
Jesse's Deli
Title:
Jesses Priced Out
Category:
CSR - Brands, Products & Services / Brands, Products & Services
Annual ID:
PR16045M

Award:
2016 Public Relations Merit Award
Agency:
lg2 / Montreal + lg2fabrique / Montreal
Client:
Bell
Title:
Bell Let's Talk
Category:
CSR - Brands, Products & Services / Brands, Products & Services
Annual ID:
PR16046M

Award:
2016 Public Relations Merit Award
Agency:
NBS / Rio de Janeiro
Client:
Purina / Quatro Patinhas
Title:
Priceless Pets
Category:
CSR - Brands, Products & Services / Brands, Products & Services
Annual ID:
PR16047M

Award:
2016 Public Relations Merit Award
Agency:
Prime - A Weber Shandwick Company / Stockholm + Trygg-Hansa / Stockholm + Folke Film / Stockholm
Client:
Trygg-Hansa
Title:
Don't Drink and Dive
Category:
CSR - Brands, Products & Services / Brands, Products & Services
Annual ID:
PR16048M

Award:
2016 Public Relations Merit Award
Agency:
DDB Group / Melbourne
Client:
Kidsafe
Title:
The Unconventional Oven
Category:
Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Annual ID:
PR16054M

Award:
2016 Public Relations Merit Award
Agency:
DDB Spain / Madrid
Client:
No somos delito (We are not crime)
Title:
Holograms for Freedom
Category:
Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Annual ID:
PR16055M

Award:
2016 Public Relations Merit Award
Agency:
FRED & FARID / PARIS + KILLDEATH / PARIS
Client:
Prodiss
Title:
#MaPlaceEstDansLaSalle
Category:
Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Annual ID:
PR16056M

Award:
2016 Public Relations Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
United Nations World Food Programme
Title:
805 Million Names
Category:
Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Annual ID:
PR16057M

Award:
2016 Public Relations Merit Award
Agency:
Impact BBDO / Dubai
Client:
UN Women
Title:
Give Mom Back Her Name
Category:
Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Annual ID:
PR16058M

Award:
2016 Public Relations Merit Award
Agency:
Saatchi & Saatchi Canada / Toronto + Golin / Chicago + Republic / Toronto
Client:
The Canadian Centre for Gender and Sexual Diversity
Title:
The Gay Sweater
Category:
Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Annual ID:
PR16059M

Award:
2016 Public Relations Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
EDEKA Zentrale
Title:
Home for Christmas
Category:
Consumer - Brands, Products & Services / Integrated Campaign
Annual ID:
PR16040M

Award:
2016 Public Relations Merit Award
Agency:
Leo Burnett / Beirut
Client:
Always/Procter & Gamble
Title:
Saudi Women's Online March
Category:
Consumer - Brands, Products & Services / Community Building
Annual ID:
PR16037M

Award:
2016 Public Relations Merit Award
Agency:
McCann / New York + O Positive / New York
Client:
Tommee Tippee
Title:
Advice Wipes
Category:
Consumer - Brands, Products & Services / Community Building
Annual ID:
PR16038M

Award:
2016 Public Relations Merit Award
Agency:
Engine / London
Client:
Engine
Title:
Missing Type
Category:
Craft - Brand Voice / Brand Voice
Annual ID:
PR16068M

Award:
2016 Public Relations Merit Award
Agency:
FRED & FARID / NEW YORK + MOONWALK FILMS / PARIS
Client:
Remy Cointreau / Louis XIII
Title:
#NOTCOMINGSOON
Category:
Craft - Brand Voice / Brand Voice
Annual ID:
PR16069M

Award:
2016 Public Relations Merit Award
Agency:
J. Walter Thompson / London
Client:
Listerine
Title:
Feel Every Smile
Category:
Craft - Brand Voice / Brand Voice
Annual ID:
PR16070M

Award:
2016 Public Relations Merit Award
Agency:
Leo Burnett México / Mexico City + Postal Films / Mexico City
Client:
Procter & Gamble
Title:
Intimate Words
Category:
Craft - Brand Voice / Brand Voice
Annual ID:
PR16071M

Award:
2016 Public Relations Merit Award
Agency:
McCann / New York + O Positive / New York
Client:
Tommee Tippee
Title:
Advice Wipes
Category:
Craft - Brand Voice / Brand Voice
Annual ID:
PR16072M

Award:
2016 Public Relations Merit Award
Agency:
Weber Shandwick / New York, Boston
Client:
Fisher-Price
Title:
Wishes for Baby
Category:
Craft - Brand Voice / Brand Voice
Annual ID:
PR16073M
